University of Perpetual Help System DALTA

What University of Perpetual Help System DALTA does

University of Perpetual Help System DALTA (UPHSD) is a private, family-owned educational institution founded in 1975 and headquartered in Las Piñas City, Metro Manila, Philippines. It operates three physical campuses — Las Piñas (flagship, housing the College of Law and JONELTA Foundation School of Medicine), Molino in Bacoor City (Cavite), and Calamba City (Laguna) — plus a Bilibid Extension School delivering college and senior high school education to persons deprived of liberty inside New Bilibid Prison. The institution offers a continuous academic ladder spanning Grade School, Junior Business High School (Grades 7-10 with integrated business/entrepreneurship curriculum), Senior High School (ABM, STEM, HUMSS strands), undergraduate programs across health sciences, engineering, business, law, maritime, aviation, and hospitality, and Graduate School programs, all operating under the philosophy 'Character Building is Nation Building.'

The university's revenue model is tuition-driven, drawing fees from K-12, undergraduate, and graduate students, supplemented by professional licensing exam review and continuing professional development (CPD) programs, and international student recruitment routed through accredited education consultancies in India, China, Bangladesh, Nepal, Pakistan, South Korea, Indonesia, Singapore, and the Middle East. Its underlying technology stack is built on third-party EdTech platforms — Canvas LMS, Microsoft 365/Teams, Turnitin for academic integrity, EBSCO research database, Google Workspace webmail, and XEPTO assessment — combined with internally developed systems including an online pre-registration portal, a remote-proctored entrance examination platform, an online payment system integrated with BDO Bills Pay, and a Parents' Portal for grade inquiry. UPHSD holds CHED Autonomous University Status, ISO 2100:2018 and ISO 9001:2015 Bureau Veritas certifications, 4-Star QS Stars Rating, WURI ranking inclusion, PAASCU and PACUCOA program accreditations, and NPC data privacy registration.

Go-to-market is sales-led through campus-based admissions, the online pre-registration portal, school visits, college fairs, and a layered channel of education consultancy partners. The B2C customer base consists of individual students and their families, with no large enterprise concentration; international students and prison-education (BES) partnerships represent additive segments. Marketing emphasizes 100% licensure exam pass rates in Nursing, Criminology, and Teacher Education, NCAA athletic achievements (including Junior ALTAS basketball and Altas volleyball titles), modern facilities, and the institution's SDG-aligned values curriculum.

Name

University of Perpetual Help System DALTA

Legal name

University of Perpetual Help System DALTA

Website

https://perpetualdalta.edu.ph

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

University of Perpetual Help System DALTA is a private Philippine university operating three Metro Manila–CALABARZON campuses, delivering K-12, undergraduate, graduate, medical, and prison-education programs to domestic and international students under the 'Character Building is Nation Building' philosophy.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Higher education services
• Basic education programs
• Health sciences training
• Licensure exam review
• International student recruitment

Headquarters

HQ city

Las Piñas

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Academic Fees: Revenue from tuition fees across Grade School, Junior Business High School, Senior High School, College, and Graduate School programs. Payment options include online portal, BDO Bills Pay, and campus accounting offices.
2. Professional Services: Revenue from professional licensing exam review programs and continuing professional development (CPD) offerings for working professionals.
3. International Student Recruitment: Revenue from international students recruited through accredited education consultancy partnerships across Asia (India, China, Nepal, Pakistan, South Korea) and other regions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The University of Perpetual Help System DALTA delivers multi-level private education across three Philippine campuses (Las Piñas, Molino, Calamba) and a prison extension program at New Bilibid, spanning Kindergarten through Graduate School. Its core offerings are organized as: (1) basic education under DepEd (Grade School, Junior Business High School integrating entrepreneurship, Senior High School with ABM/STEM/HUMSS strands); (2) tertiary degree programs in Medicine, Nursing, Pharmacy, Dentistry, Engineering, Business, Law, Maritime, Aviation, Hospitality, and Computer Studies; and (3) Graduate School and CPD/licensure review programs. Supporting digital services include the Online Entrance Examination, an Online Payment Portal integrated with BDO Bills Pay, a Canvas-based LMS, Student Portal with Grade Inquiry, Library Management System, and the Office of International Student Affairs (OISA) facilitating inbound and outbound exchanges.

Product overview

The University of Perpetual Help System DALTA (UPHSD) is a comprehensive educational institution offering a multi-level portfolio of academic products across three campuses (Las Piñas, Molino, and Calamba). The core product portfolio includes basic education (Grade School, Junior Business High School, Senior High School with ABM/STEM/HUMSS strands) and higher education (College Programs across health sciences, engineering, business, law, medicine, and arts; plus Graduate School for advanced professional studies). Supporting digital services include the UPHSD Online Entrance Examination system, Online Payment System, Student Portal with Grade Inquiry, Library and Media Center, and the Office of International Student Affairs (OISA). The institution also operates the Bilibid Extension School providing education behind bars, and offers ETEEAP for credit equivalency. All products operate under the institutional philosophy of 'Character Building is Nation Building.'

Differentiator

Problem solved

Functional benefit

Brands

• Junior ALTAS: Athletics mascot and team name for junior high school teams competing in the NCAA Philippines
• Perpetualite

Products and services

• Grade School Program A values-driven basic education program (Kindergarten through Grade 6) nurturing curiosity, creativity, leadership, and character development in a secure and supportive environment with progressive curriculum.
• Junior Business High School Unique junior high school (Grades 7-10) model that integrates DepEd core academics with business and entrepreneurship training, hands-on projects, and real-world business exposure for Grades 7 through 10 learners.
• Senior High School Senior High School (Grades 11-12) offering ABM (Accountancy, Business and Management), STEM (Science, Technology, Engineering and Mathematics), and HUMSS (Humanities and Social Sciences) strands, blending DepEd's academic core with industry-aligned specialized subjects.
• College Programs Wide range of undergraduate degree programs combining theory, hands-on training, and values-based leadership development — spanning health sciences (Medicine, Nursing, Pharmacy, Dentistry), Engineering, Business, Law, Maritime, Aviation, International Hospitality Management, Computer Studies, and Arts and Sciences.
• Graduate School Advanced master's and doctoral studies for professionals in education, business, nursing, and other professional fields, delivered through research, innovation, and specialization tracks.
• College of Law Legal education program preparing students for the practice of law and the Philippine Bar examinations, based at the Las Piñas Campus.
• JONELTA Foundation School of Medicine Wholly-owned medical education program producing competent, values-based physicians, operated as a core subsidiary of UPHSD.
• Expanded Tertiary Education Equivalency and Accreditation Program (ETEEAP) CHED-recognized equivalency program allowing working professionals to earn college credits and complete degrees through assessment of prior experiential learning and portfolio evaluation.
• Professional Licensure Review and CPD Programs Review programs and Continuing Professional Development (CPD) courses preparing candidates for PRC-administered licensure examinations (e.g., Nursing, Criminology, Teacher Education, Industrial Engineering).
• UPHSD Online Entrance Examination Computer-based, remotely accessible entrance examination system available to prospective students anytime and anywhere via PC, desktop, or laptop.
• UPHSD Online Payment System Digital tuition payment platform enabling students to pay fees online, integrated with BDO Bills Pay and on-campus accounting offices for all three campuses.
• Student Portal and Grade Inquiry System Online student information system providing access to grades, academic records, and enrollment information across all three campuses.
• Library and Media Center Services University library services across campuses providing equitable access to books, research materials, EBSCO research database content, and digital resources, with circulation, reserve, and collaborative learning spaces.
• Office of International Student Affairs (OISA) Support services for incoming and outgoing exchange students providing immigration assistance, visa processing, cross-cultural orientation, and counseling for internationalization of studies, working in tandem with international education consultancies across Asia and Africa.
• Bilibid Extension School Educational extension program providing college and senior high school education for persons deprived of liberty (PDLs) at the New Bilibid Prison, operated in partnership with BuCor and San Miguel Foundation, with refurbished facilities including 50 desktop computers, library, faculty room, and smart-TV classrooms.

Quantifiable outcome

• 100% passing rate in Philippine Nursing Licensure Examination (PNLE)
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

39 partnerships are on record, tiered major, minor and core.

• Fujifilm Philippines Inc.majorStrategic or Co-development Partner · 11 May 2026MOU signed May 11, 2026 for academic-industry collaboration through seminars, technical demonstrations, recruitment, and career pathway support. Masahiro Uehara (President) represented Fujifilm
• Commission on Human Rights (CHR)majorStrategic or Co-development Partner · 17 April 2026MOA signed April 17, 2026 for human rights education and awareness promotion within academic community; attended by Atty. Khristian Jeff C. Episcope (Regional Director, CHR-NCR)
• HSL-Braille College, Inc.majorStrategic or Co-development Partner · 17 April 2026MOU signed April 17, 2026 at HSL-Braille College campus in Taguig City for academic cooperation, seminars, trainings, student engagement, and professional development
• All Nippon Airways (ANA)minorStrategic or Co-development Partner · 17 April 2026Exploratory benchmarking meeting April 17, 2026 with Japanese aviation stakeholders for potential partnerships in aviation, tourism, hospitality, and workforce development
• COL Financial Group Inc.majorStrategic or Co-development Partner · 4 March 2026MOU signed March 4, 2026 at NCB 124 Amphitheater for financial literacy, investment awareness, and experiential learning; Mr. Conrado F. Bate (President and CEO) represented COL Financial
• Dhaka Dental College (Bangladesh)majorStrategic or Co-development Partner · 14 August 2025MOA signed August 14, 2025 to strengthen academic collaboration in dental education between institutions
• Rogationist Academy DavaomajorStrategic or Co-development Partner · 8 August 2025MOU signing August 8, 2025 for academic collaboration, community development, and capacity building between Las Piñas and Calamba campuses
• NextGen FinTech Learning Centre Pte. Ltd. (Singapore)majorStrategic or Co-development Partner · 2 July 2025MOU signed July 2, 2025 to introduce micro-credentialing programs equipping students with industry-relevant and verifiable skills in fintech
• ET Potential LLP (ETP) - SingaporemajorStrategic or Co-development Partner · 2 July 2025MOU signing for educational collaboration with Singapore-based training provider
• Hybrid Mobility by Discipline (HMD) 2025 Season 2minorStrategic or Co-development Partner · 13 June 2025ASEAN tourism collaboration project focused on AI-powered wellbeing solutions
• San Miguel FoundationmajorStrategic or Co-development Partner · 6 May 2025Partnership through San Miguel 'Better World Bilibid' initiative - donation of newly refurbished Bilibid Extension School facilities including 50 desktop computers, library, faculty room, and smart TV-equipped classrooms
• Einfinity Education Center (Indonesia)majorStrategic or Co-development Partner · 23 April 2025MOU signed April 23, 2025 under SIAP (Student and Institutional Academic Partnership) program for international student exchange and academic cooperation
• AECOenergy Co. (Australia/Singapore)minorStrategic or Co-development Partner · 18 March 2025Exploratory meeting March 18, 2025 with Australian-Singaporean energy company for potential collaboration in sustainability initiatives and academic-industry partnerships
• St. Hannibal Empowerment Center (SHEC)minorStrategic or Co-development Partner · 12 March 2025Community outreach partnership for oral health promotion through 'Balik NGITI at Kalusugan' project with College of Dentistry
• Tamagawa Aero Systems Co., LDT (Japan)majorStrategic or Co-development Partner · 27 February 2025MOU signing for aviation education collaboration and academic exchange with Japanese aerospace training provider
• Bunkyo University (Japan)majorStrategic or Co-development Partner · 18 February 2025MOU signing for academic partnership and potential student/faculty exchange with Japanese university
• International Pacific UniversityminorStrategic or Co-development Partner · 11 February 2025Delegation visit February 11, 2025 for exploratory academic collaboration and benchmarking
• Huawei ICT AcademymajorTechnology or Integration · 15 January 2025MOU signing January 2025 to bridge academic learning with industry-driven ICT training; Dr. Rosalie Armando, Dr. Jenniline Eya, and campus deans participated
• Commission on Higher Education (CHED)coreOthersGovernment regulatory body overseeing higher education in the Philippines; grants autonomous university status and programmatic accreditations
• TESDAcoreOthersTechnical Education and Skills Development Authority - government agency for technical-vocational education and training
• DepEdcoreOthersDepartment of Education - government body overseeing basic education (K-12) programs
• PAASCUcoreOthersPhilippine Association of Colleges and Universities Commission on Accreditation - institutional and program accreditation
• PACUCOAcoreOthersPhilippine Association of Colleges and Universities Accreditation Organizations - program accreditation
• Bureau VeritascoreOthersInternational certification body providing ISO 2100:2018 and ISO 9001:2015 certifications
• SEAMEOmajorStrategic or Co-development PartnerSoutheast Asian Ministers of Education Organization - regional intergovernmental organization for education cooperation
• UMAPmajorStrategic or Co-development PartnerUniversity Mobility in Asia and the Pacific - student and faculty exchange program network
• FENCE Education Consultancy Inc. (India)majorChannel Partner/ Reseller/ DistributorAccredited education consultancy for international student recruitment in Tamil Nadu, Karnataka, Kerala, and Puducherry, India
• National Vidya Foundation (India)majorChannel Partner/ Reseller/ DistributorAccredited education consultancy in West Bengal, India for international student recruitment
• VR Education Consultancy (India)majorChannel Partner/ Reseller/ DistributorAccredited education consultancy in Andhra Pradesh, India for international student recruitment
• Beijing Weidu International Education Technology Co., Ltd (China)majorChannel Partner/ Reseller/ DistributorAccredited education consultancy in Beijing, China for international student recruitment
• Genesis Global BD Ltd (Bangladesh/Rwanda)minorChannel Partner/ Reseller/ DistributorAccredited education consultancy for Bangladesh, Nigeria, Rwanda and other African countries
• CAAPcoreOthersCivil Aviation Authority of the Philippines - regulatory body for aviation programs including pilot training
• MARINAcoreOthersMaritime Industry Authority - government regulatory body for maritime education and training
• NCAA PhilippinescoreOthersNational Collegiate Athletic Association - sports league participation for athletic development
• PRCcoreOthersProfessional Regulation Commission - government body administering licensure examinations for various professions
• Microsoft 365 (MS Teams)coreTechnology or IntegrationTechnology platform for online learning, collaboration, and communication across all campuses
• TurnitincoreTechnology or IntegrationPlagiarism detection tool used for academic integrity in student research and submissions
• EBSCOcoreTechnology or IntegrationResearch database subscription providing academic journals and publications for students and faculty
• TOEICminorOthersEnglish language proficiency testing certification for students

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Far Eastern University: Private, Manila-based comprehensive university offering K-12, undergraduate, and graduate programs with strong health sciences and professional tracks. Closely comparable in scope, target market (Metro Manila middle-income families), and tuition-driven model.
• University of the East: Private, Manila-based university system with multiple campuses offering comprehensive undergraduate and graduate programs including law, medicine, and business. Comparable in scale, private multi-campus structure, and tuition dependency.
• Lyceum of the Philippines University: Private, mid-tier comprehensive university with strong programs in hospitality, engineering, law, and maritime education. Comparable in mid-market positioning, breadth of programs, and private-sector operating model.
• Centro Escolar University: Private, Manila-based university offering pharmacy, optometry, nursing, and education programs alongside general undergraduate degrees. Comparable in size, private family-affiliated heritage, and licensure-focused health sciences emphasis.
• Adamson University: Private, Manila-based comprehensive university with strong engineering, science, and graduate programs. Comparable in scale, Catholic-affiliated values-based positioning, and Metro Manila private-school competition.
• National University Philippines: Private, multi-campus Philippine university offering engineering, business, IT, and health sciences programs with strong international student recruitment. Comparable in tuition-driven model, multi-campus footprint, and target student demographic.
• San Beda University: Private, Manila-based university known for law, business, and arts & sciences programs with a Catholic heritage. Comparable in mid-tier private positioning, comprehensive program offering, and Manila-based competition pool.

Broad incumbents

• De La Salle University: Top-tier private Catholic research university in Manila with significantly stronger research output, employer brand, and global ranking. Sets the competitive ceiling UPHSD benchmarks against in Metro Manila private education.
• University of Santo Tomas: Oldest existing university in Asia and one of the Philippines' top-tier private comprehensive institutions with broad research and professional school offerings. Represents an upper-bound benchmark for UPHSD's program breadth and licensure outcomes.

Regional players

• Saint Louis University: Private, faith-based comprehensive university based in Baguio City with strong programs in nursing, medicine, engineering, and hospitality. Comparable mid-tier private model but operates in a different (Northern Luzon) geography than UPHSD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/perpetuallp
• YouTubeyoutube.com/@perpetualdaltaofficialchannel
• Facebookfacebook.com/perpetual.lp
• LinkedInlinkedin.com/company/university-of-perpetual-help-system-dalta
• Instagraminstagram.com/universityofperpetualhelp/?hl=en

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Perpetual Help System DALTA