The ROW
The Row is a privately held luxury fashion house founded by Mary-Kate and Ashley Olsen, selling minimalist ready-to-wear, footwear, handbags, and accessories for affluent women and men via its own Shopify e-commerce site and three flagship stores in New York, Los Angeles, and London.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What The ROW does
The Row is a privately held luxury fashion house founded by Mary-Kate and Ashley Olsen, operating as a direct-to-consumer brand focused on minimalist, understated apparel, footwear, handbags, and accessories for affluent women and men. The product portfolio spans women's and men's ready-to-wear (outerwear, jackets, sweaters, t-shirts, shirts, dresses, skirts, pants, denim, underpinnings), footwear (boots, flats, loafers, heels, sneakers, sandals), handbags (top-handle, totes, backpacks, shoulder, cross-body, small, travel), and accessories (eyewear, scarves, gloves, hats, belts). Premium price points range from approximately $350 for entry t-shirts to over $12,500 for top-tier coats and $4,650+ for handbags, with materials centered on cashmere, wool, and high-grade cotton and a neutral, timeless design palette.
The brand operates exclusively through its own channels: an e-commerce storefront on the Shopify platform (therow.com) shipping to over 50 countries across North America, Europe, Asia Pacific, the Middle East, Latin America, and Africa, plus three flagship retail locations in New York, Los Angeles, and London with in-store pickup integration. The website is localized into seven languages and supports seven currencies. Beyond core apparel, the company operates Galerie Objects (a curated sub-brand selling vintage items and objets d'art) and a home category featuring handwoven blankets. No wholesale, marketplace, or third-party retail channels are identified; no acquisitions, divestitures, funding rounds, or investor base are disclosed, and founder-led ownership and creative control appear to be retained.
The ROW firmographics
Firmographics- Name
- The ROW
- Legal name
- The Row
- Website
- https://therow.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Row is a privately held luxury fashion house founded by Mary-Kate and Ashley Olsen, selling minimalist ready-to-wear, footwear, handbags, and accessories for affluent women and men via its own Shopify e-commerce site and three flagship stores in New York, Los Angeles, and London.
- Ownership category
- akta.pro rank
The ROW industry classification
Industry- Product category
- Luxury Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Luxury & Designer Footwear (CRAAACAI), Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL), Luxury Handbags & Leather Goods (CRAAAFAD)
Keywords
Where The ROW is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The ROW business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: The Row generates revenue through direct sales of luxury clothing, accessories, and handbags. Products are sold at full retail price through their e-commerce website and physical stores. The brand follows a traditional luxury retail model with no subscription or recurring revenue components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ready-to-wear clothing (t-shirts, tops, sweaters) |
| One time/ perpetual license | Pay-as-you-go | Outerwear (coats and jackets) |
| One time/ perpetual license | Pay-as-you-go | Handbags and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The ROW product offering
Product offeringCore offering
The Row is a luxury fashion brand that designs, manufactures, and sells ready-to-wear clothing, handbags, shoes, and accessories for women and men, alongside a curated Home line and Galerie Objects assortment. It operates a direct-to-consumer model through its own e-commerce site and physical retail stores, shipping to over 50 countries with premium pricing ranging from $350 to $12,500.
Product overview
The ROW is a luxury fashion brand offering high-end clothing and accessories for women and men. The product portfolio includes women's ready-to-wear clothing (outerwear, jackets, sweaters, sweatshirts, t-shirts, shirts, tops, dresses, skirts, pants, jeans), women's shoes (boots, flats, loafers, heels, sneakers, sandals), women's handbags (top handle, totes, backpacks, shoulder bags, cross body bags, small bags, travel bags), women's accessories (eyewear, scarves, gloves, hats, belts), men's ready-to-wear clothing, men's shoes, men's bags and leather accessories, home items (handwoven blankets), and Galerie (curated objects and vintage items). The brand operates as a direct-to-consumer luxury retailer using Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Ready-to-Wear Core women's apparel assortment from The Row, including tops, bottoms, outerwear, and dresses positioned as minimalist luxury ready-to-wear for affluent female consumers.
- Women's Shoes Women's footwear collection from The Row, including heels, flats, and boots featuring minimalist luxury design and premium materials for affluent female consumers.
- Women's Handbags Women's handbag collection from The Row, including signature leather handbags positioned as quiet-luxury accessories for affluent female consumers.
- Women's Accessories Women's accessories collection from The Row, including small leather goods and other accessory items positioned as minimalist luxury pieces for affluent female consumers.
- Men's Ready-to-Wear Men's apparel collection from The Row, including tops, bottoms, outerwear, and suiting positioned as minimalist luxury ready-to-wear for affluent male consumers.
- Men's Shoes Men's footwear collection from The Row, including loafers, sneakers, and boots featuring minimalist luxury design and premium materials for affluent male consumers.
- Men's Bags Men's bags collection from The Row, including leather bags and totes positioned as quiet-luxury accessories for affluent male consumers.
- Men's Accessories Men's accessories collection from The Row, including small leather goods and other accessory items positioned as minimalist luxury pieces for affluent male consumers.
- Home (Handwoven Blankets, etc.) Home collection from The Row featuring handwoven blankets and other home objects, extending the brand's minimalist luxury aesthetic into the home category for affluent consumers.
- Galerie Objects Curated Galerie Objects collection from The Row, including decorative and design objects positioned as luxury lifestyle items for affluent consumers.
Companies that use The ROW
Customer profileSegments2 records
Ideal customer profiles2 records
The ROW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The ROW partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The ROW competitors and assessment
Company assessmentDirect peers
- Lemaire: French minimalist luxury RTW and accessories brand with quiet, design-led collections distributed DTC and via select wholesale. Shares The Row's aesthetic, premium price architecture, and quiet-luxury positioning.
- Khaite: American luxury label built around minimalist, refined everyday RTW and denim with a strong direct-to-consumer and flagship-store model. Comparable to The Row in aesthetic, customer (affluent American women), and DTC-first go-to-market.
- Toteme: Swedish minimalist luxury label offering contemporary RTW, accessories and leather goods with a similarly understated aesthetic and DTC-led distribution. Closely comparable to The Row on positioning, price band and target customer.
- The Frankie Shop: Contemporary minimalist multi-brand and private-label retailer targeting a similar minimalist-luxury consumer. Overlaps with The Row on aesthetic and customer segment, though it operates at a lower price band.
Broad incumbents
- Loro Piana: Italian luxury maison specializing in cashmere and premium materials across RTW, accessories and home. Directly comparable to The Row on material focus, minimalism, and quiet luxury positioning, but operates at significantly larger scale as part of LVMH.
- Jil Sander: German minimalist luxury RTW and accessories house with a long heritage of refined, pared-back design. Shares The Row's minimalist aesthetic and premium positioning, though operating at broader scale and as part of the OTB group.
- Bottega Veneta: Italian luxury house best known for leather goods (intrecciato) and increasingly minimalist RTW under Matthieu Blazy. Comparable to The Row as a leather-goods and minimalist RTW maison and as a direct handbag competitor at premium price points.
- Brunello Cucinelli: Italian luxury multi-category maison (RTW, accessories, home) emphasizing craftsmanship and quiet luxury at the very top of the price band. Comparable to The Row as a multi-category maison, though broader scale and listed parent (Cucinelli family/listed company) make it a broader incumbent.
- Max Mara: Italian luxury women's RTW and outerwear house known for coats and timeless design. Comparable to The Row on outerwear pricing ($2,850-$12,500 coat band), customer, and premium positioning, with much larger scale and global store network.
- Loewe: Spanish luxury house within LVMH known for leather goods, handbags, and refined RTW. Comparable to The Row as a leather-goods/RTW maison and as a direct competitor at the $1,800-$4,650+ handbag price band.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
The ROW social profiles
Digital presenceThe ROW financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ROW leadership team
Management profileNumber of profiles
Profiles2 records
The ROW funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ROW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ROW
What does The ROW do?
The Row is a luxury fashion brand that designs, manufactures, and sells ready-to-wear clothing, handbags, shoes, and accessories for women and men, alongside a curated Home line and Galerie Objects assortment. It operates a direct-to-consumer model through its own e-commerce site and physical retail stores, shipping to over 50 countries with premium pricing ranging from $350 to $12,500.
Is The ROW a public or private company?
The ROW is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The ROW founded?
The ROW was founded in 2006. It employs 51 to 100 people.
Where is The ROW based?
The ROW is headquartered in New York, United States, in the North America region.
How does The ROW make money?
One revenue line is on record: product Sales.
Who are The ROW's main competitors?
Direct peers on record are Lemaire, Khaite, Toteme and The Frankie Shop. Broad incumbents are Loro Piana, Jil Sander, Bottega Veneta, Brunello Cucinelli, Max Mara and Loewe.
Does The ROW have an API?
No public API is recorded for The ROW.
What industry is The ROW in?
The ROW's product category is Luxury Fashion. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAAACAI, Luxury & Designer Footwear. Its NAICS code is 458110 and its SIC code is 5600.