Fulkrum
Fulkrum Studios is a privately held, bootstrapped B2B creative studio in Auburn Hills, MI, delivering branding, website design, software/app development, and marketing services to small, mid-market, and enterprise clients across food & beverage, healthcare, logistics, nonprofit, retail, education, and other verticals.
- Company typePrivate
- Founded2014
- HeadquartersAuburn Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fulkrum does
Fulkrum, doing business as Fulkrum Studios, is a privately held B2B creative studio headquartered at 2901 Auburn Rd., #300, Auburn Hills, MI. Founded in 2014, the firm operates as a full-service agency organized around four service pillars: Branding & Creative Strategies; Digital Experience, Website Design & Development; Software & App Development; and Marketing & Advertising. Its client base spans small and mid-sized businesses, mid-market firms, and select enterprise accounts across diverse verticals including food & beverage, healthcare/medical devices, logistics, retail, nonprofit, skincare, education/LMS, legal tech, EV infrastructure, and construction. The studio's flagship publicly disclosed portfolio includes engagements such as Universal Logistics Holdings' family-of-companies rebrand, ECPAT International's website and donation platform rebuild, the LMS migration of 100K users and 400K+ course records to Moodle for Professional Development Resources, and a Shopify build for BRCĒ Kids Laces optimized for 250,000+ concurrent users.
Underlying capabilities include custom web development across Shopify, WooCommerce, BigCommerce, WordPress, and Moodle; API integrations and ERP/CRM integration (e.g., ODOO for Fitness Things); PWA and mobile development; custom illustration and packaging systems; and a proprietary Fulkrum Managed Hosting infrastructure product that provides automated monitoring, real-time analytics, intelligent logging, instant alerts, and seamless scaling. The firm is bootstrapped — no external funding has been raised — and operates on a quote-based, project-priced, multi-year-contract engagement model with no public rate card. Go-to-market is consultative and sales-led, driven primarily by portfolio/case-study exposure on its own website and a LinkedIn presence, with inbound via website contact forms and direct outreach. The team is small and multi-disciplinary (~11-50 employees per firmographic data; ~11 named team members include a President/Account Director, Director of Web Development, Art Director, Principal Software Engineer, photographers, designers, developers, project manager, and SEO/Digital Marketing specialist).
Fulkrum firmographics
Firmographics- Name
- Fulkrum
- Legal name
- Fulkrum
- Website
- https://fulkrum.studio
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fulkrum Studios is a privately held, bootstrapped B2B creative studio in Auburn Hills, MI, delivering branding, website design, software/app development, and marketing services to small, mid-market, and enterprise clients across food & beverage, healthcare, logistics, nonprofit, retail, education, and other verticals.
- Ownership category
- akta.pro rank
Fulkrum industry classification
Industry- Product category
- Creative Services Agency
- NAICS
- Graphic Design Services (541430), Custom Computer Programming Services (541511)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Fulkrum is headquartered
LocationHeadquarters
- HQ city
- Auburn Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fulkrum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative Services: Fulkrum generates revenue through providing professional creative services including branding and creative strategies, digital experience and website development, software and app development, and marketing and advertising. Services are delivered through close client partnership with custom solutions tailored to each client's needs. Revenue is generated through project-based work and ongoing client relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Fulkrum product offering
Product offeringCore offering
Fulkrum is a creative studio offering integrated branding, website design and development, software and app development, and marketing/advertising services. The studio delivers custom creative solutions including logo design, brand guidelines, packaging, eCommerce websites, custom software, and integrated marketing campaigns. A supplementary proprietary offering is Fulkrum Managed Hosting, a custom-built hosting platform for agencies and growing businesses.
Product overview
Fulkrum Studios is a creative agency (doing business as Fulkrum) offering four integrated service pillars: Branding & Creative Strategies, Digital Experience & Website Development, Software & App Development, and Marketing & Advertising. The agency works across a diverse client portfolio spanning eCommerce, nonprofit, healthcare, logistics, food & beverage, and construction sectors. The core offering is the agency's collective expertise — applied through its four service lines — rather than a single unified software platform. A proprietary supplementary offering is Fulkrum Managed Hosting, a custom-built hosting platform for agencies and growing businesses with automated monitoring, real-time analytics, and intelligent scaling. Integrations referenced include Google Analytics, Microsoft Clarity, Meta Pixel, Gravity Forms, CookiesYes, and ODOO ERP/CRM.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Creative Strategies Full-suite branding and creative service encompassing research, strategy, naming, logo design, brand guidelines, environmental and exhibit design, illustration, package design, photography, and print materials for businesses seeking to establish or enhance their market presence.
- Digital Experience, Website Design & Development Website design and development service covering custom web and CMS development, eCommerce platforms (Shopify, WooCommerce, BigCommerce), landing pages, UX/UI design, API integrations, and analytics and performance optimization for clients needing professional digital experiences.
- Software & App Development Software and app development service including API development, cloud-based consulting, custom development, PWA/mobile development, software migration, mitigation and restoration, and custom hosting solutions for clients requiring tailored technology solutions.
- Marketing & Advertising Marketing and advertising service covering marketing insights and consulting, advertising campaigns (pre-roll, print, paid search, influencer, co-marketing), SEO and CRO, copywriting, email campaigns, social media campaigns, and sales materials for clients seeking integrated marketing support.
- Fulkrum Managed Hosting Premium managed hosting tailored for creative agencies and growing businesses, featuring rapid deployment, automated monitoring, real-time analytics, intelligent logging, instant alerts, complete visibility, and seamless scaling, powered by proprietary infrastructure tools.
Quantifiable outcome
- 2X traffic increase, 5X sales increase, +3% conversion rate for Swamp Stick eCommerce project
- +3 more outcomes
Companies that use Fulkrum
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Fulkrum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Fulkrum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Envision Brand MarketingminorFulkrum partnered with Envision Brand Marketing for the Rockvale (The Shops @ Rockvale) project to develop marketing strategy, website redesign, and comprehensive rebranding for the 35-store outdoor shopping mall. The collaboration combined Envision's brand marketing expertise with Fulkrum's creative and development capabilities.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Fulkrum competitors and assessment
Company assessmentBroad incumbents
- Code and Theory: Digital-first creative agency focused on design, technology, and brand experiences for ambitious brands. Comparable to Fulkrum through its integrated offering of branding, web development, and content strategy across enterprise clients.
- R/GA: Global innovation and digital agency offering creative, design, and technology services at significant scale. Comparable to Fulkrum as it operates across similar service pillars (branding, digital experience, software, marketing) but with vastly greater resources.
- Digitas: Global connected marketing agency providing advertising, creative, and technology services. Comparable as a broad incumbent offering the same category of integrated marketing and creative services Fulkrum specializes in, scaled to enterprise.
- Huge Inc. Global creative and digital agency providing branding, design, web development, and technology services to enterprise clients. Comparable to Fulkrum as a full-service creative agency operating across the same four pillars but at much greater scale.
Direct peers
- Bop Design: B2B web design and branding agency serving small and mid-sized businesses with branding, web development, and content services. Closely comparable to Fulkrum in size, target market (SMBs), and integrated creative offering.
- SmartSites: Web design, development, and digital marketing agency of comparable size serving SMB and mid-market clients. Comparable to Fulkrum through its similar service mix of website development, branding, and digital marketing.
- Thrive Agency: Full-service digital marketing agency offering web design, branding, SEO, and content services to SMBs. Comparable to Fulkrum in service mix, SMB focus, and integrated creative-plus-marketing positioning.
- Coalition Technologies: Digital agency offering web design, eCommerce development, SEO, and branding. Comparable to Fulkrum across its core eCommerce platforms (Shopify, WooCommerce, BigCommerce) and web development service line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Fulkrum social profiles
Digital presenceFulkrum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fulkrum leadership team
Management profileNumber of profiles
Profiles11 records
Fulkrum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fulkrum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fulkrum
What does Fulkrum do?
Fulkrum is a creative studio offering integrated branding, website design and development, software and app development, and marketing/advertising services. The studio delivers custom creative solutions including logo design, brand guidelines, packaging, eCommerce websites, custom software, and integrated marketing campaigns. A supplementary proprietary offering is Fulkrum Managed Hosting, a custom-built hosting platform for agencies and growing businesses.
Is Fulkrum a public or private company?
Fulkrum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fulkrum founded?
Fulkrum was founded in 2014. It employs 11 to 50 people.
Where is Fulkrum based?
Fulkrum is headquartered in Auburn Hills, United States, in the North America region.
How does Fulkrum make money?
One revenue line is on record: creative Services.
Who are Fulkrum's main competitors?
Broad incumbents on record are Code and Theory, R/GA, Digitas and Huge Inc.. Direct peers are Bop Design, SmartSites, Thrive Agency and Coalition Technologies.
Does Fulkrum have an API?
No public API is recorded for Fulkrum.
What industry is Fulkrum in?
Fulkrum's product category is Creative Services Agency. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541430 and its SIC code is 7330.