What YEGO does

YEGO Urban Mobility SL operates a shared electric motorbike and scooter rental platform across nine cities in Spain and France (Barcelona, Valencia, Sevilla, Malaga, Zaragoza, Paris, Bordeaux, Toulouse, and Nice). Founded in 2016 and headquartered in Barcelona, the company deploys Vespa-style electric motorbikes equipped with onboard helmet storage and provides its service exclusively through iOS and Android mobile applications, where users complete driver license verification, locate vehicles, unlock them with a tap, pause rides at reduced rates, and end trips without any physical retail interaction. The platform's core technical surface is the YEGO mobile app, which integrates booking, unlocking, payment, and 24/7 real-time chat support (sub-minute response time) into a single self-serve interface.

YEGO's business model is primarily usage-based, charging per-minute rental fees with the first 15 minutes of reservation offered free, supplemented by a referral program (30 free minutes for the referrer, 15 for the referred friend). Revenue is diversified across three streams: consumer per-minute rentals (the core), corporate fleet management through the YEGO Business sub-brand (subscription/monthly billing), and ancillary products including driving lessons delivered via partnerships with driving schools and gift cards. The company also offers solidarity rates in Paris, suggesting policy-driven pricing aligned with municipal concession requirements. Customer segmentation spans urban commuters (primary), casual travelers, returning/skill-building riders, and corporate clients, with a hybrid B2C/B2B go-to-market executed entirely through app-store channels, organic social media, referral programs, and a content blog.

The company is privately held, has raised approximately $2.7M in disclosed equity funding across 2016-2020 rounds (including a 2020 Ponooc investment), employs 101-250 people, and operates without a parent company. Its competitive positioning rests on premium Vespa-style vehicle design (silent, eco-friendly, with included safety gear), strong customer satisfaction (4.8/5 across 4,338 reviews), and multi-city European presence, though it faces well-capitalized competitors (Lime, Tier, Voi) in the shared micro-mobility market.

Name

YEGO

Legal name

YEGO Urban Mobility SL

Website

https://rideyego.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

YEGO operates a shared electric motorbike rental platform across 9 cities in Spain and France, serving urban commuters, casual travelers, and corporate clients through a self-serve mobile app with per-minute usage-based pricing.

Ownership category

akta.pro rank

Product category

Micro-mobility / Electric Scooter and Motorbike Sharing

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Shared Mopeds/Motorbike Share (TLAFAMAH)

akta.pro secondary industry

Moped & E-Moped Rentals (THADAGAF)

Keywords

• Electric scooter sharing
• Motorbike rental service
• Urban micro-mobility
• Vehicle sharing platform
• App-based mobility

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Per-minute Usage Fees: Revenue generated from charging customers based on usage time. The first 15 minutes of reservation are free, followed by per-minute or per-usage charges. Pause feature available at reduced rates.
2. Business Fleet Management: YEGO Business service provides fleet management solutions for companies, likely with subscription or volume-based pricing.
3. Solidarity Rates: Special discounted pricing programs in Paris for solidarity/certain user groups.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

YEGO operates a self-driven electric scooter and motorbike sharing service accessible through a mobile app across 9 European cities. Customers download the iOS or Android app, verify their driver's license, locate nearby vehicles, unlock them with a single tap, and pay per-minute usage fees. The fleet consists of Vespa-style electric motorbikes with integrated top-box helmet storage, paired with real-time chat support.

Product overview

YEGO is an urban electric mobility company operating a scooter and motorbike sharing service across European cities. The core offering consists of the YEGO Electric Scooter/Motorbike Rental Service, supported by the YEGO Mobile App which serves as the primary interface for booking, unlocking, and managing rides. Additional products include YEGO Business for corporate fleet management, YEGO Driving Lessons for rider training, and Gift Cards. The service operates in Barcelona, Bordeaux, Valencia, Paris, Sevilla, Malaga, Toulouse, Nice, and Zaragoza.

Differentiator

Problem solved

Functional benefit

Brands

• YEGO Business: Corporate service offering for companies to manage employee mobility.

Products and services

• YEGO Electric Scooter/Motorbike Rental Service Urban electric scooter and motorbike sharing service enabling users to book, unlock, and ride Vespa-style electric vehicles with helmet storage via a mobile app. Targeted at individual urban commuters seeking eco-friendly transportation.
• YEGO Mobile App Mobile application for iOS and Android that lets users locate, book, unlock vehicles, pause rides at reduced rates, end journeys, and access real-time chat support 24/7. Includes free first 15 minutes of reservation and integrated helmet storage in top box.
• YEGO Business Corporate fleet management solution allowing companies to provide electric motorbike mobility to employees with subscription-based or volume-based pricing and dedicated services.
• YEGO Driving Lessons Training courses delivered in partnership with affiliated driving schools, covering fundamental riding skills, road safety, and protective gear usage on YEGO vehicles. Special negotiated prices offered to course participants.
• YEGO Gift Cards Gift card offering that allows individuals to gift YEGO ride credits to others, redeemable through the mobile app for electric scooter/motorbike rentals.

Quantifiable outcome

• 4.8/5 overall customer rating based on 4338 reviews

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Affiliated Driving SchoolsminorStrategic or Co-development PartnerPartnership with affiliated driving schools to offer introductory YEGO riding sessions and courses. Driving schools provide professional instruction while YEGO provides vehicles for practice. Special negotiated prices offered to course participants.

Scale indicators3 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Lime: Global micromobility leader backed by Uber operating e-bikes, e-scooters, and e-mopeds in cities worldwide. Competes in the broader shared urban mobility space with YEGO, though with significantly broader vehicle portfolio and capital base.
• Voi Technology: Swedish-founded European micromobility leader operating e-scooters and e-mopeds in 100+ cities. Overlaps with YEGO in European urban micromobility but primarily stand-up e-scooter, with moped offerings as a smaller part of its portfolio.
• Tier Mobility: Berlin-based European micromobility operator (acquired by Dott) offering e-scooters, e-bikes, and e-mopeds across European cities. Overlaps with YEGO's micromobility positioning but operates at much larger scale across many more cities.

Direct peers

• Felyx: Dutch shared e-moped and e-scooter operator active in the Netherlands and other European cities. Comparable shared-moped business model targeting urban commuters with self-driven vehicles.
• Cooltra: Barcelona-headquartered electric moped sharing platform operating across Spain, Italy, Portugal, and France. Closest direct competitor to YEGO, offering the same Vespa-style shared mopeds in overlapping Iberian and French cities.
• GO Sharing: Dutch shared e-moped and e-bike operator with operations across the Netherlands, Germany, Belgium, Austria, and Italy. Directly comparable business model and vehicle format to YEGO.
• Cityscoot: French self-driven electric scooter/moped rental operator based in Paris with operations across Île-de-France. Directly competes with YEGO's Paris service with a comparable self-driven model.
• Movo (Cabify): Spanish electric moped sharing platform backed by Cabify, operating in Madrid, Barcelona, Valencia, and Seville. Direct competitor to YEGO in Spanish cities with shared electric mopeds.
• Acciona Motosharing: Spanish electric moped sharing service operated by Acciona, active in Madrid, Barcelona, Valencia, and Seville. Directly competes with YEGO in the same Spanish cities with a similar self-driven electric moped format.
• Blinkee: Spanish electric moped sharing platform active in multiple Spanish cities including Madrid, Barcelona, and Valencia. Direct competitor to YEGO in the Spanish market with similar self-driven rental model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rideyugo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YEGO