What BE Group does

BE Group (legal entity: Công Ty Cổ Phần Be Group) is a Vietnamese multi-service consumer super-app operator headquartered in Ho Chi Minh City, founded in 2018 (originally as VEEP Technology, rebranded October 2018). Its primary product is the Be mobile application, which aggregates ride-hailing (beBike for motorcycles, beCar for cars, beTaxi via partnerships with local taxi firms including Vinataxi/ComfortDelGro), package and food delivery (beDelivery, beFood), ticketing (beFlight, beBus, beTrain, beAirport), lifestyle services (beClean housekeeping, phone/data recharge, vehicle insurance), and advertising (beAds). The platform serves four main customer segments: individual consumers across 20+ Vietnamese cities and 29+ provinces; enterprise customers via beforBusiness; driver partners (30,000+ historical, scaling past that figure by 2023) across beBike, beCar, beTaxi, and the new be 5X EV transition program; and restaurant merchants onboarded through beMerchant.

The technology stack combines a mobile-first consumer app and a driver-facing bePartner app with proprietary modules (Virtual BOT, DriverBuddy, beMobility) for traffic and routing support, and a digital identity and contracting layer (e.KYC in approximately 2 minutes, e.Contract/e.Signature) that underpins the embedded Cake by VPBank digital bank — the first digital bank to appear inside a Vietnamese ride-hailing app, licensed by the State Bank of Vietnam. Distribution is mobile-app-led with physical driver onboarding via beHub centers (HCMC headquarters plus a Hanoi center), taxi-firm partnerships, and embedded partner integrations with VinFast (EV financing), FWD (insurance), MoMo/ZaloPay/Viettel Money/Apple Pay/VNPay (payments), Sun World (tourism-transport bundling), and Vexere (bus tickets).

The business model layers multiple monetization streams on top of a single distribution channel. Core ride-hailing generates transactional commissions across beBike, beCar, and beTaxi; delivery and food contribute transactional/delivery fees and merchant commissions. Financial services — operated through beFinancial / Cake by VPBank under a long-term strategic agreement — generate revenue through financial product distribution and licensing/royalty economics. Advertising via beAds, insurance distribution via FWD, EV-leasing and rent-to-own revenue share through the be 5X aggregator with Selex, AIZEN, VinFast, Dat Bike, BYD and GWM Haval, and ticketing commissions across beFlight, beBus, beTrain round out the model. Pricing on ride-hailing is transaction-based (a base fare of 11,000 VND for beBike in HCMC as of March 2021), while EV rentals operate on monthly subscriptions with lease-to-own options starting from 57,000 VND/day. The company reports having achieved break-even as the first Vietnamese and regional ride-hailing operator to do so.

Name

BE Group

Legal name

Công Ty Cổ Phần Be Group

Website

https://be.com.vn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

BE Group operates Be, a Vietnamese multi-service super-app offering ride-hailing (beBike, beCar, beTaxi), delivery, food, ticketing, embedded Cake by VPBank digital banking, and a new be 5X EV conversion program for drivers, serving individual consumers, enterprises, driver partners, and restaurant merchants across 20+ cities.

Ownership category

akta.pro rank

Product category

Multi-service consumer super-app (ride-hailing and delivery)

NAICS

Taxi and Ridesharing Services (485310), Mobile Food Services (722330)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)

akta.pro secondary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Ride-hailing services
• Food delivery platform
• Digital banking services
• Mobile consumer super-app
• Electric vehicle solutions

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ride-hailing services: Commission and transaction fees from beBike (motorbike rides), beCar (car rides), and beTaxi services. Revenue is generated through fare transactions between drivers and customers.
2. Delivery services: beDelivery and beFood delivery services generating revenue through delivery fees and potentially commissions from restaurant partners.
3. Advertising (beAds): Marketing solutions helping businesses reach millions of customers through online and offline advertising on the platform.
4. Financial services (beFinancial/Cake): Digital banking and financial services partnership with VPBank through Cake digital bank. Revenue from financial products and services integrated into the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

BE Group operates a multi-service consumer super-app offering ride-hailing (beBike motorbike, beCar, beTaxi), delivery (beDelivery parcels and beFood), travel ticketing (beFlight, beBus, beTrain), housekeeping (beClean), digital banking via Cake by VPBank, advertising (beAds), and corporate transport solutions (beforBusiness). The platform serves Vietnamese consumers across 20+ cities through iOS/Android apps with 100 million downloads, supported by a driver partner network and an open ecosystem of 50,000+ business partners. Strategic sub-brands include be 5X (EV conversion), beAcademy (training), and beLoyalty (rewards).

Product overview

Be is a multi-service consumer platform operating as a super-app model in Vietnam. The core offering includes ride-hailing services (beBike for motorcycles, beCar for cars, beTaxi for metered taxis), delivery services (beDelivery for packages, beFood for food), and ticketing (beFlight for flights, beBus for buses, beTrain for trains). The platform extends to lifestyle services including beClean for housekeeping, phone recharge, vehicle insurance, and loyalty programs (beLoyalty, bePoint). Enterprise offerings include beAds for advertising and beforBusiness for corporate clients. Strategic integrations include Cake by VPBank digital banking, multiple e-wallets (MoMo, ZaloPay, Viettel Money, Apple Pay), and payment processing via VNPay. The ecosystem also includes be 5X for electric vehicle solutions and beAcademy for driver/merchant training. As of 2023, the platform provides over 15 services with 100 million app downloads and operates across 20+ cities in Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• beBike: Motorbike ride-hailing service
• beCar
• beTaxi
• beDelivery
• beFood
• beFlight
• beClean
• Cake by VPBank
• beAds
• beforBusiness
• be5X
• beAcademy
• beLoyalty

Products and services

• beBike Motorcycle ride-hailing service connecting customers with beBike drivers for everyday transportation needs.
• beCar Car ride-hailing service offering 4-seater and 7-seater vehicle options for customer transportation.
• beTaxi Taxi booking service through partnerships with local taxi companies including Vinataxi (ComfortDelGro), allowing users to book metered taxis via the Be app with transparent pricing.
• beDelivery Package and freight delivery service for parcels with 5-star delivery quality across Vietnamese cities.
• beFood Food delivery service enabling customers to order food from partner restaurants through web and mobile application.
• beFlight Flight ticket booking service offering competitive prices with Vietjet Air and Bamboo Airways, with no service fees and no hidden charges.
• beBus Inter-city bus ticket booking service through partnership with Vexere.
• beTrain Train ticket booking service for railway travel.
• beAirport Airport transportation service for convenient airport transfers.
• beClean Housekeeping and cleaning service for household needs.
• Cake by VPBank Digital banking product embedded in the Be platform offering account opening, transfers, bill payments, savings, and debit cards with e.KYC and approximately 2-minute account activation.
• beAds Advertising solution enabling businesses to reach millions of customers through online and offline advertising on the Be platform.
• beforBusiness Enterprise solutions package providing business customers with corporate transportation, fleet, and logistics services.
• be 5X Electric vehicle transition program connecting drivers with EV brands for vehicle rental, purchase, and lease-to-own options, with conversion rewards up to 8 million VND/month.
• beAcademy Driver and merchant training academy providing education programs for driver partners and restaurant merchants.
• beShopping On-demand grocery delivery service launched during COVID-19, achieving 200-300% monthly growth.
• Phone & Data Recharge Mobile phone credit and 3G/4G data top-up service within the Be app.
• beCar Insurance Vehicle insurance service for automobiles.
• Sun World E-Ticket Integration E-ticket and integrated transportation service for Sun World amusement parks nationwide, including the beWorld tourism promotion project.

Quantifiable outcome

• 35% ride-hailing market share in Vietnam as of 2023
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• GS25minorGTM or Marketing Partner · 1 July 2026Convenience store chain partnership for 'Anh Be Rockstar' driver engagement program. Provides free Rockstar energy drinks at designated partner locations to support driver wellness during hot weather.
• Selex MotorscoreStrategic or Co-development Partner · 1 January 2026Electric motorbike supplier for be 5X EV conversion program. Offers rent-to-own options starting from 57,000 VND/day. Provides Selex Camel 2 and other models with promotional pricing for Be drivers.
• AIZEN VietnamcoreStrategic or Co-development Partner · 1 January 2026Exclusive EV rental partner for Be drivers under be 5X program. Offers monthly rental starting from 1,800,000 VND (VinFast Evo Grand) including battery, maintenance, and insurance. Rent-to-own options with flexible terms of 24/30/36 months.
• Sun WorldcoreStrategic or Co-development Partner · 10 November 2023Strategic cooperation for tourism enhancement. Be becomes exclusive transportation partner at Sun World venues nationwide (6 amusement parks). Partnership includes e-ticketing integration, 'beWorld' tourism promotion project targeting 5 localities in 2024, and digital experience development.
• VinFastcoreStrategic or Co-development Partner · 8 September 2023Partnership to encourage driver conversion from petrol to electric vehicles. VinFast offers 4% reduction on Feliz S e-bikes and special financing rates starting at 0% interest through Cake. First phase focused on electric motorbike adoption with goal of popularizing EVs among Be drivers.
• FWD VietnamminorStrategic or Co-development Partner · 9 June 2023Insurance partnership to deliver life insurance products on Be platform. First cooperation model of its kind. Initial product 'FWD Triple Protection' covers cancer, strokes, and heart attacks. Future plans include 'FWD Modern Woman' product.
• Cake by VPBankcoreStrategic or Co-development Partner · 12 January 2021Digital banking partnership to launch Cake digital bank on Be platform. First digital bank to appear on ride-hailing app interface in Vietnam. Provides financial services including account opening, transfers, payments, savings, and debit cards with e.KYC system enabling 2-minute account activation. Cake is operated by beFinancial under long-term strategic agreement.
• Vinataxi/ComfortDelGrocoreChannel Partner/ Reseller/ DistributorTaxi partnership enabling Be users to book Vinataxi rides through Be app. Developed in partnership with Singaporean transport firm ComfortDelGro. Part of beTaxi expansion strategy.
• VexereminorChannel Partner/ Reseller/ DistributorBus ticketing partnership allowing Be users to book inter-city bus tickets through the platform.

Scale indicators17 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Grab Holdings: Grab is the leading super-app in Southeast Asia and BE Group's primary competitor in Vietnam, offering ride-hailing, food delivery, financial services, and digital banking across the same multi-vertical model. Both compete head-to-head for Vietnamese ride-hailing, food delivery, and embedded finance market share.
• Xanh SM (GSM/Vingroup): Xanh SM is a Vietnamese all-electric ride-hailing service operated by Vingroup that competes directly with BE's beBike and beCar in Vietnam. Both platforms target the Vietnamese urban mobility market and increasingly partner with VinFast on EVs, creating overlapping fleet and driver competition.
• Gojek (GoTo Group): Gojek is an Indonesian super-app offering ride-hailing, delivery, and financial services with comparable multi-service business model. Although Gojek's primary market is Indonesia, the multi-service blueprint and Southeast Asia footprint make it a relevant structural and operational peer for BE Group.
• Foodpanda (Delivery Hero): Foodpanda is a leading food delivery platform in Vietnam operated by Delivery Hero. It is a direct competitor to BE's beFood service for restaurant-to-consumer delivery market share in Vietnamese cities and overlaps with beDelivery in on-demand logistics.

Emerging players

• Tada (Vietnam Mobility): Tada is a Korean-backed Vietnam ride-hailing platform focused on taxi-hailing with zero-commission models competing with BE's beTaxi service. It represents an emerging direct competitor in Vietnamese mobility with backing from Vinasun and Toyota.
• MoMo: MoMo is Vietnam's largest e-wallet and integrated financial super-app. It is both a payments partner of BE Group (MoMo payments integrated on Be platform) and an emerging competitor in the embedded finance space, with overlapping digital banking and payment ambitions alongside BE's Cake by VPBank.
• ZaloPay (VNG Group): ZaloPay is the payments and financial services arm of VNG's Zalo super-app in Vietnam. It overlaps with BE in the payments layer (ZaloPay is integrated on BE) and competes for the same digital consumer financial services user, making it a comparable emerging peer.
• Sea Group / Shopee Vietnam: Sea Group operates Shopee and SeaMoney in Vietnam, competing in e-commerce, food delivery, and embedded payments. Partial overlap with BE Group in consumer on-demand services, payments, and Vietnam-focused super-app ambitions.

Broad incumbents

• Bolt: Bolt is a European ride-hailing platform offering on-demand mobility across multiple countries. While not in Vietnam, Bolt is a relevant broad ride-hailing peer benchmark on unit economics, multi-vertical expansion, and break-even strategy that aligns with BE Group's positioning.
• DiDi Chuxing: DiDi is a Chinese ride-hailing super-app expanding internationally. As a broad incumbent with multi-service model (mobility, food delivery, finance), it serves as a global benchmark for what super-app mobility platforms can scale into, though it operates in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/begroupvn
• LinkedInlinkedin.com/company/be-groupjsc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BE Group