The Renovators of Canada

What The Renovators of Canada does

The Renovators of Canada (T-ROC) is a privately held, full-service residential renovation contractor founded in 2002 and headquartered in Markham, Ontario. The company delivers kitchen, bathroom, basement, and home addition renovations, plus ADU/garden suite construction and home care/maintenance plans, serving homeowners across 18+ Greater Toronto Area communities through seven physical office locations (Markham, Toronto, Vaughan, Aurora, Pickering, Barrie, Keswick). Service work is approximately 80% residential and 20% commercial. Projects are delivered under a structured "TROC Guarantee" methodology that includes documented scopes of work, transparent milestone billing, weekly photo progress updates, and a 15-year transferable craftsmanship warranty, distinguishing the firm from typical GTA contractors.

T-ROC's revenue model is project-based professional services with a low-friction entry point: a $500 starting deposit credited to the first invoice, free estimates, and milestone billing tied to work completion rather than large upfront draws. Average project ticket sizes range from $14,000-$18,000 for basic bathroom renovations to $300,000+ for second-storey additions, with luxury kitchen projects reaching $150,000-$200,000+. Customer acquisition is direct-to-consumer via website, phone, and in-person discovery visits, supported by local SEO, content marketing, social media, and community sponsorships. The company also offers financing through a partnership with Financeit for projects up to $100,000, broadening the addressable customer base to include homeowners who prefer amortized payments.

The company is BBB-accredited, holds Consumer Choice Awards for 2025 and 2026 (including 2026 York Region Best Kitchen/Bathroom Renovator), and maintains a 4.8 Google rating. In 2025, ownership transitioned from founder Perry Curiston to Tyler Gaudet, accompanied by a unified brand refresh and the launch of new product lines (ADU/garden suites and home care/maintenance plans). No external funding, parent company, or subsidiaries are disclosed.

Name

The Renovators of Canada

Legal name

The Renovators of Canada

Website

https://trocanada.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Renovators of Canada (T-ROC) is a Greater Toronto Area residential renovation contractor offering kitchen, bathroom, basement, home addition, ADU/garden suite, and maintenance services to homeowners across 18+ GTA communities, backed by a 15-year transferable warranty and milestone billing.

Ownership category

akta.pro rank

Product category

Home Renovation Services

NAICS

Commercial and Institutional Building Construction (236220)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Home renovation services
• Kitchen remodeling
• Bathroom renovation
• Basement finishing
• General contracting

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Renovation Services: One-time project-based revenue from home renovation services including kitchen, bathroom, basement renovations, and home additions. Revenue generated through upfront deposits and milestone billing as projects progress. Approximately 80% residential and 20% commercial projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Renovators of Canada (T-ROC) is a residential renovation general contractor serving the Greater Toronto Area. The company designs and builds kitchen, bathroom, and basement renovations, home additions, and accessory dwelling units (ADU)/garden suites, backed by a 15-year transferable craftsmanship warranty and a structured project management process. It also offers ongoing home care and maintenance plans for residential clients.

Product overview

The Renovators of Canada (T-ROC) is a home renovation service company offering a unified portfolio of renovation services across the Greater Toronto Area. The core service offering includes kitchen, bathroom, and basement renovations as the primary product categories, complemented by home additions, ADU & garden suite construction, and home care & maintenance plans as add-on services. All projects are backed by a 15-year transferable workmanship warranty and include structured project management, clear communication, and quality craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Renovations Full-service kitchen renovation including updated cabinetry, countertops, electrical, plumbing, finishes, and final detailing for functional kitchens in homeowners' residences.
• Bathroom Renovations Complete bathroom renovation services handling plumbing, tile work, fixtures, and accessibility upgrades to create modern, functional bathroom spaces for homeowners.
• Basement Renovations Full basement renovation including framing, insulation, electrical, plumbing, drywall, flooring, and finishing with moisture control and code compliance for residential basements.
• Home Additions Design and build of home additions including sunrooms, bedrooms, and expanded living spaces that integrate with the existing home structure.
• ADU & Garden Suites Accessory dwelling units and garden suites construction including design, permits, and construction for rental income potential and multigenerational living.
• Home Care & Maintenance Plans Ongoing maintenance and repair services providing preventative care to keep homes in good shape and reduce long-term costs.

Quantifiable outcome

• 70-75% ROI on basement renovations at resale
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Unionville Curling ClubminorOthersCommunity sponsorship partnership supporting the Unionville Curling Club, a long-standing community hub in Markham. TROC has previously partnered with the club on promotions connected to the Toronto Curling Association. The partnership demonstrates commitment to local community involvement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alair Homes: Canadian franchise of full-service custom home renovation and construction companies operating across the GTA. Comparable because they offer turnkey kitchen, bathroom, basement, and addition services for homeowners with similar project-management-led positioning.
• BVM Renovations: GTA-based residential renovation contractor offering kitchen, bathroom, basement and full-home renovation services. Directly comparable as a local GTA general contractor competing for the same homeowner projects at similar price points.
• ProSpec Renovation & Construction: GTA-based residential renovation firm offering kitchen, bathroom, basement, and addition services. Comparable because they target the same homeowner segment in the same geography with similar one-stop project delivery.
• Re-Bath: North American bathroom renovation franchise with defined process and warranty-backed offerings. Comparable because Re-Bath competes in the same bathroom-remodel category with branded process and warranty differentiators similar to TROC's TROC Guarantee.
• Kitchen Tune-Up: North American kitchen renovation franchise offering cabinet refacing, redooring, and full kitchen remodels with a process-driven approach. Comparable because it competes for the same GTA kitchen renovation spend with similar tiered service offerings.

Others

• HomeStars: Canada's leading online marketplace connecting homeowners with vetted renovation contractors. Comparable because it is referenced on TROC's website and serves as the same customer-acquisition and reputation-verification channel for GTA renovations.
• RenovationFind: Canadian online directory and award body that rates and profiles GTA renovation contractors. Comparable because it is referenced on TROC's website as a third-party trust signal similar to BBB and HomeStars.

Broad incumbents

• Paul Davis Restoration: Large North American franchise providing property restoration and renovation services for residential and commercial clients. Comparable as a broader incumbent that overlaps with TROC on home renovation and rebuild work, with a wider national footprint.
• IKEA Kitchen Services: Global retailer's in-store kitchen design, measurement, and installation services. Comparable because IKEA offers budget-tier kitchen renovation packages to the same GTA homeowner segment, often via subcontracted installers.

Regional players

• Reliance Home Comfort: Large Canadian home services company offering HVAC, plumbing, water heating, and related home improvement services across Ontario. Comparable as a regional home-services operator with cross-sell into adjacent renovation categories that compete for the same GTA homeowner wallet.

Market position

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/Renovatorcanada
• YouTubeyoutu.be/M9pmfn7bk5Y
• Facebookfacebook.com/TheRenovatorsOfCanada
• LinkedInlinkedin.com/company/2999877
• Instagraminstagram.com/renovatorsofcanada

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Renovators of Canada