Volant
Volant is a Norwegian-founded Scandinavian wellness brand that designs, manufactures, and retails handcrafted porcelain ultrasonic diffusers and certified organic essential oils direct-to-consumer across Europe.
- Company typePrivate
- Founded2020
- HeadquartersFrøland, Norway
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Volant does
Volant is a privately held Scandinavian aromatherapy brand that designs, manufactures, and retails handcrafted porcelain ultrasonic diffusers and certified organic essential oils. Founded by Daniel Hoftun — who initially built the first collection from his apartment in Oslo, packed every order, and delivered them by bicycle — the company is domiciled in Norway via Knarr AS (company ID 925 058 882), headquartered in Oslo, and operates a fulfillment warehouse at Sågverksgatan 15, Karlstad, Sweden. The product system centers on a BPA-free plastic-base, porcelain-covered ultrasonic diffuser that atomizes oils via a ceramic plate vibrating at 2.2-2.5 million cycles per second into a cool, heat-free mist with auto shut-off and adjustable LED lighting, paired with a catalog of 100% pure certified organic single oils (lavender, eucalyptus, rosemary, peppermint, etc.), branded functional blends (Sleep, Relax, Focus, Energy, Breathe, Cabin, Clean Air, Ocean), seasonal and zodiac-themed collections, and carrier oils. Oils are sourced from 15 countries and distilled at facilities in New Delhi, India.
Volant firmographics
Firmographics- Name
- Volant
- Legal name
- Knarr AS
- Website
- https://volantaroma.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Volant is a Norwegian-founded Scandinavian wellness brand that designs, manufactures, and retails handcrafted porcelain ultrasonic diffusers and certified organic essential oils direct-to-consumer across Europe.
- Ownership category
- akta.pro rank
Volant industry classification
Industry- Product category
- Home Aromatherapy Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Toilet Preparation Manufacturing (325620)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
- akta.pro secondary industries
- Natural & Clean Fragrance (CRABADAG), Niche & Artisan Fragrance (CRABADAH)
Keywords
Where Volant is headquartered
LocationHeadquarters
- HQ city
- Frøland
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Volant business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Diffuser Hardware Sales: One-time purchase of handcrafted porcelain diffusers (available in multiple colours). The flagship product is sold as a one-time purchase with a 2-year warranty.
- Essential Oil and Accessory Sales: Sale of 100% pure certified organic essential oils (single oils, blends, Zodiac Blends, and sets), carrier oils, and accessories. Oils sourced from 15 countries and distilled at New Delhi facilities. Customers can purchase individual bottles or curated sets. Replenishment/recurring purchase potential as oils are consumed.
- B2B / Retail Wholesale: Volant offers a B2B/Retail Partners program inviting retailers and bulk buyers to sell Volant products, indicating a wholesale channel alongside DTC e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Volant Diffuser (handcrafted porcelain, ultrasonic technology, LED lights, auto shut-off) |
| Unit Pricing | Pay-as-you-go | Essential Oils and Blends (100% pure, certified organic, various sizes) |
| Other | Pay-as-you-go | Free Delivery Threshold |
| Transaction based/ take rate | Pay-as-you-go | Klarna Installment Payments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Volant product offering
Product offeringCore offering
Volant designs, manufactures, and sells handcrafted porcelain ultrasonic aroma diffusers together with a curated range of 100% pure certified organic essential oils (single oils, themed blends, zodiac blends, and sets) plus carrier oils. The brand sells directly to consumers across the EU, UK, and Norway via its own e-commerce store, with a secondary wholesale channel for retail partners.
Product overview
Volant is a Scandinavian wellness brand specializing in aromatherapy products. The core product is the Volant Diffuser, an ultrasonic aroma diffuser with a minimalist Scandinavian design featuring a handmade porcelain cover and BPA-free plastic base. The product portfolio centers on the diffuser paired with an extensive range of 100% pure certified organic essential oils and curated blends. Essential oil offerings include single oils (lavender, eucalyptus, peppermint, rosemary, tea tree, grapefruit, bergamot, lemongrass, cedarwood, cinnamon, frankincense, sandalwood, spruce, geranium, jasmine, ylang ylang, clary sage, palmarosa, neroli, chamomile, orange, and more) and proprietary blends targeting specific needs: Sleep and Relax for rest, Focus and Energy for productivity, Breathe and Clean Air for respiratory support, Cabin and Ocean for mood enhancement, and Christmas seasonal blends. Additional offerings include themed essential oil sets, zodiac-inspired blends, and carrier oils like jojoba. All products emphasize natural, organic, vegan, and cruelty-free positioning with Scandinavian design aesthetics. The company sources ingredients globally with most oils distilled or cold pressed at facilities in New Delhi, India.
Differentiator
Problem solved
Functional benefit
Products and services
- Volant Diffuser
Quantifiable outcome
- Over 250,000 diffusers sold worldwide in just three years
- +4 more outcomes
Companies that use Volant
Customer profileSegments2 records
Ideal customer profiles2 records
Volant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Volant partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- DHLcoreDHL Parcel Connect is used as the primary logistics partner for delivering orders to EU customers. Orders arrive within 1-5 business days at the customer's door or local post office. DHL is responsible for all physical delivery operations from the Swedish warehouse.
- SelfridgesflagshipSelfridges, a major UK luxury department store, stocks Volant products, representing a prestigious retail distribution partnership for the brand. Featured in the partner logos section of the website.
- Copenhagen Fashion WeekflagshipCopenhagen Fashion Week is listed as a Volant partner, suggesting a collaboration or presence at the Scandinavian fashion event. Featured in the partner logos section.
- KlarnacoreKlarna is integrated as a payment method enabling customers to pay for Volant products in installments. Klarna logo is displayed on the website alongside other accepted payment methods including PayPal, Visa, Mastercard, Amex, Apple Pay, iDEAL, and Bancontact.
- StripecoreStripe is listed as one of the third-party payment services used by Volant to process credit/debit card transactions.
- PayPalcorePayPal is integrated as a payment method alongside Stripe and Klarna for processing customer transactions.
- MolliecoreMollie is listed as a payment processor used by Volant alongside Stripe and PayPal, providing additional payment options such as iDEAL and Bancontact.
- ShopifycoreVolant's e-commerce store is built and hosted on Shopify's platform. Shopify provides the online e-commerce infrastructure enabling Volant to sell products to customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Volant competitors and assessment
Company assessmentBroad incumbents
- doTERRA: World's largest MLM essential oils company, single-source certified oils with global sourcing. Exerts category-wide pricing and supply pressure on independents like Volant.
- Jo Malone London: British luxury fragrance brand with a full home scenting line (candles, diffusers, room sprays) and a strong European department-store presence. Comparable aspirational gifting and Selfridges-style retail footprint.
- Young Living: Global MLM leader in essential oils and diffusers with a 'Seed to Seal' sourcing story paralleling Volant's organic provenance. Anchors the mass-market end of the same category.
- Diptyque: French luxury fragrance house whose candles, room sprays, and home scenting line compete for the premium home-fragrance buyer Volant targets. Sits above Volant in price tier but shares the editorial-gift-list channel.
Direct peers
- Vitruvi: Premium DTC brand selling stone and ceramic ultrasonic diffusers paired with essential oil blends. Closest head-to-head competitor in the minimalist designer-diffuser category Volant occupies.
- Aromatherapy Associates: Specialist British aromatherapy brand focused on pure essential oil blends (sleep, de-stress, energise). Closely comparable curated-blend and single-oil product architecture sold through DTC and premium spas.
- This Works: Beauty/wellness brand with a deep aromatherapy product line (sleep, stress, energy) including pillow sprays and diffuser oils. Competes for the same wellness-savvy female DTC buyer with a similar price-to-premium positioning.
- NEOM Wellbeing: UK-based wellbeing brand selling ultrasonic diffusers and 100% natural essential oil blends through DTC and premium retail (Liberty, Selfridges). Directly comparable positioning around aromatherapy for sleep, stress, and energy.
Emerging players
- Scentered: Smaller UK aromatherapy brand selling essential oil blends in stick and diffuser formats with a strong wellbeing/sleep narrative. Comparable specialist-DTC thesis at sub-scale, overlapping customer persona.
Regional players
- Muji: Japanese minimalist homeware and lifestyle retailer with its own ultrasonic aroma diffuser and essential oil line. Most comparable Asian design-aesthetic peer to Volant's Scandinavian-minimalist positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Volant social profiles
Digital presenceVolant compliance and trust
Trust signalCompliance1 record
Volant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Volant leadership team
Management profileNumber of profiles
Profiles1 record
Volant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Volant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Volant
What does Volant do?
Volant designs, manufactures, and sells handcrafted porcelain ultrasonic aroma diffusers together with a curated range of 100% pure certified organic essential oils (single oils, themed blends, zodiac blends, and sets) plus carrier oils. The brand sells directly to consumers across the EU, UK, and Norway via its own e-commerce store, with a secondary wholesale channel for retail partners.
Is Volant a public or private company?
Volant is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Volant founded?
Volant was founded in 2020. It employs 1 to 10 people.
Where is Volant based?
Volant is headquartered in Frøland, Norway, in the Europe region.
How does Volant make money?
Three revenue lines are on record. Diffuser Hardware Sales are the primary driver. The others are essential Oil and Accessory Sales and B2B / Retail Wholesale.
Who are Volant's main competitors?
Broad incumbents on record are doTERRA, Jo Malone London, Young Living and Diptyque. Direct peers are Vitruvi, Aromatherapy Associates, This Works and NEOM Wellbeing. Scentered is listed as an emerging player. Muji is listed as a regional player.
Does Volant have an API?
No public API is recorded for Volant.
What industry is Volant in?
Volant's product category is Home Aromatherapy Products. Its primary akta.pro industry code is CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays), with a secondary code of CRABADAG, Natural & Clean Fragrance. Its NAICS code is 456120 and its SIC code is 2844.