Trial Behavior Consulting
Trial Behavior Consulting is a privately-held jury consulting and trial strategy firm founded in 1984 that assists law firms, corporate defendants, and insurance carriers with jury research, jury selection, witness preparation, and trial strategy across complex civil litigation in nearly all U.S. states.
- Company typePrivate
- Founded1984
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Trial Behavior Consulting does
Trial Behavior Consulting (TBC), Inc. is a privately-held professional services firm founded in 1984 that provides jury consulting and trial strategy services to law firms, corporate defendants, and insurance carriers across the United States. Headquartered in Los Angeles, California, with additional offices in El Segundo and San Francisco, TBC operates a small senior team (11–50 employees, with 22 individuals identified by name) of consultants holding advanced degrees in psychology, sociology, political science, communication, and law. The firm positions itself as a pioneer in the jury consulting industry, having consulted on more than 5,000 cases, selected over 1,500 juries, evaluated more than 100,000 potential jurors, and conducted post-trial interviews in over 600 completed trials.
The company's service portfolio spans the full litigation lifecycle: trial themes and strategy development, mock trials and focus groups, jury selection and voir dire, shadow juries, venue and verdict research, trial monitoring, witness preparation, CLE workshops, mock arbitration and bench trials, and venue transfer/community surveys. Underlying methods draw on social science, cognitive science, psychology, and communications research rather than software platforms or proprietary technology products — there is no API, no app, no disclosed AI/ML tooling, and no patents. TBC's institutional knowledge base (40+ years of juror attitude and outcome data) functions as the primary intellectual asset.
TBC generates revenue through case-by-case professional services engagements with quoted/negotiated pricing typical of litigation support. Go-to-market is relationship-based, direct enterprise field sales targeting trial attorneys and corporate counsel at firms such as Jones Day, O'Melveny & Myers, Keker and Van Nest, Robins Kaplan, and Cooley Godward Kronish, as well as corporate clients including Toyota, Nissan, Hyundai, Volvo, BMW, Maserati, and large insurance carriers. The firm reports serving in courtrooms on 50+ cases per year, with primary geographic concentration in high-risk defense venues (Los Angeles, San Francisco Bay Area, South Florida, Metro Atlanta, Cook County, Harris County, Greater New York, and others). No external funding rounds, ownership changes, or inorganic strategic moves are disclosed in the data.
Trial Behavior Consulting firmographics
Firmographics- Name
- Trial Behavior Consulting
- Legal name
- Trial Behavior Consulting Inc.
- Website
- https://trialbehavior.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trial Behavior Consulting is a privately-held jury consulting and trial strategy firm founded in 1984 that assists law firms, corporate defendants, and insurance carriers with jury research, jury selection, witness preparation, and trial strategy across complex civil litigation in nearly all U.S. states.
- Ownership category
- akta.pro rank
Trial Behavior Consulting industry classification
Industry- Product category
- Legal Trial Consulting
- NAICS
- Legal Services (5411), Offices of Lawyers (541110), Management Consulting Services (54161)
- SIC
- Services-Legal Services (8111), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Litigation Support & Expert Witness Services (BPAHALAG)
- akta.pro secondary industries
- Litigation & Dispute Resolution (BPAHAAAB), Litigation Support & Civil Investigations (Witness/Asset/Skip Tracing) (BPAKAEAE)
Keywords
Where Trial Behavior Consulting is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Trial Behavior Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Trial Consulting Services: Professional consulting services for trial strategy, jury research, jury selection, witness preparation, and related litigation support services provided to law firms and corporate clients. Services are customized to individual cases and can span from pre-discovery through trial completion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Trial Behavior Consulting product offering
Product offeringCore offering
Trial Behavior Consulting is a trial consulting and jury research firm that provides jury research, trial strategy, witness preparation, and litigation consulting services to law firms and corporate counsel. Founded in 1984 and headquartered in Los Angeles, California, with offices in El Segundo and San Francisco, the firm applies social-science-based research methods to help attorneys understand juror attitudes and develop effective trial strategies.
Product overview
Trial Behavior Consulting (TBC) offers a unified suite of litigation consulting and jury research services rather than a software product. The core offerings include Trial Themes & Strategy development, Mock Trials & Focus Groups, Jury Selection & Voir Dire, Shadow Jury research, Venue & Verdict Research, Trial Monitoring, and Witness Preparation. Additional specialized services include CLE/Workshops, Mock Arbitration & Bench Trials, and Transfer of Venue & Community Surveys. All services are delivered by senior consultants with backgrounds in psychology, sociology, and related social sciences, working collaboratively with trial teams from discovery through trial resolution.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Rates for getting cause challenges granted increase from 30% to 50% as a result of consultant training
- +1 more outcomes
Companies that use Trial Behavior Consulting
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
Trial Behavior Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trial Behavior Consulting partnerships and signals
Strategic signalScale indicators9 records
Recent moves1 record
Expansion highlights4 records
Trial Behavior Consulting competitors and assessment
Company assessmentDirect peers
- Persuasion Strategies: Trial consulting firm specializing in jury research, jury selection, and trial strategy for civil defense matters. Comparable boutique competitor serving similar defense-side corporate and AmLaw clients.
- TrialGraphix: Trial consulting and visual litigation services firm offering jury research, focus groups, witness preparation, and trial graphics to law firms and corporate clients. Direct peer in jury consulting with overlapping service lines.
- DOAR Litigation Consulting: Trial consulting firm offering jury research, mock trials, focus groups, and trial graphics. Provides directly overlapping services to law firms and corporate defendants in complex litigation.
- Courtroom Sciences Inc: Litigation psychology and trial consulting firm providing jury selection, mock trials, witness preparation, and trial strategy to defense counsel. Directly comparable to Trial Behavior Consulting in service mix, client base, and consulting methodology.
- DecisionQuest (Epiq): Jury research and trial consulting practice now part of Epiq's litigation services portfolio. Offers mock trials, jury selection, and witness preparation across a national footprint, directly competing for the same AmLaw 100 engagements as TBC.
Broad incumbents
- Epiq: Major provider of legal and regulatory services including eDiscovery, managed review, and trial consulting (via DecisionQuest). Competitor in the broader litigation support space with overlapping jury research offerings.
- Magna Legal Services: End-to-end litigation support firm providing court reporting, record retrieval, trial presentation, and jury consulting. Broader portfolio than TBC but overlaps directly on trial consulting and jury research services.
- Consilio: Global legal services firm offering eDiscovery, document review, and litigation support including jury research capabilities. Operates as a broader incumbent in the litigation services ecosystem overlapping with TBC's trial consulting practice.
Regional players
- Veritext: Leading court reporting and legal services company with growing deposition and trial support offerings across the US and Canada. Adjacent to TBC's litigation support footprint with growing overlap in deposition and trial prep services.
Emerging players
- Precision Trial Resources: Trial consulting firm providing jury research, mock trials, witness preparation, and graphics services to plaintiffs' and defense counsel. Comparable boutique competitor with overlapping service offerings and a national reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trial Behavior Consulting social profiles
Digital presenceTrial Behavior Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trial Behavior Consulting leadership team
Management profileNumber of profiles
Trial Behavior Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trial Behavior Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trial Behavior Consulting
What does Trial Behavior Consulting do?
Trial Behavior Consulting is a trial consulting and jury research firm that provides jury research, trial strategy, witness preparation, and litigation consulting services to law firms and corporate counsel. Founded in 1984 and headquartered in Los Angeles, California, with offices in El Segundo and San Francisco, the firm applies social-science-based research methods to help attorneys understand juror attitudes and develop effective trial strategies.
Is Trial Behavior Consulting a public or private company?
Trial Behavior Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trial Behavior Consulting founded?
Trial Behavior Consulting was founded in 1984. It employs 11 to 50 people.
Where is Trial Behavior Consulting based?
Trial Behavior Consulting is headquartered in San Francisco, United States, in the North America region.
How does Trial Behavior Consulting make money?
One revenue line is on record: trial Consulting Services.
Who are Trial Behavior Consulting's main competitors?
Direct peers on record are Persuasion Strategies, TrialGraphix, DOAR Litigation Consulting, Courtroom Sciences Inc and DecisionQuest (Epiq). Broad incumbents are Epiq, Magna Legal Services and Consilio. Veritext is listed as a regional player. Precision Trial Resources is listed as an emerging player.
Does Trial Behavior Consulting have an API?
No public API is recorded for Trial Behavior Consulting.
What industry is Trial Behavior Consulting in?
Trial Behavior Consulting's product category is Legal Trial Consulting. Its primary akta.pro industry code is BPAHALAG, Litigation Support & Expert Witness Services, with a secondary code of BPAHAAAB, Litigation & Dispute Resolution. Its NAICS code is 5411 and its SIC code is 8111.