What Bohning does

The Bohning Company, Ltd. is a privately held, family-owned manufacturer of archery accessories founded in 1946 by chemist Rollin Bohning and headquartered at the same Lake City, Michigan facility for 80 years. The company's core products are arrow components and consumables: a broad range of vanes (including the Alpha, Atlas, and Blazer lines and discipline-specific variants for indoor, Olympic recurve, hunting, FITA/field, 3D, crossbow, and traditional archery), nocks (traditional, insert, pin, and crossbow), adhesive formulations for points, nocks, and fletchings, premium points, fletching jigs, quivers, bowstring and crossbow maintenance products, and traditional cresting tools and paints. Underlying technology is rooted in proprietary adhesive chemistry developed by the founder in collaboration with industry pioneers Doug Easton and Fred Bear during the 1940s–1960s, combined with in-house polymer and fletching manufacturing.

The firm operates a product-led, hardware-sales business model, monetizing primarily through unit-priced archery accessories sold directly via the shop.bohning.com e-commerce storefront and through a dealer/distributor network. Domestic US shipping is $9.99 for orders under $100 and free above $100, fulfilled via FedEx, UPS, or US Mail. Customer segments include competitive archers, bowhunters, traditional archers, and youth/collegiate archery programs, served across an English/French/German/Spanish/Simplified Chinese website and social channels including Facebook, Instagram, X, TikTok, and YouTube. The product surface has been extended into bowhunting accessories such as the Blind & Stand Silencing Kit and CoverTech HD Window Film, and the firm marked its 2026 80th anniversary with a commemorative Red, White, and Blue vane and wrap collection and the transition of Lawrence Griffith to General Manager as the fourth generation of family ownership.

Name

Bohning

Legal name

The Bohning Company, Ltd.

Website

https://bohning.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Bohning is a family-owned archery accessories manufacturer founded in 1946 in Lake City, Michigan, producing vanes, nocks, adhesives, fletching jigs, quivers, and hunting accessories sold direct-to-consumer and through a dealer network to competitive archers, bowhunters, and youth/collegiate programs.

Ownership category

akta.pro rank

Product category

Archery Accessories

NAICS

Hobby, Toy, and Game Retailers (45912)

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industries

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Archery accessories
• Arrow components
• Vanes and fletching
• Bowhunting equipment
• Archery manufacturing

Headquarters

HQ city

Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Archery Accessories Sales: Bohning generates revenue through the manufacture and sale of archery accessories including vanes, nocks, adhesives, fletching jigs, premium points, crossbow products, quivers, and traditional archery equipment. Products are sold through direct e-commerce and dealer/distributor channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Bohning Company manufactures and sells branded archery accessories, with a product line centered on vanes (fletching), nocks, specialty adhesives, premium arrow points, fletching jigs, quivers, bowstring and crossbow maintenance products, traditional archery crested tools and paints, arrow wraps, and specialty hunting accessories such as the Blind & Stand Silencing Kit and CoverTech HD Window Film. Products are sold direct-to-consumer through shop.bohning.com and through a domestic dealer/distributor network serving competitive archers, bowhunters, traditional archers, and youth/collegiate programs.

Product overview

Bohning is a family-owned archery accessories manufacturer offering a comprehensive portfolio of arrow components and accessories. The core product line centers on vanes (including Alpha, Atlas, and Blazer lines in various sizes), nocks (traditional, insert, and pin types), and adhesives formulated for points, nocks, and fletchings. The product ecosystem extends to premium arrow points, fletching jigs for one or three vanes, target and hunting quivers, bowstring and crossbow maintenance products (lubricants and wax), traditional crested arrow tools, arrow wraps, and specialty paints. A notable recent addition includes hunting accessories like the Blind & Stand Silencing Kit and CoverTech hunting blind window films. The company celebrated its 80th anniversary in 2026 with a limited-edition Red, White, and Blue collection featuring commemorative vanes (Alpha, Atlas, Blazer) and matching arrow wrap patterns.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Sports Vanes Arrow vanes/fletching designed for indoor archery sports, providing stability and accuracy for target shooting.
• Olympic Recurve Vanes High-performance vanes designed for Olympic recurve archery competition.
• Hunting Vanes Durable vanes designed for bowhunting applications, providing arrow stability in various outdoor conditions.
• FITA & Field Vanes Vanes for FITA and field archery competitions.
• 3D Vanes Vanes designed for 3D archery target practice.
• Crossbow Vanes Vanes specifically designed for crossbow bolts, engineered for crossbow performance requirements.
• Traditional Vanes Vanes for traditional archery styles, maintaining classic fletching aesthetics.
• Alpha Vane Premium archery vane available in 2.8 inch length, part of the 80th Anniversary Red White and Blue collection.
• Atlas Vane Premium archery vane available in 2.8 inch length, part of the 80th Anniversary Red White and Blue collection.
• Blazer Vane Popular archery vane available in 2.0 inch length, part of the 80th Anniversary Red White and Blue collection.
• Traditional Nocks Arrow nocks designed for traditional archery applications.
• Insert Nocks Nocks designed to be inserted into arrow shafts.
• Pin Nocks Compact pin-style nocks for arrows.
• Crossbow Nocks Nocks specifically designed for crossbow bolts.
• Adhesives for Points Adhesive products specifically formulated for bonding arrow points to shafts.
• Adhesives for Glue-on Nocks Adhesives designed for attaching glue-on nocks to arrows.
• Adhesives for Fletchings Adhesives formulated for bonding vanes/fletchings to arrow shafts.
• Bowstring Wax Lubricant and wax products for bowstrings to maintain performance and longevity.
• Crossbow Lube & Wax Lubricant and wax products specifically formulated for crossbow maintenance.
• Large Diameter Pin Points Premium arrow points with large diameter for specific arrow setups.
• Screw In Field Points Screw-in field points for target practice arrows.
• Small Diameter Break-off Points Adjustable break-off target points with small diameter.
• Fletching Jig (1 Vane) Jig tool for attaching one vane at a time to arrows with precise alignment.
• Fletching Jig (3 Vanes) Jig tool for attaching three vanes simultaneously to arrows.
• Target Quivers Quivers designed for target archery, holding arrows during competitions and practice.
• Hunting Quivers Quivers designed for bowhunting, allowing arrows to be carried in the field.
• Cresting Tools Tools for decorative arrow cresting, including painting and dipping equipment.
• Cresting Paint Paints specifically formulated for decorative arrow cresting.
• Arrow Wraps Decorative and protective wraps for arrow shafts, available in various patterns including the 80th Anniversary RWB pattern.
• Lure Lac Paint Specialized paint for lure making and decorative applications.
• Blind & Stand Silencing Kit 3-in-1 system including hinge oil, joint wax, and camouflage moleskin pads to eliminate squeaks and noise from tree stands and hunting blinds.
• CoverTech HD Window Film Hunting blind window covering film that allows the user to see out while remaining hidden from game animals.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bear Archery: Bear Archery (historically tied to Fred Bear, Bohning founder's early collaborator) is a broad hunting and bowhunting equipment brand offering compound bows and accessories that compete indirectly with Bohning through shared dealer and consumer channels.
• PSE Archery: PSE is a long-established compound bow and archery equipment maker offering branded accessories that overlap with Bohning's vanes, nocks, and quivers across mass and specialty dealer channels.
• Matthews Archery: Matthews is a dominant compound bow brand that sells its own branded accessories (rests, sights, quivers) alongside bows. It is a much larger incumbent whose accessory offering overlaps Bohning's catalog within a broader bows-led portfolio.

Direct peers

• Saunders Archery: Saunders is well-known for archery quivers and shooting accessories, directly overlapping with Bohning's hunting and target quiver product lines.
• QAD (Quality Archery Designs): QAD manufactures arrow rests and archery tuning accessories for compound bows, sharing Bohning's focus on precision shooting components and the same specialty archery dealer network.
• Easton Archery: Founded in 1922, Easton is a leading archery components manufacturer (arrows, shafts, nocks, vanes). Historically collaborated with Rollin Bohning on adhesive development, making it the most direct historical and product-line peer of Bohning in arrow components.
• New Archery Products (NAP): NAP specializes in broadheads, arrow points, and hunting archery accessories. It directly competes with Bohning's premium points lines and hunting-focused accessory products among bowhunters.
• Fletchite: Fletchite makes fletching adhesives and arrow preparation products that directly compete with Bohning's adhesives for points, glue-on nocks, and fletchings.
• Trophy Ridge: Trophy Ridge produces bow sights, rests, stabilizers, and broadheads/arrow accessories under the same hunting/competitive archery accessory umbrella as Bohning, frequently co-merchandised with Bohning products at archery retailers.
• AAE (Arizona Archery Enterprises): AAE manufactures vanes, arrow wraps, cable guards, and archery accessories competing head-to-head with Bohning's fletching and wrap product lines for the same archery pro shop and dealer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bohningarchery
• YouTubeyoutube.com/channel/UCw3Tzfv2XPxUxhg3nVf_2MQ
• Facebookfacebook.com/BohningArchery
• Instagraminstagram.com/bohningarchery
• TikToktiktok.com/@bohning.archery
• LinkedInlinkedin.com/company/bohning-company-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bohning