What Trakken Web Services does

Trakken Web Services GmbH (TRKKN) is a privately held, Hamburg-based Google Marketing Platform and Google Cloud partner founded in 2008. The firm operates an interdisciplinary consulting and implementation practice grouped into six service lines: Digital Analytics, Conversion Optimization, Ad Tech, Advanced Analytics & AI, Cloud Engineering, and Tech & Data Strategy. The core product offering is the resale and implementation of Google's enterprise marketing and cloud stack — Google Analytics 360, Tag Manager 360, Campaign Manager 360, Display & Video 360, Search Ads 360, BigQuery, Looker and Looker Studio — supplemented by proprietary methodologies such as server-side GTM implementations (100+ cloud setups completed) and a causal inference tool called Causmos.

The company serves enterprise advertisers and digital analytics teams across 30 cities in EMEA, Americas and APAC, with documented customers spanning retail (DeFacto, John Lewis, Breuninger, Beliani, Aldi Suisse, BRITA), financial services (Millennium bcp, Independer, GoCompare), automotive (Nissan AMIEO, Volkswagen Middle East), insurance (Independer, GoCompare), energy (British Gas), telecommunications (giffgaff, l'tur), manufacturing (TRUMPF), education (The Open University, Get Into Teaching) and publishing (Forbes CZ). TRKKN reports an interdisciplinary team of more than 200 employees led by Managing Director Max Deitmer (in role since end of 2021) and Managing Director Germany / Director AdTech EMEA Axel Jonuschies.

The business model combines three revenue streams: (1) professional services and consulting engagements scoped as project work plus cross-functional delivery pods, (2) Google license resale across GMP and Google Cloud, and (3) recurring retainer and support contracts providing ongoing access to expert teams, flexible hour packages, proactive monitoring and optimization. Implementation packages are tiered from a low-cost Essentials GA setup to full multi-year customization contracts. Go-to-market relies on direct enterprise field sales, Google co-sell and the annual Analytics Summit, which TRKKN positions as Europe's largest dedicated Google Analytics event. The firm holds GCP Services Premier Partner status with Data & Analytics and Infrastructure competencies and GMP Sales and Certified partner badges.

Name

Trakken Web Services

Legal name

Trakken GmbH

Website

https://trkkn.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TRKKN is a Hamburg-based Google Marketing Platform and Google Cloud partner and reseller providing consulting, implementation and AI-driven analytics services to enterprise advertisers and digital analytics teams across 30 global locations.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Advertising Agencies (7311)

akta.pro primary industry

Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL)

akta.pro secondary industries

Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• Digital analytics services
• Conversion optimization services
• Marketing technology consulting
• Cloud engineering services
• Google Marketing Platform reseller

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices33 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Services & Consulting: Full-service consulting offerings including Digital Analytics, Conversion Optimization, Ad Tech, Advanced Analytics & AI, Cloud Engineering and Tech & Data Strategy. Services delivered through cross-functional expert teams with use case driven consulting and hands-on technical support.
2. Google License Resale: As a certified Google partner and reseller, TRKKN provides licenses for all Google Marketing Platform tools and Google Cloud, earning reseller margins on product sales.
3. Retainer & Support Contracts: Digital Analytics Consulting & Support retainer providing ongoing access to expert team, flexible hour packages, proactive monitoring, and optimization services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

TRKKN is a certified Google partner and reseller providing full-service consulting, implementation, and license resale for Google Marketing Platform and Google Cloud products. It delivers cross-functional services across six practice areas: Digital Analytics, Conversion Optimization, Ad Tech, Advanced Analytics & AI, Cloud Engineering, and Tech & Data Strategy. Beyond product licensing, the company builds server-side tagging architectures, deploys predictive ML models on Vertex AI, and provides privacy-compliant measurement and conversion-optimization solutions for enterprise clients globally.

Product overview

TRKKN is a certified Google partner and reseller providing a comprehensive full-stack solution around the Google Marketing Platform and Google Cloud. The core offering consists of Google products including Google Analytics 360, Tag Manager 360, Campaign Manager 360, Display & Video 360, and Search Ads 360, complemented by Google Cloud products such as BigQuery, Looker, and Looker Studio. Beyond product licensing, TRKKN delivers extensive implementation and consulting services organized into six practice areas: Digital Analytics (measurement implementation, audits, enhanced conversions, privacy compliance, data quality assurance), Conversion Optimization (A/B testing, page speed, UX audits, landing pages), Ad Tech (campaign management and activation), Advanced Analytics & AI (ML models, dashboards, causal inference), Cloud Engineering (infrastructure, data warehousing), and Tech & Data Strategy (consulting, 1st party data, organizational transformation). TRKKN's interdisciplinary teams support clients in tool implementation and help uncover full potential of their analytics, marketing, and cloud technology stack.

Differentiator

Problem solved

Functional benefit

Brands

• Analytics Summit: Annual data conference focused on Google Analytics, server-side tracking, privacy compliance, and GenAI use cases.

Products and services

• Google Marketing Platform Integrated platform for data collection (Analytics, Tag Manager), visualization (Looker Studio, Looker), and activation (Display & Video 360, Search Ads 360, Campaign Manager 360) of digital marketing campaigns, licensed through TRKKN as a certified Google partner and reseller.
• Google Cloud Cloud infrastructure platform resold by TRKKN including BigQuery, Looker, Cloud Composer, Dataflow, and Google Kubernetes Engine for data warehousing, analytics, and application deployment.
• Google Analytics 360 Enterprise version of Google Analytics serving as the central tracking tool of the Google Marketing Platform. Enables measurement of user behavior across digital channels with machine-learning and AI-powered intelligence for customer-journey analysis. Licensed through TRKKN.
• Google Tag Manager 360 Enterprise tag management system enabling marketers to add and manage tracking tags and code snippets through a web-based interface, with server-side tagging capabilities for enhanced privacy and tracking accuracy. Licensed through TRKKN.
• Google Display & Video 360 Google's demand-side platform combining programmatic campaigns, audience management, and access to premium publisher inventory, including YouTube and Gmail. Enables programmatic advertising across major ad exchanges. Licensed through TRKKN.
• Google Search Ads 360 Google's search management tool for cross-platform campaign optimization, enabling centralized management of campaigns across Google, Microsoft Bing, Yahoo, and other search engines with automated bidding strategies. Licensed through TRKKN.
• Google Campaign Manager 360 Google's ad server forming the core of the Google Marketing Platform, providing full visibility and control across digital marketing channels with cross-channel attribution and measurement capabilities. Licensed through TRKKN.
• Google BigQuery High-performance data warehouse within Google Cloud for storing and processing large and small datasets, enabling advanced marketing use cases and cloud-based infrastructure with no maintenance requirements. Licensed through TRKKN.
• Looker Studio Interactive data visualization and analytics platform transforming complex data into actionable insights through dashboards. Connects to over 700 data sources including Google Analytics, Google Ads, BigQuery, and Campaign Manager 360. Licensed through TRKKN.
• Looker Business intelligence and data analysis tool providing secure, controlled analyses and reports for modern database technologies. Uses LookML for centrally orchestrated data modeling with self-service analytics capabilities. Licensed through TRKKN.
• Google Analytics Measurement Implementation Expert implementation services for Google Analytics covering events, key events, conversions, e-commerce measurement, and custom dimensions/metrics for business-relevant KPIs. Available in Essentials, Advanced, and Full Implementation tiers.
• Google Analytics Audits Comprehensive analysis of GA setup ensuring accurate tracking, data integrity, and compliance. Includes GA Health Check, full GA Audit, and GA Privacy Audit offerings.
• Google Enhanced Conversions Conversion tracking enhancement using hashed first-party data to recover lost conversion data when cookies are restricted, improving attribution models and ad optimization.
• Google Analytics 4 Privacy Audit Assessment of GA setup ensuring compliance with data protection regulations, identifying vulnerabilities and providing recommendations for GDPR alignment.
• GA Mobile App Measurement with Firebase Complete Firebase/GA App implementation covering setup, configuration, and ongoing support for unified cross-platform web and mobile app analytics.
• Server-Side GTM Implementation Implementation of server-side Google Tag Manager moving tag processing from browsers to cloud-based servers, improving data privacy and tracking accuracy with advanced data activation capabilities. TRKKN has completed over 100 such setups.
• Google Analytics Data Quality Assurance Services maintaining accurate and reliable GA data through automated testing, anomaly detection, and customizable quality dashboards preventing costly errors.
• Google Tag Manager Audit Analysis of GTM setup identifying errors, redundancies, and optimization opportunities with actionable recommendations for improved data collection and website performance.
• Google Consent Mode Implementation Implementation of Basic and Advanced Google Consent Mode ensuring privacy compliance while maintaining campaign effectiveness and conversion measurement.
• Full-Service Optimization & A/B Testing Comprehensive conversion optimization service including data analysis, hypothesis generation, design and development of variations, experimentation, and iterative UX enhancement.
• Page Speed Optimization Performance analysis and optimization service including Core Web Vitals tracking, regression monitoring, and hands-on recommendations for high-performing websites.
• Testing Tool Reselling Evaluation, implementation, and procurement of testing tools including Optimizely, AB Tasty, VWO, Dynamic Yield, Adobe Target, and Hotjar with best market pricing.
• UX Audit User experience analysis based on quantitative and qualitative data and industry best practices, identifying conversion blockers and providing prioritized testing ideas.
• Web Accessibility Audit Evaluation of website accessibility based on WCAG principles, examining perceptibility, usability, comprehensibility, and robustness for compliance.
• Landing Page Creation Design and development of conversion-optimized landing pages aligned with corporate identity, including full technical setup, QA, and integrated tracking.

Quantifiable outcome

• 23% uplift in ROAS for DeFacto through predictive segmentation
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability12 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreChannel Partner/ Reseller/ DistributorCertified Google partner and reseller for Google Marketing Platform and Google Cloud. TRKKN provides licenses for analytics, marketing and cloud technology on the GMP and Google Cloud. Holds multiple Google partner competencies including GCP Services Premier Partner, Data and Analytics Competency, and Infrastructure Competency.
• PHDminorStrategic or Co-development PartnerMedia agency partnership for Volkswagen Middle East project, building secure scalable data pipeline connecting online leads with offline actions.
• OMDminorImplementation/ SI/ Consulting PartnerAgency partnership for British Gas first-party data activation and campaign optimization projects.
• MindshareminorImplementation/ SI/ Consulting PartnerAgency partnership for BRITA CTV campaign unification project in Display & Video 360.
• MG OMDminorImplementation/ SI/ Consulting PartnerAgency partnership for John Lewis and giffgaff campaign optimization projects.
• Loglo TRKKNminorStrategic or Co-development PartnerPartnership entity for DeFacto project implementing predictive CLV segmentation and integrated data solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iProspect: Global digital performance agency (Dentsu) offering paid media, SEO, analytics, and marketing technology services with substantial Google platform expertise.
• Deloitte Digital: Global consulting arm's digital practice delivering analytics, martech, and cloud implementation for enterprise clients, frequently competing for the same Google Cloud and analytics RFPs.
• Publicis Sapient: Global digital business transformation firm (Publicis) with significant Google Cloud partnership and enterprise martech/analytics implementation capabilities.
• Accenture Song (Accenture Interactive): Global consultancy's creative and digital experience practice offering marketing technology, analytics, and cloud transformation services at much greater scale than TRKKN.
• Merkle: Large data-driven CX and performance marketing agency (Dentsu) with deep Google partner relationships and analytics/CRM implementation capabilities serving enterprise advertisers.
• MediaMonks (S4 Capital / Monks): Global digital-first marketing and technology services company offering content, data, and martech services with overlapping enterprise analytics and activation capabilities.

Emerging players

• Analytics8: Smaller analytics consulting firm specializing in Google Analytics and marketing technology implementation services — a comparable niche specialist though at smaller scale.

Direct peers

• Artefact: Global data and digital marketing consulting firm specializing in analytics, AI, and marketing technology implementation on cloud platforms, with strong Google Cloud and media practice overlap.
• Dept Agency: European-headquartered digital agency delivering creative, technology, and data services including analytics, marketing technology implementation, and cloud engineering — competing for the same enterprise digital transformation mandates.
• Jellyfish: Global digital marketing agency and Google Marketing Platform partner offering training, implementation, and media services across Google Analytics, Google Ads, DV360, and Google Cloud — the closest head-to-head Google partner comparable.

Market position

Strengths2 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCP4GRwrGNj6Z3ySUs4rRrpw
• LinkedInlinkedin.com/company/trkkn
• Instagraminstagram.com/trakken
• Xx.com/trakken
• Facebookfacebook.com/trakkengmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trakken Web Services