What Lucky Scooters does

Lucky Scooters (legal entity Lucky Scooter Parts LLC) is a privately held, founder-owned manufacturer and brand of freestyle/trick "pro scooters" founded in 2009 and headquartered in Redmond, with a primary shipping warehouse in Phoenix, AZ and a returns facility in Riverside, CA. The company designs complete scooters and a full aftermarket parts catalog for the skatepark and street trick-scooter market, serving a horizontally segmented customer base that spans young entry-level riders (the RECRUIT Mini for ages 4–8), beginner and intermediate riders (CREW, PROSPECT), and advanced/professional competitors (PROSPECT XL, COVENANT), plus customization enthusiasts who use its online custom builder.

The product ecosystem covers complete scooters, decks, wheels (LUNAR, TOASTER, TORSION, QUATRO), bars, forks, compression systems (SCS, HIC, ICS, TCS), headsets (REVO), clamps, grips (ViceGrips 2.0), grip tape (GRIPPERTAPE), brakes (STEELYBRAKE), pegs, hardware, protective gear, and branded apparel. Differentiation rests on proprietary componentry and materials engineering rather than software: Lucky Rebound Technology (LRT) urethane wheel formulation, 6061 T6 aircraft-grade aluminum and 4130 chromoly steel construction, ABEC-9 LuckySpeed bearings, and three compression-system options. Products are designed in the USA with pro-rider input and backed by a 180-day manufacturer-defect warranty the company positions as industry-leading versus competitors such as Madd Gear, Root Industries, Envy, Fuzion, and Ethic.

The business model is consumer hardware sales monetized primarily through direct-to-consumer e-commerce on luckyscooters.com (worldwide shipping via UPS/USPS, free domestic shipping over $49), supplemented by an authorized dealer/local-shop network for wholesale. Complete scooters are priced from $129.95 (RECRUIT Mini) to $289.95 (COVENANT), with individual parts, signature decks/wheels, accessories, and apparel sold at unit pricing, plus a licensing/royalty stream paid to pro riders on signature collections. Go-to-market is community-led, anchored by pro-rider sponsorships, signature collections (Cody Flom, Jayden Sharman, Chris Farris, James Gellatly, Bart Oskroba, and Tanner Fox/TFOX), ISA event support, and an active social-media presence across Instagram, Facebook, YouTube, and X.

Name

Lucky Scooters

Legal name

Lucky Scooter Parts LLC

Website

https://luckyscooters.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lucky Scooters is a 2009-founded, privately held US manufacturer of freestyle "pro scooters" and aftermarket parts, selling direct-to-consumer and through dealers to riders ranging from young beginners to professional competitors.

Ownership category

akta.pro rank

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Complete Pro Scooters: Pre-assembled complete pro scooters sold directly to consumers. Scooters come partially assembled with bar not attached for shipping. Available in multiple models (Recruit, Crew, Prospect, Prospect XL, Covenant) and customizable through custom builder.
2. Pro Scooter Parts: Individual replacement parts including decks, bars, forks, clamps, grips, wheels, brakes, headsets, pegs, compression systems, hardware, and tools. Sold individually for customization and repairs.
3. Signature/Pro Rider Collections: Signature collections co-designed with pro riders including Cody Flom, Jayden Sharman, Chris Farris, James Gellatly, Bart Oskroba, and Tanner Fox (TFOX). Royalty payments to riders on signature product sales.
4. Apparel and Lifestyle Products: Branded merchandise including t-shirts, hoodies, hats, backpacks, stickers, wristbands, and gift cards targeting the Lucky lifestyle community.
5. Custom Scooter Builder: Custom-built scooters ordered through online builder with 15% discount promotion. Custom bars and builds are final sale with longer processing times.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Lucky Scooters designs, manufactures, and sells a complete lineup of pro scooters and aftermarket parts for trick riding, skatepark, and street use. The product range spans complete scooters from entry-level (RECRUIT) to pro-level (PROSPECT, COVENANT), plus individual components (decks, wheels, bars, forks, compression systems, headsets, brakes, clamps, grips), apparel, safety gear, and accessories. They also offer an online Custom Scooter Builder and signature collections co-designed with professional riders.

Product overview

Lucky Scooters is an original pro scooter company offering a comprehensive lineup of complete pro scooters, custom build options, and aftermarket parts. The core product line includes complete scooters ranging from the RECRUIT™ Mini (for young beginners, ages 4-8) to intermediate and professional models like the CREW™, PROSPECT™, and COVENANT™. The Signature Collection features rider-specific designs from professional athletes, while the TFOX™ Collection is designed in partnership with Tanner Fox. The product ecosystem spans decks, wheels (LUNAR™, TOASTER™, QUATRO™, TORSION™), bars, forks, compression systems (SCS, HIC, ICS, TCS), headsets, clamps, grips, grip tape, brakes, pegs, hardware, and tools. Lucky also offers protective gear (helmets, pads), apparel, and accessories. The Custom Scooter Builder allows customers to create personalized builds. All products are backed by a 180-day warranty against manufacturer defects.

Differentiator

Problem solved

Functional benefit

Brands

• LUNAR: Premium scooter wheels featuring Lucky Rebound Technology for grippy, fast, and silky-smooth roll
• TOASTER
• TORSION
• QUATRO
• STEELYBRAKE
• GRIPPERTAPE
• DUBL
• REVO
• ViceGrips
• Huracan
• AirBar
• LRT

Products and services

• Complete Pro Scooters (CREW, PROSPECT, COVENANT, RECRUIT) Pre-assembled complete pro scooters designed for trick riding, skatepark use, and street riding. Available in multiple sizes for different rider skill levels and ages, from beginner (RECRUIT, ages 4-8) through intermediate (CREW, PROSPECT) to pro-level (COVENANT).
• Custom Scooter Builder Online configuration tool that lets customers build custom scooters by selecting and combining different components (decks, bars, forks, wheels, grips, compression systems) in various colors and styles for a personalized complete scooter build.
• Signature Pro Scooters Collection A collection of pro scooter parts and completes co-designed with professional Lucky riders including Jayden Sharman, Cody Flom, Revin Cachat, Chris Farris, Bart Oskroba, and James Gellatly. Features signature graphics and rider-specific specifications.
• TFOX Collection Pro scooter products designed in collaboration with Tanner Fox, including signature wheels and components built with Lucky's quality standards and design language.
• Pro Scooter Decks The base component of a pro scooter to which all other parts attach. Available in multiple sizes (RECRUIT, CREW, PROSPECT, COVENANT) made from 6061 T6 Aircraft Grade Aluminum with various headtube angles and finishes. Sold individually for builds, repairs, and upgrades.
• Pro Scooter Wheels (LUNAR, TOASTER, TORSION, QUATRO) Replacement wheels featuring Lucky Rebound Technology (LRT), available in 100mm, 110mm, and 120mm diameters. Includes signature rider designs and various urethane compounds, sold as individual units.
• Pro Scooter Bars Handlebar components made from Chromoly steel or Aluminum, available in standard and oversized varieties. Includes T-Bar and Kink Bar styles in various heights and widths, including Titanium options.
• Pro Scooter Forks Components that insert into the headset and mount the bars and front wheel. Available in various materials including 6061 T6 Aluminum and Hardened Steel, supporting IHC and other compression systems.
• Compression Systems (SCS, HIC, ICS, TCS) Compression systems that keep the fork, headset, and deck snug and spinning smoothly, sold individually to support customization across multiple compression types and rider preferences.
• Headsets (REVO) Rotatable interface components between the fork and head tube, including the fully integrated REVO headset designed for smooth steering and durability.
• Clamps Bar clamps available in standard and oversized variants that secure bars to the fork, including the DUBL clamp in various color options.
• Grips (ViceGrips 2.0) Rubber handlebar grips providing style, control, and reduced vibration. The ViceGrips 2.0 is the standard grip included on most completes.
• Grip Tape (GRIPPERTAPE) Abrasive traction material with adhesive backing installed on deck tops for maximum foot control during tricks and riding.
• Brakes (STEELYBRAKE) Foot-controlled braking mechanisms bolted to the deck rear, including the STEELYBRAKE line for 100mm, 110mm, and 120mm wheels plus D-Fender models.
• Pro Scooter Hardware Miscellaneous fasteners and components including axles, bolts, bearings (LuckySpeed), spacers, and deck inserts needed for assembly and maintenance.
• Pro Scooter Pegs Grinding and stalling components attached to fork and rear deck using longer axles for various tricks and obstacles.
• Lucky Pro Scooter Stand A scooter display and storage stand designed for stability with a large low base and molded rubber feet to prevent sliding. Compatible with 100mm, 110mm, and 120mm wheels.
• Pro Scooter Tools Maintenance tools including hex keys (4mm, 5mm, 6mm), socket sets, and wrenches needed for assembly, adjustments, and ongoing scooter maintenance.
• Scooter Helmets & Pads (S1, Tortoise) Protective equipment including S1 Lifer helmets in various sizes (Kids and Adult) and Tortoise pads for knee, elbow, and wrist protection.
• Apparel & Lifestyle Lucky-branded clothing and accessories including t-shirts, hoodies, hats, beanies, backpacks, wristbands, and stickers featuring Lucky logos and designs.
• Gift Cards Digital and physical gift cards available in various denominations for purchasing Lucky products.
• 2025 Collection Annual product collection release featuring updated versions of core complete scooters, decks, colorways, and variations across the Signature and main product lines.

Quantifiable outcome

• 180-day manufacturer warranty against defects (industry leading)
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slamm Scooters: UK-based pro scooter brand offering completes and parts, comparable to Lucky on SKU breadth, dealer network, and beginner-through-pro product ladder.
• Crisp Scooters: Pro scooter manufacturer offering completes across beginner-to-pro tiers with aftermarket parts. Direct comparable to Lucky's product structure and rider sponsorship approach.
• AO Scooters: Pro scooter completes and parts maker with comparable deck, bar, wheel, and compression offerings targeting the same skatepark/street rider segments.
• Envy Scooters: Established pro scooter brand selling completes and parts across beginner through pro tiers. Named by Lucky as a direct competitor with overlapping warranty and product positioning.
• Ethic Pro Scooters: French-origin pro scooter brand with premium positioning and pro rider team, directly comparable to Lucky's championship-led, premium-spec strategy.
• Madd Gear (MGP): Direct competitor in pro scooter completes, parts, and accessories; one of the brands Lucky explicitly benchmarks its 180-day warranty against. MGP sells through similar DTC and dealer channels and targets the same beginner-to-pro trick scooter segment.
• Root Industries: Premium pro scooter manufacturer with overlapping product lineup (completes, decks, bars, wheels, compression systems) and similar rider sponsorship-driven brand strategy. Direct competitor named in Lucky's competitive set.
• Fuzion Pro Scooters: Pro scooter completes and parts maker with comparable tiered lineup and DTC channel. Listed by Lucky as a competitor; targets the same trick riding and skatepark use cases.
• Tilt Scooters: Pro scooter manufacturer offering completes, decks, bars, and parts with similar pro-rider-sponsorship-driven marketing. Competes for the same intermediate-to-pro segment.
• District Scooters: UK-based pro scooter brand with full completes and aftermarket parts range, comparable custom builder and pro rider programs, competing in the same international trick scooter market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/luckyscooters
• YouTubeyoutube.com/@Luckyscootersofficial
• Facebookfacebook.com/luckyscootparts
• Instagraminstagram.com/luckyscooters
• LinkedInlinkedin.com/company/lucky-scooter-parts-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky Scooters