HardingPoorman
- Company typePrivate
- Founded2003
- HeadquartersIndianapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
HardingPoorman firmographics
Firmographics- Name
- HardingPoorman
- Legal name
- HardingPoorman
- Website
- https://hardingpoorman.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where HardingPoorman is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HardingPoorman business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Commercial Printing Services: One-time and project-based printing services including commercial print, on-demand printing, signage, and custom packaging. Revenue generated per job or project based on specifications, quantities, and materials required.
- Fulfillment & Inventory Management: Ongoing fulfillment services with 24/7 inventory monitoring, order processing, and logistics management. Provides recurring revenue through warehouse storage fees, pick/pack services, and inventory management.
- eCommerce Storefronts: S.M.A.R.T. Storefront platform providing online ordering solutions. Generates revenue through platform setup, maintenance, and transaction processing for customers' branded storefronts.
- Creative Services: Design and creative services including graphic design, website development, branding, video marketing, motion graphics, copywriting, eLearning development, and digital marketing. Billed per project or retainer basis.
- Promo & Apparel: Promotional products and branded apparel sourcing and decoration services. Revenue generated through product sales with decoration fees, with access to over one million product options.
- Full-Service Mailing: Direct mail production and delivery services. With over 130,000 pieces produced and delivered daily, revenue based on volume, postage, and processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
HardingPoorman product offering
Product offeringCore offering
HardingPoorman is a full-service commercial printing and brand communications company that produces offset and UV-printed materials, custom packaging, signage, and direct mail, while also providing related services such as fulfillment and inventory management, eCommerce storefronts, mobile engagement, creative design, and promotional products. Its offerings are sold to business customers on a project or subscription basis from a single Indianapolis facility that integrates production, mailing, and fulfillment.
Product overview
HardingPoorman is a full-service print and brand communications company offering an integrated suite of services under one roof. The core offerings include Commercial Printing (offset and UV printing with specialty finishes), On-Demand Print, Packaging (using the Diana Easy 155), Signage (wide-format and vehicle wraps), Full-Service Mailing, eCommerce & Storefronts (S.M.A.R.T. platform), Fulfillment & Inventory (with 24/7 software and warehouse), Data Technology, Mobile Engagement (PWA, QR, AR), Creative Services, FunnelDriver marketing campaign platform, and Promo & Apparel. Services are designed to work together cohesively, with the S.M.A.R.T. Storefronts serving as the digital ordering hub integrated with fulfillment operations.
Differentiator
Problem solved
Functional benefit
Brands
- FunnelDriver: A platform-driven process for crafting, launching, managing, and monitoring marketing campaigns with real-time adjustments.
Products and services
- Commercial Printing
Quantifiable outcome
- 130,000+ mail pieces produced and delivered daily
- +8 more outcomes
Companies that use HardingPoorman
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
HardingPoorman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
HardingPoorman partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
HardingPoorman competitors and assessment
Company assessmentDirect peers
- AlphaGraphics: Printing and marketing services franchise with commercial print, signage, direct mail, and digital marketing offerings — directly competes with HardingPoorman in the same mid-market customer segment.
- Taylor Corporation: Integrated marketing services and printing platform with end-to-end capabilities in commercial print, packaging, direct mail, fulfillment, and branded merchandise — overlapping suite and B2B mid-market go-to-market.
- Quad: One of the largest US commercial printers, offering commercial print, packaging, direct mail, signage, and marketing services — directly comparable full-service model to HardingPoorman but at national scale and with public-market capital.
- Think Patented: Indianapolis-area integrated marketing and brand communications firm covering print, mailing, signage, and creative services — competes head-to-head with HardingPoorman in the same geography and customer base.
- PostcardMania: Direct mail-focused marketing services provider with comparable emphasis on data-driven direct mail campaigns, printing, and mailing fulfillment — overlaps with HardingPoorman's Full-Service Mailing line of business.
- Proforma: Franchise network of independent distributors providing commercial print, branded merchandise, and promotional products to mid-market and enterprise buyers — competing with HardingPoorman's Promo & Apparel and Commercial Print offerings.
Regional players
- Tukaiz: Chicago-area integrated print, direct mail, digital, and creative services firm — comparable full-service offering to HardingPoorman but operating primarily in a different Midwest metro.
Broad incumbents
- Cimpress / Vistaprint: Mass-market custom printing platform serving SMBs globally through online self-service — overlaps on commercial print but competes via standardized online tooling rather than the consultative full-service model HardingPoorman sells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
HardingPoorman social profiles
Digital presenceHardingPoorman compliance and trust
Trust signalCompliance7 records
HardingPoorman financial estimates
Financial estimateRevenue estimate
Valuation estimate
HardingPoorman leadership team
Management profileNumber of profiles
Profiles3 records
HardingPoorman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HardingPoorman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HardingPoorman
What does HardingPoorman do?
HardingPoorman is a full-service commercial printing and brand communications company that produces offset and UV-printed materials, custom packaging, signage, and direct mail, while also providing related services such as fulfillment and inventory management, eCommerce storefronts, mobile engagement, creative design, and promotional products. Its offerings are sold to business customers on a project or subscription basis from a single Indianapolis facility that integrates production, mailing, and fulfillment.
Is HardingPoorman a public or private company?
HardingPoorman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HardingPoorman founded?
HardingPoorman was founded in 2003. It employs 101 to 250 people.
Where is HardingPoorman based?
HardingPoorman is headquartered in Indianapolis, United States, in the North America region.
How does HardingPoorman make money?
Six revenue lines are on record. Commercial Printing Services are the primary driver. The others are fulfillment & Inventory Management, eCommerce Storefronts, creative Services, promo & Apparel and full-Service Mailing.
Who are HardingPoorman's main competitors?
Direct peers on record are AlphaGraphics, Taylor Corporation, Quad, Think Patented, PostcardMania and Proforma. Tukaiz is listed as a regional player. Cimpress / Vistaprint is listed as a broad incumbent.
Does HardingPoorman have an API?
No public API is recorded for HardingPoorman.