Surgical Center of Greensboro

What Surgical Center of Greensboro does

Surgical Center of Greensboro is a physician-owned, multi-specialty ambulatory surgery center (ASC) located at 705 Green Valley Road in Greensboro, North Carolina, operating since approximately 1993. The facility provides same-day outpatient surgical care across eleven specialties including anesthesiology, general surgery, gynecology, ophthalmology, oral and maxillofacial surgery, orthopedic surgery, otolaryngology (ENT), otology/neurotology, pain management, cosmetic and reconstructive surgery, and urology, with specialized nerve block services delivered under ultrasound guidance to reduce post-operative pain for 8-24 hours. The center is Joint Commission accredited and operates as part of SCA Health's national network of more than 200 surgical facilities affiliated with approximately 3,000 physicians.

The business model is a facility-fee transaction model: revenue is generated per outpatient procedure covering operating room, recovery room, nursing, and supplies, with payment sourced from a broad mix of major insurers (Aetna, BCBS, Cigna, United Healthcare, Medicare, Medicaid) and self-pay patients. Self-pay and cosmetic procedures are billed based on surgical time, with patient financing routed through CareCredit (3/6-month no-interest plans; 24-60-month extended plans). Anesthesia services are delivered through a partnership with Gate City Anesthesia, and patient intake/billing are supported by One Medical Passport and Patientco respectively.

Go-to-market is primarily referral-driven: independent physicians across the eleven specialties channel patients to the center, supported by a direct website channel for procedure information and pre-registration. The center markets on three pillars — TJC-accredited quality, ~45 percent cost savings versus hospital outpatient settings, and a personalized care environment — and competes in the regional Greensboro/NC Triad market against hospital outpatient departments and other independent ASCs.

Name

Surgical Center of Greensboro

Legal name

Surgical Center of Greensboro

Website

https://surgicalcenterofgreensboro.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Surgical Center of Greensboro is a physician-owned, Joint Commission-accredited multi-specialty ambulatory surgery center in Greensboro, NC, delivering same-day outpatient procedures across eleven specialties with approximately 45 percent lower cost than hospital settings.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

akta.pro secondary industries

Orthopedic & Spine Surgery Centers (HLAFAIAG), Pain Management & Interventional Procedure Centers (HLAFAIAH), ENT / Otolaryngology Surgery Centers (HLAFAIAJ), Ophthalmology Surgery Centers (HLAFAIAF)

Keywords

• Ambulatory surgery center
• Outpatient surgical services
• Multi-specialty surgical care
• Same-day surgery facility
• Physician-owned surgical center

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Facility Services Revenue: The surgery center generates revenue through facility fees charged for outpatient surgical procedures. These fees cover the operating room, recovery room, nursing care, and supplies. The center accepts payment from insurance companies, Medicare, Medicaid, and self-pay patients.
2. Self-Pay and Cosmetic Surgery: Self-pay patients are contacted prior to surgery with estimated procedure costs. Cosmetic and elective surgery procedures are billed based on surgical time with payment due on or before the day of surgery. CareCredit payment plans are offered including No Interest Payment Plan for 3 or 6 months for balances of $300 or more, and Extended Payment Plan for 24, 36, 48 or 60 months for balances of $1,000 or more.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Surgical Center of Greensboro is a multi-specialty ambulatory surgery center (ASC) that provides same-day outpatient surgical procedures across eleven medical specialties including anesthesiology, general surgery, gynecology, ophthalmology, orthopedic surgery, otolaryngology (ENT), pain management, plastic surgery, urology, oral and maxillofacial surgery, and otology/neurotology. The center offers facility services, anesthesia, ultrasound-guided nerve blocks, and pre-registration and billing services to patients with insurance, Medicare/Medicaid, or self-pay.

Product overview

Surgical Center of Greensboro operates as a multi-specialty ambulatory surgery center (ASC) offering same-day surgical care across eleven medical specialties including anesthesiology, general surgery, gynecology, ophthalmology, orthopedic surgery, otolaryngology (ENT), pain management, cosmetic/reconstructive surgery, urology, oral/maxillofacial surgery, and otology/neurotology. The facility is part of SCA Health's network of over 200 surgical facilities. Patient-facing services include pre-registration via One Medical Passport, online bill payment through Patientco, and payment plan options through CareCredit. The center also offers a specialized outpatient joint replacement program.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulatory Surgery Center Services A multi-specialty ambulatory surgery center providing same-day outpatient surgical procedures across 11 medical specialties (anesthesiology, general surgery, gynecology, ophthalmology, oral/maxillofacial surgery, orthopedic surgery, otolaryngology, otology/neurotology, pain management, cosmetic and reconstructive surgery, urology) for individual patients.
• Joint Replacement Program

Quantifiable outcome

• Patients pay approximately 45 percent less than hospital procedures
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• SCA HealthcoreStrategic or Co-development PartnerSCA Health is a national surgical solutions provider and committed partner improving healthcare in America. SCA Health is the partner of choice for surgical care. Surgical Center of Greensboro is part of SCA Health's network of more than 200 surgical facilities, including ambulatory surgery centers and surgical hospitals, in partnership with approximately 3,000 physicians. SCA Health develops and optimizes surgical facilities through strategic partnerships with health plans, medical groups, and health systems.
• Gate City AnesthesiacoreTechnology or IntegrationGate City Anesthesia is the anesthesia provider for the Surgical Center of Greensboro. They provide anesthesia services through a combination of board certified physicians and certified registered nurse anesthetists (CRNA). Services include conscious sedation, regional, and general anesthesia.
• CareCreditsupportingOthersCareCredit provides healthcare financing options for self-pay patients. The facility offers CareCredit plans including No Interest Payment Plan for 3 or 6 months for balances of $300 or more and Extended Payment Plan for 24, 36, 48 or 60 months for balances of $1,000 or more.
• One Medical PassportsupportingTechnology or IntegrationOnline pre-registration platform that allows patients to complete their medical history forms before surgery. Registration is designed to be quick and easy, taking 10-15 minutes with insurance information.
• PatientcosupportingTechnology or IntegrationOnline bill payment platform enabling patients to pay their surgery center bills securely through a digital wallet system.
• National Quality ForumsupportingStrategic or Co-development PartnerSCA Health has created and adopted clinical outcome metrics endorsed by the National Quality Forum for quality measurement across their facility network.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• SCA Health: SCA Health is the national strategic partner and network parent for Surgical Center of Greensboro, operating 200+ surgical facilities and partnering with approximately 3,000 physicians. It is directly comparable as both the affiliation network and a multi-specialty ASC operator at scale.
• USPI (United Surgical Partners International): USPI is one of the largest ASC operators in the U.S., affiliated with Tenet Healthcare and partnering with physicians and health systems to operate ambulatory surgery centers. It competes with SCA Health and Greensboro-area facilities for surgeon partnerships and outpatient volume across multiple specialties.
• HCA Healthcare: HCA Healthcare operates a large network of hospitals and outpatient surgery centers across the U.S., including in North Carolina. It competes for outpatient volume through its hospital outpatient departments and ambulatory surgery centers, and represents the structural hospital-outpatient threat to independent ASCs.
• Tenet Healthcare: Tenet Healthcare owns USPI, the largest ASC platform, and operates acute care hospitals including in the Southeast. As a competitor with combined hospital and ASC assets, it pursues outpatient surgical volume via steerage and physician alignment, directly relevant to Greensboro's referral dynamics.

Direct peers

• Surgery Partners: Surgery Partners is a national operator of short-stay surgical facilities, including multi-specialty ASCs and surgical hospitals. It is a direct competitor to SCA Health-affiliated centers like Surgical Center of Greensboro, particularly in orthopedic, ENT, and pain management service lines.
• AMSURG: AMSURG operates a national network of ambulatory surgery centers, historically focused on gastroenterology and expanding into multi-specialty and orthopedic ASCs. It is a direct peer to multi-specialty ASCs such as Surgical Center of Greensboro, with comparable physician partnership models.

Regional players

• Atrium Health Wake Forest Baptist: Atrium Health Wake Forest Baptist operates a major health system in the Greensboro/Winston-Salem region with hospital outpatient surgical capacity. It is a regional competitor for the same patient and physician referral pool that Surgical Center of Greensboro serves.
• Novant Health: Novant Health operates hospitals and outpatient facilities across North Carolina, including in the Triad region. It competes with Surgical Center of Greensboro for outpatient surgical volume and is one of the dominant regional health systems influencing payer steerage in Greensboro.
• Conway Medical Center (and similar community hospital outpatient departments): Community hospitals and health systems in the Carolinas operate outpatient surgical departments that compete directly with multi-specialty ASCs on convenience, scheduling, and physician alignment. They represent the primary local threat to Surgical Center of Greensboro's referral base.

Others

• CareCredit (Synchrony Financial): CareCredit is the healthcare financing partner used by Surgical Center of Greensboro for self-pay patients. It is adjacent rather than directly competitive, but is ecosystem-critical for the center's cosmetic and elective procedure revenue stream.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/surgical-center-of-greensboro-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surgical Center of Greensboro