e-dway
E-dway is a Florence-based sustainable tourism company offering electric Vespa and e-bike rentals plus guided and self-guided tours in Florence, Rome, and Sorrento. It serves tourists, local residents, and B2B travel operators via two proprietary mobile apps and a central Florence rental center.
- Company typePrivate
- Founded2021
- HeadquartersFlorence, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
e-dway firmographics
Firmographics- Name
- e-dway
- Legal name
- E-DWAY SRL
- Website
- https://e-dway.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E-dway is a Florence-based sustainable tourism company offering electric Vespa and e-bike rentals plus guided and self-guided tours in Florence, Rome, and Sorrento. It serves tourists, local residents, and B2B travel operators via two proprietary mobile apps and a central Florence rental center.
- Ownership category
- akta.pro rank
e-dway industry classification
Industry- Product category
- Sustainable Tourism & Electric Vehicle Rental Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (487990)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Moped & E-Moped Rentals (THADAGAF)
- akta.pro secondary industries
- E-Bike Rentals (THADAGAE), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)
Keywords
Where e-dway is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
e-dway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Guided Tours: Electric Vespa tours, e-bike tours, and walking tours of Florence and Tuscany offered as guided experiences with local guides, including food/wine tastings, cooking classes, and cultural experiences. Tours range from 2-6 hours to full day.
- Vehicle Rentals: Short-term rental of electric Vespas, e-bikes, and e-scooters with free itineraries via app. Rental periods range from hourly (4 hours) to full day to multi-day. Vehicles include insurance options and security deposits.
- Long-term Vespa Rental: Monthly subscription rental of electric Vespa for extended periods (3, 6, or 12 months) including maintenance, insurance, and dedicated support. Fixed monthly fee model with no upfront investment.
- B2B Custom Tours: Custom tour packages for travel operators and agents featuring electric Vespa and e-bike experiences in Tuscany, including winery visits, olive oil tastings, and cultural experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Walking Tour Florence City Center |
| Unit Pricing | Pay-as-you-go | Polaroid Guided Tour Florence |
| Unit Pricing | Pay-as-you-go | Walking Tour + Cooking Class Pizza & Tiramisù |
| Unit Pricing | Pay-as-you-go | E-Vespa Escape Fiesole & Florence Hills |
| Unit Pricing | Pay-as-you-go | E-Vespa Rental Florence |
| Unit Pricing | Pay-as-you-go | E-Bike Rental Florence |
| Unit Pricing | Pay-as-you-go | E-Bike Tour Chianti |
| Unit Pricing | Pay-as-you-go | Chianti Vespa + Castle Visit & Tasting |
| Subscription | Monthly | Long-term E-Vespa Rental |
| Unit Pricing | Pay-as-you-go | Chianti Vespa Tour with Picnic Basket |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
e-dway product offering
Product offeringCore offering
E-dway is a sustainable tourism company that rents electric Vespas, e-bikes, and e-scooters across Florence, Rome, and Sorrento, paired with guided and self-guided tour experiences including walking tours, food and wine tastings, and cooking classes. The offering is supported by two proprietary mobile apps — the E-Dway Experience App for multilingual itinerary planning and the E-Dway Mobility App for on-demand vehicle sharing — and a long-term subscription rental option for residents.
Product overview
E-Dway is a sustainable tourism company offering electric mobility experiences in Italy. The core offering consists of electric Vespa and e-bike rentals across multiple Italian cities (Florence, Rome, Sorrento), complemented by guided and self-guided tour packages including walking tours, cooking classes, and cultural experiences. The company operates two complementary mobile apps: the E-Dway Experience App for self-guided tour itineraries with 3D navigation and multilingual content, and the E-Dway Mobility App for on-demand vehicle sharing. The B2B division provides custom tour solutions for travel industry partners. All services are designed around sustainable, zero-emission electric vehicles with a fleet of Piaggio-based electric Vespas (100km range, 4-hour charging) and various e-bike models.
Differentiator
Problem solved
Functional benefit
Brands
- E-Dway Experience App: Free smartphone app for discovering territories in complete autonomy with detailed information, 3D navigation, multimedia content and personalized itineraries in 5 languages.
- E-Dway Mobility App
Products and services
- E-Vespa Rental (Florence, Rome & Sorrento) Self-guided electric Vespa rental service available across Florence, Rome, and Sorrento, allowing tourists to explore Italian cities emission-free using the Experience App with free itineraries. Vehicles are Piaggio-based electric Vespas with 100 km range and KERS energy recovery.
- E-Bike Rental Florence Self-guided electric bike rental in Florence with MAP app tour and free itineraries for independent city and surroundings exploration.
- Guided E-Vespa Tours (Fiesole, Chianti & Florence Hills) Guided electric Vespa tours from Florence to Fiesole, Chianti hills, Impruneta, and Greve in Chianti, including professional multilingual guides, insurance, helmets, Tuscan cold cuts, wine tastings, and picnic baskets. Tours range from 4 hours to full day.
- Guided E-Bike Tours (Florence, Chianti & Surroundings) Guided electric bike tours through Florence highlights (Piazzale Michelangelo), Fiesole, Settignano hills, and the Chianti region including Castello Verrazzano with wine tasting. Tours range from 2.5 to 6 hours.
- Florence Walking Tours (City Center, Polaroid & Cooking Class) Guided walking tours of Florence's historic center led by multilingual professional guides, with variants including a Polaroid photo tour and a combined city walking tour plus hands-on pizza and Tiramisù cooking class.
- Long-Term E-Vespa Subscription Rental Monthly subscription rental of an electric Vespa for extended use by Florence residents and expats, including maintenance, liability and theft/fire insurance, dedicated support, and a fixed monthly fee with no upfront investment. Available in 3, 6, and 12-month terms.
- E-Dway Experience App Free proprietary smartphone application providing self-guided tourist itineraries for Italian cities with 3D navigation, points of interest with multimedia content (video, photos, text, audio), multilingual support in 5 languages, and personalized itinerary creation capabilities.
- E-Dway Mobility App Proprietary mobile application for renting electric vehicles (scooters, e-bikes, e-scooters) on-demand. Users register, verify their phone number, upload documents, unlock vehicles via QR code scanning, choose tariff plans (time-based, per-ride, daily), and park in designated areas.
- B2B Custom Tours in Tuscany Customized tour packages for travel industry professionals and tour operators featuring electric Vespa and e-bike experiences in Tuscany, including winery visits, olive oil tastings, cooking classes, and cultural experiences packaged for their end clients.
Quantifiable outcome
- Zero emissions per vehicle kilometer traveled
- +2 more outcomes
Companies that use e-dway
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
e-dway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
e-dway partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
e-dway competitors and assessment
Company assessmentDirect peers
- Yego: Yego operated electric moped sharing in Spanish and Italian cities including Florence before merging with Cooltra. Closely comparable micromobility peer for e-dway in shared electric scooter/moped rental.
- Walkabout Florence: Walkabout Florence is a long-established Florence walking, biking, and Vespa tour operator offering guided experiences of the city. Directly competes for the same tourist customer base with overlapping guided tour products.
- Cooltra: Cooltra operates electric moped and e-bike sharing services across Spain, Portugal, and Italy, including Florence and Rome. Directly comparable as a micromobility rental operator using electric two-wheelers with app-based rentals.
- Tuscany Cycle Tours: Tuscany Cycle Tours is a regional tour operator running guided bicycle and e-bike excursions across Chianti and Tuscan countryside. Directly comparable on guided cycling tour products and Tuscan route network overlap.
- Florence by Bike: Florence by Bike is a Florence-based bicycle and e-bike rental operator offering self-guided and guided cycling tours across Tuscany. Directly comparable on e-bike rental operations and guided cycling tours.
Broad incumbents
- GetYourGuide: GetYourGuide is a leading global tours and activities marketplace that resells experiential offerings including Florence Vespa and e-bike tours. Comparable as a distribution channel and indirect competitor for the B2B and bookable tour segment.
- Lime: Lime is a global micromobility incumbent operating electric scooters and bikes across hundreds of cities. Overlaps with e-dway on shared electric two-wheeler rentals but does not focus on guided tours or tourism-specific ZTL route networks.
- Viator (Tripadvisor): Viator is a major tours and activities marketplace where similar Florence e-bike and Vespa tours are sold. Comparable as a broad distribution platform serving as both a channel and competitive surface for e-dway's bookable experiences.
- Tier Mobility (Bolt): Tier, now part of Bolt, operates Europe's largest e-scooter and e-bike sharing networks. Comparable as a broad incumbent in shared electric micromobility with app-based rental, though not tourism-specialized.
Regional players
- Accademia Europea di Firenze: Accademia Europea di Firenze offers combined Italian language, cultural, and tour programs in Florence for international students and visitors. Regionally comparable tour/educational operator serving the same Tuscany inbound travel market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
e-dway social profiles
Digital presencee-dway financial estimates
Financial estimateRevenue estimate
Valuation estimate
e-dway leadership team
Management profileNumber of profiles
Profiles3 records
e-dway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e-dway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e-dway
What does e-dway do?
E-dway is a sustainable tourism company that rents electric Vespas, e-bikes, and e-scooters across Florence, Rome, and Sorrento, paired with guided and self-guided tour experiences including walking tours, food and wine tastings, and cooking classes. The offering is supported by two proprietary mobile apps — the E-Dway Experience App for multilingual itinerary planning and the E-Dway Mobility App for on-demand vehicle sharing — and a long-term subscription rental option for residents.
Is e-dway a public or private company?
e-dway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was e-dway founded?
e-dway was founded in 2021. It employs 1 to 10 people.
Where is e-dway based?
e-dway is headquartered in Florence, Italy, in the Europe region.
How does e-dway make money?
Four revenue lines are on record. Guided Tours are the primary driver. The others are vehicle Rentals, long-term Vespa Rental and B2B Custom Tours.
Who are e-dway's main competitors?
Direct peers on record are Yego, Walkabout Florence, Cooltra, Tuscany Cycle Tours and Florence by Bike. Broad incumbents are GetYourGuide, Lime, Viator (Tripadvisor) and Tier Mobility (Bolt). Accademia Europea di Firenze is listed as a regional player.
Does e-dway have an API?
No public API is recorded for e-dway.
What industry is e-dway in?
e-dway's product category is Sustainable Tourism & Electric Vehicle Rental Services. Its primary akta.pro industry code is THADAGAF, Moped & E-Moped Rentals, with a secondary code of THADAGAE, E-Bike Rentals. Its NAICS code is 561520 and its SIC code is 7510.