Good Rebels
Good Rebels is a Spain-headquartered digital strategy and creative consultancy with 110+ employees across five offices, serving enterprise clients across automotive, banking, retail, and consumer goods through six integrated service lines spanning strategy, experience, social, performance, data, and PR.
- Company typePrivate
- Founded1997
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Good Rebels does
Good Rebels is a Spain-headquartered digital strategy and creative consultancy founded in 1997 as Territorio Creativo, S.L. and rebranded to its current name around 2013. The firm operates 110+ employees across five offices in Madrid, Barcelona, Bilbao, Brighton, and Mexico City, and serves enterprise clients including Toyota, Santander, IKEA, Spotify, Lexus, LG, Amazon, L'Oréal, Telefonica, Repsol, and ACS. Its service offering is organized around six integrated pillars: Strategy & Research, Experience & Design, Engagement & Social, Performance & Media, Data & Analytics, and PR, Reputation & Strategic Influence, supported by proprietary frameworks such as Smart Social, Human-Centred Org, and Data Driven Marketing.
The business model is professional services: bespoke, project- and retainer-based engagements with no public pricing, and revenue derived from fees on strategic, creative, and media execution work. The firm is bootstrapped and privately held, with no public funding rounds disclosed. It has pursued growth primarily through inorganic moves, acquiring performance marketing agency Estudio34 in November 2022, creator economy agency ok,z in March 2026, and communications consultancy Asesores in April 2026. The firm's differentiator is its integrated full-funnel model, its Spanish-speaking market footprint, and its self-managed organizational culture featuring open salaries since 2016.
The customer base is diversified across automotive, banking, retail, technology, hospitality, energy, and consumer goods, with anchor enterprise logos suggesting long-cycle retained engagements. The firm is co-founded by Salvador Suárez (Partner and MD for Latin America) and Fernando Polo. Its strategic posture is one of consolidation of the Spanish digital agency market and selected expansion into English-speaking Europe and Latin America, with no disclosed AI-native product offerings.
Good Rebels firmographics
Firmographics- Name
- Good Rebels
- Legal name
- TERRITORIO CREATIVO, S.L.
- Website
- https://goodrebels.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Good Rebels is a Spain-headquartered digital strategy and creative consultancy with 110+ employees across five offices, serving enterprise clients across automotive, banking, retail, and consumer goods through six integrated service lines spanning strategy, experience, social, performance, data, and PR.
- Ownership category
- akta.pro rank
Good Rebels industry classification
Industry- Product category
- Digital Marketing Consultancy
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Good Rebels is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Good Rebels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services Fees: Good Rebels generates revenue through delivering integrated digital consultancy services including strategy and research, experience and design, engagement and social, performance and media, data and analytics, and PR and strategic influence. Services are billed as professional services engagements, either as project-based work or ongoing retainer arrangements with enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Good Rebels product offering
Product offeringCore offering
Good Rebels is an international digital consultancy that delivers integrated professional services across six practice areas: Strategy & Research, Experience & Design, Engagement & Social, Performance & Media, Data & Analytics, and PR, Reputation & Strategic Influence. Services are packaged as bespoke engagements or retainer arrangements for enterprise and mid-market clients, supported by proprietary frameworks (Smart Social Framework, Data Driven Marketing Approach, Human-Centred Organisation Framework) and a research and whitepaper publishing practice called Rebel Thinking.
Product overview
Good Rebels is an international digital consultancy offering professional services organized into six core service lines: Strategy & Research, Experience & Design, Engagement & Social, Performance & Media, Data & Analytics, and PR, Reputation & Strategic Influence. The company also produces whitepapers and research studies under its 'Rebel Thinking' initiative. Good Rebels operates as a service-based consultancy rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Research Consulting service that works with clients to define transformation and business growth processes through digital channels, including market research, digital strategy, and transformation planning.
- Experience & Design Design service that designs and develops points of contact along the customer journey to create memorable brand experiences, covering UX, customer experience, and brand experience design.
- Engagement & Social Social and CRM service that strengthens customer relationships on social media, through CRM and marketing automation tools, including social customer service and influencer/creator engagement.
- Performance & Media Performance marketing service that defines the martech stack to optimise investment across all channels, from branding to conversion, from SEO to Social, including performance media buying, SEO, SEM, and conversion optimisation.
- Data & Analytics Data consulting service that enhances the proper use and exploitation of corporate data to achieve better business results and more reliable indicators, covering data strategy, analytics, consumer profiling, and customer journey analytics.
- PR, Reputation & Strategic Influence Communications and influence service that combines strategic communications, business insight, and advanced intelligence to drive leadership, visibility, and reputation in the age of AI.
- Rebel Thinking Whitepapers and Research Studies Subscription-accessible research publications and whitepapers offering insights on innovation, digital marketing, technology, and society, used both as marketing content and as value-added research deliverables for clients.
Quantifiable outcome
- ASOS social audience grew by 12 million immediately after launching the ASOS Insiders campaign (referenced as a case study within Good Rebels' influencer marketing research)
- +1 more outcomes
Companies that use Good Rebels
Customer profileNamed customers29 records
Segments2 records
Ideal customer profiles2 records
Good Rebels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Good Rebels partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ok,z and AsesorescoreBondo Advisors advised on Good Rebels' integration of ok,z and Asesores as part of its strategic expansion into the creator economy and content production capabilities. This was one of 9 transactions Bondo Advisors advised in the past 12 months.
- ok,zcoreGood Rebels integrated production company ok,z into its ecosystem, a strategic operation reinforcing Good Rebels' focus on the creator economy and expanding its capabilities in content production and digital creativity. The transaction was advised by Bondo Advisors.
- Estudio34coreGood Rebels acquired digital marketing agency Estudio34 to strengthen its performance marketing area, enhancing its digital marketing solutions with a focus on SEO, SEM, and conversion optimisation. This followed previous acquisitions and aimed to expand service capabilities.
- LaskerminorGood Rebels collaborated with Lasker and Brandwatch to produce a study analysing Twitter usage by Spanish deputies during the April 2019 general election campaign, identifying key conversations and influential political discourse on social media.
- ISDI MéxicominorGood Rebels (then Territorio Creativo) collaborated with ISDI México to produce the II Study of Digital Transformation in Mexican Companies, gathering insights from nearly 150 respondents mostly from medium and large companies on the impact of digitalisation.
- DircomminorGood Rebels collaborated with Dircom and IE Business School on a whitepaper about conversational technology, examining how chatbots and voice apps are transforming communications between machines and humans across different sectors.
- IE Business SchoolminorGood Rebels collaborated with IE Business School on a whitepaper about conversational technology, examining how chatbots and voice apps are transforming communications between machines and humans across different sectors.
- Chatbot ChocolateminorGood Rebels collaborated with Chatbot Chocolate on a whitepaper about conversational technology, examining how chatbots and voice apps are transforming communications between machines and humans.
- Planeta ChatbotminorGood Rebels collaborated with Planeta Chatbot on a whitepaper about conversational technology, examining how chatbots and voice apps are transforming communications between machines and humans.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Good Rebels competitors and assessment
Company assessmentDirect peers
- R/GA: R/GA is a global digital transformation and creative consultancy that, like Good Rebels, sells an integrated 360-degree offering across strategy, design, technology, and communications to enterprise brands. Both firms position themselves as long-term innovation partners rather than pure ad agencies, and compete for similar RFPs at the consultancy/strategy layer.
- Huge: Huge is a digital experience agency that combines strategy, design, marketing, and technology — a service shape very close to Good Rebels' six practice areas. Both firms compete for enterprise brand experience and digital transformation mandates, with comparable client rosters in retail, finance, and consumer goods.
- Mirum Agency: Mirum is a global digital agency network (part of WPP) offering strategy, design, social, and technology services to enterprise brands. It is a direct competitor to Good Rebels' integrated digital consultancy offering, particularly for multi-region enterprise clients.
- Dept Agency: Dept is a fast-growing European-origin digital agency that combines creativity, technology, and data services for enterprise clients. It is a strong direct comparable in size, age, and integrated service breadth to Good Rebels, and competes for the same type of European enterprise mandates.
- Making Science: Making Science is a Spanish-headquartered digital marketing and technology company offering digital advertising, SEO/SEM, cloud, and data services. It is the closest Iberian comparable to Good Rebels in terms of service mix (notably overlapping performance marketing after the Estudio34 acquisition) and customer base.
Broad incumbents
- Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Group, offering strategy, design, data, and engineering to enterprise clients. It overlaps heavily with Good Rebels' six practice areas but operates at vastly greater scale and as part of a global holding company network.
- Accenture Song: Accenture Song is the global creative, brand, and experience consultancy within Accenture, offering integrated digital services to enterprise clients. It is a broad-competitor incumbent for the same kind of digital transformation, experience design, and marketing mandates Good Rebels pursues.
- Dentsu Creative: Dentsu Creative is the global creative/digital agency network of Dentsu, integrating brand, experience, and technology services. It directly competes with Good Rebels for enterprise digital mandates and is particularly relevant given the Brighton (UK) office overlapping with Dentsu's EMEA footprint.
- Deloitte Digital: Deloitte Digital is the digital and creative consultancy arm of Deloitte, offering strategy, design, marketing, and technology services to enterprise clients. It overlaps heavily with Good Rebels' digital transformation, experience, and data practices and is a frequent co-bidder or alternative in enterprise RFPs.
- VML (WPP): VML (formerly Wunderman Thompson, merged within WPP) is a global creative and digital agency network offering integrated brand, experience, and CX services to enterprise clients. It is a broad incumbent against which Good Rebels competes for large multi-region digital mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Good Rebels social profiles
Digital presenceGood Rebels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Rebels leadership team
Management profileNumber of profiles
Profiles2 records
Good Rebels subsidiaries and ownership
Company hierarchySubsidiaries2 records
Good Rebels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Rebels M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Rebels
What does Good Rebels do?
Good Rebels is an international digital consultancy that delivers integrated professional services across six practice areas: Strategy & Research, Experience & Design, Engagement & Social, Performance & Media, Data & Analytics, and PR, Reputation & Strategic Influence. Services are packaged as bespoke engagements or retainer arrangements for enterprise and mid-market clients, supported by proprietary frameworks (Smart Social Framework, Data Driven Marketing Approach, Human-Centred Organisation Framework) and a research and whitepaper publishing practice called Rebel Thinking.
Is Good Rebels a public or private company?
Good Rebels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Rebels founded?
Good Rebels was founded in 1997. It employs 51 to 100 people.
Where is Good Rebels based?
Good Rebels is headquartered in Madrid, Spain, in the Europe region.
How does Good Rebels make money?
One revenue line is on record: professional Services Fees.
Who are Good Rebels's main competitors?
Direct peers on record are R/GA, Huge, Mirum Agency, Dept Agency and Making Science. Broad incumbents are Publicis Sapient, Accenture Song, Dentsu Creative, Deloitte Digital and VML (WPP).
Does Good Rebels have an API?
No public API is recorded for Good Rebels.
What industry is Good Rebels in?
Good Rebels's product category is Digital Marketing Consultancy. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its SIC code is 7311.