Retail By Mona

What Retail By Mona does

Retail By Mona (dba MONA) is a New York City-based retail real estate brokerage and advisory firm founded in September 2020 by CEO Brandon L. Singer and co-founder Michael Cody. The firm represents both sides of retail lease transactions — providing tenant representation to retailers, restaurants, DTC brands, fitness concepts, and luxury houses, and landlord representation to property owners including RFR Realty, Silverstein Properties, Brookfield Properties, and SL Green. MONA operates across Manhattan, Brooklyn, Long Island, and Westchester County and has negotiated hundreds of leases since inception, with anchor deals including Gucci at 45 Ninth Avenue, Breitling at 875 Washington Street, and Luisaviaroma at 1 Bond Street. The CEO has negotiated over $3 billion in aggregate lease transaction value across his career, and the firm has received multiple REBNY Retail Deal of the Year nominations plus a REBNY 'Most Ingenious Deal of the Year' Award for Bottega Veneta's 740 Madison lease.

The firm's core offerings span three lines: Tenant Representation (site selection and lease negotiation for new and expanding retail concepts), Landlord Representation (marketing of prime retail spaces paired with sector-specialized brokers), and Location Data Solutions (a data-driven platform for site intelligence). Revenue is generated primarily through transaction commissions on completed lease deals, supplemented by professional-services revenue from the data platform. GTM is sales-led through direct broker engagement with retail and real-estate decision-makers, leveraging deep personal relationships across the luxury, fitness, F&B, and DTC verticals. In November 2025 the firm secured undisclosed growth funding from strategic investors to support geographic expansion, technology development, and acquisitions.

Name

Retail By Mona

Legal name

Retail By Mona

Website

https://retailbymona.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Retail By Mona is a New York City-based retail real estate brokerage and advisory firm offering tenant representation, landlord representation, and location data solutions to luxury brands, DTC retailers, restaurants, and fitness concepts across the Northeast U.S.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Retail leasing
• Commercial brokerage
• Tenant representation
• Landlord representation
• Location data analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tenant Representation Commissions: MONA represents tenants in lease negotiations for retail spaces, earning commission-based fees on completed transactions. The firm guides tenants through site selection and lease negotiations.
2. Landlord Representation Commissions: MONA markets prime retail spaces for landlord partners and earns commissions on lease-up transactions. The firm pairs experienced brokers with industry experts to maximize opportunities for commercial properties.
3. Location Data Solutions: Data-driven advisory services to help businesses find retail locations or lease their spaces, likely offered as consulting or subscription services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

MONA is a retail leasing and advisory firm that delivers three core service lines: Tenant Representation (helping retailers, restaurants, DTC brands, fitness concepts, and experiential businesses find retail space and negotiate leases), Landlord Representation (marketing prime retail spaces for property owners and pairing brokers with industry experts in fitness, technology, and food & beverage), and Location Data Solutions (a data-driven platform for market intelligence and expansion planning). The firm operates primarily across Manhattan, Brooklyn, Long Island, and Westchester County, with strategic plans to expand into additional U.S. markets.

Product overview

MONA is a retail leasing and advisory firm that offers three core services: Tenant Representation (helping retailers, restaurants, DTC brands, and experiential concepts find retail space), Landlord Representation (marketing prime retail spaces for property owners), and Location Data Solutions (a data platform for market intelligence and expansion planning). The firm operates primarily in New York City's Manhattan and Brooklyn, with availabilities listed across neighborhoods including Soho, Flatiron, Meatpacking District, Upper East Side, and others. Case studies demonstrate work with luxury brands, fitness concepts, restaurants, and entertainment venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Representation Brokerage service in which MONA collaborates with new-age and traditional tenants—including retailers, restaurants, direct-to-consumer brands, entertainment concepts, grocery stores, pharmacies, schools, gyms, health and wellness brands, and experiential concepts—to find optimal retail locations and negotiate leases on their behalf in NYC and beyond.
• Landlord Representation Brokerage service in which MONA provides marketing approaches for prime retail spaces owned by landlord partners, pairing experienced brokers with industry experts in fitness, technology, and food and beverage sectors to attract quality tenants and lease up commercial properties.
• Location Data Solutions Data-driven advisory platform that helps businesses expand or landlords lease retail space through market intelligence and location insights, positioned by MONA as the strongest Location Data Services platform in the commercial real estate industry.

Quantifiable outcome

• Over $3 billion in aggregate lease transaction value negotiated by CEO
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and major.

• RFR RealtycoreStrategic or Co-development PartnerMajor landlord partner for whom MONA has leased multiple properties including 45 Ninth Avenue, 50 East 61st Street, 875 Washington Street, 980 Madison Avenue, and others. RFR is a key client for both tenant and landlord representation.
• LVMHmajorStrategic or Co-development PartnerEric Le Goff represented LVMH (Louis Vuitton's parent company) in analysis of all its New York real estate holdings including the LVMH tower, and in acquisition of 743 Fifth Avenue for Hublot flagship.
• GoyardmajorStrategic or Co-development PartnerEric Le Goff advised luxury brand Goyard during its entry into the United States retail market.
• The RowmajorStrategic or Co-development PartnerEric Le Goff advised The Row during the brand's United States retail market entry.
• MoynatmajorStrategic or Co-development PartnerEric Le Goff advised French luxury brand Moynat during its entry into the United States retail market.
• Silverstein PropertiesmajorStrategic or Co-development PartnerVirginia Pittarelli has represented prominent New York landlord Silverstein Properties in agency experience.
• Brookfield PropertiesmajorStrategic or Co-development PartnerVirginia Pittarelli has represented Brookfield Properties in agency experience for retail leasing.
• SL GreenmajorStrategic or Co-development PartnerKim Levandovsky has worked with SL Green at properties like 461 Fifth Avenue for tenants including ChaCha Matcha.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Winick Realty Group: NYC-based commercial real estate firm with strong retail and landlord representation practices across Manhattan and Brooklyn. Directly comparable to MONA in tenant/landlord representation and property type focus.
• RKF (now part of Newmark): RKF was a leading NYC retail leasing and investment sales firm before being acquired by Newmark. MONA has hired multiple former RKF brokers (e.g., Justin Fantasia) and competes head-to-head on NYC retail landlord and tenant mandates.
• Ripco Real Estate: Long-established NYC retail-focused brokerage with national reach through the ChainLinks Retail Advisors network. Competes directly with MONA on retail leasing transactions across NYC submarkets.
• Branded Concept Development (BCD): Specialized restaurant and hospitality real estate advisory firm founded by Alexandra Turboff, who is now MONA's Head of Food & Beverage. Directly comparable in F&B tenant representation specialization.
• TLM Realty: Boutique NYC commercial real estate firm focused on retail and office leasing, providing tenant and landlord representation services. Overlapping service offerings and customer base with MONA.

Broad incumbents

• CBRE: World's largest commercial real estate services firm with comprehensive retail, investment, and advisory capabilities. Competes with MONA for institutional retail landlord mandates and large tenant portfolios.
• JLL (Jones Lang LaSalle): Global real estate services firm with a strong NYC retail leasing practice. Competes with MONA for both tenant representation and landlord assignments, particularly for larger national and international retail clients.
• Colliers International: Global commercial real estate services firm with retail expertise across major US markets. Provides broader geographic coverage and integrated services that compete with MONA for multi-market retail mandates.
• Newmark Group: Global commercial real estate services firm with major NYC retail brokerage presence (including the legacy RKF team). Competes with MONA on retail mandates while offering significantly broader service lines and capital markets capabilities.
• Cushman & Wakefield: Global commercial real estate services firm with a substantial NYC retail practice. Eric Le Goff, MONA's Head of Luxury, previously worked in Cushman & Wakefield's Paris office. Direct competitor for high-profile retail assignments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/retail-by-mona
• Instagraminstagram.com/retailbymona?igshid=196gvkr7qac1p

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail By Mona