What Haygarth does

Haygarth Communications Limited is a London-headquartered, privately held creative agency specialising in commerce, shopper, and retail activation for global consumer brands. The firm operates a service portfolio spanning Brand Building (strategic positioning and emotional storytelling), Brand Experience/BX (immersive physical and digital activations), Retail (connected in-store experiences), Shopper and Commerce (omnichannel buying journeys), and Social and Content (culture-driven engagement). The agency's underlying technology stack is not disclosed; it operates as a professional services business whose core capability is human creative talent — described as a community of more than 2,500 experts deployed across approximately 30 global hubs in Europe, North America, Asia, and South America, supported by an in-house leadership team of around eight disclosed executives.

Haygarth's revenue model is project-based and retainer professional services work, sold directly to enterprise clients with no reseller or marketplace intermediation. GTM is exclusively direct enterprise sales, with new-business enquiries handled by regional offices in London, Berlin, and the US (the US contact is routed through omc.com, suggesting a shared-services relationship with an OMC group entity). Named enterprise clients include Vodafone, Disney, adidas, Ferrero Rocher, Jack Daniel's, Essity/TENA, L'Oreal, Lindt, Brown-Forman, Philips, Kellogs, Channel 4, Maison Margiela, Haagen-Dazs, Nice'n Easy/Clairol, ZOA Energy, and Highways England. No public pricing, rate cards, or revenue figures are disclosed.

The business is integrated into a broader partner ecosystem that includes Flywheel (a US commerce activation agency sharing office contacts), Molecular, HG, The Marketing Store, and Transact, enabling cross-discipline capability extension. Distribution is global with the deepest US cluster in Bentonville, Rogers, Cincinnati, Minneapolis, and Toronto — markets dominated by Walmart, P&G, and major CPG HQs — consistent with a shopper-marketing focus on large North American CPG clients. Ownership is independent and privately held; no parent company, institutional investors, or venture capital backing were identified in the input data.

Name

Haygarth

Legal name

Haygarth Communications Limited

Website

https://haygarth.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Creative agency services
• Brand experience marketing
• Shopper marketing
• Retail activation
• Brand building campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices26 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based and retainer engagements for brand building, brand experience, retail activation, shopper commerce, and social content campaigns for major global brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Haygarth is an award-winning creative agency that plans and delivers brand building, brand experience, retail activation, shopper & commerce, and social & content campaigns for major global consumer brands. Services are sold directly to enterprise clients on a project or retainer basis, executed through a global network of 30 offices and a community of 2,500+ experts to make brands easy to love and simple to buy.

Product overview

Haygarth is an award-winning creative agency offering a unified suite of services focused on transformative creativity. The core offerings include Brand Building (strategic brand positioning with emotional storytelling), Brand Experience/BX (immersive physical and digital interactions), Retail (connected customer experiences), Shopper & Commerce (seamless omnichannel buying experiences), and Social & Content (culture-driven engagement). These services work together to make brands easy to love and simple to buy across the consumer journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building Strategic brand positioning service that defines where brands belong in culture through emotional storytelling and powerful ideas delivered with scale and reach, for major global consumer brands.
• Brand Experience (BX) Immersive physical and digital brand experience service that connects people with brands through award-winning interactions designed to deepen understanding and drive action, for enterprise consumer brand clients.
• Retail Retail campaign and activation service that helps retailers and brands create connected customer experiences that engage shoppers and drive conversion across physical and digital retail.
• Shopper & Commerce Shopper and commerce service that increases desire and prominence for brands by creating seamless buying experiences across physical, digital, and social channels, for major consumer brand clients.
• Social & Content Social and content service that creates persuasive ideas leveraging online culture and behaviours to compel people to engage with brands, for major consumer brand clients.
• Global Retail Campaigns End-to-end global retail campaign offering that transforms simple ideas into unforgettable brand experiences, show-stopping retail and shopper campaigns, and culture-led social content, delivered through the agency's 30-hub global network.

Quantifiable outcome

• 90%+ sell-through in eCommerce channels for adidas UltraBoost 5; 96% stadium sell-through in 190 stores in Finland & Sweden.
• +8 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• FlywheelminorStrategic or Co-development PartnerFlywheel is a partner entity referenced alongside Haygarth's network logos. Flywheel team members are listed as contacts for US offices (e.g., [email protected]), suggesting a collaborative relationship within the Haygarth ecosystem.
• The Marketing Store (TMS)minorStrategic or Co-development PartnerThe Marketing Store (TMS) is listed as part of Haygarth's connected partner network, alongside HG and Molecular logos.
• HG AgencyminorStrategic or Co-development PartnerHG is referenced as part of Haygarth's connected partner network alongside other agency logos.
• MolecularminorStrategic or Co-development PartnerMolecular is listed as part of Haygarth's connected partner network, suggesting a collaborative relationship in the creative agency ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Marketing Store: The Marketing Store (TMS) is part of Haygarth's connected agency network and a direct sibling in shopper, retail, and brand experience activations — both serve global enterprise brands on commerce-led creative campaigns.
• Flywheel: Flywheel is referenced as part of Haygarth's connected partner network serving US offices; both operate in the commerce/shopper marketing space for major consumer brands with shared contacts (e.g., [email protected]).
• Molecular: Molecular is listed as part of Haygarth's connected partner network alongside HG and TMS, operating in the same commerce, shopper, and retail activation creative category.
• Mother Design: Mother is a UK-born independent creative agency known for cultural brand work and experiential campaigns; competes directly with Haygarth for enterprise creative briefs in London and globally with similar independent positioning.

Broad incumbents

• Saatchi & Saatchi: Saatchi & Saatchi is a global full-service creative agency with strong retail/brand activation capabilities; competes with Haygarth for global enterprise clients and serves overlapping brand experience briefs at significantly greater scale (Publicis-owned).
• AMV BBDO: AMV BBDO is a major UK-based creative agency with brand-building and integrated campaign capabilities; competes with Haygarth for enterprise consumer brand work in the UK and European markets (Omnicom-owned).
• Droga5: Droga5 is an award-winning creative agency known for brand-building campaigns for major global brands; overlaps with Haygarth on brand experience and shopper campaigns for enterprise clients (Accenture Song-owned).
• 72andSunny: 72andSunny is a global creative agency with brand experience and cultural campaign capabilities; competes with Haygarth on brand-building work for major consumer brands across multiple geographies.
• Anomaly: Anomaly is an independent creative agency with strong brand-building and commerce capabilities; competes with Haygarth for enterprise brand experience work and shares a similar independent-agency positioning.

Emerging players

• Golin: Golin is a global PR and experiential agency with shopper and brand activation capabilities; competes with Haygarth on integrated brand experience campaigns, though primarily through earned media and influencer channels.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/We_Are_Haygarth
• Facebookfacebook.com/WeAreHaygarth
• LinkedInlinkedin.com/company/haygarth
• Instagraminstagram.com/we_are_haygarth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haygarth