Hi-Pro Feeds
Hi-Pro Feeds is a private manufacturer and distributor of specialized animal feed and nutrition products serving beef, dairy, equine, show, poultry, swine, sheep, and wildlife customers across the Texas Panhandle and surrounding states through a multi-mill production footprint and authorized dealer network.
- Company typePrivate
- Founded1970
- HeadquartersOkotoks, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hi-Pro Feeds does
Hi-Pro Feeds is a privately held manufacturer and distributor of animal nutrition products serving livestock producers, equine owners, show-animal exhibitors, dairy operations, and small-farm/backyard customers primarily across the Texas Panhandle and surrounding Southern Plains states. The company operates a multi-category product portfolio spanning beef, dairy, equine, show, poultry, swine, sheep and goat, wildlife, mineral, grains and fiber, pet and bird, and tub products, with branded specialty lines including Hi-Pro 290, Classic Gold Textured, Natural 14 Pelleted, Alfa-Pro, Performance Textured, Premium Race Feed, Lamb Grower 2000, and Trophy Pro Premium.
The company's core technology is animal nutrition science and feed formulation, executed by an in-house team of animal scientists including a Ph.D. equine nutritionist, with equine feeds co-branded and fortified with micronutrients from Kentucky Equine Research (KER). The technical positioning emphasizes balanced amino acids, starch and non-structural carbohydrate management, mannan-oligosaccharide prebiotics, and scientifically proven feed additives for wildlife feeds. Manufacturing occurs at a feed mill in Friona, Texas, with supporting warehouse capacity in Friona TX, Comanche TX, and Cheyenne OK.
Commercially, Hi-Pro generates revenue primarily through bagged and bulk feed product sales distributed via an authorized dealer network (with named dealers including Cornell's Country Store, Smith Ag Center, Gruver Ag Supply, and Bradley Supply) and direct relationships with larger dairy and beef operations. Pricing is not publicly disclosed and is set at the dealer level on a pay-as-you-go basis. The company is actively operating, with ongoing content publishing, community engagement, and product launches observed as recently as 2023.
Hi-Pro Feeds firmographics
Firmographics- Name
- Hi-Pro Feeds
- Legal name
- Hi-Pro Feeds
- Website
- https://hiprofeeds.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hi-Pro Feeds is a private manufacturer and distributor of specialized animal feed and nutrition products serving beef, dairy, equine, show, poultry, swine, sheep, and wildlife customers across the Texas Panhandle and surrounding states through a multi-mill production footprint and authorized dealer network.
- Ownership category
- akta.pro rank
Hi-Pro Feeds industry classification
Industry- Product category
- Animal Feed Manufacturing
- NAICS
- Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA)
- akta.pro secondary industries
- Equine Forage Products (Hay Cubes, Chaff, Alfalfa Pellets) (AFADAEAC), Equine Breeding & Growth Feeds (Mares, Foals, Yearlings) (AFADAEAF), Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Equine Nutrition & Therapeutic Diets (HLAMAHAE)
Keywords
Where Hi-Pro Feeds is headquartered
LocationHeadquarters
- HQ city
- Okotoks
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Hi-Pro Feeds business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Feed Product Sales: Sale of livestock and pet feeds including beef, dairy, equine, poultry, sheep/goat, swine, wildlife, show feeds, and specialty nutrition products. Products are sold in bag and bulk form through dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product pricing available through authorized dealers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Hi-Pro Feeds product offering
Product offeringCore offering
Hi-Pro Feeds manufactures and distributes specialized animal feed and nutritional supplements for beef cattle, dairy operations, equine, poultry, swine, sheep and goats, wildlife, show animals, and pets. Products include complete lines of vitamins, minerals, processed grains, supplements, and tub products sold in bag and bulk form through an authorized dealer network across the Texas Panhandle, surrounding states, and North America. Equine feeds are fortified with micronutrients from partner Kentucky Equine Research (KER).
Product overview
Hi-Pro Feeds is an animal feed company offering a diverse portfolio of specialized feeds across multiple product categories: Show Feeds, Beef, Dairy, Equine, Poultry, Swine, Sheep and Goat, Wildlife, Mineral, Grains and Fiber, Pet and Bird, and Tubs. The company also manufactures branded products including Classic Gold Textured, Natural 14 Pelleted, Alfa-Pro, Performance Textured Feed, Premium Race Feed, Hi-Pro 290, Trophy Pro Premium, and Lamb Grower 2000. The product line serves various animal species and production purposes, from competitive show animals to wildlife management. Equine products are fortified with micronutrients from Kentucky Equine Research (KER).
Differentiator
Problem solved
Functional benefit
Brands
- Trophy Pro Premium: Premium deer and wildlife feed supplemented with scientifically proven feed additives to enhance animal health and performance.
Products and services
- Show Feeds Specialized nutritional feeds designed for competitive show animals including steers, goats, sheep, and swine to enhance muscle definition and physique.
- Beef Feeds Complete lines of vitamins, minerals, processed grains, and supplements for beef cattle at every stage of development including confinement, calf, and pasture programs.
- Dairy Feeds Specially-formulated feeds for dairy operations designed to maximize milk productivity and enhance animal performance.
- Equine Feeds
Quantifiable outcome
- Tristan Himes won 2022 Fort Worth Stock Show & Rodeo Grand Champion Steer using Hi-Pro 290 feed
- +3 more outcomes
Companies that use Hi-Pro Feeds
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Hi-Pro Feeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Hi-Pro Feeds partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, key and minor.
- Kentucky Equine Research (KER)coreHi-Pro Equine Feeds are fortified with micronutrients from Kentucky Equine Research (KER). This partnership provides horses with maximum level of nutrition backed by experienced equine nutritionists. Products are labeled with KER Balance Partner logo.
- Cornell's Country StorecoreFamily-owned feed store in Clarendon, TX serving the rural community since 1999. Dealer for 7+ years selling Hi-Pro livestock feeds and equipment. Provides product recommendations to customers and feedback to Hi-Pro on product changes.
- Smith Ag CenterkeyAgricultural supply center partnering with Hi-Pro Feeds, located near the Cheyenne Mill. Supplies feed products to local agricultural operations.
- Gruver Ag SupplykeyFamily-owned feed store serving the rural community, providing Hi-Pro feeds and agricultural supplies. Functions as a community gathering place similar to a coffee shop.
- Bradley SupplykeyFamily-owned feed store in Clayton, NM area, dedicated to community service and industry support. Sells Hi-Pro animal feeds and supplies.
- Snack Pak for KidsminorPartnership with weekend backpack program that feeds hungry children in the Texas Panhandle. Hi-Pro contributes beef products through the Beef Stik Program.
- Texas Parks and WildlifeminorCollaboration with Texas Parks and Wildlife Department on wildlife nutrition content and education. Company blog features tips from Natural Resource Specialist for outdoor exploration and wildlife observation.
- Dr. Chris Morrow, DVMkeyVeterinarian and equine nutrition consultant who partners with Hi-Pro on Alfa-Pro case studies and educational content about horse health and nutrition. Recommends Hi-Pro products to clients.
- Dr. Matt McMillan, Ph.D.keyHi-Pro Feeds equine nutritionist with Ph.D. in Equine Nutrition. Authors educational blog content on horse nutrition including starch management, alfalfa feeding, and oat diets.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Hi-Pro Feeds competitors and assessment
Company assessmentDirect peers
- Purina Animal Nutrition (Land O'Lakes): Land O'Lakes' animal nutrition division manufactures multi-species livestock and equine feeds nationally with branded lines and dealer/distributor networks; directly comparable in product breadth, species coverage, and channel model to Hi-Pro.
- Manna Pro Products: Manna Pro manufactures equine, livestock, and small animal feeds and supplements with a multi-species SKU strategy and dealer/retail distribution; comparable to Hi-Pro's equine and show-feed specialization.
- Triple Crown Nutrition: Premium equine feed manufacturer with textured, pelleted, and ration-balancer lines sold through dealer and direct channels; directly comparable to Hi-Pro's performance-horse feed portfolio.
- Nutrena (Cargill Animal Nutrition): Cargill-owned Nutrena brand sells bagged feeds for beef, dairy, equine, swine, poultry, and small animals through farm-store and dealer channels, overlapping directly with Hi-Pro's portfolio and dealer-led distribution.
- Hubbard Feeds (Alltech): Alltech-owned Hubbard Feeds produces multi-species livestock feeds with a strong dealer network across the Midwest and Plains; comparable to Hi-Pro's species breadth and mill-to-dealer distribution.
- Kent Nutrition Group: Regional U.S. feed manufacturer producing beef, dairy, equine, swine, and poultry feeds under Kent and Blue Seal brands through dealer networks; comparable in multi-species bagged feed positioning and channel structure.
Emerging players
- Standlee Premium Western Forage: Forage product company (hay cubes, pellets, chopped forage) selling through farm and equine retail channels; comparable to Hi-Pro's Alfa-Pro alfalfa cube equine forage SKUs and equine retail distribution.
Broad incumbents
- Cargill Animal Nutrition: Global animal nutrition business offering species-specific feeds, premixes, and digital tools at scale; broader incumbent that competes with Hi-Pro in beef, dairy, and equine through national and regional brands.
- ADM Animal Nutrition: Global feed manufacturer with complete feeds, premixes, and ingredient capabilities across all major livestock species; overlaps with Hi-Pro's full multi-species portfolio but at much greater scale.
Regional players
- Seminole Feed: Florida-based equine feed manufacturer focused on premium horse feeds with regional Southeast distribution; comparable product overlap with Hi-Pro's equine line but different geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hi-Pro Feeds social profiles
Digital presenceHi-Pro Feeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hi-Pro Feeds leadership team
Management profileNumber of profiles
Profiles1 record
Hi-Pro Feeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hi-Pro Feeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hi-Pro Feeds
What does Hi-Pro Feeds do?
Hi-Pro Feeds manufactures and distributes specialized animal feed and nutritional supplements for beef cattle, dairy operations, equine, poultry, swine, sheep and goats, wildlife, show animals, and pets. Products include complete lines of vitamins, minerals, processed grains, supplements, and tub products sold in bag and bulk form through an authorized dealer network across the Texas Panhandle, surrounding states, and North America. Equine feeds are fortified with micronutrients from partner Kentucky Equine Research (KER).
Is Hi-Pro Feeds a public or private company?
Hi-Pro Feeds is a private company. It is classified as unknown and is currently operating.
When was Hi-Pro Feeds founded?
Hi-Pro Feeds was founded in 1970. It employs 101 to 250 people.
Where is Hi-Pro Feeds based?
Hi-Pro Feeds is headquartered in Okotoks, Canada, in the North America region.
How does Hi-Pro Feeds make money?
One revenue line is on record: feed Product Sales.
Who are Hi-Pro Feeds's main competitors?
Direct peers on record are Purina Animal Nutrition (Land O'Lakes), Manna Pro Products, Triple Crown Nutrition, Nutrena (Cargill Animal Nutrition), Hubbard Feeds (Alltech) and Kent Nutrition Group. Standlee Premium Western Forage is listed as an emerging player. Broad incumbents are Cargill Animal Nutrition and ADM Animal Nutrition. Seminole Feed is listed as a regional player.
Does Hi-Pro Feeds have an API?
No public API is recorded for Hi-Pro Feeds.
What industry is Hi-Pro Feeds in?
Hi-Pro Feeds's product category is Animal Feed Manufacturing. Its primary akta.pro industry code is AFADAEAA, Complete Equine Feeds (Pelleted/Extruded/Textured), with a secondary code of AFADAEAC, Equine Forage Products (Hay Cubes, Chaff, Alfalfa Pellets). Its NAICS code is 311119 and its SIC code is 200.