Morelli Heating & Air
Morelli Heating & Air is a third-generation, family-owned HVAC contractor serving residential and commercial clients across the Charleston, SC Lowcountry since 1981 as a Carrier Factory Authorized Dealer. The company installs, services, and maintains Carrier systems, geothermal heat pumps, ductless mini-splits, boilers, and chillers, supported by a 35-truck fleet.
- Company typePrivate
- Founded1981
- HeadquartersCharleston, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Morelli Heating & Air does
Morelli Heating & Air Conditioning, Inc. is a third-generation, family-owned mechanical contractor that has delivered HVAC installation, repair, and maintenance services to residential and commercial customers across the Charleston, South Carolina Lowcountry since 1981. The company operates from a single headquarters at 2470 Faber Rd., Charleston, with a 35-truck service fleet and a staff of more than 60, including NATE-certified technicians, sheet metal fabricators, piping crews, and a dedicated commercial project team. As a Carrier Factory Authorized Dealer since founding, Morelli is qualified to install and service Carrier's full product line, including split systems, packaged units, geothermal heat pumps, ductless mini-splits, boilers, chillers, smart thermostats, and indoor air quality devices such as the Carrier Infinity Air Purifier (MERV 15, Captures & Kills technology) and high-capacity dehumidifiers (up to 100 pints/day).
Morelli Heating & Air firmographics
Firmographics- Name
- Morelli Heating & Air
- Legal name
- Morelli Heating & Air Conditioning, Inc.
- Website
- https://morelliair.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Morelli Heating & Air is a third-generation, family-owned HVAC contractor serving residential and commercial clients across the Charleston, SC Lowcountry since 1981 as a Carrier Factory Authorized Dealer. The company installs, services, and maintains Carrier systems, geothermal heat pumps, ductless mini-splits, boilers, and chillers, supported by a 35-truck fleet.
- Ownership category
- akta.pro rank
Morelli Heating & Air industry classification
Industry- Product category
- HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- HVAC & Refrigeration Contracting (IMAFALAB)
- akta.pro secondary industry
- HVAC Installation, Service & Repair (IMAIABAA)
Keywords
Where Morelli Heating & Air is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Morelli Heating & Air business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- HVAC Installation Services: Revenue from installing new heating and cooling systems including air conditioners, heat pumps, furnaces, split systems, packaged units, geothermal systems, ductless mini-splits, boilers, and chillers. Free on-site quotes provided. Subject to financing approval.
- HVAC Repair & Service: Revenue from diagnosing and repairing HVAC systems across all makes and models. Services include heat pump repair, furnace repair, and general AC repair. Emergency 24/7 repair services available.
- Preventative Maintenance Programs: Subscription-based maintenance contracts providing twice-yearly tune-ups (spring for cooling, fall for heating), priority scheduling, and discounts on parts. Labor covered under membership with 10% parts discount.
- Indoor Air Quality Products: Sale and installation of air purifiers, dehumidifiers, and air quality accessories including Carrier Infinity air purifiers and Performance dehumidifiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Free Maintenance Contract with New System Installation |
| Unit Pricing | Pay-as-you-go | Military Discount |
| Other | Pay-as-you-go | Carrier Cool Cash Rebate |
| Other | Pay-as-you-go | Dominion Energy Heating & Cooling Rebates |
| Subscription | Annual | Preventative Maintenance Program |
| Unit Pricing | Pay-as-you-go | iWave-R Air Purifier Promotion |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Morelli Heating & Air product offering
Product offeringCore offering
Morelli Heating & Air sells and services residential and commercial HVAC systems as a Carrier Factory Authorized Dealer, covering installation, repair, and preventative maintenance for split systems, package units, geothermal heat pumps, ductless mini-splits, boilers, chillers, and indoor air quality products. The company delivers on-site service through a 35-truck fleet and offers 24/7 emergency repair, free on-site quotes, and subscription-based preventative maintenance contracts. Operations are concentrated in the Charleston, South Carolina Lowcountry, with financing via Wells Fargo and Goodleap and manufacturer/utility rebate programs.
Product overview
Morelli Heating & Air is a third-generation, family-owned HVAC contractor (since 1981) serving the Charleston, SC Lowcountry. As a Carrier Factory Authorized Dealer, the company offers a comprehensive portfolio of HVAC products and services. The core product categories include split systems, package units, geothermal heat pumps, ductless mini-split systems, boilers, and chillers for residential and commercial applications. Supporting products include indoor air quality solutions (air purifiers, dehumidifiers), smart thermostats, and controls. Services encompass installation, repair, preventative maintenance programs, and emergency services. Financing options include Wells Fargo and Goodleap financing, along with Carrier Cool Cash rebates (up to $1,700) and Dominion Energy rebates. The company employs over 60 technicians and operates as a full-service mechanical contractor serving both industrial and residential clients.
Differentiator
Problem solved
Functional benefit
Products and services
- HVAC Installation Services End-to-end installation of heating and cooling systems for residential and commercial customers in the Charleston Lowcountry, covering air conditioners, heat pumps, furnaces, split systems, package units, geothermal systems, ductless mini-splits, boilers, and chillers. Free on-site quotes provided; financing available through Wells Fargo and Goodleap.
- HVAC Repair & Service Diagnostic and repair services for HVAC systems across all makes and models, including heat pump repair, furnace repair, and AC repair. 24/7 emergency repair services available for residential and commercial customers.
- Preventative Maintenance Program Subscription maintenance contract providing twice-yearly tune-ups (spring for cooling, fall for heating), priority scheduling, 100% labor coverage under membership, and a 10% discount on parts for residential and commercial customers.
- Geothermal Heat Pump Systems Ground-source heat pump systems that transfer heat between buildings and the earth using HDPE underground loops at approximately 20 feet depth, using 25-50% less energy than conventional HVAC systems.
- Split Systems Traditional HVAC system with separate outdoor condenser/compressor and indoor evaporator coil connected by refrigerant lines, providing central heating and cooling through ductwork for residential and light commercial applications.
- Package Units All-in-one heating and cooling system where all components are housed in a single outdoor cabinet, typically installed on rooftops or ground-level for residential and commercial applications.
- Ductless Systems (Mini-Splits) Mini-split air conditioning systems delivering heating and cooling without ductwork with independent zoning control for individual rooms using outdoor compressor connected to wall-mounted indoor units.
- Indoor Air Quality Products Air purifiers, dehumidifiers, and ventilation products including the Carrier Infinity Air Purifier with Captures & Kills MERV 15 technology and Carrier Performance dehumidifiers (up to 100 pints/day) for residential and commercial indoor air quality improvement.
- Boilers Hydronic heating systems that generate warmth through gas, propane, oil, or electricity to heat water for residential and commercial space heating applications.
- Chillers Commercial-scale cooling systems that remove heat from buildings through refrigeration cycles, commonly used in larger commercial and industrial applications.
- Controls and Smart Thermostats Thermostats and control systems including smart thermostats that integrate with home automation platforms for programmable and remote temperature management.
- Commercial HVAC Services Commercial HVAC services including design, build, engineering, construction, and installation; commercial service plans; energy audits; and zoning solutions, supported by a dedicated project management team and free site estimates.
Quantifiable outcome
- Energy savings of up to 25% after HVAC replacement with high-efficiency Carrier heat pump system
- +4 more outcomes
Companies that use Morelli Heating & Air
Customer profileNamed customers3 records
Ideal customer profiles2 records
Morelli Heating & Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Morelli Heating & Air partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CarriercoreCarrier Factory Authorized Dealer since 1981. Authorized to supply, install, and service Carrier's full product line including air conditioners, furnaces, heat pumps, thermostats, and air quality devices. Holds Carrier President's Award and multiple Carrier certifications including Certified Ductless Pro designation. Co-founder Jim Morelli inducted into Carrier Dealer Hall of Fame.
- Dominion EnergyminorDominion Energy offers rebate program for heating and cooling equipment replacements. $400 off for 15 SEER equipment, $500 off for 16 SEER equipment. Rebates help offset upfront cost of new energy-efficient HVAC systems.
- ENERGY STARminorENERGY STAR qualified equipment eligible for rebates toward cost of purchasing and installing new qualified central air conditioners, heat pumps, ductwork improvements, and heat pump water heaters.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Morelli Heating & Air competitors and assessment
Company assessmentDirect peers
- CoolToday: CoolToday is a Southeast-focused residential HVAC, plumbing, and electrical service provider serving Florida and Georgia markets with a Carrier-aligned premium positioning similar to Morelli's. It is a relevant peer on size, geographic climate, and business model.
- One Hour Heating & Air Conditioning: One Hour is a Neighborly-backed franchise network delivering residential HVAC installation, repair, and maintenance across U.S. metros. It directly competes with Morelli's core residential service offering and has the brand/marketing reach of a national franchise system.
Broad incumbents
- Roto-Rooter: Roto-Rooter (Neighborly) provides plumbing, drain, and HVAC-adjacent home services nationally. While not a Carrier HVAC specialist, it overlaps with Morelli on multi-trade residential services and on-call emergency response positioning.
- Carrier Corporation: Carrier is the parent equipment manufacturer whose full product line Morelli sells, installs, and services as a Factory Authorized Dealer. Carrier sets product roadmap, warranty terms, and rebate programs that materially shape Morelli's offering and economics in Charleston.
- Lennox International: Lennox is a leading HVAC equipment manufacturer competing with Carrier in residential and light-commercial systems. Lennox's Dave Lennox Dealer network overlaps with Morelli's addressable customer base in coastal South Carolina.
- American Residential Services (ARS) / Rescue Rooter: ARS is one of the largest national residential HVAC, plumbing, and electrical service platforms with extensive Southeast U.S. coverage. It competes with Morelli for residential and light-commercial HVAC service work, particularly in Charleston-area growth corridors like Summerville.
- Trane Technologies: Trane (and American Standard) is a major competing HVAC equipment brand whose authorized dealers compete directly with Morelli for residential and commercial installs in the Charleston market and whose product roadmap shapes competitive positioning versus Carrier.
- Neighborly Inc. Neighborly is the franchisor of Mr. Rooter, One Hour Heating & Air, and other home services brands; it competes with Morelli through its franchise footprints and franchisee acquisitions. It is a comparable consolidator-thesis reference point for Morelli's potential trajectory.
Others
- Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, and water-management supplies. As the upstream wholesaler of HVAC parts and equipment that Morelli purchases for installs and repairs, it shapes product availability, pricing, and contractor credit terms in the Lowcountry.
Regional players
- Michael & Son Services: Michael & Son is a multi-trade residential services company operating primarily in the Mid-Atlantic and Southeast with HVAC, plumbing, and electrical offerings. Similar multi-trade positioning and family-business heritage make it a regional comparison for Morelli's service breadth and marketing style.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Morelli Heating & Air social profiles
Digital presenceMorelli Heating & Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morelli Heating & Air leadership team
Management profileNumber of profiles
Profiles8 records
Morelli Heating & Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morelli Heating & Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morelli Heating & Air
What does Morelli Heating & Air do?
Morelli Heating & Air sells and services residential and commercial HVAC systems as a Carrier Factory Authorized Dealer, covering installation, repair, and preventative maintenance for split systems, package units, geothermal heat pumps, ductless mini-splits, boilers, chillers, and indoor air quality products. The company delivers on-site service through a 35-truck fleet and offers 24/7 emergency repair, free on-site quotes, and subscription-based preventative maintenance contracts. Operations are concentrated in the Charleston, South Carolina Lowcountry, with financing via Wells Fargo and Goodleap and manufacturer/utility rebate programs.
Is Morelli Heating & Air a public or private company?
Morelli Heating & Air is a private company. It is classified as family owned and is currently operating.
When was Morelli Heating & Air founded?
Morelli Heating & Air was founded in 1981. It employs 51 to 100 people.
Where is Morelli Heating & Air based?
Morelli Heating & Air is headquartered in Charleston, United States, in the North America region.
How does Morelli Heating & Air make money?
Four revenue lines are on record. HVAC Installation Services are the primary driver. The others are HVAC Repair & Service, preventative Maintenance Programs and indoor Air Quality Products.
Who are Morelli Heating & Air's main competitors?
Direct peers on record are CoolToday and One Hour Heating & Air Conditioning. Broad incumbents are Roto-Rooter, Carrier Corporation, Lennox International, American Residential Services (ARS) / Rescue Rooter, Trane Technologies and Neighborly Inc.. Ferguson Enterprises is listed as an others. Michael & Son Services is listed as a regional player.
Does Morelli Heating & Air have an API?
No public API is recorded for Morelli Heating & Air.
What industry is Morelli Heating & Air in?
Morelli Heating & Air's product category is HVAC Services. Its primary akta.pro industry code is IMAFALAB, HVAC & Refrigeration Contracting, with a secondary code of IMAIABAA, HVAC Installation, Service & Repair. Its NAICS code is 23822 and its SIC code is 3580.