Madd Gear Pro
Madd Gear Pro is a privately held, family-owned action sports brand (founded 2002) that designs and sells pro scooters, kick scooters, electric rides, skateboards, and ride-ons direct-to-consumer through eight country-specific Shopify storefronts serving families, pro riders, and commuters worldwide.
- Company typePrivate
- Founded2002
- HeadquartersClayton, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Madd Gear Pro does
Madd Gear Pro (operating as Madd Gear Global) is a privately held, family-owned action sports brand founded in 2002 that designs, manufactures, and sells wheeled outdoor recreation equipment. The company offers six core product categories — Pro Scooters, Kick Scooters, Electric Rides, Skateboards, Madd Fun (outdoor ride-ons and toys including drift trikes), and Accessories — built around durable, lightweight construction using cutting edge materials. It serves three primary customer personas: families and kids purchasing recreational scooters, professional riders competing in scootering competitions, and commuters using kick or electric rides for daily transport.
The company operates a direct-to-consumer e-commerce model exclusively through company-owned Shopify storefronts, with localized sites serving eight country/region markets: the USA, Canada, the UK, Germany, Switzerland, the EU, New Zealand, and Australia. This multi-region DTC footprint is supplemented by a community and content ecosystem of 60+ sponsored professional riders, a brand blog (Madd News), and active social media presence across Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, and LinkedIn. Pricing is not publicly disclosed and the company does not publish financial data; it is bootstrapped with no institutional funding rounds, no parent company, and no disclosed M&A activity. Headcount is in the 11–50 range, consistent with a lean global consumer goods operator. Madd Gear has accumulated a self-reported milestone of one million customers over its 20+ year operating history and offers a 2-year warranty on its products.
Madd Gear Pro firmographics
Firmographics- Name
- Madd Gear Pro
- Legal name
- Madd Gear Global
- Website
- https://maddgear.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madd Gear Pro is a privately held, family-owned action sports brand (founded 2002) that designs and sells pro scooters, kick scooters, electric rides, skateboards, and ride-ons direct-to-consumer through eight country-specific Shopify storefronts serving families, pro riders, and commuters worldwide.
- Ownership category
- akta.pro rank
Madd Gear Pro industry classification
Industry- Product category
- Action Sports Equipment
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920), Hobby, Toy, and Game Retailers (45912)
- SIC
- Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Outdoor & Ride-On Toys Retail (CRALAFAC)
- akta.pro secondary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
Keywords
Where Madd Gear Pro is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Madd Gear Pro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct-to-consumer sales of action sports equipment including pro scooters, kick scooters, electric rides, skateboards, outdoor ride-ons/toys, and accessories through company-owned e-commerce storefronts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Madd Gear Pro product offering
Product offeringCore offering
Madd Gear Pro designs, manufactures, and sells outdoor wheeled action sports equipment — including pro scooters, kick scooters, electric ride-ons, skateboards, drift trikes and other outdoor toys, and accessories — directly to consumers through company-operated regional e-commerce storefronts in 8+ countries. The company emphasizes cutting-edge materials, durable lightweight construction, and 2-year warranty coverage on its products.
Product overview
Madd Gear Pro is a leading global action sports brand offering a portfolio of outdoor wheeled gear products. The company operates as a single unified brand with six core product categories: Pro Scooters (high-performance scooters for professional riders), Kick Scooters (commuter and recreational scooters), Electric Rides (electric-powered ride-ons), Skateboards (pre-assembled boards for cruising and tricks), Madd Fun (outdoor ride-ons and toys including drift trikes), and Accessories (parts and customization items). Founded in 2002 and headquartered in the USA as a family-owned company, Madd Gear positions itself as the 'World's No. 1 Pro Scooter Brand' with a focus on innovative design, durability, and everyday affordability across its product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Scooters
Quantifiable outcome
- 1 million+ happy customers
- +1 more outcomes
Companies that use Madd Gear Pro
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Madd Gear Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Madd Gear Pro partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Madd Gear Pro competitors and assessment
Company assessmentEmerging players
- Bird: Bird is a major electric scooter/micromobility company selling consumer electric scooters in addition to its rental fleet. Comparable to Madd Gear's Electric Rides category, though Bird's primary business model (rental) differs from Madd Gear's pure DTC hardware sales.
- Boosted (revived brand): Boosted USA sells electric skateboards and electric scooters as a premium consumer brand, overlapping with Madd Gear's Skateboards and Electric Rides categories. Targets a similar older demographic of action sports enthusiasts seeking higher-performance electric mobility products.
Broad incumbents
- Huffy Corporation: Huffy is a long-established mass-market sporting goods brand selling bicycles, scooters, and ride-on toys through big-box retail. Comparable to Madd Gear's family/kid scooter and ride-on toy categories, but operates at much larger scale through wholesale retail channels rather than DTC.
- Segway-Ninebot: Segway-Ninebot is the dominant global player in personal electric transportation, offering consumer electric scooters, e-mopeds, and self-balancing vehicles. Overlaps with Madd Gear's Electric Rides category and competes in the broader wheeled recreation space, but at much larger scale and broader product portfolio.
Direct peers
- Grit Scooters: Grit is an Australian-origin pro scooter brand with global distribution, directly competing with Madd Gear in the pro scooter category. Both brands share similar product portfolios (complete scooters, decks, parts) and target the same youth action sports demographic.
- Razor USA: Razor is the most well-known scooter and ride-on brand globally, offering kick scooters, electric scooters, hoverboards, and other wheeled products. Directly competes with Madd Gear across nearly every category, including pro scooters, kick scooters, electric rides, and ride-on toys, serving the same family and youth consumer base.
- Lucky Scooters: Lucky Scooters is a US-based pro scooter brand competing in the same trick scooter segment as Madd Gear. Both brands sell complete pro scooters, aftermarket parts, and accessories to scooter shops and direct consumers in the action sports channel.
- Envy Scooters (Ethic DTC): Envy is one of the leading pro scooter brands globally, competing head-to-head with Madd Gear in the trick/pro scooter category. Both brands sponsor professional riders and sell complete scooters, parts, and accessories to the same youth action sports demographic.
- Micro Kickboard: Micro is a Swiss-origin premium scooter brand specializing in high-quality kick scooters for children and adults, with global distribution. Directly comparable to Madd Gear's kick scooter line in target market (families/kids), product category, and premium positioning.
- Root Industries: Root Industries is a direct competitor in the pro scooter space, manufacturing high-end trick scooters and components. Overlaps directly with Madd Gear's Pro Scooters category, sponsoring similar professional riders and targeting the same competitive scootering community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Madd Gear Pro social profiles
Digital presenceMadd Gear Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madd Gear Pro leadership team
Management profileNumber of profiles
Madd Gear Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madd Gear Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madd Gear Pro
What does Madd Gear Pro do?
Madd Gear Pro designs, manufactures, and sells outdoor wheeled action sports equipment — including pro scooters, kick scooters, electric ride-ons, skateboards, drift trikes and other outdoor toys, and accessories — directly to consumers through company-operated regional e-commerce storefronts in 8+ countries. The company emphasizes cutting-edge materials, durable lightweight construction, and 2-year warranty coverage on its products.
Is Madd Gear Pro a public or private company?
Madd Gear Pro is a private company. It is classified as family owned and is currently operating.
When was Madd Gear Pro founded?
Madd Gear Pro was founded in 2002. It employs 11 to 50 people.
Where is Madd Gear Pro based?
Madd Gear Pro is headquartered in Clayton, Australia, in the Oceania region.
How does Madd Gear Pro make money?
One revenue line is on record: product Sales.
Who are Madd Gear Pro's main competitors?
Emerging players on record are Bird and Boosted (revived brand). Broad incumbents are Huffy Corporation and Segway-Ninebot. Direct peers are Grit Scooters, Razor USA, Lucky Scooters, Envy Scooters (Ethic DTC), Micro Kickboard and Root Industries.
Does Madd Gear Pro have an API?
No public API is recorded for Madd Gear Pro.
What industry is Madd Gear Pro in?
Madd Gear Pro's product category is Action Sports Equipment. Its primary akta.pro industry code is CRALAFAC, Outdoor & Ride-On Toys Retail, with a secondary code of CRAMABAN, Motorsports & Powersports Gear & Accessories Retail. Its NAICS code is 45911 and its SIC code is 3949.