RenovationFind
- Company typePrivate
- Founded2004
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
RenovationFind firmographics
Firmographics- Name
- RenovationFind
- Legal name
- Renovationfind Inc.
- Website
- https://renovationfind.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where RenovationFind is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RenovationFind business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Contractor Certification Fees: Contractors pay for certification services including trademarked RenovationFind Certification mark, business profile page, and online reputation article. Pricing is quote-based and customized per city and category.
- Reputation Management Software: SaaS subscription for automated review requests, referral campaigns, and feedback collection. Includes review booster, referral booster, and feedback booster modules.
- Lead Generation: Pre-qualified leads delivered to contractor's inbox. Pay-on-success model with no upfront cost - success fee only applies when contractor wins the job. 85% lead acceptance rate reported.
- Best in City Recognition: SEO and AEO optimized articles and Top Local Pro badge for enhanced visibility. Bundled with other services or sold as standalone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free platform for homeowners |
| Subscription | Annual | Reputation Booster |
| Subscription | Annual | Drip Referral Booster |
| Subscription | Annual | Essentials Certification |
| Subscription | Annual | Best in City Advantage |
| Transaction based/ take rate | Pay-as-you-go | Pre-Qualified Referral Lead Program |
| Subscription | Annual | Starter Package |
| Hybrid | Multi-year contract | Custom Enterprise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
RenovationFind product offering
Product offeringCore offering
RenovationFind operates a dual-sided online marketplace that vets, certifies, and connects Canadian homeowners with home renovation and improvement contractors. Homeowners browse a free directory of certified contractors, post projects, and get matched with pre-screened pros; contractors pay for RenovationFind Certification, a reputation management software product, and a pay-on-success lead generation program. The platform is differentiated by a 7-point certification process that includes ongoing third-party legal and credit background checks rather than one-time vetting.
Product overview
RenovationFind operates as a contractor marketplace platform offering a suite of three integrated software products and services for home renovation contractors in Canada. The core platform consists of Reputation Management Software (automated review/referral system), Lead Generation (pre-qualified project leads), and Certification & Recognition Services (7-point vetting and trust badges). An AI Agents module is under development. Products are available as individual modules or bundled packages (Starter Package, Custom Plan) with pricing based on city, categories, and business goals. Contractors access these through a vendor portal and mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Reputation Management Software Automated review requests, referral campaigns, and customer feedback collection delivered across email and SMS for RenovationFind certified contractors. Includes AI-assisted review writing, customizable cadence, real-time tracking, and multi-platform review distribution to Google, Facebook, and BBB. Sells to licensed home improvement businesses in Canada as a standalone SaaS subscription.
- Lead Generation Pre-qualified lead matching service that connects certified contractors with homeowners who have posted renovation projects on the platform. Uses trade specialty, service area, and current availability matching with capacity-aware routing, real-time notifications, and a pre-qualification concierge service. Sold on a pay-on-success basis with no upfront cost to licensed home improvement contractors in Canada.
- Certification & Recognition Services Contractor vetting, certification, and recognition service built on a 7-point process (legal background, credit background, customer complaint review, municipal business license, business insurance, provincial worker's compensation, and BBB standing) verified by a third-party commercial credit information specialist. Includes the trademarked RenovationFind Certified mark, a business profile page, exclusive reputation articles for SEO/AEO visibility, and the Top Local Pro badge. Sold as a recurring subscription to licensed home improvement contractors in Canada.
Quantifiable outcome
- 10,000+ projects completed through platform
- +5 more outcomes
Companies that use RenovationFind
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
RenovationFind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
RenovationFind partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights5 records
RenovationFind competitors and assessment
Company assessmentBroad incumbents
- Yelp: General local-services platform with extensive contractor listings, reviews, and Yelp Request a Quote. RenovationFind differentiates via deeper vetting vs Yelp's open review model.
- Houzz: Home design platform with Houzz Pro marketplace connecting homeowners with renovation professionals. Broader scope (design + marketplace) but directly overlaps on contractor discovery and lead generation.
- Angi (formerly Angie's List/HomeAdvisor): Largest US home-services marketplace with paid lead generation, contractor certifications (Angi Certified), and reviews. Broad incumbent with overlapping value proposition but at much larger scale.
- Google Local Services Ads: Google's vetted contractor ad product with Google Guarantee badge. Largest competitor for trust-signaled contractor discovery; deep SEO moat that competes for the same homeowner search intent.
- Porch: US home-services platform connecting homeowners with home improvement professionals, with software tools for pros. Comparable pro-software + marketplace offering.
Direct peers
- Thumbtack: US marketplace for local professional services including home improvement, with paid lead gen and contractor profiles. Closest US-based direct peer in model and contractor-customer dynamics.
- HomeStars: Canadian home-services marketplace connecting homeowners with verified contractors. Most direct peer — same geography (Canada), same dual-sided model, similar contractor vetting and reputation features.
- Bark.com: Global services marketplace where customers post jobs and professionals respond with quotes. Comparable lead-generation marketplace model across home improvement categories.
- BuildZoom: US marketplace that matches homeowners with general contractors using permit and licensing data. Direct peer in vetting-driven contractor discovery model.
Others
- Better Business Bureau (BBB): Not a marketplace but a trust-signal ecosystem on which RenovationFind's certification criteria partially depend (BBB ratings are a 7-point check). Adjacent enabling/trust infrastructure for the contractor verification model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RenovationFind social profiles
Digital presenceRenovationFind financial estimates
Financial estimateRevenue estimate
Valuation estimate
RenovationFind leadership team
Management profileNumber of profiles
Profiles2 records
RenovationFind funding detail
Funding detailFunding overview
Funding rounds6 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RenovationFind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RenovationFind
What does RenovationFind do?
RenovationFind operates a dual-sided online marketplace that vets, certifies, and connects Canadian homeowners with home renovation and improvement contractors. Homeowners browse a free directory of certified contractors, post projects, and get matched with pre-screened pros; contractors pay for RenovationFind Certification, a reputation management software product, and a pay-on-success lead generation program. The platform is differentiated by a 7-point certification process that includes ongoing third-party legal and credit background checks rather than one-time vetting.
Is RenovationFind a public or private company?
RenovationFind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RenovationFind founded?
RenovationFind was founded in 2004. It employs 1 to 10 people.
Where is RenovationFind based?
RenovationFind is headquartered in Edmonton, Canada, in the North America region.
How does RenovationFind make money?
Four revenue lines are on record. Contractor Certification Fees are the primary driver. The others are reputation Management Software, lead Generation and best in City Recognition.
Who are RenovationFind's main competitors?
Broad incumbents on record are Yelp, Houzz, Angi (formerly Angie's List/HomeAdvisor), Google Local Services Ads and Porch. Direct peers are Thumbtack, HomeStars, Bark.com and BuildZoom. Better Business Bureau (BBB) is listed as an others.
Does RenovationFind have an API?
No public API is recorded for RenovationFind.