Fidelity Services Group
Fidelity Services Group is Southern Africa's largest integrated security solutions provider, serving homeowners, retailers, and enterprises across South Africa via guarding, cash-in-transit, alarm monitoring, fire security, cleaning, and vehicle tracking services delivered through 170+ branches.
- Company typePrivate
- Founded1960
- HeadquartersGauteng, South Africa
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Fidelity Services Group does
Fidelity Services Group (Pty) Ltd is the largest integrated security solutions provider in Southern Africa, headquartered in Johannesburg and operating across all nine provinces of South Africa. The company was founded circa 1957–1960, employs more than 10,000 people, and runs a portfolio of wholly-owned subsidiaries spanning professional guarding (Fidelity Security Services), alarm and monitoring (Fidelity ADT), cash-in-transit and cash management (Fidelity Cash Solutions, Fidelity CashMaster), fire security (Fidelity SecureFire, including lithium battery energy solutions), professional cleaning, vehicle tracking (Fidelity SecureDrive), retail loss prevention (Sensormatic & SMAAS), insurance distribution (Fidelity inSure via Auto & General), and personal emergency products (SecureMe, SecureMe Plus, SecureApp). Distribution is anchored by 170+ physical branches nationwide, supported by enterprise field sales and digital channels including mobile apps on iOS and Android.
The underlying technology stack combines IoT-enabled alarm hardware (SecureWatch Kit), a mobile app layer (SecureApp) tied to ADT panels, GPS-based fleet tracking, and a CCTV surveillance partnership with Vumacam that integrates over 6,000 cameras across Johannesburg under the SafeCity Initiative. The company is ISO 27001 certified for information security management. It serves four primary segments — homeowners, SMB business owners, corporate/enterprise accounts, and retail — and claims deployment to more than 70% of South African retailers through the ADT franchise.
Revenue is generated predominantly through recurring subscription and professional service contracts across guarding, monitoring, CIT, and fire. Pricing is quote-based and not publicly disclosed; go-to-market is sales-led via the branch and enterprise field network. The company is privately held with no disclosed external investors, and in September 2025 acquired a controlling stake in SSG Holdings to extend its Southern African footprint into facilities management. CEO Wahl Bartmann leads the group.
Fidelity Services Group firmographics
Firmographics- Name
- Fidelity Services Group
- Legal name
- Fidelity Services Group (Pty) Ltd
- Website
- https://fidelity-services.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Fidelity Services Group is Southern Africa's largest integrated security solutions provider, serving homeowners, retailers, and enterprises across South Africa via guarding, cash-in-transit, alarm monitoring, fire security, cleaning, and vehicle tracking services delivered through 170+ branches.
- Ownership category
- akta.pro rank
Fidelity Services Group industry classification
Industry- NAICS
- Security Guards and Patrol Services (561612), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Security & Access Management (Guarding/CCTV/Access Control) (IMAIAAAC)
- akta.pro secondary industries
- Executive Protection & Close Protection (Residential) (HSAHAKAE), At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ)
Keywords
Where Fidelity Services Group is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Fidelity Services Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Security Guarding Services: Professional guarding services for corporate customers through Fidelity Security Services, providing specialized and professionally trained guards across various industries.
- Cash Management Solutions: Cash in transit services and retail cash management through Fidelity CashMaster and Fidelity Cash Solutions, handling cash logistics for businesses.
- Alarm & Monitoring Services: Home and business security monitoring through Fidelity ADT, providing 24/7 surveillance and rapid response services.
- Fire Security Solutions: Integrated fire security solutions through Fidelity SecureFire, including fire protection equipment, monitoring, and lithium battery safety solutions.
- Cleaning Services: Professional cleaning services for enterprises through Fidelity Cleaning Services, including crowd safety management during high-traffic periods.
- Insurance Products: Insurance offerings through Fidelity inSure partnership with Auto & General, including home and business insurance products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fidelity Services Group product offering
Product offeringCore offering
Fidelity Services Group is Southern Africa's largest integrated security solutions provider, delivering professional guarding, alarm and monitoring, cash-in-transit and cash management, fire detection and suppression, retail loss-prevention, vehicle tracking, cleaning, and home/business insurance services. Offerings are delivered to residential homeowners and to corporate and retail clients through a 170+ branch national footprint supported by IoT-enabled alarm hardware, a mobile app, a city-wide CCTV surveillance partnership and ISO 27001 certified information security practices.
Product overview
Fidelity Services Group is Southern Africa's largest integrated security solutions provider offering a comprehensive portfolio of security, facilities management, and related technology products. The company operates a multi-brand architecture consisting of core security services (Fidelity Security Services, Fidelity ADT) alongside specialized vertical solutions including cash management (Fidelity Cash Solutions, Fidelity CashMaster), fire security (Fidelity SecureFire), vehicle tracking (Fidelity SecureDrive), cleaning services (Fidelity Cleaning Services), and retail loss prevention (Sensormatic & SMAAS). The portfolio extends to insurance products (Fidelity inSure via Auto & General partnership), panic devices (Fidelity SecureMe, Fidelity SecureMe Plus), mobile apps (Fidelity SecureApp), and energy solutions (Fidelity Lithium Solutions). Strategic partnerships include Vumacam for CCTV/SafeCity surveillance networks. The company recently expanded through acquisition of SSG Holdings. Products are delivered to both residential (homeowners) and commercial (retailers, transport operators, enterprises) segments across Southern Africa.
Differentiator
Problem solved
Functional benefit
Brands
- SafeCity: Partnership with Vumacam for CCTV-based city-wide situational awareness and crime prevention in Johannesburg.
- Fidelity SecureApp
Quantifiable outcome
- 70%+ market penetration in South African retail sector
- +1 more outcomes
Companies that use Fidelity Services Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Fidelity Services Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fidelity Services Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major, core and supporting.
- SSG HoldingsmajorFidelity Services Group acquired a controlling stake in SSG Holdings, with former rugby captain John Smit as CEO. The deal includes a management retention program and expands Fidelity's footprint in Southern Africa, enhancing its security and facilities management services.
- VumacamcoreFidelity ADT partnered with Vumacam for the SafeCity Initiative in Johannesburg. The partnership provides city-wide situational awareness through over 6000 CCTV cameras, enabling crime prevention and investigation support across Johannesburg communities.
- Auto & GeneralsupportingFidelity partnered with Auto & General to offer Fidelity inSure insurance products, bringing all-in-one insurance offerings to Fidelity's customer base through co-branded insurance products.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fidelity Services Group competitors and assessment
Company assessmentDirect peers
- Stallion Security / Stallion VAS (Stallion Group): South African integrated security provider offering guarding, cash-in-transit, and technology-enabled security solutions to retail and enterprise clients. Competes head-to-head with Fidelity on the same multi-service platform in the domestic market.
- Brink's (cash management): Global cash-in-transit and cash management operator, the international reference point for Fidelity Cash Solutions' core service line. Comparable on armored logistics, retail cash handling, and technology deployment.
- Bidvest Protea Coin: One of Fidelity's closest South African competitors, offering integrated guarding, cash-in-transit, and electronic security solutions to enterprise and retail customers across the same geography. Directly comparable on service mix (guarding + cash + alarm) and target segments.
- Chubb Security South Africa: Subsidiary of global UTC/CCL security group, offering guarding, monitoring, fire, and access control across South Africa. Directly competes with Fidelity ADT and Fidelity Security Services in both commercial and residential segments.
- Loomis AB: Swedish cash-in-transit and comprehensive cash management provider with global operations. Most direct international comparable to Fidelity Cash Solutions and Fidelity CashMaster in cash logistics and retail cash handling.
- Tracker South Africa: South Africa's dominant vehicle tracking and stolen vehicle recovery provider, directly comparable to Fidelity SecureDrive. Competes for the same consumer and fleet telematics customers in the South African market.
Regional players
- Verisure: European leader in professionally monitored home alarm services with strong recurring revenue model. Comparable to Fidelity ADT on monitoring subscription economics, though operating primarily in Europe and Latin America rather than Africa.
Broad incumbents
- ADT Inc. US-listed leader in monitored home and business security; the namesake reference for Fidelity's ADT subsidiary. Comparable on alarm monitoring, smart-home integration, and residential security-as-a-service economics.
- Securitas AB: Swedish global leader in security services with guarding, mobile, monitoring, and technology offerings. Comparable business model to Fidelity's integrated guarding-plus-technology stack, with substantially larger international footprint.
- G4S (now part of Allied Universal): Global integrated security services giant with operations across Africa, offering guarding, cash solutions, and electronic security. A clear scale comparable for Fidelity's full-stack model, though operating at materially larger international scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Fidelity Services Group social profiles
Digital presenceFidelity Services Group compliance and trust
Trust signalCompliance1 record
Fidelity Services Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelity Services Group leadership team
Management profileNumber of profiles
Fidelity Services Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Fidelity Services Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelity Services Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelity Services Group
What does Fidelity Services Group do?
Fidelity Services Group is Southern Africa's largest integrated security solutions provider, delivering professional guarding, alarm and monitoring, cash-in-transit and cash management, fire detection and suppression, retail loss-prevention, vehicle tracking, cleaning, and home/business insurance services. Offerings are delivered to residential homeowners and to corporate and retail clients through a 170+ branch national footprint supported by IoT-enabled alarm hardware, a mobile app, a city-wide CCTV surveillance partnership and ISO 27001 certified information security practices.
Is Fidelity Services Group a public or private company?
Fidelity Services Group is a private company. It is currently operating.
When was Fidelity Services Group founded?
Fidelity Services Group was founded in 1960. It employs 5,001 to 10,000 people.
Where is Fidelity Services Group based?
Fidelity Services Group is headquartered in Gauteng, South Africa, in the Africa region.
How does Fidelity Services Group make money?
Six revenue lines are on record. Security Guarding Services are the primary driver. The others are cash Management Solutions, alarm & Monitoring Services, fire Security Solutions, cleaning Services and insurance Products.
Who are Fidelity Services Group's main competitors?
Direct peers on record are Stallion Security / Stallion VAS (Stallion Group), Brink's (cash management), Bidvest Protea Coin, Chubb Security South Africa, Loomis AB and Tracker South Africa. Verisure is listed as a regional player. Broad incumbents are ADT Inc., Securitas AB and G4S (now part of Allied Universal).
Does Fidelity Services Group have an API?
No public API is recorded for Fidelity Services Group.
What industry is Fidelity Services Group in?
Its primary akta.pro industry code is IMAIAAAC, Security & Access Management (Guarding/CCTV/Access Control), with a secondary code of HSAHAKAE, Executive Protection & Close Protection (Residential). Its NAICS code is 561612 and its SIC code is 7381.