Alfaparf Milano

What Alfaparf Milano does

Alfaparf Milano, the commercial name of Beauty & Business S.p.A., is an Italian professional beauty conglomerate founded in 1980 (firmographic record) with roots traced to 1983, headquartered in Milan (Via Cesare Cantù 1) and operating a second site in Osio Sotto (Bergamo). The group manufactures and distributes hair care, skin care, depilatory, beauty technology, and pet care products through a portfolio of 15 brands — including Alfaparf Milano Professional, Semi di Lino, BENVOLEO, Yellow Professional, Eugène Perma, Dibi Milano, Becos, OLOS, and ApgTech — serving professional hairstylists, estheticians, end consumers via retail and e-commerce, and third-party customers seeking private-label manufacturing.

The business operates across 7 manufacturing sites in Italy, Mexico, Argentina, Brazil, and Venezuela, supported by 4 R&D labs (Italy and Brazil). Products reach 120+ countries through 27 direct subsidiaries and approximately 100 third-party distributors, including a dedicated direct field-sales organization for DIBI Milano. Beyond branded products, the group runs private-label and contract manufacturing services, generating B2B revenue from third-party clients.

Revenue is generated via multi-channel GTM: professional salon distribution, retail beauty chains, owned e-commerce, direct field sales (DIBI), and export distribution. The pricing model spans premium professional to mass-market tiers across the brand portfolio. Strategic activity has been acquisition-led, including the 2022–2023 build-up of 100% control of Tricobiotos and the January 2025 acquisition of Depil Bella and Raavi Dermocosméticos from Bioclean Group. The group is repositioned as "The Italian House of Beauty" under a 2022 corporate rebrand and is pursuing a 2030 sustainability roadmap anchored on 13 UN SDGs, ISO 14001/45001 certifications, and GRI Standards reporting.

Name

Alfaparf Milano

Legal name

Beauty & Business S.p.A.

Website

https://alfaparfmilano.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alfaparf Milano (Beauty & Business S.p.A.) is an Italian professional beauty conglomerate that manufactures and distributes hair care, skin care, depilatory, beauty technology, and pet care products through 15 brands across 120+ countries via 27 direct branches, dedicated field-sales networks, and roughly 100 third-party distributors.

Ownership category

akta.pro rank

Product category

Professional Hair Care and Beauty Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Conditioners & Hair Masks (CRABABAB)

Keywords

• Professional hair care
• Hair coloring products
• Skincare cosmetics
• Beauty salon products
• Contract manufacturing

Headquarters

HQ city

Sotto

HQ country

Italy

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hair Care Products: Manufacturing and marketing of hair toning and care products distributed through professional, retail and e-commerce channels
2. Skin Care Products: Manufacturing and marketing of skin care and make-up products
3. Private Label Manufacturing: Manufacturing of products on behalf of third-party customers who market their products worldwide using the group's formulation know-how and international manufacturing presence in Italy, Brazil and Mexico
4. Professional Beauty Equipment: Design, development, manufacturing and assembly of latest-generation technologies and equipment for beauty centers (APG Tech division)
5. Pet Care Products: Production and marketing of cosmetic products for animals (Iv San Bernard brand)

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Alfaparf Milano manufactures and markets professional hair care (coloring, toning, care, styling), skin care and make-up products distributed through professional salons, retail beauty stores, and e-commerce in 120+ countries. The group also operates Private Label contract manufacturing using formulation know-how and sites in Italy, Brazil, and Mexico, plus a beauty-equipment division (ApgTech/APG Medical) and a pet cosmetics brand (Iv San Bernard). It sells across 15 brands covering hair care, skin care, depilatories, beauty technology, and pet care segments.

Product overview

Alfaparf Milano is a diversified beauty and cosmetics group organized into multiple divisions: Hair Care (professional and retail haircare products through brands like Alfaparf Milano Professional, BENVOLEO, Yellow Professional, Eugène Perma Professionnel, Selective Professional, Il Salone Milano, ALTAMODA, COLORAMORE), Skin Care (professional aesthetics and skincare through Dibi Milano, Becos, TEN Science, OLOS, Solarium, Decoderm), Depilatories (Depil Bella, Xanitalia), Tech (ApgTech for beauty equipment, APG Medical for medical devices), Pet Care (Iv San Bernard), and Private Label manufacturing services. The portfolio spans 15 brands across hair care, skin care, depilatories, technology and pet care categories, with products distributed in over 120 countries through 27 direct branches and approximately 100 third-party distributors. Manufacturing occurs across 7 sites in Italy, Mexico, Argentina, Brazil, and Venezuela.

Differentiator

Problem solved

Functional benefit

Brands

• Alfaparf Milano Professional: Professional hair care brand for hairstylists with effective services and products for 40 years.
• BENVOLEO
• Yellow Professional
• Eugène Perma Professionnel
• SELECTIVE PROFESSIONAL
• Il Salone Milano
• ALTAMODA
• COLORAMORE
• Dibi Milano
• Becos
• TEN SCIENCE
• OLOS
• Solarium
• Decoderm
• Xanitalia
• Depil Bella
• ApgTech
• APG Medical
• Iv San Bernard

Products and services

• Alfaparf Milano Professional Professional haircare brand providing coloring, toning, treatment and styling products distributed through professional salons to hairstylists worldwide.
• BENVOLEO Sustainable professional haircare line offering customizable, high-performance treatment products for hairstylists, Made in Italy.
• Yellow Professional Professional haircare line positioned as smart, simple and accessible beauty with immediate performing solutions for hairdressers worldwide.
• Eugène Perma Professionnel French professional hair color and care brand with over a century of heritage offering professional quality, elegance and creativity.
• Selective Professional Professional hair care brand owned by Tricobiotos S.p.A., offering color, treatment and styling products for the professional market in 60+ countries.
• Il Salone Milano Brand combining professional distribution through hairdressing salons with retail distribution through selected beauty store chains, offering professional-quality hair products at accessible value.
• ALTAMODA Retail hair care brand launched in Brazil and distributed in Central and South America, the first Alfaparf Milano brand for retail, offering consumer hair care and toning products.
• Dibi Milano Professional aesthetics brand since 1976 providing skincare and cosmetic products for estheticians and beauty centers, supported by the DIBI biotechnological division.
• Becos Made in Italy beauty and cosmetics brand since 1984 providing effective, high-quality products and BECOS Clubs offering professionalism and tailor-made beauty services.
• TEN Science Brand combining technology, nature and science to produce cutting-edge cosmetic formulations and exclusive solutions supported by the TEN INSTITUTE.
• OLOS Sustainable, natural Italian skincare line with clean, transparent, safe and effective eubiotic formulas, packaged in 50% recycled plastic and 90% recycled glass.
• Solarium New generation solar cosmetics providing maximum protection, water-resistant and biodegradable formulas in recycled and recyclable packaging to protect skin and marine environment.
• Decoderm Performance color brand combining make-up and skincare with innovative formulations and treatment action in multifunctional products.
• Xanitalia World leader in contract manufacturing of professional hair removal waxes for the professional sector, with strong R&D focus on depilatory waxes.
• Depil Bella Brazilian brand with 28 years of expertise offering a complete exclusive method for professional hair removal covering skin preparation, wax selection, and post-care.
• ApgTech Design, development, manufacturing and assembly of latest-generation technologies and equipment for modern beauty centers, Made in Italy.
• APG Medical Medical division marketing latest-generation Made in Italy medical devices to doctors to improve patient wellbeing through R&D-driven equipment.
• Iv San Bernard International cosmetics brand for pet care since 1995 offering over 200 references for dog and cat fur care, exporting to 40+ countries with the Grooming Institute for training.
• Private Label / Contract Manufacturing Contract manufacturing services providing formulation know-how, custom product development, and international production in Italy, Brazil and Mexico for third-party brands.

Quantifiable outcome

• Products distributed in more than 120 countries
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fondazione Accademia CarraracoreStrategic or Co-development Partner · 1 January 2018Partnership with Fondazione Accademia Carrara in Bergamo, which manages the artistic heritage of the Accademia Carrara art gallery. Through Alfaparf Milano Professional and DIBI Milano brands, the Group organizes initiatives to raise public awareness of the works of Accademia Carrara, drawing people closer to art.
• Fondazione Teatro DonizettiminorStrategic or Co-development PartnerWith the 'Ambasciatori di Donizetti' (Donizetti Ambassadors) project, the company supports the operation of the Bergamo theater and the whole community in enhancing the theater and the works of Donizetti.
• ITS for New Technologies of Life in BergamominorStrategic or Co-development PartnerCollaboration with ITS for New Technologies of Life in Bergamo by actively participating in teaching lessons and offering students the opportunity to carry out internships in the company.
• La Forza e il Sorriso (The Strength and the Smile)minorStrategic or Co-development PartnerNon-profit organization that creates and organizes free beauty laboratories for women undergoing cancer treatment in hospitals throughout Italy.
• Dynamo CampminorStrategic or Co-development PartnerNon-profit organization that arranges holiday camps with recreational therapy for children suffering from serious or chronic diseases and their families.
• Umberto Veronesi FoundationminorStrategic or Co-development PartnerThrough the BECOS brand, supporting the 'Pink is Good' project of the Umberto Veronesi Foundation, launched in 2013 to finance excellent scientific research to fight female cancers.
• D.i.Re (Donne in Rete contro la violenza)minorStrategic or Co-development PartnerAssociation working for over 20 years to offer support to women who are victims of violence. Alfaparf Milano supports the 'Doti di Autonomia' project for women leaving shelters or anti-violence programs.
• Papa Giovanni XXIII HospitalminorStrategic or Co-development PartnerFunding provided to the Department of Pediatric Surgery at Papa Giovanni XXIII Hospital in Bergamo.
• La Casa di LeominorStrategic or Co-development PartnerTemporary accommodation for families whose children are hospitalized in the Bergamo hospital.
• Bergamo Science CenterminorStrategic or Co-development PartnerSupport for the science center that promotes the Bergamo Science Festival and other important events in Bergamo.
• PMG Italia S.p.A.minorStrategic or Co-development PartnerPartnership to ensure better mobility for the most vulnerable members of the community, the disabled and the elderly.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Wella Company: Standalone professional hair care company (Wella, Sebastian, Clairol Professional) distributed through salons in 100+ countries; directly comparable in channel, customer base, and product mix with Alfaparf Milano Professional.
• Matrix (L'Oréal): L'Oréal's mass-professional hybrid hair care brand; comparable product categories and dual salon/retail distribution model that mirrors Alfaparf Milano's ALTAMODA and Il Salone Milano strategies.
• Davines: Italian-based professional hair care brand with sustainability focus, selling through salons in 90+ countries; a direct Italian peer and competitor in the premium sustainable professional segment alongside BENVOLEO.
• Redken (L'Oréal): L'Oréal's professional hair care brand for stylists with strong US salon presence; comparable product mix and channel with broader marketing budgets than Alfaparf Milano.
• Schwarzkopf Professional (Henkel): Henkel's professional hair care brand offering color, care, and styling products for stylists worldwide; comparable product portfolio and salon distribution model with strong presence in Europe.
• Revlon Professional: Professional hair color and care brand distributed through salons; comparable channel and product mix with a focus on color systems similar to Alfaparf's BLONDERA Pro System.
• Kérastase (L'Oréal): L'Oréal's premium professional hair care brand sold through stylists and luxury retail; overlaps with Alfaparf Milano's premium positioning and professional channel strategy.
• Goldwell (Kao): Kao Corporation's professional salon brand with color and care lines distributed through stylists; comparable channel and target customer with global reach through Kao's network.

Emerging players

• Intercos Group: Italian contract manufacturer of cosmetic products for third-party brands globally; comparable in private label/OEM manufacturing capabilities and overlapping customer base of indie and large beauty brands.

Broad incumbents

• L'Oréal Professionnel: L'Oréal's professional hair care division offering color, care and styling products through salons globally; the dominant incumbent in the same professional channel that Alfaparf Milano serves with its core brand.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlfaparfMilano
• Instagraminstagram.com/alfaparfmilanopro
• TikToktiktok.com/@alfaparfmilanopro
• Xx.com/alfaparfmilanoe
• LinkedInlinkedin.com/company/alfaparf-milano

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfaparf Milano