Peek A Boo Baby 3D/4D Ultrasound

What Peek A Boo Baby 3D/4D Ultrasound does

Peek A Boo Baby 3D/4D Ultrasound is a privately held, single-location boutique prenatal imaging studio operating under the legal name Peek A Boo Baby 3D/4D Imaging from 715 Central Avenue, Suite 7, Westfield, New Jersey. Founded in 2016, the business serves expecting parents and their families by offering elective 3D/4D ultrasound sessions, gender determination from 14 weeks, and heartbeat listening from 9 weeks gestation, using a GE Voluson 730 Expert ultrasound machine. The studio accommodates up to 12 guests per appointment to facilitate shared family experiences.

The core product is a tiered package system priced from $50 (Sneak Peek at 9 weeks) to $400 (Watch Me Grow, four-visit multi-session), with intermediate tiers tied to pregnancy stages and including varying quantities of color 3D photos, black-and-white prints, CDs, live DVDs, and gender reveal services. Revenue is supplemented by an add-on retail line including heartbeat animals ($30–$40), handmade night lights ($20), gender reveal boxes ($5), USB/CD purchases ($10–$25), headbands ($7), and a Heartbeat Jewelry keepsake collection (bracelets, necklaces, pendants, dog tags, money clips) that embeds the baby's heartbeat waveform into physical keepsakes. A $30 twin surcharge is applied across packages.

The business operates a direct-to-consumer retail model with no enterprise customers, no wholesale channels, and no recurring contracts. Customer acquisition is driven by organic search via the WordPress-powered company website, a Google Business Profile, a Facebook page, and customer reviews/testimonials, with online appointment scheduling enabled through the Booksy platform and phone lines open seven days a week. Pricing is unit-based with pay-as-you-go billing, complemented by a 10% discount for military, veterans, police, teachers, and firefighters, a 10% returning-customer discount on orders of $125 or more, a price-match guarantee against comparable NJ competitors, and free return visits when initial imaging is compromised by baby positioning.

Name

Peek A Boo Baby 3D/4D Ultrasound

Legal name

Peek A Boo Baby 3D/4D Imaging

Website

https://peekaboobaby3d.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Peek A Boo Baby 3D/4D Ultrasound is a privately held, single-location boutique prenatal imaging studio in Westfield, NJ, founded in 2016. It offers elective 3D/4D ultrasound packages ($50–$400), gender determination, and heartbeat jewelry keepsakes to expecting families using a GE Voluson 730 Expert machine.

Ownership category

akta.pro rank

Product category

Prenatal Ultrasound Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industry

Baby Shower & Gender Reveal Services (HSACACAB)

Keywords

• Prenatal ultrasound services
• 3D 4D imaging
• Elective ultrasound
• Gender determination services
• Heartbeat keepsake jewelry

Headquarters

HQ city

Westfield, New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ultrasound Session Packages: One-time fee per session with tiered packages from $50 to $400. Packages include varying numbers of 3D/4D photos, DVDs, CDs, and gender determination services. Multi-session packages like 'To The Moon & Back' and 'Watch Me Grow' offer bundled visits at discounted rates compared to individual sessions.
2. Add-on Products and Services: Additional purchases including heartbeat animals ($30-$40), USB/CD purchases ($10-$25), live DVD recordings ($20), night lights ($20), gender reveal boxes ($5), and headbands ($7). Twin surcharge of $30 per package for additional services.
3. Heartbeat Jewelry: Custom jewelry items that incorporate baby's heartbeat recording into pendants, bracelets, necklaces, dog tags, and money clips. Sold as physical keepsake products alongside imaging services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Peek A Boo Baby 3D/4D Ultrasound is a single-location prenatal imaging studio that sells elective 3D/4D ultrasound sessions to expecting families using a GE Voluson 730 Expert Ultrasound machine. Packages range from $50 early pregnancy heartbeat-listening sessions to $400 multi-session growth tracking bundles, with gender determination, live DVDs, photos, and keepsake products included. The studio also sells heartbeat jewelry and physical mementos (heartbeat animals, night lights, gender reveal boxes) as add-ons.

Product overview

Peek A Boo Baby 3D/4D Ultrasound is a single-location boutique ultrasound imaging studio in Westfield, NJ offering elective prenatal ultrasound services. The core product is a tiered package system of 3D/4D ultrasound sessions (ranging from $50 to $400) that includes packages like Sneak Peek, Trucks or Tiaras, Premium Gender Package, My Little Miracle, Peek A Boo, Twinkle Twinkle Little Star, Deluxe, To The Moon & Back, and Watch Me Grow. All sessions use a GE Voluson 730 Expert Ultrasound machine. The company also offers a complementary Heartbeat Jewelry product line (bracelets, necklaces, pendants, dog tags, money clips) as add-on keepsakes, plus add-on extras like DVDs, USBs, heartbeat animals, and gender reveal boxes. Services are bookable through a third-party scheduling platform. The company operates on a WordPress-powered website.

Differentiator

Problem solved

Functional benefit

Products and services

• Sneak Peek Ultrasound Package Early pregnancy ultrasound package starting at 9 weeks that includes listening to the baby's heartbeat using a GE Voluson 730 Expert Ultrasound machine and 2D black and white prints. Targeted at expecting mothers in the first trimester.
• Trucks or Tiaras Gender Determination Package Gender determination package available from 14+ weeks that includes gender reveal, hearing the baby's heartbeat, and 2D black and white prints to take home. Targeted at parents wanting early gender confirmation.
• Premium Gender Package Gender determination package starting at 14 weeks that includes a CD loaded with 3D/4D ultrasound images, 2D black and white prints, and gender determination with a glimpse of the baby in 3D/4D.
• My Little Miracle Ultrasound Package 3D/4D ultrasound package for 20–26 weeks gestation that includes three 4x6 color photos and black and white photos. Targeted at second-trimester parents seeking early 3D/4D visualization.
• Peek A Boo 3D/4D Ultrasound Package 3D/4D ultrasound package for 27+ weeks gestation that includes gender determination and reveal, five 4x6 color 3D photos, and 2D black and white prints.
• Twinkle Twinkle Little Star Ultrasound Package 3D/4D ultrasound package for 27+ weeks that includes eight 4x6 color 3D photos, four 5x7 color 3D photos, gender determination and reveal, a CD with images, 2D prints, and a live DVD of the session.
• Deluxe Ultrasound Package Comprehensive 3D/4D ultrasound package for 27+ weeks that includes five 4x6 color photos, black and white photos, a large heartbeat animal, a CD with all images, a live DVD, gender determination and reveal, and listening to the baby's heartbeat.
• To The Moon & Back Multi-Visit Package Premium package that includes two separate 3D/4D ultrasound visits with a live DVD of both sessions, six 2D black and white prints, ten 4x6 color 3D photos, three 5x7 color 3D photos, a heartbeat animal of choice, and gender determination and reveal.
• Watch Me Grow Multi-Session Package Multi-session package that includes four separate ultrasound visits at any time during the pregnancy, each with a CD of all images, a live DVD, five 4x6 color photos, 2D and 3D/4D ultrasound, gender determination/confirmation, heartbeat listening, and a choice between a large heartbeat animal or heartbeat jewelry.
• Ultrasound Add-Ons and Keepsake Extras Optional add-ons including head bands ($7), small heartbeat animals ($30), large heartbeat animals ($40), handmade night lights ($20), gender reveal boxes ($5), live DVD of session ($20), USB purchase ($25), CD with images ($10), and twins surcharge ($30).
• Heartbeat Jewelry Keepsake Line Custom keepsake jewelry items that capture the baby's heartbeat, offered in multiple formats including bar bracelets, bar necklaces, charm bracelets, dog tag necklaces, money clips, pendant necklaces, 4-sided pendants, photo dog tags, and photo money clips. Available alongside imaging services.
• Gender Reveal Party Planning Assistance Assistance with setting up gender reveal parties for customers, coordinated with ultrasound gender determination packages and gender reveal boxes.

Quantifiable outcome

• No refunds given for unclear images - customers accept image quality variability due to baby positioning, amniotic fluid, and other biological factors
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Womb Window 3D/4D Ultrasound: Independent elective ultrasound studio specializing in 3D/4D prenatal imaging and gender-reveal services. Closely comparable to Peek A Boo Baby in equipment choice, package structure, and service scope.
• Inside the Womb Ultrasound: Elective prenatal 3D/4D ultrasound provider offering gender determination and keepsake imaging experiences. Competes for the same expecting-parent customer segment with similar tiered session packages.
• Sneak A Peek Ultrasound: Elective prenatal ultrasound studio offering gender determination and 3D/4D imaging sessions. Operates in the same niche with the same value proposition (early-gender reveal, keepsake imaging) and similar consumer-facing brand naming.
• First Glance 3D/4D Ultrasound: Established elective 3D/4D prenatal ultrasound franchise operating multiple studio locations with tiered package offerings. Direct competitor in the same elective keepsake-ultrasound category, serving expecting families with similar GE-equipment-based imaging and gender-reveal services.
• Little Bellies 3D/4D Ultrasound: Multi-location elective prenatal ultrasound studio offering 3D/4D imaging and heartbeat keepsakes, sometimes paired with mobile/home-visit services. Closely comparable business model — tiered packages, gender determination, mom-and-baby keepsakes — to Peek A Boo Baby.
• Bump 3D/4D Ultrasound: Boutique elective ultrasound studio offering 3D/4D prenatal imaging packages and heartbeat keepsake products. Directly comparable service mix, pricing structure, and target customer (expecting parents seeking non-diagnostic keepsake imagery).

Others

• GE HealthCare: Manufacturer of the GE Voluson ultrasound platform that powers Peek A Boo Baby's imaging services. Not a direct competitor, but the underlying equipment vendor whose product roadmap and pricing shape the studio's cost structure and service quality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peekaboobaby3d
• LinkedInlinkedin.com/company/peek-a-boo-baby-3d-4d-ultrasound

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peek A Boo Baby 3D/4D Ultrasound