What Revlon Professional does

Revlon Professional is a professional hair care brand operating as a division of Revlon, Inc., serving licensed salon professionals — hairdressers, colorists, salon owners, and freelance stylists — across Europe and North America. The company sells a comprehensive portfolio organized into three categories: Color (Revlonissimo™, Color Excel, Nutri Color Filters™, Pro You™), Care & Styling (Eksperience™, RE/START™, Orofluido™, UniqOne™, 45days™, Equave™, Style Masters™), and Technics (Magnet™, Revlonissimo™ Technics, Lasting Shape™). Its product differentiators are built on 9 proprietary technology platforms, including FUS3™ (color longevity up to 10 weeks), BondIN System™ and Lipid Bond Filler Technology (bond repair with claims of 10X smoother and 12X stronger hair), KERABIOTIC™ SYSTEM (scalp microbiome balance), Ker-Ha Complex™ (color care and shine), Aquamaris Complex (marine-based thalassotherapy ingredients from France and the Baltic Sea), and Kinetic Technology™ (bi-phase detanglers).

The business model is sales-led and channel-driven: Revlon Professional generates revenue through one-time product sales to authorized salons, professional beauty supply distributors, and registered professional clients via the RevlonProShop B2B e-commerce platform (available in English, Spanish, French, Italian, and German), supplemented by Amazon marketplace and direct sales representatives. Pricing is not publicly disclosed. The brand monetizes its professional positioning through an integrated ecosystem that includes the RevlonProAlwaysOn 24/7 e-learning platform, the #WeAreRevlonPro community, the Front Row annual event, the Empowered Salons business resource hub, and the Revlon Pro Color World color consultation app (iOS and Android). It has active partnerships with Plastic Bank (per-product ocean plastic removal), Mind (UK mental health charity), and athlete Aitana Bonmatí as UniqOne™ Global Ambassador. Revlon Professional operates under Revlon, Inc., which filed for Chapter 11 bankruptcy in 2022 and emerged as a privately held entity under new sponsor ownership in 2023.

Name

Revlon Professional

Legal name

Revlon Professional

Website

https://revlonprofessional.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Revlon Professional is a global professional hair care brand operating under Revlon, Inc., selling color, care, styling, and technical products through authorized salons, distributors, and B2B e-commerce to licensed stylists and salons across Europe and North America.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Synthetic Dye and Pigment Manufacturing (32513), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Color (CRABALAA)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional Hair Styling & Finishing (CRABALAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Professional hair color
• Salon hair care
• Professional hair styling
• Beauty brand products
• Hair coloring supplies

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Hair Care Products: Revlon Professional generates revenue through the sale of professional hair color, care, styling, and technical products exclusively to authorized salons, beauty supply stores, and registered professional clients via RevlonProShop.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Revlon Professional manufactures and distributes professional hair color, hair care, hair styling, and technical products exclusively to authorized salons and registered professional clients. The brand operates across three core portfolios — Color, Care & Styling, and Technics — and supports them with education platforms, digital tools, and community programs tailored to salon professionals.

Product overview

Revlon Professional is a professional beauty brand offering a comprehensive portfolio of hair care, hair color, and styling products organized into three main categories: Color (Revlonissimo™, Color Excel, Nutri Color Filters™, Pro You™), Care & Styling (Eksperience™, RE/START™, Orofluido™, UniqOne™, 45days™, Equave™, Style Masters™), and Technics (Magnet™, Revlonissimo™ Technics, Lasting Shape™). The brand also provides digital tools including the Revlon Pro Color World App for color consultations and the RevlonProAlwaysOn education platform for professional training. Products range from professional salon-only formulations to consumer at-home offerings, with key technology platforms including Aquamaris Complex (marine-based ingredients), BondIN System™ (hair bonding), FUS3™ Technology (color longevity), and KERABIOTIC™ SYSTEM (scalp microbiome balance).

Differentiator

Problem solved

Functional benefit

Brands

• Revlonissimo Colorsmetique: Permanent hair color line with 150 Augmented Shades featuring Ker-Ha Complex Technology for enduring color with hair quality improvement
• Revlonissimo Color Sublime
• Color Excel
• Color Excel Gloss
• Nutri Color Filters
• Magnet
• Eksperience
• UniqOne
• Orofluido
• RE/START
• Revlon Professional Equave
• Style Masters
• Revlonissimo 45 Days
• Revlon Pro Color World
• RevlonProAlwaysOn
• Front Row
• Empowered Salons
• Pro-Shop
• WeAreRevlonPro

Products and services

• Revlonissimo™ High-performing permanent hair color line offering 150 Augmented Shades with full gray coverage and vivid color, including Revlonissimo Colorsmetique™ with Ker-Ha Complex™ Technology and Revlonissimo Color Sublime™ (ammonia-free, vegan, up to 87% natural ingredients, up to 100% gray coverage).
• Color Excel Gentle, low-commitment tone-on-tone demi-permanent hair color with alkaline and acidic technologies. Features GLOWin SYSTEM™ and FUS3™ Technology, with Color Excel Gloss providing lift-free, damage-reversing acidic toning.
• Nutri Color Filters™ Direct semi-permanent color masks with 3-IN-1 INSTA-PIC TECHNOLOGY™ offering 27 intermixable shades for intense direct color, care, and shine in a single step.
• Pro You™ Professional hair color line with customizable color solutions for salon professionals, also available with care and styling variants.
• Eksperience™ Holistic hair care range using thalassotherapy principles with Aquamaris Complex (Earth Marine Water from France's Island of Noirmoutier and red algae Furcellaria Lumbricalis Extract). Includes anti-hair loss, reconstruct, conscious curls, and scalp care products, partnered with Plastic Bank.
• RE/START™ Targeted hair and scalp care line featuring KERABIOTIC™ SYSTEM addressing hydration, color protection, recovery, volume, curls, density, and scalp balance, plus Bond Repair with Lipid Bond Filler Technology.
• Orofluido™ Premium hair care collection featuring golden Argan oil for moisturizing, softening, and enhancing shine, including Original Elixir and full routine products.
• UniqOne™ Revolutionary multi-benefit hair treatment delivering 10 real benefits in one product including repair, heat protection, detangling, frizz control, shine enhancement, and UV protection. Available in multiple fragrance variants.
• 45days™ Color-treated hair care range that replenishes pigments in the hair fiber to compensate for gradual color loss caused by washing, protecting color until the next salon visit.
• Revlon Professional Equave™ Complete range of bi-phase leave-in detangling conditioners with Kinetic Technology™, including variants for dry, blonde, curly, fragile, color-treated, and sun-exposed hair. Offers heat protection up to 220°.
• Style Masters™ Versatile range of high-performing styling formulas developed by and for hairstylists, providing anti-humidity properties, color preservation, and professional finish for all hair types.
• Magnet™ Hair care system with BondIN System™ technology providing protective, rebonding, and repairing multi-step treatment for chemically treated hair, delivering up to 3x stronger hair.
• Revlonissimo™ Technics Technical services line supporting professional hair color application and technique execution.
• Lasting Shape™ Technical product line for long-lasting hair styling and shaping results.
• Revlon Pro Color World App Innovative mobile app for hairdressers offering dynamic and filterable shade exploration, replacing traditional color charts, with shade diagnosis, client profile saving, and color consultation tools.
• RevlonProAlwaysOn Education Platform 24/7 e-learning platform for salon professionals offering tutorials, courses, and technique guides covering color, care, styling, and business development.

Quantifiable outcome

• Color lasting up to 10 weeks with FUS3™ Technology
• +8 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Aitana BonmatíminorGTM or Marketing Partner · 1 January 2025Aitana Bonmatí, the world's best female football player, serves as the new Global Ambassador for Revlon Professional UniqOne™. She appears on the UniqOne™ Limited Edition Hair Treatment packaging and features in marketing campaigns. The partnership leverages her status as a prominent athlete to promote the UniqOne™ brand.
• Salon InternationalminorGTM or Marketing Partner · 1 January 2024Revlon Professional actively participated in Salon International 2024, a major hair care trade show in the UK. The company showcased products alongside competitors including Schwarzkopf Professional, Dyson, Blonde Solutions, K18, and Henkel, while hosting discussions on industry trends.
• MindcoreStrategic or Co-development PartnerRevlon Professional's UniqOne™ brand is committed to raising awareness about mental wellbeing in partnership with Mind, a UK-based mental health charity established in 1946. UniqOne™ has pledged to donate £100,000 (over $120,000 USD) to support projects for better mental health. The partnership includes curated mental wellbeing content written by Mind specialists, available on Revlon Professional's website.
• Plastic BankcoreStrategic or Co-development PartnerRevlon Professional's Eksperience™ brand has partnered with Plastic Bank, an initiative dedicated to removing plastic waste from the environment. For each Eksperience™ product purchased, Plastic Bank removes 4 plastic bottles from the environment, preventing them from reaching the ocean. This partnership supports Eksperience™'s sustainability commitment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schwarzkopf Professional: Henkel's professional hair care brand offering color (Igora Royal), care (BC Bonacure), and styling. Co-exhibitor with Revlon Professional at Salon International 2024 and a direct competitor across the same salon channel and product categories.
• Wella Professionals: Coty's flagship professional hair care brand (KolorPerfect, Illumina, Blondor) sold through salons. Direct competitor to Revlonissimo and Color Excel with a comparable global salon distribution and color-education ecosystem.
• Davines: Italian-based professional sustainable hair care brand (Vibrachrome, Alchemic, More Inside) sold through salons globally. Direct competitor in the premium professional color and care category with overlapping European salon distribution.
• Redken: L'Oréal-owned professional hair care brand covering color (Shades EQ, Color Fusion), care, and styling. Closely comparable in product mix, salon-only distribution, and education-driven stylist engagement to Revlon Professional.
• Matrix (Professional): L'Oréal-owned professional hair color (SoColor, ColorSync) and care brand sold through salons. Competes in the same professional color and care categories as Revlon Professional, often at a slightly lower price tier.
• L'Oréal Professionnel: L'Oréal's professional-only hair care, color, and styling brand sold through authorized salons worldwide. Direct head-to-head competitor to Revlon Professional across the color, care, and styling categories with a comparable global salon distribution model and education platform.
• Olaplex: Professional bond-repair brand with patented bis-aminopropyl diglycol dimaleate chemistry sold through salons and selective retail. Direct competitor to Revlon's Magnet BondIN System™ and RE/START BOND REPAIR lines in the bond-care category.
• Pureology: L'Oréal-owned professional color-care brand specializing in sulfate-free care for color-treated hair. Comparable to Revlon Professional's 45days™ and RE/START color-care lines, with a salon-first and selective-retail distribution model.
• Goldwell: Kao's professional hair color and care brand (Elumen, Topchic, Dualsenses) sold exclusively through salons. Directly comparable in color portfolio depth, education programs, and global salon distribution to Revlon Professional.

Emerging players

• K18: Biotech-driven professional bond and leave-in molecular repair brand. Emerging direct competitor to Revlon Professional's bond and repair category (Magnet, RE/START BOND REPAIR) with strong salon and DTC traction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/revlonprofessional
• Xx.com/revlonprouk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revlon Professional