Atlas Financial Group

What Atlas Financial Group does

Atlas Financial Group is a private boutique financial advisory firm operating as a DBA of Flow Focus LLC, headquartered at 3050 Biscayne Blvd Suite 501 in Miami, Florida. Founded in 2017 as an explicitly fiduciary-focused practice, the firm serves two parallel client segments: institutional clients (banks, middle-market and large corporations, non-profits, foundations, endowments, commercial banks, and insurance companies) and individual clients (families, professionals, and retirees) in both US and non-US geographies. Its principal differentiator is principal-to-client alignment, in contrast to the larger institutions where its founder trained.

The service catalog centers on Financial Planning and Asset & Wealth Management, reinforced by a Retirement Management Advisory (RMA) program tied to the founder's Investment & Wealth Institute certification. Modular add-ons include Tax Planning, Estate Planning, Trust Services, Real Estate Services, Life Insurance, and — for institutions — Capital Markets access, Institutional Fixed Income, and Asset/Liability Management. The firm does not run a proprietary technology stack; instead it routes securities operations through a clearing, execution, and custody partnership with Stone X Group (formerly INTL FCStone), with asset protection backed by Lloyd's of London coverage and segregated third-party custodians under SEC requirements.

Atlas monetizes through professional-service planning fees, recurring asset management fees on managed portfolios, and affiliate commissions from third-party insurance and real estate providers. Pricing is non-public and quote-based, governed by each client's Investment Policy Statement. Distribution is direct-advisory only, with no intermediary channel layer, supported by a LinkedIn presence for top-of-funnel awareness. Leadership carries Wall Street and regulatory pedigree (founder with 25+ years across Citigroup, Morgan Stanley, and Raymond James), but the firm operates with a lean 1–10 employee footprint and no disclosed revenue or AUM metrics.

Name

Atlas Financial Group

Legal name

The Atlas Financial Group

Website

https://theatlasfinancialgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlas Financial Group is a Miami-based boutique fiduciary advisory firm offering financial planning, asset management, and retirement management services to individuals, families, and institutional clients across the US and internationally.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Financial advisory services
• Wealth management services
• Retirement income planning
• Estate planning services
• Institutional fixed income

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Advisory and Planning Fees: Fees charged for comprehensive financial planning services including retirement management, estate planning, tax planning, and trust services.
2. Asset Management Fees: Management fees for portfolio management and investment advisory services for both institutional and individual clients.
3. Insurance and Real Estate Services Commissions: Commission-based revenue from life insurance services and real estate services offered through third-party providers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Atlas Financial Group is a boutique financial advisory firm that delivers comprehensive financial planning and asset management services to individuals and institutional clients. Its core offerings include Retirement Management Advisory (RMA), Financial Planning, and Asset & Wealth Management for retail clients, complemented by Capital Markets access, Institutional Fixed Income, and Asset/Liability Management services for institutional clients via a partnership with Stone X Group (INTL FCStone).

Product overview

Atlas Financial Group is a boutique-style financial advisory firm offering an integrated suite of financial services centered on fiduciary duty to clients. The core offerings include Financial Planning and Asset & Wealth Management, supplemented by Retirement Management Advisory (RMA) — a specialized certification program providing retirement income planning. Additional services include Tax Planning, Estate Planning, Trust Services, Real Estate Services, and Life Insurance Services for retail/individual clients. For institutional clients, the firm provides Capital Markets access, Institutional Fixed Income, and Asset/Liability Management Services through a partnership with Stone X Group. The company serves individuals, families, retirees, professionals, banks, corporations, foundations, and endowments.

Differentiator

Problem solved

Functional benefit

Brands

• RMA (Retirement Management Advisor): An advanced certification and service offering focusing on building custom retirement income plans, offered by certified specialists.

Products and services

• Retirement Management Advisory (RMA) A specialized retirement planning service providing customized retirement income plans through certified Retirement Management Advisor (RMA) professionals who take a holistic, multidisciplinary approach to address client retirement needs. Designed for individuals and families approaching or in retirement who need guidance on income distribution, longevity risk, inflation protection, and forced-retirement scenarios.
• Financial Planning Customized financial planning services tailored to help individual clients, families, professionals, and retirees reach their financial objectives through comprehensive analysis of short-term and long-term goals. Delivered under the firm's fiduciary duty standard.
• Asset & Wealth Management Investment management services using an innovative and conservative approach with disciplined processes to grow and protect client assets without incurring unnecessary risk. Serves both institutional and individual clients through customized portfolio strategies.
• Capital Markets Access Access to sophisticated capital markets strategies for institutional clients including banks, middle-market and large corporations, non-profits, foundations, endowments, and insurance companies. Delivered through the firm's Stone X Group (INTL FCStone) partnership.
• Institutional Fixed Income Fixed income investment services tailored for institutional clients including banks, corporations, foundations, and endowments. Execution, clearing, and custody provided through the Stone X Group partnership.
• Asset/Liability Management Services Comprehensive asset and liability management services for institutional clients to help manage portfolios effectively against their liability profiles and reserve requirements.
• Real Estate Advisory Services Real estate advisory services integrated with overall financial planning, delivered through a licensed Florida Real Estate Associate affiliated with Florida Capital Realty Group.
• Life Insurance Services Life insurance services offered through third-party providers as part of comprehensive financial plans for individuals and families, generating commission revenue for the firm.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Stone X Group (INTL FCStone)coreTechnology or IntegrationStone X Group (formerly INTL FCStone) provides execution, clearing, and custody solutions for Atlas Financial Group's US securities operations. The partnership includes correspondent clearing division services, access to capital markets strategies, and platform infrastructure including the Vulcan client login portal.
• Lloyd's of LondoncoreOthersINTL FCStone (Stone X Group) has secured account protection coverage through Lloyd's of London providing $24.5 million in securities per customer with an aggregate limit of $100 million, offering additional protection beyond standard regulatory requirements.
• World-Class Asset CustodianscoreTechnology or IntegrationINTL FCStone (Stone X Group) utilizes some of the world's most respected asset custodians for customer asset protection, segregating customer assets pursuant to SEC requirements.
• Investment & Wealth InstituteminorOthersProfessional certification body that grants RMA (Retirement Management Advisor) certification. Atlas Financial Group holds one of the few RMA certifications available in the USA through this institute.
• Florida Capital Realty GroupminorChannel Partner/ Reseller/ DistributorReal estate services offered through Sonia Moreno, a licensed Florida Real Estate Associate affiliated with Florida Capital Realty Group, providing integrated real estate services for client wealth management.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Edelman Financial Engines: Large independent RIA offering comprehensive financial planning, retirement income planning, and wealth management to individuals — directly comparable to Atlas's retail financial-planning suite, though at substantially greater scale.
• Mariner Wealth Advisors: National RIA providing fiduciary financial planning, investment management, and retirement consulting to individuals and institutions — closely mirrors Atlas's hybrid individual/institutional model and holistic planning approach.
• Tolleson Wealth Management: Boutique RIA serving ultra-high-net-worth families with multi-generational planning, estate, and tax services — directly comparable in boutique fiduciary positioning and family-office-style holistic offerings.
• Carson Group: RIA and coaching platform supporting independent financial advisors with comprehensive planning, retirement, and investment services — comparable holistic, multi-advisor RIA model serving similar individual and small-institution segments.
• Mercer Advisors: National RIA specializing in retirement income planning, tax, and estate services for individuals — directly overlaps with Atlas's RMA-centered retirement planning niche and integrated tax/estate model.
• Creative Planning: Large fee-only RIA delivering comprehensive wealth management, tax, estate, and retirement planning — same fiduciary boutique-to-scale trajectory that Atlas is positioned for, with similar holistic-service positioning.

Broad incumbents

• Morgan Stanley Wealth Management: Large wirehouse wealth management franchise where Atlas's founder previously served — comparable in offering comprehensive advisory, retirement, and capital-markets services but at vastly different scale and with product-distribution conflicts Atlas explicitly markets against.
• Raymond James Financial: Diversified financial services firm with wealth management, investment banking, and asset management — Atlas's founder previously worked here, and its institutional fixed-income and capital markets offerings are a direct competitive analog at much greater scale.
• Charles Schwab Wealth Advisory: Large RIA platform offering discretionary wealth management and retirement planning — represents the scaled, technology-enabled competitive set Atlas must differentiate against on personalization and fiduciary alignment.

Emerging players

• Wealthfront: Digital RIA offering automated, low-fee investment management and retirement planning — represents the technology-enabled low-cost competitive threat to boutique RIAs serving mass-affluent and younger retirement-saver segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atlas-financial-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Financial Group