Woodward Academy
- Company typePrivate
- Founded1900
- HeadquartersGeorgia, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Woodward Academy does
Woodward Academy is a private, independent, co-educational college-preparatory school serving grades Pre-K through 12 across two campuses in metro Atlanta: the Main Campus in Historic College Park (Pre-K to 12th grade) and Woodward North in Johns Creek (Pre-K to 6th grade). Founded in 1900 as Georgia Military Academy and renamed in 1966, the school operates five academic divisions (Primary, Lower, Middle, Upper, plus Woodward North) serving an estimated 2,000+ students with 668 employees and an average class size of 14. Differentiated offerings include a Transition Learning Support Program for students with learning differences, an International Student Program with ESOL and homestay support, Global Connections (study abroad and sister-school partnerships), STEAM curriculum from Pre-K upward, and 25 AP classes in the Upper School.
Woodward Academy firmographics
Firmographics- Name
- Woodward Academy
- Legal name
- Woodward Academy
- Website
- https://woodward.edu
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Woodward Academy industry classification
Industry- Product category
- Private K-12 Education
- NAICS
- Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- STEAM-Focused Early Learning Academies (EDACADAJ)
Keywords
Where Woodward Academy is headquartered
LocationHeadquarters
- HQ city
- Georgia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Woodward Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Tuition: Annual tuition fees for Pre-K through 12th grade students. Tuition varies by grade level, with higher rates for upper school grades. Additional fees apply for specialized programs.
- Summer Camps: Summer camps offering academic, athletic, enrichment, and activity programs open to the public. Revenue generated through camp registration fees.
- Transportation Services: Bus transportation services with fees for round-trip and one-way riders, providing additional revenue stream
- Annual Giving (The Woodward Fund): Annual giving program as primary way to sustain the full Woodward experience beyond tuition dollars. The school relies on gifts to The Woodward Fund, capital efforts, and planned giving.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pre-Kindergarten annual tuition |
| Subscription | Annual | Kindergarten annual tuition |
| Subscription | Annual | Grades 1-6 annual tuition |
| Subscription | Annual | Grades 7-12 annual tuition |
| Subscription | Annual | Transition Learning Support Program |
| Subscription | Annual | International Student Program |
| Subscription | Annual | Bus Transportation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Woodward Academy product offering
Product offeringCore offering
Woodward Academy is an independent, co-educational college-preparatory school delivering private education from Pre-Kindergarten through 12th grade at two campuses in metro Atlanta. Its offerings span four academic divisions (Primary, Lower, Middle, Upper School), complemented by the Transition Learning Support Program for students with learning differences, an International Student Program with homestay support, summer camps open to the public, and a metro-wide bus transportation service.
Product overview
Woodward Academy operates as a comprehensive private college-preparatory school system with two campuses in the Atlanta metro area. The Main Campus in College Park (Pre-K to 12th Grade) and Woodward North in Johns Creek (Pre-K to 6th Grade) together serve students across five academic divisions: Primary School (Pre-K to 3rd Grade), Lower School (4th to 6th Grade), Middle School (7th to 8th Grade), and Upper School (9th to 12th Grade). The institution offers specialized programs including the Transition Learning Support Program for students with learning differences, an International Student Program for Upper School students, and Global Connections featuring study abroad and sister school partnerships. The academic portfolio includes STEAM curriculum, SEE Learning (Social, Emotional, and Ethical Learning), comprehensive arts (75 yearly performances), and athletics (19 varsity sports). Auxiliary services encompass summer camps, student transportation with metro-wide bus service, and need-based financial aid. The school maintains strategic operational partnerships with Finalsite (web platform), Veracross (admissions portal), Clarity (financial aid), Nutrislice (dining), CampBrain (summer registration), and SafeStop (bus tracking).
Differentiator
Problem solved
Functional benefit
Brands
- Woodward North: Pre-K to 6th Grade campus located in Johns Creek, Georgia
Products and services
- Primary School Program (Pre-K to 3rd Grade)
Companies that use Woodward Academy
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Woodward Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Woodward Academy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MARTA (Metropolitan Atlanta Rapid Transit Authority)minorWoodward Academy provides a shuttle bus between Main Campus and the College Park MARTA station for students using public transit. This partnership enables families in urban areas without car access to utilize public transportation for the school commute.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
Woodward Academy competitors and assessment
Company assessmentDirect peers
- The Westminster Schools: Independent, co-educational college-preparatory day school serving Pre-First through 12th Grade in Atlanta, Georgia. The most direct head-to-head competitor to Woodward Academy in the Atlanta private school market, with comparable tuition, mission, and target demographic.
- Lakeside School: Independent, co-educational day school serving Grades 5-12 in Seattle. Shares with Woodward a college-preparatory mission, similar enrollment scale, and reputation for producing competitive college applicants.
- The Lovett School: Independent, co-educational K-12 day school in Atlanta. Competes with Woodward for Atlanta families seeking elite college-preparatory education, sharing similar tuition profile and college placement outcomes.
- Pace Academy: Independent, co-educational day school serving K-12 in Atlanta's Buckhead neighborhood. Direct competitor to Woodward Academy, competing for the same Atlanta metro families seeking rigorous college-preparatory education.
- Sidwell Friends School: Premier independent co-educational PK-12 day school in Washington, D.C. Comparable to Woodward in scale, tuition level, college-preparatory mission, and elite college placement outcomes.
- Atlanta International School: Independent pre-K-12 school in Atlanta with strong international and IB focus. Direct competitor already cited as a competitor source in Woodward's own data (transfer case study).
- Holy Innocents' Episcopal School: Independent Episcopal day school serving Pre-K through 12th Grade in Atlanta. Direct local competitor with similar college-preparatory curriculum and Metro Atlanta catchment area to Woodward Academy.
- Phillips Academy Andover: Highly selective independent college-preparatory school (founded 1778), the elite national peer to Woodward Academy. Operates a boarding/day model at higher scale, but the same college-preparatory mission and demographic profile.
- Trinity School: Independent, co-educational day school serving K-12 in New York City. Premier peer institution with comparable academic rigor, college placement outcomes, and independent-school brand positioning.
Regional players
- Providence Day School: Independent, co-educational day school serving Transitional K through 12th Grade in Charlotte, NC. Operates a model similar to Woodward's two-campus structure with comparable tuition and Southern U.S. private school positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Woodward Academy social profiles
Digital presenceWoodward Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodward Academy leadership team
Management profileNumber of profiles
Profiles10 records
Woodward Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodward Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodward Academy
What does Woodward Academy do?
Woodward Academy is an independent, co-educational college-preparatory school delivering private education from Pre-Kindergarten through 12th grade at two campuses in metro Atlanta. Its offerings span four academic divisions (Primary, Lower, Middle, Upper School), complemented by the Transition Learning Support Program for students with learning differences, an International Student Program with homestay support, summer camps open to the public, and a metro-wide bus transportation service.
Is Woodward Academy a public or private company?
Woodward Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Woodward Academy founded?
Woodward Academy was founded in 1900. It employs 501 to 1,000 people.
Where is Woodward Academy based?
Woodward Academy is headquartered in Georgia, United States, in the North America region.
How does Woodward Academy make money?
Four revenue lines are on record. Tuition is the primary driver. The others are summer Camps, transportation Services and annual Giving (The Woodward Fund).
Who are Woodward Academy's main competitors?
Direct peers on record are The Westminster Schools, Lakeside School, The Lovett School, Pace Academy, Sidwell Friends School, Atlanta International School, Holy Innocents' Episcopal School, Phillips Academy Andover and Trinity School. Providence Day School is listed as a regional player.
Does Woodward Academy have an API?
No public API is recorded for Woodward Academy.
What industry is Woodward Academy in?
Woodward Academy's product category is Private K-12 Education. Its primary akta.pro industry code is EDACADAJ, STEAM-Focused Early Learning Academies. Its NAICS code is 6111 and its SIC code is 8200.