BrandFX Body Company

What BrandFX Body Company does

BrandFX Body Company, founded in 1984 and headquartered in Haslet, Texas, manufactures advanced composite (fiberglass) truck bodies, inserts, toppers, and tonneau covers for commercial service fleets across North America. The company operates production and installation facilities in Haslet, Texas; Swea City, Iowa; Dunnell, Minnesota; and Pocahontas, Iowa. BrandFX is a division of Time Manufacturing Company, which has been owned by H.I.G. Capital since 2021, and operates as a vertically integrated fiberglass arm alongside sister brands Versalift, Ruthmann, Aspen Aerials, and TRL Rents.

The company's core technology centers on proprietary advanced composite fiberglass construction that produces bodies up to 50% lighter than steel yet stronger than aluminum, with complete corrosion resistance. The product portfolio includes the EverLast line of line and service bodies, the ULTIMATEFX all-composite service body and understructure, the UtilityFX cutaway body, Work Truck Tonneau Covers, Composite Work Toppers, WorkPod Inserts, and Composite Pick-Up Boxes. BrandFX has expanded into adjacent composite components via its 2020 acquisition of CPI's Fiberglass Bucket business unit, adding aerial lift bucket manufacturing to its capabilities.

BrandFX monetizes through hardware sales of truck bodies and replacement parts via an extensive North American dealer network (over 100 US dealers plus Canadian dealers), direct sales to external OEMs, captive internal supply to sister brand Versalift, and a 24/7 e-commerce parts storefront. Pricing is quote-based, sales are supported by regional sales managers covering the Northeast, Southeast, Midwest, Southwest, West, and Canada, and the company states that 5 of the top 6 US service fleets rely on its products. Primary end-markets include electric utility, telecommunications, tree care and forestry, sign and lighting, fleet managers, service trades, and municipal and government fleets.

Name

BrandFX Body Company

Legal name

BrandFX Body Company

Website

https://brandfxbody.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

BrandFX Body Company manufactures advanced composite fiberglass truck bodies, inserts, toppers, and tonneau covers for North American commercial service fleets. It sells through a 100+ US and Canadian dealer network plus direct OEM and fleet channels, serving electric utility, telecommunications, forestry, and municipal end-markets.

Ownership category

akta.pro rank

Product category

Commercial Truck Bodies

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Body Manufacturing (336211)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Composite truck bodies
• Work truck equipment
• Line bodies
• Service bodies
• Truck toppers

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Truck Body Sales: Sale of advanced composite truck bodies including line bodies, service bodies, utility bodies, toppers, inserts, and tonneau covers. Products are sold through dealers and directly to OEMs and fleet end-markets.
2. Parts Sales: Sale of replacement parts and accessories through the BrandFX Parts Store available 24/7/365.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

BrandFX Body Company manufactures and sells advanced fiberglass composite truck bodies, inserts, toppers, tonneau covers, and cutaway bodies for commercial service fleets. Its products serve electric utility, telecommunications, forestry, and service trade industries as the largest producer of advanced composite truck bodies in North America. The company also sells replacement parts through its own online Parts Store.

Product overview

BrandFX Body Company is a manufacturer of advanced composite truck bodies and accessories for commercial service fleets. The product portfolio centers on composite truck bodies (EverLast™ Line Bodies, EverLast™ Service Bodies, ULTIMATEFX, UtilityFX™, and Cutaway models) that are significantly lighter than steel and aluminum alternatives while offering superior durability, corrosion resistance, and payload capacity. Supporting products include Work Truck Tonneau Covers, Composite Work Toppers, WorkPod Inserts, and Composite Pick-Up Boxes. The company operates as a vertically integrated division of Time Manufacturing Company, selling to Versalift (internal), external OEMs, and service fleet end-markets.

Differentiator

Problem solved

Functional benefit

Brands

• EverLast™: Premium line of composite truck bodies including line bodies and service bodies with strength, performance and ample storage space in a lightweight composite construction.
• UtilityFX™
• UltimateFX™

Products and services

• EverLast™ Line Bodies Lightweight advanced composite line bodies designed for bucket trucks, cable placing trucks, and aerial devices used in telecommunications, electric utility, and tree care industries, weighing up to 60% less than conventional steel bodies.
• EverLast™ Service Bodies Durable composite service truck bodies engineered for heavy-duty commercial fleet use, offering resistance to dents, cracks, and corrosion while maintaining a professional appearance.
• ULTIMATEFX Next-generation all-composite service body with innovative green technology and advanced composite construction for the entire body and understructure, providing enhanced durability and lightweight benefits for service trucks.
• UtilityFX™ Truck Bodies First all-composite cutaway truck body in the industry, designed for Ford E-Series and Ford Transit chassis, featuring spacious, well-ventilated outer storage compartments and a secure, leak-proof canopy combining interior van workspace with exterior accessible storage.
• Work Truck Tonneau Covers Commercial-grade tonneau covers for work trucks providing secure storage and weather protection for tools, equipment, and materials.

Quantifiable outcome

• Up to 50% weight reduction compared to steel truck bodies
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VersaliftcoreOEM/ Whitelabel/ Licensing PartnerVersalift is a sister brand under Time Manufacturing Company. BrandFX sells truck bodies internally to Versalift for inclusion with their aerial devices. BrandFX also sells through Versalift dealer locations.
• Time Manufacturing CompanycoreStrategic or Co-development PartnerBrandFX operates as a division of Time Manufacturing Company, collaborating with sister brands including Versalift, Ruthmann, Aspen Aerials, and TRL Rents to provide comprehensive solutions for utility and service trucks.
• CPI FiberglassminorStrategic or Co-development PartnerBrandFX acquired CPI's fiberglass aerial lift bucket business unit in 2020, expanding their product portfolio for aerial lift applications.
• RuthmannminorStrategic or Co-development PartnerRuthmann is a sister brand under Time Manufacturing Company, acquired by Time Manufacturing in 2021 to expand the company's European presence in the aerial lift market.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Knapheide Company: Knapheide is a major North American manufacturer of truck bodies, service bodies, utility bodies, and platform bodies for commercial fleets — directly comparable to BrandFX's composite service and line body product lines.
• Reading Truck: Reading Truck is a large U.S. manufacturer and upfitter of truck bodies, service bodies, and vocational truck equipment — competing head-to-head with BrandFX across utility, telecom, and service-fleet segments.
• Morgan Truck Body: Morgan Truck Body manufactures vocational truck bodies including service and utility bodies for fleets and municipalities — overlapping with BrandFX's line and service body offerings across multiple end markets.
• Royal Truck Body: Royal Truck Body builds custom and standard commercial truck bodies including service bodies, utility bodies, and contractor bodies — a directly comparable peer to BrandFX's composite body portfolio.
• JOMAC: JOMAC specializes in custom truck bodies, utility bodies, and service bodies for niche commercial applications — competing against BrandFX in vocational and specialty fleet upfit segments.
• Dakota Bodies (Dakota Truck Bodies): Dakota Truck Bodies manufactures service bodies, truck bodies, and tool boxes for light- and medium-duty work trucks — overlapping with BrandFX's utility and service-truck customer base.
• Harbor Truck Bodies: Harbor Truck Bodies manufactures service bodies, utility bodies, and platform bodies for commercial fleets — a directly comparable competitor in the same composite/steel truck body category.
• Stahl Bodies: Stahl Bodies produces service bodies, utility bodies, and truck equipment largely for the fire and rescue/utility markets — competing with BrandFX in service-truck body segments.

Broad incumbents

• Auto Truck Group: Auto Truck Group is a large commercial vehicle upfitter offering a broad portfolio of bodies, equipment, and fleet solutions — overlapping with BrandFX through fleet upfitting and custom body delivery.
• Utilimaster (The Shyft Group): Utilimaster, part of The Shyft Group, is a larger established manufacturer of commercial vehicle bodies, upfits, and fleet solutions — overlapping with BrandFX in fleet upfit and service-body categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brandfxbody
• YouTubeyoutube.com/channel/UCyWCxc19yWQefJ7yzSpHWrw
• Facebookfacebook.com/brandfxbodycompany
• LinkedInlinkedin.com/company/brand-fx-body-company
• Instagraminstagram.com/brandfxbodyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrandFX Body Company