Skeeter Kell Sporting Goods
- Company typePrivate
- Founded1964
- HeadquartersKennett, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Skeeter Kell Sporting Goods firmographics
Firmographics- Name
- Skeeter Kell Sporting Goods
- Legal name
- Skeeter Kell Sporting Goods
- Website
- https://skeeterkell.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Skeeter Kell Sporting Goods industry classification
Industry- Product category
- Team Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where Skeeter Kell Sporting Goods is headquartered
LocationHeadquarters
- HQ city
- Kennett
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Skeeter Kell Sporting Goods business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Team Sports Equipment and Apparel Sales: Sale of team sports equipment including cleats, bats, gloves, shoulder pads, jerseys, practice warm-ups, trophies, plaques, school jackets, and general sporting goods to schools, coaches, and players
- Custom Screen Printing and Embroidery Services: Custom decoration services including screen printing and embroidery on shirts, uniforms, and team gear for Little League, Youth League, and school teams
- Custom Uniform Orders: Custom uniform orders for high school and college teams with on-time delivery commitment. Includes design consultation through brand uniform builders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for custom team orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Skeeter Kell Sporting Goods product offering
Product offeringCore offering
Skeeter Kell Sporting Goods is a regional team sports retailer that supplies athletic equipment and apparel (cleats, bats, gloves, shoulder pads, jerseys, footwear, practice gear, trophies, school jackets) to schools, coaches, and youth league teams. The company differentiates with in-house screen printing and embroidery decoration services, and provides custom uniform design and ordering through integrations with Rawlings, Under Armour, Adidas, and Russell brand uniform configurators. Orders are submitted via purchase order or credit card with quote-based pricing and on-time delivery commitment for high school and college custom orders.
Product overview
Skeeter Kell Sporting Goods is a 60-year-old team sports supplier serving area schools, coaches, and players in Kennett, Missouri. The company operates as a single unified offering combining wholesale team sports equipment supply with customization services. Core offerings include team sports equipment (cleats, bats, gloves, shoulder pads, jerseys, footwear), custom uniform design and ordering through brand configurators (Rawlings, Under Armour, Adidas, Russell), screen printing services with 400+ design templates, embroidery services, trophies and awards, and practice gear. The company also provides catalog access to 100+ brands and an order management system for coaches. All services are integrated through the company's website and support both stock items and fully customized team orders with on-time delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Screen Printing Services Custom screen printing for team shirts, apparel, and merchandise across sports categories including basketball, football, baseball/softball, volleyball, soccer, wrestling, cheer, and academic teams, featuring 400+ pre-designed templates. Targeted at schools, coaches, and Little League/Youth League organizers.
- Embroidery Services Custom embroidery on team apparel, shirts, and school jackets for Little League, Youth League teams, and school programs.
- Team Sports Equipment Supply Retail supply of team sports equipment including cleats, bats, gloves, shoulder pads, jerseys, footwear, practice warm-ups, and training gear for baseball, football, and other team sports. Serves high school, college, and youth league teams.
- Custom Uniform Design and Ordering Custom team uniform design and ordering service using integrated online brand configurators from Rawlings, Under Armour, Adidas, and Russell, with on-time delivery commitment for high school and college teams.
- Trophies and Awards Supply of trophies, plaques, and championship awards for tournament action and team recognition programs.
- School Jackets Retail sale and embroidery of school letter jackets and similar apparel for student athletes.
- Coaches Order Form System Online order submission system enabling coaches to submit team orders for stock or custom items via Excel order form with school purchase order or credit card payment.
- Free Quote Service Free price quote request service for team sports equipment, custom uniforms, and decoration orders.
Companies that use Skeeter Kell Sporting Goods
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Skeeter Kell Sporting Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Skeeter Kell Sporting Goods partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- RawlingscoreRawlings is a major baseball equipment brand. Skeeter Kell offers Rawlings uniforms through their MyLocker360 dealer portal for custom uniform building.
- Under ArmourcoreUnder Armour team uniforms offered through Stock/Armourfuse and custom uniform configurators. Skeeter Kell serves as dealer for Under Armour team sports products.
- AdidascoreAdidas team uniforms offered through sublimated uniform builder and cut & sew custom uniform builder. Skeeter Kell provides Adidas custom uniform design and ordering.
- Russell AthleticcoreRussell Athletic uniforms available through Augusta Sportswear sublimation landing page. Skeeter Kell offers Russell team uniforms.
- WilsonminorWilson sports equipment brand featured in catalogs for baseball and golf products.
- MizunominorMizuno baseball and volleyball equipment available through Skeeter Kell catalogs.
- Nike Team HeadwearminorNike team headwear products available through Skeeter Kell catalogs.
- Louisville SluggerminorLouisville Slugger baseball bats and equipment available through Skeeter Kell.
- EastonminorEaston baseball equipment available through Skeeter Kell catalogs.
- Schutt SportsminorSchutt Sports football and baseball equipment available through Skeeter Kell catalogs.
- GatorademinorGatorade sports drinks and products available through Skeeter Kell catalogs.
- Augusta SportswearcoreAugusta Sportswear uniforms and apparel available through Russell uniform builder and general catalog. Key supplier for sublimated uniforms.
Scale indicators1 record
Recent moves5 records
Expansion highlights1 record
Skeeter Kell Sporting Goods competitors and assessment
Company assessmentDirect peers
- BSN Sports: The largest direct-to-school team sports dealer in the U.S., supplying equipment, uniforms, and custom decoration services to schools and youth leagues. BSN is the closest direct competitor in the team outfitter category that Skeeter Kell serves, albeit at vastly greater national scale.
- Eastbay: Direct-to-consumer team and athletic footwear and apparel retailer serving schools, teams, and individual athletes with team outfitting catalogs and custom uniform programs. Closely comparable in offering custom team gear and branded equipment via catalog and online channels.
- Team Express / TeamDeals: Online team sports outfitter offering custom uniforms, equipment, and fan gear for youth, school, and recreational teams. Directly comparable as a multi-sport team dealer with custom decoration and brand configurator integrations.
Broad incumbents
- Riddell: A long-established manufacturer and supplier of football protective equipment and team gear with deep relationships in scholastic athletics. Comparable as a broad incumbent operating in the team sports equipment category Skeeter Kell serves.
- Dick's Sporting Goods: The largest U.S. sporting goods retailer, carrying team sports equipment, uniforms, and footwear across all major sports. Comparable as a broad incumbent in the same product categories, though with a far larger footprint and broader assortment.
- Academy Sports + Outdoors: Multi-category sporting goods retailer with a strong presence in the South and Midwest, including team sports equipment and apparel. Comparable as a broad incumbent competing in team sports categories Skeeter Kell serves.
Regional players
- Hibbett Sports: Regional sporting goods retailer operating primarily in small and mid-sized markets across the Southeast and Midwest U.S. Comparable to Skeeter Kell in serving smaller communities with sporting goods and team athletic equipment.
- Play It Again Sports: Franchise-based retailer of new and used sporting goods equipment serving local communities. Comparable in serving smaller markets with team and individual sports gear, though secondary to Skeeter Kell's uniform/decoration focus.
Emerging players
- Pro Image Sports: Specialty dealer of licensed sports apparel, team uniforms, and branded fan gear with a strong school and youth league focus. Comparable as an emerging player in custom team apparel and branded merchandise categories.
Others
- Augusta Sportswear: Manufacturer and supplier of team uniforms, apparel, and athletic wear (including Russell Athletic and Augusta brands) sold through dealers like Skeeter Kell. Comparable as a key supplier whose products Skeeter Kell distributes and integrates into its custom uniform offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Skeeter Kell Sporting Goods social profiles
Digital presenceSkeeter Kell Sporting Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skeeter Kell Sporting Goods leadership team
Management profileNumber of profiles
Skeeter Kell Sporting Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skeeter Kell Sporting Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skeeter Kell Sporting Goods
What does Skeeter Kell Sporting Goods do?
Skeeter Kell Sporting Goods is a regional team sports retailer that supplies athletic equipment and apparel (cleats, bats, gloves, shoulder pads, jerseys, footwear, practice gear, trophies, school jackets) to schools, coaches, and youth league teams. The company differentiates with in-house screen printing and embroidery decoration services, and provides custom uniform design and ordering through integrations with Rawlings, Under Armour, Adidas, and Russell brand uniform configurators. Orders are submitted via purchase order or credit card with quote-based pricing and on-time delivery commitment for high school and college custom orders.
Is Skeeter Kell Sporting Goods a public or private company?
Skeeter Kell Sporting Goods is a private company. It is classified as family owned and is currently operating.
When was Skeeter Kell Sporting Goods founded?
Skeeter Kell Sporting Goods was founded in 1964. It employs 11 to 50 people.
Where is Skeeter Kell Sporting Goods based?
Skeeter Kell Sporting Goods is headquartered in Kennett, United States, in the North America region.
How does Skeeter Kell Sporting Goods make money?
Three revenue lines are on record. Team Sports Equipment and Apparel Sales are the primary driver. The others are custom Screen Printing and Embroidery Services and custom Uniform Orders.
Who are Skeeter Kell Sporting Goods's main competitors?
Direct peers on record are BSN Sports, Eastbay and Team Express / TeamDeals. Broad incumbents are Riddell, Dick's Sporting Goods and Academy Sports + Outdoors. Regional players are Hibbett Sports and Play It Again Sports. Pro Image Sports is listed as an emerging player. Augusta Sportswear is listed as an others.
Does Skeeter Kell Sporting Goods have an API?
No public API is recorded for Skeeter Kell Sporting Goods.
What industry is Skeeter Kell Sporting Goods in?
Skeeter Kell Sporting Goods's product category is Team Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 45911 and its SIC code is 3949.