What WPBF 25 News does

WPBF 25 News is an ABC-affiliate local broadcast television station serving West Palm Beach, Florida, and the surrounding Palm Beach County and Treasure Coast region, including Martin, St. Lucie, and Okeechobee counties. Owned and operated by Hearst Television — a division of Hearst Properties Inc. within the broader Hearst Corporation conglomerate — the station produces local news, weather forecasting through its "First Warning Weather" team, sports coverage (including high school football), investigative reporting, political coverage, and community-oriented content. The legal entity operates as WPBF-TV with primary broadcast facilities in West Palm Beach and engineering/technical offices at 3970 RCA Blvd., Suite 7007, in Palm Beach Gardens, Florida.

The station's product portfolio centers on a traditional broadcast signal supplemented by a multi-platform digital footprint: the wpbf.com website serves as the primary digital property, branded mobile applications for iOS and Android deliver push notifications and on-demand news, the Very Local streaming service provides on-demand local content on connected platforms, and specialized content verticals (Stitch for lifestyle/entertainment, Matter of Fact for political analysis, Rossen Reports for consumer advocacy, u local for user-generated content, and Marketplace for shopping content) extend the editorial surface area. Distribution is reinforced by an active social media presence across Facebook, X, Instagram, TikTok, and YouTube. Underlying technology includes broadcast transmission infrastructure, weather radar integration, mobile application stacks, and a proprietary archive of tens of thousands of digitized news stories spanning decades.

The business model is sales-led and advertising-driven. Revenue is generated primarily through local television advertising (broadcast commercials and sponsored segments) and digital advertising (display, sponsored content, and targeted ads on web and mobile) sold to businesses and organizations across the West Palm Beach DMA, supported by dedicated "Advertise with WPBF" and "Advertise with Estrella" sales channels. A secondary revenue stream comes from quote-based footage licensing of the station's archival content for documentaries and external productions. The company operates under private corporate ownership within Hearst Television with no public stock listing and no publicly disclosed financial results.

Name

WPBF 25 News

Legal name

WPBF-TV (Hearst Television, a division of Hearst Properties Inc.)

Website

https://wpbf.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

WPBF 25 News is an ABC-affiliate local broadcast television station owned by Hearst Television, serving West Palm Beach, Palm Beach County, and the Treasure Coast in Florida with local news, weather, sports, and investigative reporting distributed via broadcast, website, mobile apps, and streaming.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast news
• Television journalism
• Weather forecasting
• Investigative reporting
• Digital news platforms

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Local broadcast television advertising sales to businesses in the West Palm Beach, Palm Beach County, and Treasure Coast viewing areas. Includes traditional TV commercials and sponsored segments during news broadcasts.
2. Footage Licensing: Licensing of video footage from the station's archive, which includes tens of thousands of digitized news stories spanning decades of impactful moments and rare footage for documentaries and productions.
3. Digital Advertising: Digital advertising opportunities on the WPBF website and mobile applications, including display ads, sponsored content, and targeted advertising to online visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WPBF 25 News is a Hearst Television-owned local ABC-affiliated broadcast television station delivering local news, weather forecasting (First Warning Weather), investigative reporting, sports, politics and community content to West Palm Beach, Palm Beach County and the Treasure Coast. Distribution spans over-the-air television, the wpbf.com website, iOS and Android mobile apps, and the Very Local streaming service. The business monetizes this content through local television and digital advertising sales and through licensing of its archived news footage.

Product overview

WPBF 25 News is a local television news station owned by Hearst Television, providing news and weather coverage for West Palm Beach and Palm Beach County, Florida. The offering consists of the WPBF 25 News App (iOS/Android), the WPBF 25 News Website as the primary digital platform, the Very Local streaming service for on-demand content, and specialized content verticals including Stitch (entertainment), Matter of Fact (political news), Rossen Reports (consumer advocacy), u local (user-generated content), and Marketplace. The station produces local news, weather, sports, investigative reports, and lifestyle content across these digital and broadcast channels.

Differentiator

Problem solved

Functional benefit

Products and services

• WPBF 25 News App Official mobile application providing real-time access to breaking news and weather from the WPBF 25 News team, available for iOS and Android devices.
• WPBF 25 News Website Primary digital news platform providing local news, weather, sports, politics, health and investigative reporting for West Palm Beach, Palm Beach County and the Treasure Coast.
• Very Local Free streaming channel offering on-demand local content including news from WPBF, original series and local weather, available on streaming platforms and a dedicated app.
• Stitch Entertainment and lifestyle video series featuring community heroes, cultural celebrations, food heritage and inspiring stories from the WPBF 25 News team.
• Matter of Fact Political news and analysis programming covering national politics, elections and policy discussions, featuring correspondents and expert commentary.
• Rossen Reports Consumer news and investigative reports focusing on product safety, scams and consumer protection issues, distributed via the WPBF platform.
• u local Platform allowing community members to submit photos and videos of local events and newsworthy moments for potential broadcast on WPBF 25 News.
• Marketplace Consumer-focused content vertical covering shopping deals, product reviews and marketplace-related news across categories including automotive, real estate and education.
• News Footage Licensing Licensing service providing access to tens of thousands of digitized news stories spanning decades of West Palm Beach-area events for documentary, production and media use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hearst TelevisioncoreStrategic or Co-development PartnerHearst Television is the parent company and owner of WPBF 25 News. The station operates as part of the Hearst Television broadcast network, which provides national news content, shared resources, and corporate support.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WMUR: Hearst Television-owned ABC affiliate in the Manchester, NH market. Closest internal comparable — same parent, same network, similar local news / weather operating model — and therefore the most relevant cost-structure and ratings benchmark.
• WPTV: Scripps-owned NBC affiliate serving the same West Palm Beach–Fort Pierce DMA. Direct head-to-head competitor for local news viewers and local ad budgets, with overlapping coverage of Palm Beach County and the Treasure Coast.
• WFTV: ABC-affiliated sister station in the Orlando DMA, owned by Cox Media Group. Comparable in network affiliation and local news operation; useful benchmark for ABC-affiliate performance in another large Florida market.
• WGAL: Hearst Television-owned NBC affiliate serving the Lancaster–Harrisburg–Lebanon DMA. Sister station under the same corporate operator with the same multi-platform (app, streaming, Very Local) distribution model.
• WFLX (Fox 29): Fox-affiliated local station serving the West Palm Beach DMA. Direct competitor in the same local news and advertising market, with comparable broadcast and digital distribution footprint.
• WPEC (CBS 12): Sinclair-owned CBS affiliate in the West Palm Beach market. Competes directly with WPBF for local news audiences and advertiser share across Palm Beach County, Martin, St. Lucie, and Okeechobee counties.

Broad incumbents

• Sinclair Broadcast Group: One of the largest US local TV broadcast operators and owner of WPEC in the same DMA. Competes for regional/national advertising relationships and represents the broader incumbent station-group model against which Hearst's group strategy is benchmarked.
• Nexstar Media Group: Largest US television broadcast operator, owning numerous ABC/NBC/CBS affiliates across the country. Sets the industry-wide benchmark for station-level economics, retransmission consent deals, and digital ad monetization at scale.

Regional players

• WSVN: Fox-affiliated local news station in the adjacent Miami–Fort Lauderdale DMA. Regional competitor targeting overlapping South Florida audiences and advertiser pools, particularly in Palm Beach County spillover.

Others

• Very Local: Hearst-owned free ad-supported streaming service that distributes WPBF and other Hearst stations' original local content. Operationally aligned rather than directly competitive — represents the streaming extension of the same content WPBF produces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WPBF25News
• YouTubeyoutube.com/@WPBF
• Facebookfacebook.com/wpbf25news
• Instagraminstagram.com/wpbf25news
• TikToktiktok.com/@wpbf25news

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPBF 25 News