Video Creators
Video Creators is a founder-led YouTube consulting and education agency that helps individual creators, small businesses, and enterprise brands grow their channels through 1:1 consulting, group coaching, online courses, and a large free content library, operating since 2013 under Schmoyer Media.
- Company typePrivate
- Founded2013
- HeadquartersErlanger, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Video Creators does
Video Creators is a YouTube growth consulting and education agency founded in 2013 and operating under the legal entity Schmoyer Media (DBA Video Creators), based in Erlanger, Kentucky. The company helps individual YouTube creators, small businesses, and enterprise brands grow their YouTube audiences through a combination of 1:1 consulting, custom strategy development, group coaching, and self-paced online courses. Its core technology is a proprietary 4-step YouTube Growth Process (Understand Goals → Create Strategy → Evaluate Data → Adjust and Grow), refined through engagements with thousands of channels, delivered alongside human expertise from YouTube certified strategists led by founder Tim Schmoyer.
The product portfolio is tiered by commitment level: a 1-hour consultation as an entry point, the '30 Days to a Better YouTube Channel' self-paced course, the 8-week Video Labs group coaching program, and a custom Action Plan with a dedicated strategist. Supporting the funnel is a large free content library including the Video Creators Podcast (400+ episodes distributed on Apple, Spotify, Stitcher, SoundCloud, and Google Podcasts), hundreds of YouTube tutorial videos, and a free ebook lead magnet titled 'The Secret to Building Your YouTube Audience.' The site is hosted on infrastructure associated with vidIQ, Inc., which appears in the copyright notice and CDN domains, indicating a platform/hosting relationship.
Video Creators runs a hybrid go-to-market combining community-led and direct e-commerce motions. All sales occur through its own website and a dedicated course platform (courses.videocreators.com), with global digital distribution and no physical products or third-party resellers. Revenue streams include professional services (consulting and custom action plans), subscription/recurring revenue (Video Labs group coaching), one-time digital product sales (online courses and ebooks), and freemium content used for lead generation. The business is founder-owned and operated with a 1-10 person team, and has been featured by Forbes, BBC, Fox, Bloomberg, YouTube Creators, and VidCon.
Video Creators firmographics
Firmographics- Name
- Video Creators
- Legal name
- Schmoyer Media (DBA Video Creators)
- Website
- https://videocreators.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Video Creators is a founder-led YouTube consulting and education agency that helps individual creators, small businesses, and enterprise brands grow their channels through 1:1 consulting, group coaching, online courses, and a large free content library, operating since 2013 under Schmoyer Media.
- Ownership category
- akta.pro rank
Video Creators industry classification
Industry- Product category
- YouTube Creator Consulting and Education Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Interactive Video & Video-Based Learning Authoring (EDAFAHAC)
- akta.pro secondary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where Video Creators is headquartered
LocationHeadquarters
- HQ city
- Erlanger
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Video Creators business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consulting Services: One-on-one YouTube certified consulting engagements including hour-long sessions and custom action plans with dedicated strategists who analyze Analytics and develop tailored strategies.
- Online Courses: Self-paced online courses such as '30 Days to a Better YouTube Channel' teaching YouTube growth fundamentals. Also includes group coaching programs like Video Labs (8 weeks with small groups).
- Educational Content: Free educational content including podcast episodes, YouTube videos, and free ebook 'The Secret to Building Your YouTube Audience' used as lead magnets to build email list and demonstrate expertise.
- Ebooks and Digital Products: Digital educational materials and resources sold through the e-commerce platform teaching YouTube audience development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | 1-Hour Consultation - Entry-level advisory session |
| Subscription | One time/ perpetual license | Done By You - Self-paced online course |
| Subscription | Multi-year contract | Done With You - 8-week group coaching program |
| Subscription | One time/ perpetual license | Done For You - Custom strategy with dedicated strategist |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Video Creators product offering
Product offeringCore offering
Video Creators provides YouTube strategy consulting and education for content creators, small businesses, and enterprise brands. Services include one-on-one YouTube-certified consulting sessions, an 8-week group coaching program called Video Labs, a self-paced online course (30 Days to a Better YouTube Channel), and a custom analytics-based Action Plan built around a proprietary 4-step growth process.
Product overview
Video Creators is a YouTube consulting and education company offering a portfolio of services including one-on-one consulting, group coaching, and self-paced online courses. The core offerings are: YouTube Consulting (individual strategy sessions with Tim Schmoyer and certified strategists), Video Labs (8-week group coaching), 30 Days to a Better YouTube Channel (self-paced online course), and Action Plan (custom analytics-based strategy). Additional offerings include the Video Creators Podcast (providing advanced YouTube strategy content) and the free guide 'The Secret to Building Your YouTube Audience' as a lead magnet. The company operates as an e-commerce platform selling digital education products and consulting services to help YouTube creators develop audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- YouTube Consulting (1-Hour Consultation)
- 30 Days to a Better YouTube Channel
- Video Labs
- Action Plan
- Video Creators Podcast
- The Secret to Building Your YouTube Audience (Free Guide)
Quantifiable outcome
- Creators commonly achieve 6,000+ subscribers in under a week with just 5 videos
- +3 more outcomes
Companies that use Video Creators
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Video Creators technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Video Creators partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- vidIQminorVidIQ is mentioned in the copyright notice as 'vidIQ, Inc.' which appears to be a related or parent company. Video Creators website is hosted on servers associated with vidIQ (cdn.coodic.com/pcdn.co domains), suggesting a technology or platform relationship between the companies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Video Creators competitors and assessment
Company assessmentOthers
- Kit (formerly ConvertKit): Kit is an email and creator-economy platform with creator-education content of its own (e.g., 'SaverLife' style programming for creators); it overlaps indirectly as an adjacent funnel and infrastructure provider for the same creator audience.
- Thinkific: Thinkific is an underlying course-platform infrastructure provider on which Video Creators-style education businesses are built; it is adjacent rather than competitive, but its bundling or marketplace moves could affect the operating economics of selling online courses.
- Mighty Networks: Mighty Networks provides community-and-course platforms used by creator educators; it is an enabling layer comparable to Thinkific/Maven but is increasingly expanding into direct course/cohort offerings that compete with paid coaching products.
- Maven: Maven is a cohort-based learning platform for premium courses and is used by similar creator-and-expert-led programs; it represents the platform category that Video Creators' Video Labs product competes with for cohort-based creator education.
Broad incumbents
- TubeBuddy: TubeBuddy is a YouTube-certified browser extension and creator tools suite with its own educational content; while primarily software, it competes for the same creator mindshare and education dollars.
- vidIQ: vidIQ is a larger YouTube analytics and SEO tools platform with adjacent educational content; the copyright and hosting evidence in Video Creators' own data suggests a close operational relationship, making it both a partner and a potential competitor.
Direct peers
- Think Media: Think Media operates a nearly identical business model to Video Creators: consulting, courses, and content around YouTube strategy and equipment targeting the same creator and SMB customer base, with comparable tiered offerings.
- Primal Video: Primal Video (Mike Russell) sells courses, templates, and consulting services specifically for video creators and YouTubers, overlapping directly with Video Creators' audience-growth and content-strategy positioning.
- Live Streaming Pros: Live Streaming Pros (Luria Petrucci) is a direct peer selling courses, coaching, and consulting for live streaming and video creators, targeting the same SMB and individual creator personas as Video Creators.
Emerging players
- Wes McDowell (TubeTalk): Wes McDowell runs a YouTube-strategy channel and education business for small-business creators, overlapping with Video Creators' SMB segment on consulting-style advice without the same scaled course/coaching product lineup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Video Creators social profiles
Digital presenceVideo Creators financial estimates
Financial estimateRevenue estimate
Valuation estimate
Video Creators leadership team
Management profileNumber of profiles
Profiles3 records
Video Creators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Video Creators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Video Creators
What does Video Creators do?
Video Creators provides YouTube strategy consulting and education for content creators, small businesses, and enterprise brands. Services include one-on-one YouTube-certified consulting sessions, an 8-week group coaching program called Video Labs, a self-paced online course (30 Days to a Better YouTube Channel), and a custom analytics-based Action Plan built around a proprietary 4-step growth process.
Is Video Creators a public or private company?
Video Creators is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Video Creators founded?
Video Creators was founded in 2013. It employs 1 to 10 people.
Where is Video Creators based?
Video Creators is headquartered in Erlanger, United States, in the North America region.
How does Video Creators make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are online Courses, educational Content and ebooks and Digital Products.
Who are Video Creators's main competitors?
Others on record are Kit (formerly ConvertKit), Thinkific, Mighty Networks and Maven. Broad incumbents are TubeBuddy and vidIQ. Direct peers are Think Media, Primal Video and Live Streaming Pros. Wes McDowell (TubeTalk) is listed as an emerging player.
Does Video Creators have an API?
No public API is recorded for Video Creators.
What industry is Video Creators in?
Video Creators's product category is YouTube Creator Consulting and Education Services. Its primary akta.pro industry code is EDAFAHAC, Interactive Video & Video-Based Learning Authoring, with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 51211 and its SIC code is 7819.