Mai Linh Corporation
Mai Linh Corporation is Vietnam's largest taxi operator, running roughly 15,000 vehicles across 63 provinces and four islands under a unified 1055 call brand. It serves individual riders, corporate accounts, government and tourism clients, and operates subsidiaries in express delivery, media, EV distribution, and licensed labor export via the Mai Linh Willer JV with Japan.
- Company typePrivate
- Founded1993
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Mai Linh Corporation firmographics
Firmographics- Name
- Mai Linh Corporation
- Legal name
- Công ty Cổ phần Tập đoàn Mai Linh
- Website
- https://mailinh.vn
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mai Linh Corporation is Vietnam's largest taxi operator, running roughly 15,000 vehicles across 63 provinces and four islands under a unified 1055 call brand. It serves individual riders, corporate accounts, government and tourism clients, and operates subsidiaries in express delivery, media, EV distribution, and licensed labor export via the Mai Linh Willer JV with Japan.
- Ownership category
- akta.pro rank
Where Mai Linh Corporation is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices8 records
Markets served
Mai Linh Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Taxi Transport Services: Core taxi transport service operating across 63 provinces and cities in Vietnam. Revenue generated from meter-based fares for passenger transport, with pricing based on distance traveled and time. No rush hour price increases policy.
- Mai Linh Taxi Card (GreenCard/MPass): Corporate taxi cards (GreenCard postpaid, GreenCard Prepaid, MPass) providing postpaid payment up to 45 days with volume-based discounts up to 15%, and prepaid cards with up to 12% discount.
- Car Rental Services: Vehicle rental services offering cars with 4-45 seats for daily rental, long-term rental, airport transfers, and tourist transportation across Vietnam.
- Mai Linh Tourism: Travel and tourism services including tour packages, resort bookings, cultural heritage tours, and international travel to destinations including Singapore, Malaysia, Thailand, Cambodia, Hong Kong, South Korea, Japan.
- International Labor Cooperation: Labor export services to Japan and Taiwan, including technical internship programs, vocational study abroad programs, with fees and salary arrangements.
- Mai Linh Media: Mobile advertising network leveraging the company's fleet of vehicles across Vietnam for dynamic out-of-home advertising solutions.
- Mai Linh Willer (Express Bus): Vietnam-Japan joint venture express bus service on long-distance routes (Thanh Hoa-Hanoi), with over 150 buses operating on 12 routes across 10 provinces.
- Mai Linh Express: Express passenger transport on fixed routes across 10 provinces with over 150 buses, offering scheduled departures with no smoking and no pickup along the way policy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Postpaid GreenCard with up to 45-day payment terms |
| Transaction based/ take rate | Pay-as-you-go | Prepaid GreenCard with up to 12% discount |
| Transaction based/ take rate | Monthly | MPass - Free card issuance with no annual fees |
| Transaction based/ take rate | Pay-as-you-go | Voucher products with up to 12% discount |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Mai Linh Corporation product offering
Product offeringCore offering
Mai Linh Corporation operates a diversified transportation and mobility services platform in Vietnam, anchored by its flagship Mai Linh Taxi brand. The company provides passenger road transport, car rental, intercity bus services through a joint venture with Willer Express (Japan), corporate taxi payment solutions via GreenCard, tourism services, and transportation-related advertising media. It serves both individual consumers across Vietnam and corporate clients requiring managed employee transportation programs.
Product overview
Mai Linh Corporation operates a diversified transport and service ecosystem centered on its flagship Mai Linh Taxi service. The core offering is supplemented by corporate solutions (Mai Linh Taxi Card, MPass cost management), intercity transport (Mai Linh Express, Mai Linh Willer), car rental, tourism, media advertising, auto repair, international labor export, and business cooperation programs. The portfolio spans passenger transport, logistics, and mobility-related services across Vietnam's 63 provinces.
Differentiator
Problem solved
Functional benefit
Brands
- Taxi Mai Linh: Core taxi service brand with distinctive green color representing life, environment, and traffic safety. Number one taxi service in Vietnam.
- Hòa Bình Xanh Taxi
- Mai Linh Express
- Mai Linh Willer (MAIWILL)
- Du Lịch Lữ hành Mai Linh
- MPass
Products and services
- Mai Linh Taxi Flag passenger taxi service operating across Vietnam through a nationwide branch network, using electronic meters, GPS-tracked vehicles, and RFID-enabled driver identification. Targets individual riders and walk-up passengers in urban areas.
- GreenCard Corporate taxi payment card product that enables business clients to manage and bill employee ground transportation on a centralized account. Designed for organizations needing controlled, reportable employee travel spend.
Quantifiable outcome
- Near 15,000 taxis operated nationwide
- +2 more outcomes
Companies that use Mai Linh Corporation
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
Mai Linh Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Mai Linh Corporation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Willer (Vietnam-Japan Joint Venture)coreMai Linh Willer (MAIWILL) is a Vietnam-Japan joint venture for long-distance express bus service, starting with Thanh Hoa-Hanoi route. Offers superior safety, professional service, 5-star waiting lounge, and door-to-door shuttle. Vietnam's leading taxi company partnered with Japanese expertise for premium intercity bus transportation.
- Ministry of Labor - War Invalids and Social Affairs (Vietnam)coreMai Linh International Cooperation Company holds direct operating license from Vietnam's Ministry of Labor for labor export services to Japan and Taiwan markets. This is a regulated industry requiring government licensing.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Mai Linh Corporation competitors and assessment
Company assessmentDirect peers
- Vinasun Corporation: Vietnam's second-largest traditional taxi operator with a comparable fleet of green taxis across major Vietnamese cities. Directly competes with Mai Linh for corporate accounts and street-hail passengers, with overlapping corporate card and app-booking offerings.
Emerging players
- Xanh SM (GSM): VinFast-backed Vietnamese electric taxi and ride-hailing brand rapidly expanding across Vietnamese cities. Same passenger-mobility category as Mai Linh but using a tech-native, EV-led model that is reshaping competitive dynamics in Vietnam's taxi market.
- Be Group: Vietnamese ride-hailing super-app combining taxi hailing, motorbike ride-hailing, and delivery services. Competes with Mai Linh's Mai Linh Taxi app on booking convenience and dynamic pricing, especially for younger and urban users.
Broad incumbents
- Grab Holdings: Dominant Southeast Asian ride-hailing super-app with deep penetration in Vietnam. Operates as a broad incumbent across passenger transport, food delivery, and financial services, competing with Mai Linh on taxi booking convenience and pricing.
Regional players
- ComfortDelGro Corporation: Singapore-listed land transport conglomerate operating taxi, bus, and rail services across Asia and Australia. Comparable as a large, multi-country taxi operator with corporate-account focus and digital dispatch modernization, though not active in Vietnam.
- Gojek: Indonesian ride-hailing and super-app platform with operations in Vietnam, Thailand, and Singapore. Comparable as a ride-hailing competitor to Mai Linh in Southeast Asia, with overlapping on-demand passenger mobility offerings.
- DiDi Global: Chinese ride-hailing platform with a presence in multiple international markets including select Southeast Asian geographies. Comparable as a large-scale app-based passenger mobility operator focused on dynamic pricing and density-driven unit economics, similar to Mai Linh's modernization ambitions.
Others
- Phuong Trang (FUTA Bus Lines): Vietnam's largest intercity bus operator running scheduled long-distance routes nationwide. Comparable as a passenger ground-transport peer in Vietnam's intercity segment, competing with Mai Linh Express and Mai Linh Willer on route overlap and customer wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mai Linh Corporation social profiles
Digital presenceMai Linh Corporation compliance and trust
Trust signalCompliance1 record
Mai Linh Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mai Linh Corporation leadership team
Management profileNumber of profiles
Profiles9 records
Mai Linh Corporation subsidiaries and ownership
Company hierarchySubsidiaries8 records
Mai Linh Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mai Linh Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mai Linh Corporation
What does Mai Linh Corporation do?
Mai Linh Corporation operates a diversified transportation and mobility services platform in Vietnam, anchored by its flagship Mai Linh Taxi brand. The company provides passenger road transport, car rental, intercity bus services through a joint venture with Willer Express (Japan), corporate taxi payment solutions via GreenCard, tourism services, and transportation-related advertising media. It serves both individual consumers across Vietnam and corporate clients requiring managed employee transportation programs.
Is Mai Linh Corporation a public or private company?
Mai Linh Corporation is a private company. It is classified as public and is currently operating.
When was Mai Linh Corporation founded?
Mai Linh Corporation was founded in 1993. It employs 11 to 50 people.
Where is Mai Linh Corporation based?
Mai Linh Corporation is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Mai Linh Corporation make money?
Eight revenue lines are on record. Taxi Transport Services are the primary driver. The others are mai Linh Taxi Card (GreenCard/MPass), car Rental Services, mai Linh Tourism, international Labor Cooperation, mai Linh Media, mai Linh Willer (Express Bus) and mai Linh Express.
Who are Mai Linh Corporation's main competitors?
Vinasun Corporation is listed as a direct peer. Emerging players are Xanh SM (GSM) and Be Group. Grab Holdings is listed as a broad incumbent. Regional players are ComfortDelGro Corporation, Gojek and DiDi Global. Phuong Trang (FUTA Bus Lines) is listed as an others.
Does Mai Linh Corporation have an API?
No public API is recorded for Mai Linh Corporation.