Baby Image 3D/4D Ultrasound

What Baby Image 3D/4D Ultrasound does

Baby Image 3D/4D Ultrasound is a privately held, founder-owned elective and diagnostic ultrasound provider operating from a single location in Sugar Land, Texas, in the greater Houston area. Founded in 2007 as the first provider to introduce 3D/4D ultrasound technology for expecting mothers in Houston, the company has since broadened into comprehensive diagnostic imaging under the 'Advanced Diagnostic Ultrasound' brand (added in 2014) and was the first in the region to deploy GE's HDLive dynamic rendering engine technology.

The core offering consists of tiered elective prenatal ultrasound packages priced between $75 and $260, ranging from a $75 Quick Gender Check to a $250-$260 See Me GROW extended-bonding package, with optional add-ons such as Heartbeat Bear recordings, personalized bibs, and HDLive upgrades. Diagnostic services (Level II/Anatomy Scan at $450, OB/Pregnancy scans from $350, fertility scans at $400, abdominal imaging at $300, and other services starting at $275) are delivered via physician referral using the same GE Voluson equipment and ARDMS Certified Sonographers.

The business operates on a direct-to-consumer pay-as-you-go model: customers book appointments online through instant-scheduling.com or by phone and visit the Sugar Land storefront for scheduled sessions, with Saturday pricing carrying a premium over weekday rates. Marketing is conducted via organic social media (Facebook, Twitter, Instagram, YouTube), the company's website, Yelp, and Google reviews. Revenue is not publicly disclosed, no funding rounds or institutional investors are on record, and there are no published headcount or expansion data beyond the single Sugar Land facility.

Name

Baby Image 3D/4D Ultrasound

Legal name

Baby Image Ultrasound

Website

https://babyimageultrasound.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Baby Image 3D/4D Ultrasound is a privately held Sugar Land, Texas provider of elective 3D/4D/HDLive prenatal ultrasounds for expecting parents and diagnostic ultrasound services for men and women, operating from a single location in the greater Houston area since 2007.

Ownership category

akta.pro rank

Product category

Prenatal and Diagnostic Ultrasound Services

NAICS

Diagnostic Imaging Centers (621512)

akta.pro industry

PRIMARYHLAFAKAL

Prenatal & Maternal-Fetal Diagnostic Imaging Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

Keywords

• Prenatal ultrasound services
• 3D 4D ultrasound
• HDLive ultrasound imaging
• Diagnostic ultrasound imaging
• Elective ultrasound packages

Headquarters

HQ city

Sugar Land

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Elective Ultrasound Packages: Fee-for-service elective ultrasound packages ranging from $75 to $260 depending on package tier and day of week. Packages include various session lengths (10-30 minutes), photo prints, USB recordings, and optional add-ons.
2. Diagnostic Ultrasound Services: Medical diagnostic ultrasound services priced at $275-$450. Includes OB/Pregnancy scans, fertility scans, abdominal, general, and vascular ultrasound services.
3. Optional Add-ons: Additional products and services including Heartbeat Bear ($35-$45), personalized bibs with photos ($15), and extra photo prints.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Baby Image 3D/4D Ultrasound provides elective prenatal 2D, 3D, 4D, and HDLive™ ultrasound imaging sessions and physician-ordered diagnostic ultrasound services from a single retail location in Sugar Land, Texas. Offerings are sold as tiered packages ranging from $75 to $260 for elective services and $275-$450 for diagnostic scans, using GE Voluson E8 and 730 equipment.

Product overview

Baby Image 3D/4D Ultrasound operates as a dual-service provider offering elective prenatal ultrasound services and diagnostic ultrasound imaging. The elective services include multiple package tiers (Pink or Blue, First Impression, Perfect Image, HDLive, Tiny Treasures, See me GROW, and Build Your Package) ranging from $75-$260, featuring 2D, 3D, 4D, and HDLive ultrasound technologies powered by GE Voluson E8 and 730 equipment. HDLive is their flagship technology offering high-definition realistic rendering. Additionally, through Advanced Diagnostic Ultrasound, they provide comprehensive diagnostic services including pregnancy OB scans, fertility scans, abdominal imaging, and vascular studies using Board Certified Radiologists and ARDMS Certified Sonographers.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick Gender Check A 10-15 minute gender determination ultrasound session priced at $75 Mon-Fri and $85 Sat, including a CD with 10-15+ pictures; intended for expectant parents seeking a quick gender check.
• Pink or Blue (Gender) Package A 15-minute 2D ultrasound session for gender determination at $99 Mon-Fri / $119 Sat, including a USB with 2D real-time images and 4 black and white photos; optional Heartbeat Bear add-on available.
• First Impression Package A 20-minute ultrasound session at $119 Mon-Fri / $129 Sat including 4D real-time and 3D high-resolution images (15-30 pictures) on USB and 6 color photo prints; upgradable to HDLive technology.
• Perfect Image Package A 30-minute ultrasound session at $170 Mon-Fri / $180 Sat with 8 3D color photo prints and a personalized bib with 3D color photo image or 8x10 picture; upgradable to HDLive technology.
• HDLive Package A 25-minute HDLive ultrasound session at $219 Mon-Fri / $229 Sat with 8 HD color photo prints and a Heart Beat Animal included; optional personalized bib and 8x10 HD photo available as add-ons.
• Tiny Treasures Package A two-session ultrasound package at $219 Mon-Fri / $229 Sat, with the first session between 20-24 weeks and the second between 28-34 weeks (each 15 minutes), including 3D color photos, 2D black/white photo prints, and optional Heartbeat Animal.
• See Me GROW Package An extended bonding ultrasound package at $250 Mon-Fri / $260 Sat, including 4 3D color photos and unlimited additional sessions at $50 per 10-minute interval; optional Heartbeat Animal add-on.
• Build Your Package A customizable 10-15 minute ultrasound session starting at $75 Mon-Fri / $85 Sat, with à la carte add-ons including additional minutes ($20 each), 4D USB ($15), 3D CD ($10), USB ($15), and color photos ($5 each).
• Level II / Anatomy, Targeted or Dating Scan A 45-60 minute comprehensive diagnostic scan at 18-22 weeks gestation priced at $450, assessing brain, heart, spine, kidneys, organs, and limbs with a report sent to the ordering physician.
• Diagnostic Ultrasound Services (Advanced Diagnostic Ultrasound) Comprehensive diagnostic ultrasound services covering OB/Pregnancy scans (all trimesters, $350), female fertility/follicle scans ($400), abdominal imaging ($300), general women's and men's health ultrasounds ($345), vascular/venous/carotid studies, and other studies starting at $275; performed using G.E. Voluson E8 Expert technology.
• Heartbeat Animals A stuffed animal with a built-in device that plays the recorded fetal heartbeat, priced at $35-$45 depending on the package selected, sold as an add-on to elective ultrasound packages.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GE Healthcare (Voluson)coreTechnology or IntegrationEquipment partnership for G.E. VOLUSON E8 and 730 ultrasound machines. The company uses GE's HDLive dynamic rendering engine technology for high-definition 3D/4D prenatal imaging. GE Voluson E8 Expert delivers the advanced imaging capabilities that power Baby Image's HDLive service offerings.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Touchstone Medical Imaging: Multi-site diagnostic imaging provider offering ultrasound, MRI, CT and other modalities across multiple states. Comparable as a competing diagnostic ultrasound provider serving physician referrals, though far broader in scope and scale than Baby Image's single-site prenatal focus.
• SimonMed Imaging: Large national diagnostic imaging network performing ultrasound, MRI, CT and women's imaging including obstetric scans. Overlaps with Baby Image's Advanced Diagnostic Ultrasound service line (OB/pregnancy, abdominal, vascular) at much greater scale.
• Akumin: Multi-state outpatient diagnostic imaging provider offering ultrasound and women's health imaging services. Comparable on the diagnostic ultrasound side Baby Image operates through Advanced Diagnostic Ultrasound, though Akumin operates at vastly greater scale.

Direct peers

• First Glimpse 3D/4D Ultrasound: Elective prenatal 3D/4D ultrasound boutique offering similar gender determination, HD/HDLive-style imaging, and bonding packages. Directly comparable consumer-facing service, technology, and pricing model to Baby Image's elective side.
• Peek a Baby 3D/4D Ultrasound: Multi-state elective prenatal ultrasound boutique chain offering 2D, 3D, 4D and HD ultrasound packages to expecting parents. Closely comparable product offering, customer base, and package-based pricing; differs by operating across multiple locations.
• Womb Window 3D/4D Ultrasound: Elective 3D/4D/HD prenatal ultrasound studio offering gender determination and bonding packages to expectant parents. Direct competitor in the elective prenatal ultrasound niche with similar pricing tiers and consumer experience.
• A Peek in the Pod: Elective 3D/4D prenatal ultrasound boutique offering HD imaging and gender reveal packages. Comparable on consumer-facing elective service, technology stack (HD-class GE Voluson), and tiered pricing model.
• My First Peek Ultrasound: Independent elective prenatal ultrasound boutique providing 3D/4D and HD imaging experiences for expecting families. Directly comparable service offering, target customer, and visit-based pricing structure.
• Tender Touches 3D/4D Ultrasound: Local elective 3D/4D/HD prenatal ultrasound provider offering gender determination, bonding packages, and heartbeat keepsakes. Direct overlap on consumer service, technology positioning, and add-on product strategy.

Regional players

• United Imaging Partners: Outpatient imaging center operator offering ultrasound and diagnostic imaging services including obstetric scans. Comparable on the diagnostic ultrasound/OB imaging capability that Baby Image provides through Advanced Diagnostic Ultrasound, though operates as a broader diagnostic platform rather than a boutique prenatal specialist.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/babyimage
• YouTubeyoutube.com/channel/UCbwggpXyarRNL8g6A0RjLjQ
• Facebookfacebook.com/babyimage.3d4dultrasound
• Instagraminstagram.com/babyimageultrasound
• LinkedInlinkedin.com/company/baby-image-3d-4d-ultrasound-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baby Image 3D/4D Ultrasound