Versalift
Versalift, founded in 1965 and based in Waco, Texas, manufactures vehicle-mounted aerial lifts, bucket trucks, digger derricks, and cable placers for electric utilities, telecommunications carriers, municipalities, departments of transportation, federal/military buyers, and forestry/tree-care fleets across North America and Europe.
- Company typePrivate
- Founded1965
- HeadquartersWaco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Versalift does
Versalift, founded in 1965 and headquartered in Waco, Texas, is a manufacturer of vehicle-mounted aerial lifts and specialized equipment for infrastructure maintenance. Its core products include bucket trucks (VST articulated telescopic, TEL telescopic, VO overcenter, VN non-overcenter, and VANTEL van-mounted series), TMD-series digger derricks for pole setting, and STP/VTP cable placers for telecommunications, plus high-reach platforms (Skybird up to 225 feet, PHX, CTA) for transmission work. Differentiated technology centers on safety and durability systems: TruGuard and TruGuard 2.0 upper-control isolation, ElectroGuard's 42-inch dielectric gap, SlopeMax slope detection, non-lube lift bearings designed for the truck's full service life, and torque-striped fasteners for visual safety inspection. Manufacturing runs from ISO-9001:2015-certified facilities in Waco, Denmark, the UK, and Canada.
The company serves electric utilities (investor-owned, public, and cooperatives), telecommunications contractors and carriers (including 5G and BEAD-funded broadband rollout), municipalities and departments of transportation, federal and military buyers, and forestry/tree-care fleets. Revenue is generated through custom equipment builds (delivered in nine months or less with no minimum order), ready-to-go inventory (priced roughly $105K to $428K), spare parts via dedicated warehouses and an online store, a service network of 250+ locations, rental solutions through TRL Rents, and financing through Versalift Capital. Distribution combines direct field sales, an extensive dealer network, and government procurement channels including Sourcewell cooperative purchasing (up to 30% savings) and GSA Schedule contracts.
Versalift operates as a brand under Time Manufacturing Company, which is majority-owned by H.I.G. Capital since December 2021 (preceded by The Sterling Group from 2017). Time Manufacturing has used acquisitions to extend Versalift's geographic and product footprint, adding Ruthmann in February 2021, CALCO Equipment / Versalift Canada in June 2021, and the FE Group (France Elévateur and Movex) in June 2022, with new entities such as Versalift Ireland opening in 2023 and ongoing corporate restructuring of Versalift Canada effective March 2025. Sister brands under Time Manufacturing include BrandFX (lightweight truck bodies) and Aspen Aerials (bridge inspection equipment).
Versalift firmographics
Firmographics- Name
- Versalift
- Legal name
- Time Manufacturing Company
- Website
- https://versalift.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Versalift, founded in 1965 and based in Waco, Texas, manufactures vehicle-mounted aerial lifts, bucket trucks, digger derricks, and cable placers for electric utilities, telecommunications carriers, municipalities, departments of transportation, federal/military buyers, and forestry/tree-care fleets across North America and Europe.
- Ownership category
- akta.pro rank
Versalift industry classification
Industry- Product category
- Vehicle-Mounted Aerial Lifts
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Truck & Bus Bodies (3713)
- akta.pro primary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
- akta.pro secondary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
Keywords
Where Versalift is headquartered
LocationHeadquarters
- HQ city
- Waco
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Versalift business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aerial Lift and Equipment Sales: Versalift generates primary revenue from manufacturing and selling vehicle-mounted aerial lifts, including bucket trucks, digger derricks, cable placers, and high-reach aerial platforms. Products are sold fully custom or as ready-to-go configurations with no minimum order requirements.
- Parts Sales: Parts revenue comes from dedicated parts warehouses in Pennsylvania and Texas, plus regional distributors. Parts are available through online store and direct ordering via phone.
- Service and Maintenance: Service revenue from nationwide network of over 250 service locations providing maintenance, repairs, troubleshooting, and warranty support.
- Rental Solutions: Versalift offers rental equipment through TRL Rents, providing short-term rentals, long-term leases, and flexible options for storm recovery, seasonal workloads, and fleet bridging.
- Equipment Financing: Versalift Capital provides financing solutions and leasing options tailored to municipal needs and fleet purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used and Discounted Units |
| One time/ perpetual license | Pay-as-you-go | Ready-to-Go Trucks |
| One time/ perpetual license | Multi-year contract | Custom Build Orders |
| One time/ perpetual license | Multi-year contract | Sourcewell Cooperative Pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Versalift product offering
Product offeringCore offering
Versalift designs, manufactures, and sells custom and ready-to-go vehicle-mounted aerial lifts — including bucket trucks, digger derricks, cable placers, and high-reach aerial platforms — for electric utilities, telecommunications, tree care, sign/light/traffic, and municipal/government fleets. The company complements equipment sales with a parts business (online store plus Pennsylvania and Texas warehouses), a service network of more than 250 North American locations, operator training, financing through Versalift Capital, and rentals through TRL Rents.
Product overview
Versalift is a manufacturer of vehicle-mounted aerial lifts and specialized equipment, operating as a subsidiary of Time Manufacturing Company. The product portfolio centers on customizable bucket trucks (also called aerial lifts), digger derricks, cable placers, and high-reach access equipment. The core product lines include: articulated telescopic VST and SST series; telescopic TEL, T-series, and VANTEL van-mounted series; overcenter VO series and non-overcenter VN series bucket trucks; TMD-series digger derricks; and STP/VTP cable placers for telecom. These products serve industries including electric utilities (distribution and transmission), telecommunications, forestry and tree care, sign/light/traffic maintenance, municipalities, and wind energy. The company also offers safety systems (TruGuard, ElectroGuard, SlopeMax, Non-Lube Bearings), rental services through TRL Rents, training programs, and distributes sister brands including Ruthmann STEIGER, France Elévateur, Aspen Aerials, and Bluelift. Manufacturing is primarily in Waco, Texas with global distribution across North America, Europe, Latin America, Asia, Africa, and the Middle East.
Differentiator
Problem solved
Functional benefit
Brands
- Versalift: Leading manufacturer of bucket trucks, digger derricks, cable placers and high reach aerial lifts for power generation, transmission and distribution, telecommunication, sign, light, and traffic, and tree care industries.
Products and services
- VST Series Articulated Telescopic Bucket Trucks
- TEL Series Telescopic Bucket Trucks
- VO Series Overcenter Bucket Trucks
- VN Series Non-Overcenter Bucket Trucks
- VANTEL Van-Mounted Aerial Lifts
- TMD Series Digger Derricks
- STP and VTP Cable Placers
- SST Series Articulated Telescopic Lifts
- PHX (Phoenix) High-Access Aerial Lifts
- Skybird High-Access Aerial Lifts
- CTA High-Access Aerial Lifts
- TRL Rents Rental Solutions
- Versalift Parts Business
- Versalift Service and Maintenance Network
- Versalift Operator Training Programs
- Versalift Capital Equipment Financing
Quantifiable outcome
- 9 months or less delivery for custom builds vs industry standard
- +5 more outcomes
Companies that use Versalift
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
Versalift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Versalift partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- BlueliftminorVersalift UK became exclusive distributor for Bluelift compact aerial lifts in UK and Ireland in January 2023.
- FE Group (France Elévateur & Movex)coreTime Manufacturing Company acquired FE Group, a leading European manufacturer and distributor of aerial work platforms, adding France Elévateur and Movex brands to the portfolio.
- Ruthmann Holdings GmbHcoreTime Manufacturing Company acquired Ruthmann, a German manufacturer of aerial work platforms, expanding Versalift's European presence and product portfolio with high-reach equipment up to 90 meters.
- CALCO Equipment Ltd (Versalift Canada)coreVersalift acquired CALCO Equipment Ltd in June 2021 to establish Versalift Canada, improving sales, service, and support across Canada for utilities and telecommunications industries.
- Versalift Canada Ownership TransitioncoreEffective March 1, 2025, ownership transition of Versalift Canada subsidiary operations.
- TRL RentscoreOfficial supplier of Versalift rental and used products, providing immediate availability, comprehensive fleet options, nationwide delivery, and flexible rental and lease solutions for storm recovery, seasonal workloads, and fleet bridging.
- SourcewellcoreCooperative purchasing organization providing pre-negotiated pricing for municipalities and cooperatives, saving up to 30% off purchase price through Sourcewell contract for Versalift, Bluelift, Ruthmann, and Aspen Aerials equipment.
- GSA (General Services Administration)coreFederal government contract vehicle making Versalift equipment available to federal agencies and military branches with standard and custom configurations.
- BrandFXcoreSister company under Time Manufacturing Company providing lightweight, durable truck bodies that complement Versalift aerial lifts with shared engineering focus on weight reduction and durability.
- Aspen AerialscoreSister company under Time Manufacturing Company specializing in bridge inspection equipment, headquartered in Duluth, Minnesota, with CE Marking for Europe-compliant products.
- Ford Motor CompanyminorFord provides chassis for Versalift equipment including F-550, F-600, F-750, and Transit van platforms.
- International (Navistar)minorInternational (Navistar) provides HV507, HV607, MV607 chassis for Versalift equipment models.
- FreightlinerminorFreightliner provides M2106 chassis for Versalift heavy-duty equipment configurations.
- Ram (Stellantis)minorRam provides 5500 chassis for Versalift equipment configurations including ProMaster vans.
- Versalift IrelandminorNew location opened in Tallaght, South West Dublin, exclusively offering Versalift, Ruthmann, and France Elévateur products, led by industry veteran.
- Versalift UKminorVersalift UK became exclusive distributor of Ruthmann STEIGER and Ecoline ranges for UK and Ireland, expanding product offerings in the region.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Versalift competitors and assessment
Company assessmentBroad incumbents
- Palfinger AG: Palfinger is a large global manufacturer of lifting solutions including truck-mounted aerial platforms, knuckle-boom cranes, and material handling equipment. It serves overlapping utility and telecom customers and represents a broader incumbent across multiple lifting categories.
- Time Manufacturing Company: Time Manufacturing Company is the parent of Versalift and provides the corporate umbrella housing Versalift, Ruthmann, FE Group, Aspen Aerials, and BrandFX. It is the broader portfolio entity against which Versalift's standalone contribution should be evaluated.
- JLG Industries (Oshkosh): JLG, part of Oshkosh Corporation, is a major aerial work platform manufacturer with self-propelled and truck-mounted lifts serving telecom, utility, and construction customers. It offers broader product portfolio and global scale than Versalift.
Direct peers
- Terex Utilities: Terex Utilities is a primary competitor in vehicle-mounted aerial devices, digger derricks, and bucket trucks serving electric utilities and telecommunications. It is a direct product line competitor within Terex Corporation's broader portfolio.
- Altec Inc. Altec is the largest direct competitor to Versalift in North America, manufacturing truck-mounted aerial lifts, digger derricks, and specialty equipment for the electric utility, telecommunications, and tree care industries. Both companies compete head-to-head on bucket trucks, digger derricks, and cable placers with similar customer bases.
- Elliott Equipment Company: Elliott manufactures truck-mounted aerial work platforms and material handling equipment, directly competing with Versalift in utility and sign/light/traffic maintenance segments. Both companies offer custom and stock configurations of boom trucks.
- Manitex International: Manitex manufactures boom trucks, aerial work platforms, and specialized equipment for utility, construction, and sign/light industries. It directly competes in the truck-mounted aerial lift segment.
- France Elévateur: France Elévateur (part of FE Group) is another Time Manufacturing sister brand that produces aerial work platforms, historically competing with Versalift in European markets for utility, telecom, and tree care applications.
- Ruthmann Holdings GmbH: Ruthmann is now a sister company within Time Manufacturing but historically competed with Versalift in the European high-reach aerial lift market with its STEIGER and Ecoline product lines. Comparable in product category and target customer.
Emerging players
- Aspen Aerials: Aspen Aerials is a sister company under Time Manufacturing that specializes in bridge inspection and underbridge access equipment. While niche-focused, it shares engineering DNA with Versalift and serves adjacent infrastructure inspection customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Versalift social profiles
Digital presenceVersalift compliance and trust
Trust signalCompliance3 records
Versalift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Versalift leadership team
Management profileNumber of profiles
Profiles1 record
Versalift subsidiaries and ownership
Company hierarchySubsidiaries4 records
Versalift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Versalift M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Versalift
What does Versalift do?
Versalift designs, manufactures, and sells custom and ready-to-go vehicle-mounted aerial lifts — including bucket trucks, digger derricks, cable placers, and high-reach aerial platforms — for electric utilities, telecommunications, tree care, sign/light/traffic, and municipal/government fleets. The company complements equipment sales with a parts business (online store plus Pennsylvania and Texas warehouses), a service network of more than 250 North American locations, operator training, financing through Versalift Capital, and rentals through TRL Rents.
Is Versalift a public or private company?
Versalift is a private company. It is classified as private equity controlled and is currently operating.
When was Versalift founded?
Versalift was founded in 1965. It employs 1,001 to 5,000 people.
Where is Versalift based?
Versalift is headquartered in Waco, United States, in the North America region.
How does Versalift make money?
Five revenue lines are on record. Aerial Lift and Equipment Sales are the primary driver. The others are parts Sales, service and Maintenance, rental Solutions and equipment Financing.
Who are Versalift's main competitors?
Broad incumbents on record are Palfinger AG, Time Manufacturing Company and JLG Industries (Oshkosh). Direct peers are Terex Utilities, Altec Inc., Elliott Equipment Company, Manitex International, France Elévateur and Ruthmann Holdings GmbH. Aspen Aerials is listed as an emerging player.
Does Versalift have an API?
No public API is recorded for Versalift.
What industry is Versalift in?
Versalift's product category is Vehicle-Mounted Aerial Lifts. Its primary akta.pro industry code is IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers), with a secondary code of IMAHABAA, Forklifts & Industrial Trucks (IC & Electric). Its SIC code is 3537.