Livestock Nutrition Center LLC

What Livestock Nutrition Center LLC does

Livestock Nutrition Center LLC (LNC) is a privately held, Overland Park, Kansas-based custom cattle feed manufacturer and grain merchandiser founded in 1998. The company designs, blends, and distributes beef cattle nutrition products — including proprietary lines such as FortiGraze minerals, RangeMax protein tubs and cubes, and the HDN (High Density Nutrition) program — alongside stocked rations (Cattle Finisher, MaxiGain), complete feeds, premixes, and commodity feed ingredients (DDG, corn gluten pellets, soyhull pellets, flaked corn, hay). It sells through a network of 13-plus company-owned locations and dealer outlets across Texas, Oklahoma, Kansas, and Arkansas, producing flaked corn and ground hay at Hereford, Garden City, and Saginaw facilities and operating a hay-trading program out of Hereford.

The company's core technology is physical feed processing and formulation rather than software: custom blending with regionally formulated, weatherized mineral and protein supplements, supported by what it characterizes as state-of-the-art cube-processing equipment. Differentiation rests on nutritional expertise — a professional staff including 4 PhDs and 10-plus Master's-level nutritionists who provide on-farm consultation and design operation-specific rations — and on supply-chain control via in-house merchandising, rail logistics, and direct grain procurement. Revenue mechanics are primarily one-time product sales of custom and stocked rations, supplemented by commodity resale (Straights/Roughages) and feed ingredient transactions; pricing is quote-based and not publicly disclosed, with multi-year contract options noted. Distribution is sales-led and direct, combining field sales consultants, area sales managers, and regional merchandising managers with content marketing (newsletters, calculators) and on-farm consultation as supporting channels. Customer concentration is overwhelmingly in the SMB beef cattle rancher segment across the southern US Plains.

Name

Livestock Nutrition Center LLC

Legal name

Livestock Nutrition Center

Website

https://lnc-online.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Livestock Nutrition Center LLC is a privately held Kansas-based custom cattle feed manufacturer and feed-ingredient merchandiser serving beef cattle ranchers across Texas, Oklahoma, Kansas, and Arkansas with proprietary mineral, protein, and complete-feed lines supported by on-farm nutritionist consultation.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111), Animal Food Manufacturing (3111), Livestock Merchant Wholesalers (42452)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

On-Farm Custom Ration Formulation (TMR/PMR, Species-Specific) (AFADAMAA)

akta.pro secondary industries

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Beef Cattle Feed (Stocker, Finishing, Feedlot Rations) (AFADAAAC), Byproduct & Co-Product Feed Blending (DDGS, soybean hulls, wheat midds) (AFADAIAG)

Keywords

• Custom cattle feed manufacturing
• Livestock mineral supplements
• Beef cattle nutrition programs
• Feed ingredient merchandising
• Protein supplement tubs

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Feed Blending: Custom blended cattle feeds delivered to producers with formulations designed to maximize nutritional investment and improve cost of gain.
2. Feed Supplements and Premixes: FortiGraze minerals, FortiPel pelleted supplements, Fortified TMR, and RangeMax protein tubs and cubes.
3. Feed Ingredients (Straights): Merchandising team sells feed ingredients including DDG, Corn Gluten Pellets, Soyhull Pellets, processed grains, Flaked Corn, and hay products.
4. Stocked Rations: Standardized feed products including Cattle Finisher and MaxiGain available in smaller quantities at locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Livestock Nutrition Center LLC manufactures and delivers custom blended cattle feeds along with complementary mineral supplements, protein tubs and cubes, complete feeds, stocked rations, and feed ingredient products (DDG, Corn Gluten Pellets, Soyhull Pellets, processed grains, Flaked Corn, hay) to beef cattle producers. The offering combines proprietary nutrition programs such as HDN (High Density Nutrition) with professional on-farm consultation by 4 PhDs and 10+ Masters-level nutritionists and direct-to-producer delivery across the South Central US.

Product overview

Livestock Nutrition Center LLC operates as a blended cattle feed company offering a comprehensive portfolio of nutrition products and services for livestock producers. The core offering consists of customized feed blending services complemented by standardized product lines. The main product categories include: (1) FortiGraze mineral supplements in both loose mineral and tub forms, including FortiPel and Fortified TMR; (2) RangeMax protein products including Protein Tubs (18%, 22%, 25%, 32%) and Cubes with 28% protein; (3) Complete Feeds providing 100% nutritional requirements; (4) Stocked Rations including Cattle Finisher and MaxiGain for various growth phases; (5) Custom Feeds including premixes and concentrated supplements; (6) Straights/Roughages; and (7) the Ragland sub-brand covering beef cattle, equine, small ruminant, and specialty blocks. The company also offers nutrition programs including HDN (High Density Nutrition), Limit Fed, and On-Farm Consultation services. Professional staff includes 4 PhDs and 10+ Masters Nutritionists who design and implement customized nutritional programs alongside the supply chain and sales teams.

Differentiator

Problem solved

Functional benefit

Brands

• RangeMax: Protein supplement cubes and tubs for cattle
• FortiGraze
• FortiPel
• Fortified TMR
• MaxiGain
• Cattle Finisher

Products and services

• FortiGraze Loose Mineral Premium regionally formulated and weatherized mineral supplement containing organic trace minerals and hydroxchloride sources to improve trace element utilization for grazing beef cattle.
• FortiGraze Mineral Tubs Weatherized, regionally formulated mineral supplement tubs designed for beef cattle on forage diets, complementing LNC nutrition programs.
• FortiPel Proprietary pelleted supplement providing consistent, targeted consumption of trace minerals and vitamins, used in custom blended rations and available in multiple formulations.
• Fortified TMR Total Mixed Ration mineral supplement providing an all-in-one solution for mineral, vitamin, and additive supplementation as part of a complete nutrition program.
• RangeMax Protein Tubs Free-choice, self-limiting proprietary protein tubs for beef cattle on forage diets. Weatherized against moisture and wind, available in BioTub with Moisture Guard or traditional plastic containers in 18%, 22%, 25%, and 32% formulations plus FortiGraze De-Stress Tub.
• RangeMax Cubes 28% protein, 8% fat protein cubes providing 300% more fat and 40% more protein than competitive offerings; part of the HDN program targeting rangeland supplementation for improved cattle performance and breeding success.
• Cattle Finisher Fully fortified, high-energy, complete blended ration designed to promote efficient weight gains and desired finish in cattle during the final ~120-day feeding phase, with added roughage and Rumensin for feed efficiency and coccidiosis prevention.
• MaxiGain Fully fortified 14% protein, high-energy grower ration with added roughage, designed to be hand-fed or self-fed; non-medicated with vitamin and mineral fortification.
• Complete Feeds Hand- or self-fed diets providing 100% of animal nutritional requirements without additional forage/roughage supplementation, delivering convenience, labor savings, and consistency.
• Custom Feeds (Premixes and Concentrated Supplements) Customized rations, supplements, and premixes tailored to meet an operation's specific nutritional needs, including premixes and concentrated supplements designed for targeted nutritional outcomes.
• Straights/Roughages High-quality, cost-efficient feed ingredients sourced from reputable suppliers, including roughages with flexible freight options and competitive pricing for merchant resale to the marketplace.
• Ragland Products Full line of Ragland-branded products covering Beef Cattle, Equine, Small Ruminant, and Specialty Blocks.
• Feed Ingredient Merchandising Merchandising resale of feed ingredients including DDG, Corn Gluten Pellets, Soyhull Pellets, and processed grains, plus Flaked Corn production at Hereford, Garden City and Saginaw and a hay trading program in Hereford, TX, including ground hay and large bale sales.
• HDN (High Density Nutrition) Program Rangeland nutrition program providing ranchers with feed programs designed for profitability while decreasing feed cost per head and reducing labor challenges.
• On-Farm Consultation Professional on-farm nutritional consultation provided by PhD and Masters-level nutritionists and sales staff to design and implement customized nutritional programs for cattle operations.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• MFA Incorporated: Regional ag cooperative manufacturing and distributing livestock feed and animal health products across the southern Midwest. Comparable custom feed blending, mineral programs and dealer-driven GTM to LNC.
• Westway Feed Products: Manufacturer of liquid and dry feed ingredients, supplements, and complete feeds for beef and dairy. Comparable commodity-plus-custom blend model to LNC's merchandising and complete feed business.
• Hi-Pro Feeds: Southwestern U.S. feed manufacturer producing custom beef cattle rations, cubes and minerals. Closest geographic and product competitor to LNC, serving overlapping rancher customers in TX/OK/NM.
• Quality Liquid Feeds: Liquid feed supplement manufacturer serving beef and dairy producers with molasses-based liquids and fortification. Adjacent to LNC's supplement business model but in liquid rather than tub/cube format.
• Ridley Block Operations (Alltech): Producer of range supplement blocks, protein tubs and livestock minerals. Directly comparable to LNC's FortiGraze mineral tubs and protein supplement business, with broader geographic reach.
• Vitalix: Manufacturer of low-moisture protein tubs, blocks and mineral supplements for beef cattle. Closest direct overlap with LNC's RangeMax tub and FortiGraze mineral lines.

Broad incumbents

• Kent Nutrition Group: Midwest-based feed manufacturer producing beef cattle feeds, minerals and range supplements. Direct overlap with LNC's complete feed and mineral lines, with greater Iowa/Midwest density.
• Purina Animal Nutrition (Land O'Lakes): National animal feed manufacturer under Land O'Lakes with deep cattle nutrition portfolio (range supplements, complete feeds, mineral programs). Overlaps LNC's full product stack but operates at much greater scale and national distribution.
• Cargill Animal Nutrition: Global feed and premix producer with significant U.S. beef cattle nutrition footprint. Competes with LNC on custom feed, mineral programs, and protein supplements, but as part of a far broader portfolio.
• ADM Animal Nutrition: Major U.S. feed manufacturer serving beef cattle, dairy and equine with branded complete feeds and supplements. Provides a comparable product set to LNC but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/livestock-nutrition-center-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livestock Nutrition Center LLC