WellQuest Living

What WellQuest Living does

WellQuest Living is a private, for-profit senior living operator founded in 2018 and headquartered in Salt Lake City, Utah. The company provides four care levels — independent living, assisted living, memory care, and active adult communities — delivered through owned and managed senior living properties. As of the latest data, WellQuest operates three named California communities (Menifee Lakes, Elk Grove, and Granite Bay) and uses a sales-led GTM motion centered on its website (wqliving.com), phone inquiries, and direct community tours.

The company's service offering is anchored by its Physical Engagement Program, which combines HUR RFID-enabled senior fitness equipment — wristbands that automatically configure exercise parameters per resident — with EmpowerMe's on-site physical, occupational, and speech therapy services. WellQuest claims EmpowerMe programs reduce resident falls by 30-40%. The technology stack is best characterized as IoT/clinical workflow rather than AI-driven. Leadership consists of CEO Steve Sandholtz, President Dean Mattsson, SVP Operations Scott Bissey, RVP Operations Pam Munday, and CIO Connor MacLennan.

WellQuest operates a hybrid revenue model: recurring monthly resident fees for housing, dining, care, and amenities on the consumer side, plus management contract revenue from operating senior living communities owned by real estate investment trusts (REITs) such as Diversified Healthcare Trust under RIDEA-aligned agreements. In September 2025, WellQuest was selected as one of seven operators to take over management of 116 Five Star Senior Living communities as part of DHC's restructuring — a transition that, if completed by year-end 2025, would represent an order-of-magnitude scaling event. The company is uncapitalized by institutional investors based on available data, has no public listing, and faces material litigation risk from a 2025 negligence lawsuit tied to a resident death at the Elk Grove community.

Name

WellQuest Living

Legal name

WellQuest Living

Website

https://wqliving.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

WellQuest Living is a private senior living operator providing independent living, assisted living, memory care, and active adult communities across California, differentiating through HUR RFID fitness equipment and EmpowerMe therapy partnerships while scaling via RIDEA management contracts with REITs.

Ownership category

akta.pro rank

Product category

Senior Living

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living services
• Assisted living communities
• Memory care services
• Independent living communities
• Senior wellness programs

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Senior Living Services: WellQuest Living generates revenue through providing senior housing and care services including independent living, assisted living, memory care, and active adult communities. Revenue is derived from recurring monthly fees charged to residents for housing, dining, care services, and amenities.
2. Community Management Contracts: WellQuest Living operates as a third-party operator managing senior living communities owned by real estate investment trusts (REITs) like Diversified Healthcare Trust, operating under RIDEA agreements that align performance incentives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WellQuest Living operates senior living communities providing Independent Living, Assisted Living, Memory Care, and Active Adult Community services to seniors. Residents pay recurring monthly fees for housing, dining, personal care support, and amenities, with care levels tailored to individual needs around the company's M.A.P.S. philosophy of Meaningful, Active, Personalized, and Safe care. The company also operates communities on behalf of REIT owners such as Diversified Healthcare Trust under management contracts.

Product overview

WellQuest Living operates a portfolio of senior living communities throughout California, offering four primary care levels: Independent Living (maintenance-free housing with dining and activities), Assisted Living (person-centered care with daily support), Memory Care (specialized care for residents with memory loss), and Active Adult Communities (resort-style gated living). The company differentiates through its Physical Engagement Program, which combines HUR fitness equipment with EmpowerMe on-site therapy services to reduce falls and improve resident mobility. WellQuest operates three named communities: WellQuest of Menifee Lakes, WellQuest of Elk Grove, and WellQuest of Granite Bay.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Senior living service providing safe, maintenance-free housing with dining and activities for autonomous seniors who want freedom from home upkeep. Delivered at WellQuest's owned and operated communities.
• Assisted Living Person-centered assisted living service in an active, safe, home-like environment providing individualized daily support and meaningful activities for seniors needing help with activities of daily living.
• Memory Care Specialized memory care service for residents experiencing memory loss due to Alzheimer's, dementia, or other cognitive conditions, offering secure environments, personalized care plans, and stimulating activities.
• Active Adult Communities Resort-style gated senior living communities offering maintenance-free living with first-class dining, recreation, social clubs, and excursions for active seniors seeking an amenity-rich lifestyle without homeownership burdens.
• Physical Engagement Program Comprehensive wellness program combining HUR RFID-enabled senior fitness equipment with EmpowerMe on-site physical, occupational, and speech therapies, designed to maintain mobility, reduce falls, and improve quality of life for residents across all WellQuest communities.
• WellQuest of Menifee Lakes Senior living community located at 29914 Antelope Rd, Menifee, CA 92584, delivering WellQuest's Independent Living, Assisted Living, and Memory Care services in Southern California.
• WellQuest of Elk Grove Senior living community located at 8871 E Stockton Blvd, Elk Grove, CA 95624, providing WellQuest's senior care services in the greater Sacramento area.
• WellQuest of Granite Bay Senior living community located at 9743 Sierra College Blvd, Granite Bay, CA 95746, providing WellQuest's senior living services in the Sacramento region of California.

Quantifiable outcome

• 30-40% reduction in falls through EmpowerMe wellness programs
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• EmpowerMecoreTechnology or IntegrationWellQuest Living has partnered with EmpowerMe as a provider of on-site physical, occupational, and speech therapies across all their communities. EmpowerMe provides industry-leading wellness programs designed to help residents increase strength, flexibility, and quality of life. Their programs have been shown to reduce falls by 30-40% and improve overall resident engagement and mobility.
• HUR (Helsinki University Research)coreTechnology or IntegrationWellQuest Living utilizes HUR fitness equipment, representing industry-leading senior fitness technology. HUR equipment features RFID-enabled wristband technology that automatically configures exercise equipment to match each resident's preferences for weight, reps, and equipment fit, ensuring proper exercise fundamentals and personalized workout experiences.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Atria Senior Living: Large US senior living operator offering independent living, assisted living, and memory care. Directly comparable service mix and target customer base to WellQuest, though Atria operates at significantly greater national scale.
• Sunrise Senior Living: Premium national senior living operator with independent living, assisted living, memory care, and short-term stay services. Highly comparable to WellQuest's care-level mix and upscale positioning, with branded standards that WellQuest's wellness-tech program attempts to match.
• Five Star Senior Living: Senior living operator whose 116 communities are being transitioned in 2025 to seven successor operators including WellQuest. Highly comparable service offering and target customer; the transition makes Five Star both a direct model reference and a near-term integration touchpoint.
• Discovery Senior Living: Regional senior living operator running IL/AL/MC communities across multiple US states. Comparable mix of care levels and a similar mid-sized-operator profile to WellQuest, with growth via third-party management and acquisitions.
• Bickford Senior Living: Mid-size senior living operator focused on assisted living and memory care in the Midwest and Mid-Atlantic. Comparable service mix (AL plus MC) and operator size bracket, providing a useful benchmark for a regional, brand-forward private senior living operator like WellQuest.
• Sonida Senior Living: Smaller-cap public senior living operator (formerly Capital Senior Living) with independent living, assisted living, and memory care. Closely comparable operating profile and service mix to WellQuest, useful as a like-for-like public-market reference point.
• The Arbor Company: Privately held senior living operator offering independent living, assisted living, and memory care across multiple US regions. Comparable service portfolio, private-operator status, and growth-via-acquisition strategy to WellQuest.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with a full continuum (IL, AL, memory care, skilled nursing) and sizable RIDEA-style management arrangements with REIT partners. Comparable service portfolio and RIDEA operating structure to WellQuest's model, though at much larger scale.

Others

• Diversified Healthcare Trust: REIT that owns senior living properties operated by WellQuest (including recently transitioned Five Star/AlerisLife assets). Comparable as a counterparty and business context — RIDEA operating partner structure and asset class — rather than a direct operating competitor.
• A Place for Mom: Senior living referral/advisory network that channels move-in demand to operators like WellQuest. Comparable ecosystem participation — drives resident acquisition funnels for IL/AL/MC operators — but not a direct operating competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wqliving
• LinkedInlinkedin.com/company/wellquest-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WellQuest Living