SB C & S
SB C&S is a Japanese Value Added IT distributor and SoftBank Group subsidiary that resells over 400,000 IT products and services through approximately 12,000-15,000 channel partners across Japan, serving both enterprise and consumer markets.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What SB C & S does
SB C&S Corporation (SB C&S株式会社) is a wholly-owned subsidiary of SoftBank Group and one of Japan's largest Value Added Distributors of IT products, services, and solutions. Formally established on April 1, 2014 through a business split from SoftBank BB Corporation, the company distributes more than 400,000 IT SKUs to a network of approximately 12,000-15,000 partner companies operating roughly 43,000 locations across Japan, complemented by direct enterprise field sales for strategic accounts. Headquartered in Tokyo with six regional sales offices (Sapporo, Sendai, Nagoya, Osaka, Hiroshima, Fukuoka), the company employs approximately 2,000 people and serves both enterprise (法人向け事業) and consumer (コンシューマ向け事業) segments through proprietary brands including SoftBank SELECTION, GLIDiC, PayCAS, mixpace, and the Cloud Service Concierge consulting service.
The company's technology stack centers on the IT-EXchange B2B portal for ordering and logistics, the C&S ENGINEER VOICE technical content platform (over 2,500 articles, ~160,000 monthly visits), the DevOps Hub developer portal, and dedicated vendor advisory desks (Microsoft 365, Azure, Palo Alto, Fortinet, OCI, Canva, Dropbox). AI capabilities are deployed through the SB C&S AI CHAT platform (GPT-4o and DALL·E 3 with 100+ prompt templates, >70% employee adoption), AIMINA cloud AI services for enterprise customers (e.g., Chubu Aviation), and AI-OCR automation achieving approximately 60% automation in ICT distribution order processing. Strategic exclusive distribution agreements with Ericsson (Private 5G) and Asentec (Edge AI Array), alongside the launch of ThinkAR AiLENS V1 AI smart glasses, position SB C&S as a bridge between global AI/5G vendors and the Japanese enterprise and consumer markets.
SB C&S generates revenue primarily through hardware and software distribution margins on IT products resold to channel partners, supplemented by one-time and subscription software licensing, consumer product sales (GLIDiC audio, SoftBank SELECTION accessories), and proprietary solution sales (PayCAS cashless payments deployed at venues such as Okinawa Arena, mixpace AR/MR solutions, ICT Lifecycle Services). The company reports FY2025 revenue exceeding ¥1 trillion with 15 consecutive fiscal years of profit growth, and operates under ISO 14001 and ISO 27001 certifications, with Kurumin certification for childcare-supportive workplace practices.
SB C & S firmographics
Firmographics- Name
- SB C & S
- Legal name
- SB C&S株式会社
- Website
- https://cas.softbank.jp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SB C&S is a Japanese Value Added IT distributor and SoftBank Group subsidiary that resells over 400,000 IT products and services through approximately 12,000-15,000 channel partners across Japan, serving both enterprise and consumer markets.
- Ownership category
- akta.pro rank
SB C & S industry classification
Industry- Product category
- IT Distribution Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where SB C & S is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices7 records
Markets served
SB C & S business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Product Distribution: Core distribution business reselling IT products, network equipment, security solutions, and related hardware/software to channel partners. Revenue generated through product margins and distribution fees.
- Consumer Products: Sales of consumer electronics and audio products (GLIDiC brand) through retail channels and directly to consumers.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
SB C & S product offering
Product offeringCore offering
SB C&S is a Value Added Distributor (VAD) in Japan that distributes IT products, networking equipment, security solutions, cloud/SaaS offerings, and AI platforms to a nationwide channel partner network of approximately 12,000–15,000 companies. Beyond third-party distribution, the company operates proprietary platforms (AIMINA, IT-EXchange, Cloud Service Concierge) and sells own-brand consumer electronics (GLIDiC audio, SoftBank SELECTION accessories, ThinkAR AiLENS V1 smart glasses) plus solutions such as PayCAS cashless payments and mixpace AR/MR.
Product overview
SB C&S is an IT distributor (Value Added Distributor) that provides a comprehensive portfolio of products and services spanning enterprise technology solutions and consumer electronics. The enterprise offering includes AI platforms (AIMINA, SB C&S AI CHAT), B2B portals (IT-EXchange, DevOps Hub), technology information services (C&S ENGINEER VOICE), and specialized consulting (Cloud Service Concierge). The consumer-facing business centers on the SoftBank SELECTION and GLIDiC brands for mobile accessories and audio products. SB C&S also offers proprietary solutions including PayCAS payment solutions and mixpace AR/MR solutions. The company distributes products from major technology vendors including networking, security, and cloud solutions through its network of over 15,000 sales partners in Japan.
Differentiator
Problem solved
Functional benefit
Brands
- SoftBank SELECTION: Consumer electronics accessories and mobile device peripherals brand offering cases, cables, chargers, and other mobile accessories
- GLIDiC
- PayCAS
- mixpace
- SmaBiz!
- Cloud Service Concierge (CSC)
- C&S ENGINEER VOICE
Products and services
- AIMINA Cloud-based AI platform that enables businesses to develop and deploy AI solutions, used by enterprise customers for AI applications such as surveying and measurement operations.
- IT-EXchange B2B portal platform for ordering IT products and services, offering product browsing, inventory confirmation, quotations, ordering, and delivery tracking for sales partners.
- Cloud Service Concierge Consultation service team specializing in SaaS products that assists enterprise customers with SaaS vendor selection, implementation planning, and optimization.
- PayCAS Cashless payment solution deployed at event venues and facilities, supporting various payment methods for complete cashless operations.
- mixpace AR/MR solution for enterprise use, enabling augmented and mixed reality applications for business operations, training, and customer engagement.
Companies that use SB C & S
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SB C & S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature1 record
SB C & S partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EricssoncoreSB C&S serves as a distributor for Ericsson's Private 5G solutions in Japan. This distribution agreement enables SB C&S to offer enterprise-grade private 5G network solutions to Japanese businesses through its extensive partner network.
- AsenteccoreExclusive domestic distribution agreement for Asentec's Edge AI Array products in Japan. Edge AI Array is an edge computing AI solution that SB C&S distributes exclusively within the Japanese market through its partner network.
- GOQORO Inc.coreSB C&S subsidiary GOQORO Inc. acquired the '+Style' IoT platform from BBSS Corporation. This acquisition expands SB C&S's consumer IoT offerings and smart home capabilities as part of its consumer business segment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SB C & S competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SB C & S social profiles
Digital presenceSB C & S compliance and trust
Trust signalCompliance2 records
SB C & S financial estimates
Financial estimateRevenue estimate
Valuation estimate
SB C & S leadership team
Management profileNumber of profiles
Profiles3 records
SB C & S subsidiaries and ownership
Company hierarchySubsidiaries1 record
SB C & S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SB C & S M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SB C & S
What does SB C & S do?
SB C&S is a Value Added Distributor (VAD) in Japan that distributes IT products, networking equipment, security solutions, cloud/SaaS offerings, and AI platforms to a nationwide channel partner network of approximately 12,000–15,000 companies. Beyond third-party distribution, the company operates proprietary platforms (AIMINA, IT-EXchange, Cloud Service Concierge) and sells own-brand consumer electronics (GLIDiC audio, SoftBank SELECTION accessories, ThinkAR AiLENS V1 smart glasses) plus solutions such as PayCAS cashless payments and mixpace AR/MR.
Is SB C & S a public or private company?
SB C & S is a private company. It is classified as corporate owned and is currently operating.
When was SB C & S founded?
SB C & S was founded in 2014. It employs 1,001 to 5,000 people.
Where is SB C & S based?
SB C & S is headquartered in Tokyo, Japan, in the Asia region.
How does SB C & S make money?
Two revenue lines are on record. IT Product Distribution is the primary driver. The others are consumer Products.
Does SB C & S have an API?
No public API is recorded for SB C & S.
What industry is SB C & S in?
SB C & S's product category is IT Distribution Services. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 518 and its SIC code is 5045.