Workshop

What Workshop does

Workshop is an employee-owned, full-service marketing and advertising agency founded in 1977 and headquartered in Lake Placid, New York, with a second office in Saratoga Springs, NY. The firm describes itself as an "integrated brand engagement engine" and delivers a comprehensive suite of services spanning creative, creative production, media buying and planning, public relations, SEO and digital marketing, social media and influencer marketing, and web development. On top of these traditional agency capabilities, Workshop positions Progressive Web Apps (PWA) and 360° VR / immersive content as distinct technology-driven service offerings aimed at mobile engagement and immersive brand storytelling.

Workshop primarily serves mid-market to enterprise clients across four verticals: tourism and destination marketing organizations, consumer brands and CPG companies, regional financial institutions, and secondarily healthcare and education. Named engagements include the Greene County "Little Things Greater" tourism campaign (46% YoY website visitation growth, 70,000+ additional users, 30+ earned media placements), Brewery Ommegang's brand manifesto and influencer program, North Country Savings Bank's TV, social video, and display campaign, and BF Goodrich's 360° VR tire testing content.

The business model is professional services: revenue is generated through project fees, retainer arrangements, and service contracts with mid-market and enterprise clients, with quote-based, unpublicized pricing. GTM is sales-led via direct outreach, referrals, and the website contact form, supplemented by event participation and case study content leveraging 40+ years of category experience as a differentiator. The agency has 51-100 employees per firmographics (30+ per another source), no disclosed funding, no parent company, no M&A activity, and no documented regulatory actions, operating as an independent, employee-owned firm.

Name

Workshop

Legal name

Workshop

Website

https://yourworkshop.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Workshop is an employee-owned, full-service marketing and advertising agency founded in 1977, serving mid-market and enterprise clients across tourism, consumer brands, regional financial services, and healthcare/education with integrated creative, media, PR, SEO, social, influencer, web development, PWA, and 360° VR capabilities from offices in Lake Placid and Saratoga Springs, NY.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Placid

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Full-service marketing agency providing integrated marketing services including creative, production, media buying, public relations, SEO, digital marketing, social media, and web development. Revenue generated through project fees, retainer arrangements, and service contracts with mid-market and enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Workshop is an integrated brand engagement engine providing full-service marketing and advertising services for mid-market and enterprise clients. Its service portfolio spans creative strategy, creative production, media buying and planning, public relations, SEO and digital marketing, social media and influencer marketing, and web development. The agency layers emerging technologies including 360° VR immersive content and Progressive Web Apps onto its traditional service offerings to deliver tech-driven brand engagement.

Product overview

Workshop is an integrated brand engagement engine providing a comprehensive suite of marketing and advertising services. The company's core technology offerings include Progressive Web Apps (PWA) and 360° VR Marketing services. Their service portfolio spans Creative, Creative Production, Media Buying and Planning, Public Relations, SEO and Digital Marketing, Social Media and Influencer Marketing, and Web Development. The company operates as an employee-owned marketing and advertising agency founded in 1977, with a portfolio of client work including tourism campaigns (Greene County), beverage branding (Brewery Ommegang), financial services (North Country Savings Bank), and automotive content (BF Goodrich).

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Advertising strategy and brand engagement solutions delivered as a core service of Workshop's integrated marketing agency offering for mid-market and enterprise clients.
• Creative Production Content production services for campaigns including photography, video, and branded materials for clients across verticals.
• Media Buying and Planning Strategic media buying and planning services for advertising campaigns across paid channels including Google Ads and display networks.
• Public Relations Public relations strategy and execution services generating earned media placements for clients.
• SEO and Digital Marketing Search engine optimization and digital marketing services designed to improve online visibility and engagement, including technical SEO and content strategy.
• Social Media and Influencer Marketing Social media strategy and influencer marketing campaigns to drive brand engagement, including content series and partnerships for brands such as Brewery Ommegang.
• Web Development Website development services including landing pages, microsites, and broader site builds for client campaigns.
• Progressive Web Apps (PWA) Mobile-first brand engagement applications with offline functionality, pre-caching, and push notification capabilities, delivered without requiring app store downloads.
• 360° VR Marketing Immersive virtual reality content creation enabling brands to reach customers through interactive 360° environments, with reported 85% video completion rate for 360° video creative.

Quantifiable outcome

• 46% increase in website visitation year-over-year for Greene County tourism campaign
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brownstein Group: Philadelphia-based integrated marketing and advertising agency offering creative, media, PR, digital, and content services to mid-market and enterprise clients—a closely comparable independent agency to Workshop.
• AMP Agency: Boston-based integrated marketing agency serving consumer and enterprise brands across creative, media, influencer, and digital channels—comparable in service breadth and client mix.
• Barkley: Kansas City-based independent integrated agency offering creative, media, brand strategy, and emerging-tech capabilities, comparable in mid-sized independent structure and full-service model.
• Marcus Thomas: Cleveland-based integrated marketing agency offering creative, media, content, and digital services to enterprise clients, directly comparable in service mix and agency scale to Workshop.
• The Tombras Group: Knoxville, TN-based full-service advertising agency serving enterprise and consumer brands with creative, media, PR, and digital capabilities—a directly comparable mid-sized independent agency.
• Duncan/Channon: Independent creative and integrated marketing agency serving challenger and enterprise brands with creative, content, and digital capabilities—comparable in structure and client mix to Workshop.
• RPA (Rubin Postaer and Associates): Santa Monica-based independent advertising agency providing integrated creative, media, and digital marketing services to enterprise brands—directly comparable in independent integrated agency model.

Broad incumbents

• Code and Theory: New York-based creative and digital transformation agency with broader capabilities in design, technology, and content at significantly greater scale than Workshop, competing for the same enterprise mandates.
• Wieden+Kennedy: Portland-based globally recognized independent creative agency with much larger scale and broader capabilities, representing the top tier of independent competitors in the creative agency landscape.
• Havas: Global marketing and communications network with broad integrated capabilities spanning creative, media, and health, representing the larger incumbent peer group competing for enterprise brand engagement mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yourwrkshp
• Facebookfacebook.com/yourwrkshp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workshop