ProCloud

What ProCloud does

ProCloud AG is a Swiss managed-cloud-services and cybersecurity provider founded in 2012 in Lenzburg, Switzerland, by CEO Stephan Mahler. The company serves a predominantly Swiss customer base spanning SMBs to mid-market enterprises across software vendors, financial services, retail, construction, production, services, and architecture/engineering, alongside an active reseller/partner program that distributes its services under white-label arrangements.

The core technology stack combines multi-cloud infrastructure management across Microsoft Azure, Amazon AWS, and Google Cloud Platform with proprietary Tier-3 Swiss data centers in Basel (opened 2009) and Zurich (opened 2006) that are audited to ISO 27001 and FINMA RS 08/7. The cybersecurity layer centers on an Enterprise Cyber Defense Center that pairs machine-learning-based anomaly detection with a 24/7 security operations team, complemented by a Security Assessment offering and multi-cloud backup built around Veeam Cloud Connect. Productivity and desktop offerings — Microsoft 365, Windows 365, Azure Virtual Desktop, Cloud Desktop (RDS/Citrix), Teams Telephony, and the proprietary Business Drive zero-knowledge encrypted file service — round out the portfolio.

The business model is overwhelmingly subscription and recurring. Managed cloud, backup, virtual desktop, and software subscriptions (Microsoft 365, Windows 365) are sold on per-seat or per-TB monthly terms, with publicly posted pricing for most products. Distribution combines a sales-led direct motion (website with online pricing calculators and consultation scheduling) with a channel-reseller program offering white labeling, commissions, and recurring revenue for IT services partners. Microsoft Gold Partner status, top-2.5%-worldwide ranking, and Datacenter Switzerland Early Adopter access anchor partner economics and co-sell leverage.

Name

ProCloud

Legal name

ProCloud AG

Website

https://procloud.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ProCloud AG is a Swiss managed-cloud and cybersecurity provider serving SMBs and mid-market enterprises with multi-cloud infrastructure management, virtual desktops, and 24/7 cyber defense, anchored by proprietary ISO-27001/FINMA-audited Tier-3 data centers in Basel and Zurich.

Ownership category

akta.pro rank

Product category

Managed Cloud Services

NAICS

Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE), Hybrid Cloud Management, Monitoring & FinOps (HDABAMAD), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI), Wholesale Colocation (Powered Shells / Suites) (HDABACAB)

Keywords

• Managed cloud services
• Cloud infrastructure
• Cyber security services
• Desktop as a service
• Cloud backup solutions

Headquarters

HQ city

Lenzburg

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed Cloud Services: Recurring managed services revenue from operating and monitoring customer cloud infrastructure including servers, networking, applications, and security. Includes 24/7 monitoring and support.
2. Software Subscriptions: Resale of Microsoft 365, Windows 365, and other software subscriptions with margin. Services include Office 365 migrations and licensing management.
3. Backup as a Service: Monthly recurring revenue from cloud backup services with tiered storage options (Swiss or hyperscaler storage). Pricing per TB and per VM.
4. Cloud Desktop (DaaS): Desktop as a Service using RDS or Citrix technology with monthly per-user pricing. Includes Office, storage, backup, firewall, and antivirus.
5. Reseller/Partner Revenue: Commission and resale models for channel partners offering DaaS, IaaS, and Enterprise Cyber Defense services with white labeling options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ProCloud AG provides managed cloud infrastructure, complete IT outsourcing (all-inclusive IT), and Swiss cloud infrastructure services to Swiss businesses, alongside enterprise cybersecurity through its AI-augmented Enterprise Cyber Defense Center. It also delivers multi-cloud managed services across Microsoft Azure, Amazon AWS, and Google Cloud Platform, virtual desktop solutions (RDS, Citrix, Azure Virtual Desktop, Windows 365), Microsoft 365 and Teams telephony, cloud backup, and encrypted file synchronization (Business Drive), all operated from its own Tier-3 data centers in Basel and Zurich.

Product overview

ProCloud AG is a Swiss cloud services and cybersecurity provider offering a comprehensive portfolio of managed cloud infrastructure, cybersecurity, and IT outsourcing solutions. The core offering consists of three main service categories: Managed Cloud Infrastructure for companies with their own IT department, All-inclusive IT for companies without dedicated IT staff, and Schweizer Cloud Infrastruktur for IT companies requiring Swiss-hosted infrastructure. The cybersecurity portfolio centers on the Enterprise Cyber Defense Center combining AI-powered threat detection with 24/7 security operations, complemented by Security Assessment and Enterprise Cloud Backup services. The company provides multi-cloud managed services across Microsoft Azure, Amazon AWS, and Google Cloud Platform, with operations in their own Tier-3 data centers in Basel (opened 2009) and Zurich (opened 2006). Additional products include virtual desktop solutions (Cloud Desktop with RDS/Citrix, Azure Virtual Desktop, Windows 365), productivity tools (Microsoft 365, Teams Telephony, business drive), and backup services (SMB Cloud Backup, Veeam Cloud Connect). Industry-specific solutions target software providers, financial sector, production companies, retail, service providers, construction, and architecture/engineering firms. All services are backed by ISO 27001 certified processes and FINMA RS 08/7 compliant data centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Cloud Infrastructure Managed cloud infrastructure services for companies with their own IT department, providing professional cloud engineering and management across Microsoft, AWS, Google Cloud, and ProCloud's own Swiss data centers.
• All-inclusive IT Complete IT outsourcing service for companies without their own IT department, including first-level support and full operational management of cloud infrastructure, applications, and end-user devices.
• Schweizer Cloud Infrastruktur Swiss cloud infrastructure hosted in ProCloud's own data centers in Basel and Zurich for IT companies and software manufacturers requiring Swiss data residency and FINMA RS 08/7 / ISO 27001 compliance.
• Enterprise Cyber Defense Center Enterprise Cyber Detection & Response managed service combining world-leading AI-based cyber intelligence with a 24/7 Security Operations Team for cloud and on-premise IT infrastructures. Uses a Machine Learning-based Cyber Immune System to detect anomalies in network traffic.
• Security Assessment Quick overview assessment of an organization's security posture and initial cybersecurity situation.
• Enterprise Cloud Backup Multi-cloud backup and recovery solution enabling data backup from any source (VMware, Hyper-V, SQL, Oracle, etc.) to any destination (ProCloud data centers, Azure, AWS, Google Cloud, etc.).
• Managed Microsoft Azure Managed cloud services for Microsoft Azure including operation and monitoring up to the operating system layer, with pricing typically lower than direct Microsoft purchase.
• Managed Amazon AWS Managed cloud services for Amazon AWS including operation and monitoring up to the operating system layer.
• Managed Google Cloud Managed cloud services for Google Cloud Platform including server operation, monitoring, and application management with data centers in Switzerland.
• SMB Cloud Backup Cloud backup service for small and medium businesses with tiered packages (Starter 50GB, Standard 100GB, Pro 500GB+) stored in ProCloud's Swiss data center.
• Veeam Cloud Connect Backup replication service for existing Veeam environments to ProCloud Swiss data centers or EU hyperscaler storage for disaster recovery, priced per TB and per VM.
• Managed Azure Kubernetes Service Container orchestration services for Azure Kubernetes Service and App Service, including architecture, setup, monitoring, and incident management.
• Cloud Desktop (ProCloud Datacenter Schweiz) Virtual desktop infrastructure hosted in ProCloud's Swiss data centers, available as Standard (RDS) or Elite (Citrix) tiers with unlimited storage (fair use), Office, backup, firewall, and antivirus included.
• Azure Virtual Desktop Microsoft Azure-based virtual desktop solution with CAD support, hosted in Microsoft Cloud with over 56 regions worldwide.
• Windows 365 Cloud PC service providing a complete Windows PC experience in the Microsoft Cloud with configurable vCPU, RAM, and storage options, sold as a monthly subscription.
• Microsoft 365 Microsoft productivity suite offered in multiple tiers (Business Basic, Standard, Premium, Enterprise E3/E5) with email, Office apps, Teams, OneDrive, and security features, billed per seat per month.
• Microsoft Teams Telefonie Cloud-based telephony system extending Microsoft Teams with PBX capabilities, device-independent calling, and direct connection to the public telephone network.
• Business Drive Swiss-hosted file synchronization and storage service with Team (5 users, 0.5TB) and Team Plus (10 users, 1TB) packages, featuring 256-bit AES encryption, zero-knowledge architecture, versioning, audit logs, and FINMA RS 08/7 / ISO 27001 compliance.
• Datacenter Basel Swiss Tier-3 data center in Basel (opened 2009) with earthquake-proof construction, ISO 27001 and FINMA RS 08/7 certified, fail-safe N+1 concept, 24x7 monitoring, and carrier-neutral operation.
• Datacenter Zürich Swiss Tier-3 data center in central Zurich (opened 2006) with FINMA RS 08/7 audited processes, fail-safe N+1 concept, 24x7 monitoring, and carrier-neutral operation.
• Cloud Services for Software Providers Specialized cloud services for ISVs including managed Azure services, Swiss cloud infrastructure, web application hosting, and managed services on hyperscalers, allowing software providers to focus on development.
• Cloud Services for the Financial Sector Cloud solutions for financial companies with emphasis on reliability, security, and FINMA RS 08/7 compliance documentation, including full outsourcing and first-level support with flat-fee models.
• Cloud Services for Resellers Partner program for resellers offering DaaS, IaaS, Enterprise Cyber Defense, and multi-cloud backup with white labeling, commission models, and recurring revenue.
• Cloud Services for Architects and Engineers CAD-optimized cloud services for architecture and engineering offices including Azure Virtual Desktop, Swiss data storage, and first-level support.
• Cloud Services for Production Companies Flexible cloud IT solutions for production companies emphasizing reliability, competitive advantage, and adaptability to changing operational needs.
• Cloud Services for Retail Cloud solutions for retail operations covering logistics, storage, purchasing, sales, finance, marketing, and administration with mobile IT and straightforward support.
• Cloud Services for Service Providers Cloud solutions for service companies offering device-independent solutions, calculable costs, Enterprise Cyber Defense, and monitored infrastructure.
• Cloud Services for Construction Mobile IT solutions for construction companies with virtual desktop solutions including CAD support and flexible OpEx pricing.

Quantifiable outcome

• Customer recommendation rate of 8.75/10 stars (Net Promoter Score)
• +5 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Partner of the Year, Gold Partner. Early Adopter for Microsoft Datacenter Switzerland. Top 2.5% of Microsoft partners worldwide. ProCloud resells Microsoft Azure, Microsoft 365, Windows 365, Teams Telephony, and provides managed services on Microsoft platforms.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Partner offering managed Amazon AWS services. ProCloud provides operation and monitoring of AWS cloud infrastructure up to OS layer, often at lower prices than direct purchase.
• Google Cloud PlatformcoreTechnology or IntegrationManaged Google Cloud Platform services. ProCloud provides 24/7 managed cloud services, server/application operation and monitoring, and management/optimization of GCP infrastructure.
• VeeamcoreTechnology or IntegrationVeeam Cloud Connect Service provider offering backup services. ProCloud provides Veeam Cloud Connect in Swiss data centers or on hyperscaler storage, managed by ProCloud.
• Sequence GroupcoreStrategic or Co-development PartnerProCloud AG belongs to the Sequotech Group (Sequence Group). Data may be shared with group entities for providing website services and group company operations.
• RocketMediaminorImplementation/ SI/ Consulting PartnerWeb development company responsible for ProCloud's website technical implementation. Spin-off from ProCloud established January 2016.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Glück & Kanja: German managed-services and Microsoft-cloud specialist (Gold Partner) focused on Teams, Azure, and security — directly comparable in product mix and Microsoft-centric positioning, though operating in DACH rather than Switzerland specifically.

Broad incumbents

• CANCOM: Publicly listed German managed cloud and IT services provider with a broad multi-cloud, workplace, and security portfolio across the DACH region, serving as a useful size-and-mix benchmark for ProCloud's evolution.
• T-Systems: Deutsche Telekom's enterprise IT subsidiary offering managed cloud, SAP, and security services across Europe, with strong regulated-industry positioning analogous to ProCloud's financial-sector and public-sector focus.
• Swisscom: Switzerland's incumbent telecom with a large B2B cloud and managed-services business, competing with ProCloud across IaaS, workplace, and security for Swiss enterprise and public-sector customers.
• Bechtle: One of Europe's largest IT service providers with deep presence in Switzerland (Bechtle Swiss AG), offering managed cloud, workplace, and security services across all major hyperscalers — a broad incumbent competing for the same mid-market and enterprise wallet.

Emerging players

• cloudscale.ch: Swiss IaaS/cloud provider focused on the local market with strong data-residency positioning; competes most directly with ProCloud's Swiss cloud infrastructure and managed Azure services.
• United Security Providers (USP): Swiss cybersecurity specialist offering managed security services, identity & access management, and secure web gateways; comparable to ProCloud's Enterprise Cyber Defense Center from a security-services angle.

Direct peers

• Infomaniak: Swiss independent cloud provider headquartered in Geneva offering its own data centers, web hosting, cloud storage, and managed services with a strong Swiss data-residency and ecological-positioning story — the closest pure-play Swiss cloud peer to ProCloud.
• MTF Solutions: Swiss managed IT and cloud services provider serving SMB and mid-market customers across Switzerland, with overlapping managed cloud, workplace, and cybersecurity offerings targeting a similar customer base to ProCloud.
• AWK Group: Swiss IT services and cybersecurity consultancy serving large enterprises and public sector, with overlapping managed cloud and security offerings and a similar regulatory/compliance-driven value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/procloudag

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProCloud