Neighborly Brands
Neighborly Brands is the world's largest multi-brand franchisor of home services, operating 28 franchise brands spanning 19 service verticals across 5,500+ locations in 6 countries. The KKR-backed platform serves 14 million+ residential and commercial customers through Aire Serv, Mr. Rooter, Molly Maid, and other wholly-owned brands.
- Company typePrivate
- Founded1981
- HeadquartersWaco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Neighborly Brands does
Neighborly Brands is the world's largest multi-brand franchisor of home services, founded in 1981 in Waco, Texas, as Dwyer Group and rebranded to Neighborly in 2024. The company operates 28 wholly-owned franchise brands spanning 19 service verticals — including HVAC (Aire Serv), plumbing (Mr. Rooter), electrical (Mr. Electric), cleaning (Molly Maid, Bright & Beautiful), restoration (Rainbow Restoration), painting (Five Star Painting, ProTect Painters), lawn care (The Grounds Guys, Lawn Pride, Countrywide Grounds Maintenance), pest control (Mosquito Joe), garage doors (Precision Garage Door Service), glass (Glass Doctor, Portland Glass), appliances (Mr. Appliance), handyman services (Mr. Handyman), junk removal (Junk King), property management (Real Property Management), window cleaning (Window Genie), home inspection (HouseMaster), dryer vent cleaning (Dryer Vent Wizard), shelving (ShelfGenie), drainage (Drain Doctor), leak detection (Locatec), and kitchen remodeling (Dream Doors). Neighborly's network of 5,500+ independently owned franchise locations across 6 countries (US, Canada, UK, Germany, Austria, Ireland) generated $4.6 billion in systemwide sales in 2025 and serves approximately 14 million customers annually.
Neighborly's core technology platform centers on the Neighborly AI-powered mobile app, which unifies access to all 19 North American brands and uses AI to deliver personalized home maintenance recommendations, seasonal checklists, scheduling, and service management. The ProTradeNet enterprise platform centralizes supplier procurement and discount negotiation across franchisees. In October 2025, Neighborly deployed Rilla's AI sales coaching software across 500+ franchise locations, producing a 13% ticket-size increase and 1.9% close-rate lift within five months. A new CIO joined in September 2025 to elevate the technology stack.
Neighborly earns revenue through initial franchise fees, ongoing royalties (typically a percentage of franchisee sales), technology and supplier-procurement fees via ProTradeNet, and corporate-owned operations such as Pimlico Plumbers in London. The company is privately held and backed by KKR, having executed 18+ brand acquisitions since 2015 to build a portfolio-plus-platform franchise model. Corporate operations are headquartered in Waco and Irving, Texas, with international offices in the UK and Germany and a Global Capabilities Center in Bangalore, India.
Neighborly Brands firmographics
Firmographics- Name
- Neighborly Brands
- Legal name
- Neighborly Company
- Website
- https://neighborlybrands.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Neighborly Brands is the world's largest multi-brand franchisor of home services, operating 28 franchise brands spanning 19 service verticals across 5,500+ locations in 6 countries. The KKR-backed platform serves 14 million+ residential and commercial customers through Aire Serv, Mr. Rooter, Molly Maid, and other wholly-owned brands.
- Ownership category
- akta.pro rank
Neighborly Brands industry classification
Industry- Product category
- Home Services Franchising
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Home Care Franchise Network Staffing & Placement (HSABAMAJ)
- akta.pro secondary industry
- Vacation Rental Maintenance & Vendor Management (BPAJAIAM)
Keywords
Where Neighborly Brands is headquartered
LocationHeadquarters
- HQ city
- Waco
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Neighborly Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Franchise Fees: Initial franchise fees collected from new franchise owners joining the Neighborly brand network. Franchisees pay for access to established brand systems, training, and ongoing support.
- Royalty Fees: Ongoing royalty fees collected from franchise owners, typically based on a percentage of systemwide sales. This provides recurring revenue tied to franchisee performance.
- Systemwide Sales: Revenue generated through the combined sales of all 5,500+ franchise locations. Systemwide sales reached $4.6 billion in 2025, with Neighborly earning royalties on this aggregate volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Aire Serv franchise initial investment |
| One time/ perpetual license | Pay-as-you-go | Window Genie franchise initial investment |
| One time/ perpetual license | Pay-as-you-go | Veteran franchise discount program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Neighborly Brands product offering
Product offeringCore offering
Neighborly Brands is a multi-brand home services franchise company that owns and operates 28+ franchise brands across HVAC, plumbing, electrical, cleaning, restoration, painting, lawn care, pest control, property management, and other home service verticals. The company sells franchise rights and licenses to entrepreneurs who operate locally owned service businesses under the Neighborly brand umbrella, collects ongoing royalties on systemwide sales (which totaled $4.6 billion in 2025), and provides centralized technology, training, marketing, and procurement support through platforms like the Neighborly App and ProTradeNet.
Product overview
Neighborly Brands is a multi-brand home services franchise company operating a platform-plus-portfolio model. The core Neighborly platform connects customers to a network of 28 global service brands spanning 19 service verticals, including HVAC (Aire Serv), plumbing (Mr. Rooter), electrical (Mr. Electric), cleaning (Molly Maid, Bright & Beautiful), restoration (Rainbow Restoration), painting (Five Star Painting, ProTect Painters), lawn care (The Grounds Guys, Lawn Pride, Countrywide Grounds Maintenance), pest control (Mosquito Joe), garage doors (Precision Garage Door Service), glass (Glass Doctor, Portland Glass), appliances (Mr. Appliance), handyman services (Mr. Handyman), junk removal (Junk King), property management (Real Property Management), window cleaning (Window Genie), home inspection (HouseMaster), dryer vent cleaning (Dryer Vent Wizard), shelving (ShelfGenie), drainage (Drain Doctor), leak detection (Locatec), and kitchen remodeling (Dream Doors). The company also operates ProTradeNet as an internal supplier management platform. In 2026, the company launched a redesigned AI-powered app serving as the unified customer interface, while individual brand franchises operate independently under the Neighborly umbrella. International operations include brands in the UK, Germany, Austria, and Ireland. The company reported $4.6 billion in systemwide sales in 2025 across 5,500 franchise locations.
Differentiator
Problem solved
Functional benefit
Brands
- ProTradeNet: Enterprise supplier management and procurement platform for franchise owners
- Neighborly AI
- Neighborly Done Right Promise
Products and services
- Aire Serv HVAC franchise providing installation, maintenance, and repair of heating, ventilation, air conditioning, and indoor air quality systems for residential and commercial customers with over 200 locations worldwide.
- Molly Maid Residential cleaning franchise offering professional commercial and residential cleaning services with over 200 locations across North America.
- Mr. Rooter Plumbing Plumbing services franchise offering drain cleaning, sewer line repair, water heater services, and general plumbing maintenance for residential and commercial customers.
- Mr. Electric Electrical services franchise providing residential and commercial electrical installation, repair, and maintenance services across North America and internationally.
- Precision Garage Door Service Garage door repair and maintenance franchise offering installation, repair, and service for residential and commercial garage doors.
- Glass Doctor Glass repair and replacement franchise offering auto, home, and commercial glass services including windshield repair and replacement.
- Mr. Handyman Home improvement and maintenance franchise providing professional handyman services for residential and commercial repairs and projects.
- Five Star Painting Professional painting franchise offering commercial and residential interior and exterior painting services under Five Star Painting and ProTect Painters brands.
- The Grounds Guys Lawn care and landscaping franchise offering commercial and residential grounds maintenance, landscape management, and snow removal services.
- Mosquito Joe Mosquito and pest control franchise offering barrier treatments and pest management services for residential and commercial properties.
- Junk King Junk removal and hauling franchise with over 150 locations across 32 states and Canada, specializing in recycling-focused junk removal services.
- Mr. Appliance Appliance repair franchise providing expert residential and light commercial appliance repair services for major home appliances.
- Real Property Management Largest single-family property management franchise in North America, offering comprehensive residential property management services.
- Window Genie Window installation, maintenance, and repair franchise offering exterior cleaning services including window washing, gutter cleaning, and pressure washing.
- HouseMaster Real estate appraisal and home inspection franchise providing residential and commercial property inspection services.
- Rainbow Restoration Global franchise providing residential and commercial restoration, damage restoration, carpet cleaning, and hard-surface cleaning services including fire, water, and mold remediation.
- Lawn Pride Professional lawn care franchise offering lawn treatment, fertilization, and maintenance services, originally serving Central Indiana and expanding nationally through franchising.
- Dryer Vent Wizard National home service franchise specializing in professional dryer duct and vent cleaning, inspection, repair, and maintenance services.
- ShelfGenie Franchise specializing in custom shelving solutions including shelf installation, organization systems, and cabinet hardware upgrades.
- Portland Glass Glass installation and repair franchise with approximately 40 locations across Maine, Vermont, New Hampshire, and Northern Massachusetts, offering auto, home, and commercial glass services.
- Bright & Beautiful UK-based award-winning franchise offering domestic cleaning services including eco-friendly cleaning, tidying, laundry, and ironing with over 56 locations in the UK.
- Countrywide Grounds Maintenance UK-based professional grounds maintenance contractor offering commercial grass cutting, landscape maintenance, sports grounds maintenance, and winter gritting services.
- Drain Doctor UK-based drainage and plumbing services franchise, the UK's largest combined independent emergency contractor in their market sector.
- Dream Doors UK-based professional kitchen remodeling franchise offering new life for old kitchens through cabinet refacing and door replacement services.
- Locatec Germany and Austria-based leak detection services franchise with national coverage, 55 locations in Germany and 7 in Austria, focusing on leak detection and pipe location services.
- Pimlico Plumbers UK-based leading independent service and maintenance company in central London serving over 100,000 service jobs annually.
- ProTect Painters Residential painting franchise offering interior and exterior painting services alongside Five Star Painting under the same brand umbrella.
- ProTradeNet Enterprise supplier management and procurement platform that leads supplier strategy, lowers costs for franchise owners, strengthens vendor partnerships, and drives high-adoption procurement across the franchise network.
- Neighborly App AI-powered mobile application serving as a centralized platform for homeowners and renters to manage home maintenance, repairs, and improvement projects. Connects customers to 19 home service brands and 5,500 franchise locations across North America and Europe.
Quantifiable outcome
- 13% increase in ticket size and 1.9% boost in close rates through Rilla AI partnership across 500+ franchise locations
- +3 more outcomes
Companies that use Neighborly Brands
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Neighborly Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature3 records
Neighborly Brands partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RillacoreRilla provides AI coaching software deployed across 500+ Neighborly franchise locations, impacting more than 2,000 service professionals. The partnership delivered a 13% increase in ticket size and 1.9% boost in close rates within five months through AI-powered conversational intelligence and coaching for outside sales teams.
- Veterans Transition Franchise Initiative (VetFran)coreVetFran is a voluntary IFA program established by Neighborly founder Don Dwyer Sr. in 1991 to encourage franchise ownership by offering financial incentives to honorably discharged veterans. Neighborly has awarded more than $3 million in discounts to over 400 veteran franchise owners.
- International Franchise Association (IFA)coreNeighborly is an active member of the IFA and a founding company of the Veterans Transition Franchise Initiative (VetFran). Chief Development Officer Brad Stevenson was elected to the IFA Board of Directors in 2025. IFA represents 831,000 franchise establishments supporting nearly 8.8 million jobs.
- Canadian Franchise Association (CFA)minorNeighborly maintains membership in the Canadian Franchise Association supporting franchise operations and networking in Canada.
- British Franchise Association (BFA)minorNeighborly holds membership in the British Franchise Association supporting European franchise operations and standards in the UK.
- German Franchise Association (DFV)minorNeighborly maintains membership in the German Franchise Association supporting franchise operations in Germany, Austria, and broader European markets.
Scale indicators9 records
Recent moves8 records
Expansion highlights7 records
Neighborly Brands competitors and assessment
Company assessmentDirect peers
- ServiceMaster Brands: ServiceMaster Brands is a multi-brand home services franchise platform owned by Roark Capital, operating Terminix (pest control), ServiceMaster Clean (cleaning and restoration), Merry Maids (residential cleaning), and American Home Shield (home warranties). Directly comparable to Neighborly as both operate multi-brand franchise platforms in home services targeting residential customers with similar service categories.
- Authority Brands: Authority Brands is a multi-brand home services franchise platform owned by Apax Partners, operating franchises including The Grounds Guys (lawn care), Mr. Sparky Electric, Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning, and DoodyCalls. Directly comparable to Neighborly as a competing multi-brand trades and home services franchise portfolio.
- BELFOR Franchise Group: BELFOR Franchise Group operates home services franchise brands including 911 Restoration, Restoration 1, Dry Force, and Blue Sky Restoration. Directly comparable to Neighborly's Rainbow Restoration brand and competes in the same restoration and remediation services category with similar franchise economics.
- 1-800-GOT-JUNK?: 1-800-GOT-JUNK? is the largest junk removal franchise in North America with hundreds of franchise locations across the US and Canada. Directly comparable to Neighborly's Junk King brand and competes head-to-head in the residential junk removal category with similar recurring-service and eco-friendly positioning.
Emerging players
- College HUNKS Hauling Junk & Moving: College HUNKS Hauling Junk & Moving is a junk removal and moving franchise with locations across the US. Comparable to Neighborly's Junk King brand as a franchise-based competitor in residential junk removal, though smaller in scale and geographic footprint.
- The Maids International: The Maids International is a residential cleaning franchise operating in the US and Canada. Directly comparable to Neighborly's Molly Maid brand and competes in the same house cleaning service category with a similar franchise model and team-based cleaning approach.
- Mosquito Squad: Mosquito Squad is a mosquito and pest control franchise with locations across the US. Directly comparable to Neighborly's Mosquito Joe brand and competes head-to-head in the outdoor pest control service category with similar barrier-treatment offerings.
- TruBlue Total House Care: TruBlue Total House Care is a franchise providing handyman, home maintenance, and modification services, particularly for seniors and busy families. Comparable to Neighborly's Mr. Handyman brand as a competitor in the handyman and home maintenance franchise category.
Others
- HomeVestors of America: HomeVestors of America is the largest professional home buying franchise in the US with 1,100+ independently owned and operated franchises. Comparable to Neighborly's Real Property Management brand as a real estate services franchise platform, though focused on property acquisition rather than ongoing management.
Broad incumbents
- Angi: Angi (formerly Angie's List, owned by IAC) is a major digital marketplace connecting homeowners with service professionals across multiple home service categories. Indirectly comparable to Neighborly as a customer acquisition channel for home services, though Angi operates as a marketplace rather than a franchise platform and represents a potential disruptor to Neighborly's brand-driven customer acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Neighborly Brands social profiles
Digital presenceNeighborly Brands compliance and trust
Trust signalCompliance12 records
Neighborly Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neighborly Brands leadership team
Management profileNumber of profiles
Profiles13 records
Neighborly Brands subsidiaries and ownership
Company hierarchySubsidiaries26 records
Neighborly Brands funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neighborly Brands M&A and investment
M&A and investmentM&A26 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neighborly Brands
What does Neighborly Brands do?
Neighborly Brands is a multi-brand home services franchise company that owns and operates 28+ franchise brands across HVAC, plumbing, electrical, cleaning, restoration, painting, lawn care, pest control, property management, and other home service verticals. The company sells franchise rights and licenses to entrepreneurs who operate locally owned service businesses under the Neighborly brand umbrella, collects ongoing royalties on systemwide sales (which totaled $4.6 billion in 2025), and provides centralized technology, training, marketing, and procurement support through platforms like the Neighborly App and ProTradeNet.
Is Neighborly Brands a public or private company?
Neighborly Brands is a private company. It is classified as private equity controlled and is currently operating.
When was Neighborly Brands founded?
Neighborly Brands was founded in 1981. It employs 1,001 to 5,000 people.
Where is Neighborly Brands based?
Neighborly Brands is headquartered in Waco, United States, in the North America region.
How does Neighborly Brands make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are royalty Fees and systemwide Sales.
Who are Neighborly Brands's main competitors?
Direct peers on record are ServiceMaster Brands, Authority Brands, BELFOR Franchise Group and 1-800-GOT-JUNK?. Emerging players are College HUNKS Hauling Junk & Moving, The Maids International, Mosquito Squad and TruBlue Total House Care. HomeVestors of America is listed as an others. Angi is listed as a broad incumbent.
Does Neighborly Brands have an API?
No public API is recorded for Neighborly Brands.
What industry is Neighborly Brands in?
Neighborly Brands's product category is Home Services Franchising. Its primary akta.pro industry code is HSABAMAJ, Home Care Franchise Network Staffing & Placement, with a secondary code of BPAJAIAM, Vacation Rental Maintenance & Vendor Management. Its NAICS code is 444 and its SIC code is 5200.