Wimdu
Wimdu is a global online marketplace founded in 2011 connecting individual leisure travelers with private property hosts offering 350,000+ vacation rentals across 30+ countries, generating revenue via booking commissions.
- Company typePrivate
- Founded2011
- HeadquartersAugsburg, Germany
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wimdu does
Wimdu is a global online marketplace for vacation rentals, founded in 2011 and headquartered in Berlin, Germany. The platform connects individual leisure travelers seeking private accommodation with property owners (hosts) listing apartments, houses, villas, chalets, bungalows, and cabins across more than 30 countries in Europe, the Americas, Asia-Pacific, and the Caribbean. The service offers over 350,000 listings, with per-night pricing set independently by hosts and ranging from approximately $5 (budget) to over $3,000 (luxury), generating revenue through a marketplace commission on confirmed bookings.
The core product is a self-serve, product-led digital marketplace accessed via web, with localized country and city landing pages in eight languages (English US/UK, German, Spanish, French, Italian, Dutch, Polish). Wimdu's go-to-market relies on SEO and content marketing, featuring destination guides and travel inspiration articles covering major cities globally. Host-side functionality (the "List Your Property" add-on module) drives supply growth; the host onboarding flow currently routes through the HomeToGo group's domain infrastructure, indicating Wimdu now operates within that portfolio. The platform's technology stack is a standard marketplace search/compare/book engine with no disclosed AI/ML differentiation, proprietary algorithms, or enterprise integrations. Wimdu employs 251-500 people and serves a horizontally segmented customer base composed of individual leisure travelers on the demand side and small-scale individual property owners on the supply side.
Wimdu firmographics
Firmographics- Name
- Wimdu
- Website
- https://wimdu.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wimdu is a global online marketplace founded in 2011 connecting individual leisure travelers with private property hosts offering 350,000+ vacation rentals across 30+ countries, generating revenue via booking commissions.
- Ownership category
- akta.pro rank
Wimdu industry classification
Industry- Product category
- Vacation Rental Marketplace
- NAICS
- Accommodation (721), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)
- akta.pro secondary industry
- Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)
Keywords
Where Wimdu is headquartered
LocationHeadquarters
- HQ city
- Augsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Wimdu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Marketplace commission on bookings: Wimdu generates revenue by taking a transaction fee/commission on bookings made through its platform. Property owners list properties and pay a commission when guests book stays through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-night rental pricing varies by property |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Wimdu product offering
Product offeringCore offering
Wimdu operates a global online marketplace that connects independent property owners/hosts with leisure travelers, offering more than 350,000 vacation rentals across numerous countries. The platform enables travelers to search, compare, and book short-term private accommodations — including apartments, houses, villas, chalets, bungalows, cabins, and cottages — at price points ranging from budget to luxury, and provides property owners with a self-serve channel to list and rent out their homes.
Product overview
Wimdu operates as a single unified vacation rental marketplace platform. The core offering is the Wimdu Vacation Rental Platform, which connects travelers with accommodation providers offering over 350,000 vacation rentals worldwide. The platform serves both guests (searching and booking properties) and hosts (through the List Your Property feature). Properties span diverse categories including apartments, houses, villas, chalets, bungalows, cabins, and cottages across destinations in Europe, Americas, Asia-Pacific, and the Caribbean.
Differentiator
Problem solved
Functional benefit
Products and services
- Wimdu Vacation Rental Platform Global online marketplace connecting travelers with privately-owned vacation rentals (apartments, houses, villas, chalets, bungalows, cabins, cottages) across 30+ countries. Allows travelers to search, compare, and book short-term accommodations directly with hosts and serves property owners with a self-serve listing channel. Available in eight localized language versions.
- List Your Property Self-serve onboarding service for property owners/hosts to list homes, apartments, villas, and unique accommodations on the Wimdu marketplace, gaining access to the platform's global audience of leisure travelers.
Companies that use Wimdu
Customer profileSegments2 records
Ideal customer profiles2 records
Wimdu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wimdu partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Wimdu competitors and assessment
Company assessmentDirect peers
- Airbnb: Global leader in alternative-stay and vacation rental marketplace with similar P2P inventory model. Airbnb's scale (millions of listings) and brand recognition make it Wimdu's most direct competitor in every market they overlap.
- Vrbo: Expedia-owned vacation rental marketplace focused on whole-home stays, particularly family and leisure travel. Operates an identical marketplace model to Wimdu with strong US/international presence in the same customer segments.
- HomeToGo: Frankfurt-listed metasearch and marketplace operator for vacation rentals. Likely parent operator of Wimdu based on URL redirects; shares identical marketplace and listing model and aggregates competing brands.
- 9flats: European vacation rental marketplace with similar P2P inventory model and focus on alternative stays. Closely comparable European-focused competitor; shares Wimdu's mid-market positioning in Germany and surrounding markets.
Broad incumbents
- Booking.com: Largest accommodation OTA globally, now also distributing vacation rental / alternative-stay inventory. Featured as a comparison partner on Wimdu's site; competes head-on in accommodation discovery and booking while also driving demand to Wimdu via co-branding.
- Tripadvisor / Tripadvisor Rentals: Major travel content and review platform with a vacation rental marketplace (formerly FlipKey, HolidayLettings). Overlaps with Wimdu on accommodation discovery and serves the same leisure-traveler segment.
- Agoda Homes: Booking Holdings' Asia-focused OTA with an expanding alternative-stay inventory product. Competes in Wimdu's Southeast Asia and East Asia markets with a similar accommodation-discovery model.
- Google Vacation Rentals: Google's vacation rental search experience aggregating supply from multiple OTAs and marketplaces. Functions as a meta-distribution layer that can disintermediate independent marketplaces like Wimdu by capturing traveler demand directly.
Emerging players
- Tripping.com: Vacation rental metasearch engine aggregating listings from multiple OTAs and marketplaces. Comparable aggregation model to Wimdu (and now part of HomeToGo's portfolio), competing for the same traveler search demand.
Regional players
- Stayz: Australia-focused vacation rental marketplace (owned by Expedia). Same P2P marketplace model as Wimdu but concentrated in the Oceania region, serving as a comparable regional vertical.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Wimdu social profiles
Digital presenceWimdu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wimdu leadership team
Management profileNumber of profiles
Wimdu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wimdu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wimdu
What does Wimdu do?
Wimdu operates a global online marketplace that connects independent property owners/hosts with leisure travelers, offering more than 350,000 vacation rentals across numerous countries. The platform enables travelers to search, compare, and book short-term private accommodations — including apartments, houses, villas, chalets, bungalows, cabins, and cottages — at price points ranging from budget to luxury, and provides property owners with a self-serve channel to list and rent out their homes.
Is Wimdu a public or private company?
Wimdu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wimdu founded?
Wimdu was founded in 2011. It employs 251 to 500 people.
Where is Wimdu based?
Wimdu is headquartered in Augsburg, Germany, in the Europe region.
How does Wimdu make money?
One revenue line is on record: marketplace commission on bookings.
Who are Wimdu's main competitors?
Direct peers on record are Airbnb, Vrbo, HomeToGo and 9flats. Broad incumbents are Booking.com, Tripadvisor / Tripadvisor Rentals, Agoda Homes and Google Vacation Rentals. Tripping.com is listed as an emerging player. Stayz is listed as a regional player.
Does Wimdu have an API?
No public API is recorded for Wimdu.
What industry is Wimdu in?
Wimdu's product category is Vacation Rental Marketplace. Its primary akta.pro industry code is THAMALAL, Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms), with a secondary code of THAKAAAB, Accommodation-Focused OTAs (Hotels & Alternative Stays). Its NAICS code is 721 and its SIC code is 7000.