What Broadcast Magazine does

Broadcast Magazine is a UK-based B2B trade media business (legal entity Media Business International Ltd, headquartered in London) serving the British television and radio industry. Its flagship offering is the Broadcast Now website and magazine, providing daily news, comment, analysis, ratings data, and a jobs board for broadcasters, independent production companies, commissioners, distributors, and streaming platforms. The brand is the self-described leading UK TV and radio industry publication, with a continuous publishing history dating to 1959 and a portfolio of vertical sub-brands (Broadcast International, Broadcast Tech, Broadcast Sport, AI Media News).

The company operates a multi-platform publishing architecture: a flagship CMS at broadcastnow.co.uk, vertical sub-sites, digital editions of print magazines, email newsletters, the Talking TV / Broadcast Newswrap podcast, and a dedicated recruitment platform at broadcastjobs.com. Its core technology is a digital media publishing platform with full online archive access and digital edition delivery; there is no disclosed proprietary AI, model, or API layer. Premium data and intelligence products include proprietary TV ratings (overnights, 7-day and 28-day consolidated, Top 100, channel and demographic cuts), the subscription-based Broadcast Intelligence commissioner/distributor platform, and recurring research reports (Indie Survey, Commissioner Survey, Distributors Survey).

Monetization combines three principal revenue streams: print and digital subscriptions (sold direct via the website, annual billing), display and native advertising on its owned-and-operated sites and in print, and a large events and awards portfolio (Broadcast Awards, Broadcast Digital Awards, Broadcast Sport Awards, Broadcast Tech Innovation Awards, Best Places To Work in TV). Ancillary revenue comes from BroadcastJobs recruitment listings, Broadcast Network sponsored content, and Broadcast Intelligence memberships. The company is privately held with no disclosed parent, investors, or acquisition history, and reports no executive team, M&A, or leadership-change signals in the available data.

Name

Broadcast Magazine

Legal name

Broadcast (Media Business International Ltd)

Website

https://broadcastnow.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Broadcast Magazine is a UK B2B trade media business serving the British television and radio industry through news, ratings, jobs, research, and a portfolio of industry events and awards under the Media Business International Ltd entity.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Print and Digital Subscriptions: Subscription-based revenue model providing expert analysis, unlimited access to in-depth articles and premium content, and full access to the online archive. Subscriptions available in print and online formats.
2. Advertising: The publication sells advertising space on its website and in print editions to reach the TV and radio industry audience.
3. Events and Awards: Revenue generated from hosting industry events including the Broadcast Digital Awards, Broadcast Awards, Best Places To Work in TV, Broadcast Sport Awards, and Broadcast Tech Innovation Awards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Broadcast Magazine is a UK trade publication covering television and radio industry news, analysis, and data. It operates a multi-platform media brand through a subscription website (broadcastnow.co.uk), a print magazine, digital editions, and sub-brands focused on tech, sport, international, and AI in media. The company also runs industry intelligence services, awards ceremonies, a jobs board, and ratings data products serving UK broadcasters, independent production companies, commissioners, and streaming platforms.

Product overview

Broadcast Magazine operates as a unified multi-platform media brand serving the UK television and radio industry. The core offering is the Broadcast Now publication (website and print magazine) providing news, analysis, and commentary. This is supported by specialized sub-brands including Broadcast Tech (technology), Broadcast Sport (sports coverage), Broadcast International (global news), and AI Media News (AI in media). Premium offerings include Broadcast Intelligence (subscription platform for commissioner insights) and Digital Editions. The company also runs a portfolio of events including the Broadcast Digital Awards, Broadcast Awards, Broadcast Sport Awards, and Broadcast Tech Innovation Awards. Additional services include Ratings data products, research reports (Indie Survey, Commissioner Survey), the Broadcast Network advertising platform, and BroadcastJobs recruitment platform.

Differentiator

Problem solved

Functional benefit

Brands

• Broadcast Digital Awards: Annual awards ceremony celebrating digital excellence in broadcasting
• Broadcast Awards
• Broadcast Tech Innovation Awards
• Broadcast Sport Awards
• Best Places to Work in TV
• Broadcast Intelligence
• Broadcast Fives
• Hot Shots

Products and services

• Broadcast Now (Print and Digital Subscription) Flagship subscription-based publication providing television and radio industry news, comment, jobs, data and analysis for UK broadcast industry professionals, broadcasters, independent production companies, commissioners, and streaming platforms.
• Broadcast Intelligence Subscription-based intelligence platform providing essential intel on what top commissioners and distributors are looking for and how to work with them, targeted at TV production companies seeking commissioning opportunities.
• Ratings Data Service TV and radio ratings data service providing overnights, 7-day consolidated, 28-day consolidated figures, top 100 shows, channel overview, digital and demographic focus data, and non-PSB data.
• BroadcastJobs Dedicated job board platform for the broadcast and television industry, connecting employers with industry professionals.
• Broadcast Digital Awards Annual awards ceremony celebrating excellence in digital content and innovation across UK broadcasting.
• Broadcast Awards
• Broadcast Sport Awards
• Broadcast Tech Innovation Awards
• Digital Editions
• Indie Survey
• Commissioner Survey
• Broadcast Network

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• TVBEurope: Trade publication covering broadcast technology and operations across Europe. Directly comparable to Broadcast as a B2B media brand serving the same European broadcast technology and operations audience, with overlapping advertiser and subscriber bases.
• C21Media: International TV industry news and intelligence business covering production, distribution, and commissioning globally. Closely comparable to Broadcast's content remit around commissioning, indies, and international broadcasters, with a similar subscription and event revenue model.
• Advanced Television: Online publication covering broadcast, streaming, and OTT developments worldwide. Comparable to Broadcast as a digital-first trade outlet serving broadcast and streaming industry professionals with news and analysis.
• Digital TV Europe: European-focused digital TV and streaming industry publication. Directly comparable to Broadcast in audience and subject matter, with similar coverage of European broadcasters, streaming platforms, and the shift from linear to digital distribution.
• TBI Vision (Television Business International): International TV business intelligence publication covering commissioning, distribution, and production deals. Closely mirrors Broadcast's editorial focus on indies, commissioners, and distribution — both serve a similar B2B intelligence function for the TV industry.
• Media Week UK: UK media industry trade publication covering advertising, broadcasting, and media buying. Comparable to Broadcast as a UK-focused B2B media title serving the broadcast and media advertising ecosystem, with overlapping advertiser bases.

Broad incumbents

• Variety: Long-established entertainment industry trade publication covering film, TV, and digital globally. A broader incumbent serving the same broadcast and streaming industry professionals that Broadcast targets, with a wider international footprint and larger scale.
• The Hollywood Reporter: Major entertainment industry trade publication covering film, TV, and streaming. A larger incumbent covering similar territory to Broadcast's international and commissioning coverage, with broader scope and a global subscriber base.
• Campaign: UK advertising, media, and marketing trade publication. Comparable audience overlap with Broadcast in the UK commercial broadcasting and advertising ecosystem, with a broader remit across media buying and agencies.

Others

• Press Gazette: UK journalism and news media industry trade publication. Adjacent to Broadcast as a B2B media trade title serving a related professional audience (journalists and news publishers), useful as a benchmark for UK B2B media subscription economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Broadcastnow
• Instagraminstagram.com/broadcastnow
• Facebookfacebook.com/broadcastnow
• LinkedInlinkedin.com/company/broadcast-mbi-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadcast Magazine