What WFLX FOX 29 does

WFLX FOX 29 is a local broadcast television station licensed to West Palm Beach, Florida, serving the Palm Beach County and Treasure Coast market as the FOX network affiliate on channel 29. The station produces and distributes local news (including the FOX 29 Investigates unit), weather coverage (FOX29 First Alert Weather), sports reporting (covering the Florida Panthers and local high school athletics), and targeted content series such as the senior-focused Aging Untold franchise. Its core technology platform is over-the-air digital broadcasting on FCC-licensed spectrum, upgraded in 2022 to NEXTGEN TV (ATSC 3.0), which adds 4K HDR video, enhanced audio, interactive features, and an upgradable architecture that combines broadcast with broadband-delivered content. Distribution extends across the linear over-the-air signal, the wflx.com website (with livestream), and iOS/Android mobile applications.

WFLX operates as a wholly-owned subsidiary of Gray Television (NYSE: GTN), a publicly traded broadcaster headquartered in Atlanta that owns approximately 100 stations nationwide. The station does not independently report revenue; advertising is its principal revenue source, with rate cards undisclosed. GTM motion is dual-sided: free consumer access via antenna or digital platforms builds audience reach, which is monetized through local and regional advertisers (handled in-market by station sales staff, e.g., Deidra Boykin as advertising contact). The station's customer base is geographically concentrated (Southeast Florida) and skews older, with the Aging Untold vertical explicitly targeting senior healthcare audiences.

The station has been operating as part of the Gray Television portfolio since at least 2002, headquartered at 1100 Banyan Blvd., West Palm Beach, with a lean operating team of 11-50 employees. No patents, funding rounds, M&A activity, partnerships, or regulatory actions are disclosed at the station level; strategic capacity and capital decisions sit with the Gray Television parent. No API, SDK, or AI/ML product surface is disclosed.

Name

WFLX FOX 29

Legal name

WFLX FOX 29

Website

https://wflx.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

WFLX FOX 29 is a local FOX-affiliated broadcast television station in West Palm Beach, Florida, delivering local news, weather, sports, and investigative reporting to Palm Beach County and the Treasure Coast under Gray Television ownership, distributed via over-the-air signal (including NEXTGEN TV/ATSC 3.0), website, and mobile apps, and monetized through advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• News and weather coverage
• Investigative journalism
• NEXTGEN TV broadcasting
• Local sports coverage

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Distribution channels2 records

Marketing channels4 records

Core offering

WFLX FOX 29 is a free over-the-air local broadcast television station serving West Palm Beach, Palm Beach County, Martin County, St. Lucie County, Indian River County, and the broader Treasure Coast region of South Florida. The station delivers local news, weather forecasts and severe-weather alerting, sports coverage including the Florida Panthers, and investigative journalism via channel 29 with NEXTGEN TV (ATSC 3.0) capabilities, and also distributes the same programming through wflx.com and iOS/Android mobile applications including a live streaming feed.

Product overview

WFLX FOX 29 is a local broadcast television station owned by Gray Media, serving West Palm Beach and South Florida communities. The station operates as a unified broadcast platform offering local news, weather forecasting, sports coverage, and investigative journalism. Key products include Fox 29 News (with FOX 29 Investigates unit), FOX29 First Alert Weather (with meteorologists and hurricane coverage), and the Aging Untold health segment series. The station broadcasts via traditional over-the-air television, live streaming, and mobile applications for iOS and Android devices. The station recently launched NEXTGEN TV (ATSC 3.0) technology, providing 4K HDR video and enhanced audio to compatible television sets in the West Palm Beach market.

Differentiator

Problem solved

Functional benefit

Brands

• Aging Untold: Health and aging-focused segment/program covering topics related to senior care, medical conditions, and wellness for older adults
• FOX 29 Investigates
• FOX29 First Alert Weather

Products and services

• Fox 29 WFLX Broadcast Television Free over-the-air local broadcast television station on channel 29 serving West Palm Beach, Palm Beach County, and the Treasure Coast region with local news, weather, sports, and entertainment programming.
• Fox 29 News Local and national news coverage delivered to viewers in West Palm Beach and surrounding South Florida communities, including the FOX 29 Investigates investigative journalism unit, entertainment news, and traffic reporting.
• FOX29 First Alert Weather Local weather forecasting service with meteorologists delivering daily forecasts, severe-weather alerts, hurricane tracking, and 7-day forecasts for South Florida viewers.
• FOX 29 Livestream Live streaming video service enabling online viewers to watch Fox 29 WFLX programming in real time outside of the over-the-air broadcast signal.
• Aging Untold Health and aging-focused news segment series produced in partnership with Gray Media, covering senior topics including dementia care, medical conditions, senior living, and wellness for older adults.
• WFLX Mobile Apps iOS and Android mobile applications providing on-the-go access to Fox 29 WFLX news, weather, and live streaming content for viewers.
• NEXTGEN TV (ATSC 3.0) Next-generation over-the-air broadcast standard delivered on the WFLX signal offering 4K HDR ultra-high-definition video, Dolby movie-theatre-quality audio, and interactive and personalized content accessible to compatible ATSC 3.0 television receivers.
• FOX 29 Investigates Station's in-house investigative journalism unit producing in-depth original reports on local government accountability, consumer protection, fraud schemes, and community concerns across South Florida.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WTTG FOX 5 DC: FOX-owned-and-operated station in Washington DC. Comparable as a FOX-branded local news broadcaster, though operating in a much larger DMA under a different ownership structure.
• WSVN 7 News (Fox): FOX-affiliated station serving the adjacent Miami-Fort Lauderdale DMA. Operates a high-rated local news format and competes for regional advertisers and Florida Panthers coverage overlap.

Direct peers

• WPEC CBS 12: CBS-affiliated local television station serving the same West Palm Beach DMA. Directly competes with WFLX for local news, weather, and advertising revenue in the identical geographic market.
• WPBF ABC 25: ABC-affiliated local TV station serving West Palm Beach and the Treasure Coast. Competes directly with WFLX for local news viewership, weather coverage, and advertiser spend.
• WOFL FOX 35 Orlando: FOX-affiliated sister station under Gray Television in the Orlando DMA. Shares corporate parent, NEXTGEN TV deployment playbook, and syndicated content with WFLX — making it a highly comparable operational peer.
• WPTV NBC 5: NBC-affiliated local television station in West Palm Beach. Head-to-head competitor for local news ratings, advertising dollars, and audience share in the same DMA.
• WFTX FOX 4 Fort Myers: FOX-affiliated Gray Television station serving the Fort Myers DMA. Similar Florida-market positioning, hurricane-coverage emphasis, and Gray Television operational model as WFLX.

Others

• Gray Television: Parent company of WFLX, operating approximately 100 local broadcast stations. Relevant as the operating group that defines WFLX's programming, capital, and technology strategy.
• Hearst Television: Large multi-station broadcast group owning numerous network-affiliated local stations. Comparable as a peer group operator whose stations compete with WFLX in multiple markets for content and ad inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Fox29WFLX
• Facebookfacebook.com/WFLXFOX29

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WFLX FOX 29