Semmantica Comunicación

Name

Semmantica Comunicación

Legal name

Semmantica Comunicación, S.L.

Website

https://semmantica.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB), Search Engine Marketing (SEM) Media Buying (MPAAABAC), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Paid media agency
• Digital advertising services
• Web analytics consulting
• Search engine marketing
• Conversion rate optimization

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Paid Media Campaign Management: Ongoing management of digital advertising campaigns across Google Ads, Meta, TikTok, programmatic, and retail media platforms. Revenue is generated through retainer fees and/or a percentage of ad spend managed, typically as long-term client engagements.
2. Digital Analytics Consulting: Digital analytics implementation, auditing, migration (e.g., Adobe Analytics to Customer Journey Analytics, Google Analytics to GA4), reporting, and data visualization engagements. Includes Consent Mode V2 implementation and server-side tagging projects.
3. Paid Media and Analytics Training: Structured training programs on Paid Media and Google Analytics 4, delivered to institutions and enterprises, generating one-time or recurring training revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Semmantica Comunicación is a professional services digital marketing agency that plans, manages, and optimizes paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, programmatic, and retail media platforms for enterprise clients. It complements campaign management with digital analytics services including GA4 and Adobe Analytics implementation, attribution modeling, conversion rate optimization, and Adobe Experience Cloud deployments, sold as bespoke consulting engagements and ongoing retainers.

Product overview

Semmantica Comunicación is a digital marketing agency specializing in Paid Media advertising and Digital Analytics services since 2010. The offering is organized as two integrated service pillars: (1) Digital Advertising covering Google Ads (as Google Partner Premier), Instagram & Facebook Ads (Meta Business Partner), TikTok Ads (TikTok Strategic Agency), LinkedIn Ads, International PPC via Google International Growth Program, Programmatic Advertising, and Retail Media/AdTech; and (2) Digital Analytics covering Google Analytics 4, Adobe Analytics, digital asset measurement, analytics audits, reporting with Looker Studio, attribution marketing, data analytics and CRO (including Adobe Target), and Adobe Experience Cloud implementations. Training programs on Paid Media and Google Analytics 4 complement the service portfolio. The agency operates as part of the Hiberus group (Gold Adobe Partner) and focuses on international growth for ecommerce and enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Campaign Management End-to-end management of Google Ads campaigns (Search, Display, YouTube, Performance Max, Demand Gen) by a Google Partner Premier agency, oriented toward generating sales and ROI for enterprise advertisers.
• Instagram & Facebook Ads (Meta Social Ads) Meta Business Partner-led management of Instagram and Facebook advertising campaigns leveraging Advantage, Advantage+, and Advantage+ Shopping Campaigns with machine learning optimization.
• TikTok Ads TikTok Strategic Agency-led management of TikTok advertising including Video Shopping Ads beta, Spark Ads, In-Feed Ads, and Collection Ads, certified as a leading TikTok Ads agency.
• LinkedIn Ads B2B-focused LinkedIn advertising campaigns including Thought Leader Ads, Sponsored Content, Lead Gen Forms, and Document Ads with CRM integration and Conversion API implementation via Zapier.
• International PPC Campaigns (Google International Growth Program) International market expansion strategy using Google International Growth Program certified tools, proprietary market data, and operational entry consultancy for e-commerce internationalization.
• Programmatic Advertising
• Retail Media and AdTech
• Google Analytics (GA4) Implementation and Migration
• Adobe Analytics
• Digital Assets Measurement
• Digital Analytics Audit
• Reporting and Data Visualization
• Attribution Marketing
• Data Analytics and Conversion Rate Optimization (CRO)
• Paid Media Training
• Google Analytics 4 Training

Quantifiable outcome

• Over 2,500% ROAS achieved for Aramón ski resort TikTok Ads campaign with €6.7 CPA and €190 average ticket (880+ sales)
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature10 records

Partnerships

One partnership is on record.

• Hiberus Tecnologías de la Información, S.L.coreStrategic or Co-development PartnerSemmantica Comunicación is a subsidiary of Hiberus Tecnologías de la Información, S.L., headquartered at Paseo Isabel la Católica 6, Zaragoza. Hiberus is a reference technology and business consulting group with more than 15 global offices. Semmantica benefits from Hiberus's Adobe Gold Partner relationship, compliance program, and shared resources.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GroupM (WPP): World's largest media investment group with deep Google, Meta, and TikTok partnerships and significant Spanish operations. Competes for enterprise mandates that Semmantica also targets, though at vastly larger scale.
• Havas Media: Global media network with significant Spanish presence and end-to-end paid-media + analytics capabilities. Competes with Semmantica for enterprise client mandates across Spain and EMEA.
• Publicis Media: Global media agency network with extensive paid-media, programmatic, and analytics capabilities across EMEA. Competitor on enterprise RFPs where Semmantica's mid-sized delivery model must match global scale.
• Jellyfish (The Brandtech Group): Global digital marketing agency with strong Google and paid-media partnerships operating across EMEA. A scaled international peer that competes with Semmantica for multinational clients seeking Spanish market entry.

Direct peers

• T2O Media: Spanish digital performance marketing agency offering programmatic, paid social, SEO, analytics, and data services to enterprise clients. Overlaps directly with Semmantica's paid-media + analytics positioning in the Iberian market.
• Good Rebels: Madrid-based digital agency combining paid media, analytics, social, and digital transformation services for enterprise clients. Comparable in scope and Spanish enterprise focus.
• Croud: UK-headquartered digital marketing agency offering paid media, SEO, programmatic, and analytics with a strong Google Partner pedigree. Comparable in service mix and mid-market/enterprise target.
• Making Science: Madrid-headquartered digital marketing and adtech company with comparable offerings across Google Ads, paid social, programmatic, GA4, and Consent Mode V2 implementations. Closest direct Spanish peer by service scope and target mid-market/enterprise client mix.
• Elogia (now part of Havas): Barcelona-based digital performance marketing agency specializing in paid media, e-commerce, and analytics for enterprise brands. Direct competitor in the Spanish paid-media agency market with comparable client profiles.

Regional players

• Brujula: Spanish digital marketing agency offering paid media, analytics, and digital transformation. Comparable in size and Iberian market focus, representing a more directly head-to-head regional peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/semmantica
• LinkedInlinkedin.com/company/semmantica-comunicacion
• Instagraminstagram.com/semmantica
• TikToktiktok.com/@semmantica_es
• Facebookfacebook.com/semmantica

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semmantica Comunicación