What Bear Archery does

Bear Archery, INC. is a privately held US sporting goods company founded in 1933 by Fred Bear, headquartered in Evansville, Indiana, with bow manufacturing in Gainesville, Florida. The company designs, crafts, and sells archery and bowhunting equipment under a multi-brand portfolio: Bear Archery (compound, traditional recurve, and longbows plus BearX crossbows and youth bows), Trophy Ridge (accessories including sights, rests, stabilizers, quivers, and releases), Cajun Bowfishing (bowfishing-specific bows, reels, points, and the Cajun 8 Limited Bowfishing Tournament), and SIK Broadheads (mechanical and fixed-blade broadheads with patented FliteLoc technology). Core product technologies include adjustable let-off compound systems, vibration reduction, Trophy Ridge React Technology for sights, the Whisker Biscuit arrow rest (described as the world's best-selling arrow rest), I-Beam construction in traditional recurve risers using Chechen and Jatoba hardwoods, and SIK FliteLoc broadhead clip systems.

The company operates a hybrid go-to-market: direct e-commerce via the beararchery.com Shopify storefront (with free shipping over $300, Shop Pay installments, and clearance deals up to 70% off) layered with an authorized dealer network and dedicated B2B dealer portals. Pricing is unit-based across a $9.99–$1,299.99 range, spanning youth starter sets through premium compound and traditional bows. Revenue streams derive principally from hardware sales of compound bows, traditional bows, crossbows, youth bows, bowfishing equipment, accessories, broadheads, and apparel, supplemented by event registration fees (Cajun 8 Tournament). Marketing combines an educational blog, social media, YouTube, an annual bowfishing tournament, Total Archery Challenge co-marketing, dealer programs, and endorsement deals with hunting media figures (Chuck Adams reaching 2.5–3M people/month, Deer Meat for Dinner, The Hunting Public, Identical Draw, Kristy Titus, Bone Maniacs, Okayest Hunter).

Name

Bear Archery

Legal name

Bear Archery, INC.

Website

https://beararchery.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Archery Equipment

NAICS

Hunting and Trapping (11421), Hunting and Trapping (114210)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

Keywords

• Compound hunting bows
• Traditional recurve bows
• Bowfishing equipment
• Youth archery bows
• Archery accessories

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Compound Bow Sales: Sales of compound bows across multiple product lines (Legend Series, Adapt 2, Alaskan, Gamekeeper, Legit, Whitetail, Species XT, Royale, Paradigm, Persist, Surpass, Cruzer, Resilient) priced from $199.99 to $1,299.99, available as bow-only or Ready-to-Hunt (RTH) packages.
2. Traditional Bow Sales: Sales of American-made traditional recurve bows, longbows, and take-down bows (Grizzly, Kodiak, Montana, SuperMag, Super Kodiak, North Branch, South Branch, Main Stream, Au Sable) priced from $399.99 to $849.99.
3. Crossbow Sales: Sales of BearX crossbows including the Impact CDXV (420 FPS) and compact/pistol crossbows like the Desire XLZ, Desire RD, Desire XL priced from $74.99 to $999.99.
4. Youth and Recreational Bow Sales: Sales of youth and beginner bows (1st Shot Bow Set, Shootout RTH, Frontier RTS, Brave, Pathfinder, Raider, Warrior, Marksman, Bullseye X, Little Bear) priced from $9.99 to $279.99, including complete starter sets.
5. Bowfishing Equipment Sales: Sales of Cajun Bowfishing compound bows (Shore Runner EV, Sucker Punch Pro), kits, reels (Spin Doctor, Winch Pro, Reclaim), arrow points, fiberglass/carbon arrows, rests, lights, and line priced from $5.99 to $459.99.
6. Archery Accessory Sales (Trophy Ridge): Sales of Trophy Ridge bow sights (React, SWFT, Trilogy), arrow rests (Sync, Whisker Biscuit, Propel, Micro Tack Driver), stabilizers (Hitman, Blitz, Seismic, Static, Shock Stop), quivers (VRSA Light, Hex Light, Cloak, 5 Spot, Convoy), releases (Precise Pro, Easy Peasy, Mecca, DrawPoint), and parts priced from $27.99 to $359.99.
7. Broadhead and Arrow Sales (SIK): Sales of SIK Broadheads mechanical (SK2 with FliteLoc, Meat Seeker) and fixed blade (F3, F4) broadheads plus replacement clips, crossbow bolts (TrueX 20 inch), and Trophy Ridge carbon arrows (Wrath) priced from $12.99 to $54.99.
8. Branded Apparel and Merchandise Sales: Sales of branded apparel, hats, books, DVDs, patches, decals, koozies, and merchandise across Bear Archery, Trophy Ridge, Cajun Bowfishing, and SIK Broadheads brands, including Fred Bear Field Notes, Biography, and DVD Collection.
9. Tournament Registration Fees: Revenue from Cajun 8 Limited Bowfishing Tournament registration fees (12th Annual, August 8-9, 2026, $30,000+ in prizes, limited to first 60 boats, with optional $50 Big Fish Cash Pot entry).
10. Closeout and Clearance Sales: Discounted compound bows, crossbows, youth bows, sights, rests, quivers, stabilizers and accessories offered at up to 70% off through the clearance collection to move end-of-life and overstock inventory.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Bear Archery designs, manufactures, and sells archery and bowhunting equipment, including compound bows, traditional recurve and longbows, crossbows, youth bows, bowfishing gear, broadheads, and archery accessories. The company operates a multi-brand portfolio—Bear Archery, Trophy Ridge, Cajun Bowfishing, and SIK Broadheads—distributed through an authorized dealer network and direct-to-consumer e-commerce. Traditional bows are handcrafted in Gainesville, Florida, with customer service and operations based in Evansville, Indiana.

Product overview

Bear Archery operates a multi-brand archery and bowhunting equipment portfolio rather than a single unified software product. The parent brand Bear Archery (founded 1933 by Fred Bear, headquartered in Evansville, IN with bow production in Gainesville, FL) is the core offering and covers Compound Bows (Mainline Compound and the Legend Series), Traditional Bows (recurves, longbows, take-downs), Bear X Crossbows, and Youth/Rec Bows. Sub-brands extend the portfolio with category-specific lines: Trophy Ridge supplies the archery accessories ecosystem (sights, arrow rests, stabilizers, quivers, releases, bundles, parts, and apparel), Cajun Bowfishing provides bowfishing-specific bows, reels, rests, arrows, points, and accessories (and hosts the Cajun 8 Limited Tournament), and SIK Broadheads delivers fixed and mechanical broadheads with patented FliteLoc technology. Branded apparel/merchandise and traditional bow accessories complete the offering, all interconnected through a shared dealer, warranty, and customer service infrastructure reachable at 800-694-9494.

Differentiator

Problem solved

Functional benefit

Brands

• Trophy Ridge: Archery accessories brand offering bow sights (React, Digital React, SWFT lines), arrow rests (Whisker Biscuit, Sync, Propel), stabilizers (Seismic, Hitman, Blitz), quivers, bow releases, bow accessory parts, and branded apparel/merchandise.
• Cajun Bowfishing
• SIK Broadheads
• Bear Traditional
• Bear X

Products and services

• Bear Archery Compound Bows

Quantifiable outcome

• 420 FPS speed on the Impact CDXV Crossbow
• +7 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• The Hunting PublicflagshipStrategic or Co-development PartnerThe Hunting Public is a group that shares their love for hunting and passion for the outdoors with others. Bear Archery collaborated with The Hunting Public to develop the Adapt 2 and Adapt 2 HP RTH Compound Bows, with the Adapt 2 HP RTH (32-inch draw, 330 FPS, $699.99) branded as 'the hunting public' and the Adapt 2 RTH+ at $849.99 also co-branded.
• Mossy Oak GamekeeperscoreStrategic or Co-development PartnerBear Archery partnered with Mossy Oak Gamekeepers to launch the Gamekeeper RTH and Gamekeeper JR RTH Compound Bows (August 2024 announcement). The Gamekeeper bow is offered in Mossy Oak Bottomland camo with Trophy Ridge Ready-to-Hunt package.
• OnX MapsminorGTM or Marketing PartnerOnX Maps Partners with Bear Archery (April 10, 2026 blog announcement). The partnership connects OnX's land/hunting map platform with Bear Archery's bowhunting audience for cross-promotion.
• Everything Eichler (Fred Eichler)coreGTM or Marketing PartnerFred Eichler is a bowhunter pursuing the North American Super Slam with a recurve bow. Bear Archery promotes his brand (Everything Eichler) as an industry partner; the relationship is based on a mutual passion for bowhunting and shared principles.
• Chuck AdamsflagshipGTM or Marketing PartnerChuck Adams is considered the world's best-known and most widely published bowhunter and the first archer in history to achieve the Super Slam, with over 200 Pope & Young harvests and multiple world records. His writing, appearances, and other promotional activities reach 2.5-3 million people per month, providing Bear Archery unparalleled exposure in the hunting industry.
• Deer Meat for DinnercoreGTM or Marketing PartnerRobert and Sarah Arrington operate the Deer Meat for Dinner YouTube channel (3M+ subscribers) creating wholesome content about hunting and preparing wild game. Bear Archery is a brand partner leveraging this reach.
• Identical Draw (Thomas and Nathan Krick)minorGTM or Marketing PartnerIdentical Draw is an online outdoor production started by identical twin brothers Thomas and Nathan Krick, focused on conservation, land/deer management, and bow hunting. Bear Archery is an industry partner.
• Kristy TitusminorGTM or Marketing PartnerKristy Titus is a western big game hunter and conservation advocate who educates and inspires others about public land, fair-chase, do-it-yourself hunting. Bear Archery is a brand partner.
• Bone Maniacs (Shane and Jena Mowery)coreGTM or Marketing PartnerShane and Jena Mowery share a passion for hunting, archery, and the outdoor way of life with strong focus on mentoring youth in archery, especially through S3DA programs. Bear Archery is an industry partner aligned on youth archery development.
• Okayest HunterminorGTM or Marketing PartnerOkayest Hunter is a group of 'just average hunters' (Tyler Mieden, Eric Clark, Greg Tubbs, Derek Malcore) who champion tradition, fun, and community over trophies through apparel, gear, and the Okayest Hunter Podcast. Bear Archery is an industry partner.
• Total Archery ChallengecoreStrategic or Co-development PartnerTotal Archery Challenge creates the best outdoor sporting event in the United States, held in scenic venues including the Wasatch Mountains (UT) and Black Hills (SD). Bear Archery is a sponsor/partner; the partnership also featured the 2024 Bear Archery x Total Archery Challenge truck giveaway.
• Cajun 8 Bowfishing Tournament SponsorscoreGTM or Marketing PartnerMultiple top-tier brands sponsor the Cajun 8 Limited Bowfishing Tournament with amazing prizes, top-notch gear, and experiences. The 12th Annual tournament (August 8-9, 2026) features over $30,000 in prizes and is supported by these sponsors.
• Shopify (Shop Pay)coreTechnology or IntegrationBear Archery's e-commerce storefront runs on Shopify (beararchery.myshopify.com), with Shop Pay-powered checkout offering 4 interest-free installments. Technology platform partner enabling the direct-to-consumer channel.
• ExpertVoiceminorGTM or Marketing PartnerBear Archery partners with ExpertVoice to offer verified industry experts a discount at checkout (noted on-site as 'Your ExpertVoice deal'), with some items excluded from the ExpertVoice discount program.

Scale indicators10 records

Expansion highlights6 records

Direct peers

• Matthews Archery: Manufacturer of compound hunting bows and accessories targeting the same bowhunting dealer channel. Matthews is widely viewed as a premium compound bow competitor with overlapping product categories and dealer relationships.
• Hoyt Archery: Premium compound and traditional bow maker serving the same bowhunting and target archery segments via authorized dealers. Highly comparable in product breadth, dealer-led distribution, and tournament/endorser-driven marketing.
• PSE Archery: Compound and recurve bow manufacturer competing across similar price points and dealer channels. Comparable in mass-market compound bow offerings and broad product portfolio including youth bows.
• Bowtech Archery: Compound bow manufacturer selling through the same authorized dealer network with comparable Ready-to-Hunt packages. Direct head-to-head competitor in mid- to high-end compound hunting bows.
• TenPoint Crossbows: Specialist crossbow manufacturer competing with BearX in the hunting crossbow category. Comparable in speed (FPS) positioning, dealer distribution, and broadhead ecosystem partnerships.
• G5 Outdoors: Broadhead and archery accessory maker (fixed and mechanical broadheads) directly comparable to SIK Broadheads. Competes in the same hunting broadhead category with similar award-winning product positioning.
• Easton Archery: Arrow and component manufacturer whose products are commonly paired with Bear Archery bows but also competes in adjacent archery consumables. Overlap in arrows, components, and the broader archery accessories ecosystem.
• QAD (Quality Archery Design): Arrow rest and archery accessories manufacturer comparable to Trophy Ridge. Competes in the same drop-away rest and accessory categories sold through authorized archery dealers.
• Barnett Crossbows: Crossbow and youth archery manufacturer competing with BearX and Bear Archery youth lines. Overlap in entry-level crossbows, youth archery sets, and mass-market dealer distribution.
• Ravin Crossbows: Premium crossbow brand overlapping with BearX in the hunting crossbow segment. Competes on speed, accuracy, and premium positioning through specialty dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beararchery
• Instagraminstagram.com/cajunbowfishing
• Xx.com/beararchery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bear Archery