Truck Equipment

What Truck Equipment does

Truck Equipment (legal name Truck Equip Inc) is a privately-held heavy-duty truck parts distributor and service company headquartered in Green Bay, Wisconsin, founded in 1959. The company operates in the heavy-duty aftermarket segment of the commercial trucking industry, serving fleet operators, commercial trucking businesses, and independent truckers with parts procurement, equipment maintenance, and operational supply needs. Its product portfolio is organized around three core areas: truck parts distribution (heavy-duty truck components for commercial vehicles), maintenance and repair services for truck equipment, and sales of truck equipment and related products. The tagline 'Everything for the Trucker Since 1959' reflects a 66-year operating history.

The business operates on a traditional distribution model, sourcing heavy-duty truck parts and equipment from suppliers and reselling to commercial customers, supplemented by in-house service operations and direct equipment sales. Geographic scope is regional within the United States, with operations centered on the Green Bay, Wisconsin market. The company participates in major industry events, most notably the Heavy Duty Aftermarket Week (HDAW) product expo, where in January 2026 it received the Distributor of the Year award, an industry-wide recognition of distribution performance. The company also operates as a channel partner within the FleetPride distribution network, the largest heavy-duty aftermarket distributor following its merger with TruckPro.

Truck Equipment is privately held with no disclosed parent company, institutional investors, or funding history. The organization employs 51-100 people based on available firmographic data, consistent with a small-to-mid-sized regional distributor. Pricing is not publicly disclosed and revenue figures are unavailable, suggesting a relationship-driven B2B sales motion with fleet operators and walk-in/phone-based sales for independent truckers (contact line: 1-800-242-7337). No digital platform, API, mobile app, or proprietary technology stack beyond traditional parts distribution is documented, positioning the company as a conventional aftermarket distribution business rather than a technology-enabled operator.

Name

Truck Equipment

Legal name

Truck Equip Inc

Website

https://truckequipinc.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Truck Equipment is a privately-held heavy-duty truck parts distributor and service company founded in 1959 in Green Bay, Wisconsin. It serves commercial trucking fleets, fleet operators, and independent truckers with parts distribution, maintenance and repair services, and equipment sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Core offering

Truck Equipment is a heavy-duty truck parts and equipment distributor based in Green Bay, Wisconsin, founded in 1959. The company sells truck parts and equipment, and provides related service and sales offerings to commercial truckers and fleets. Its tagline, "Everything for the Trucker Since 1959," reflects a long-standing focus on the heavy duty aftermarket trucking segment.

Product overview

Truck Equipment is a heavy-duty truck parts distributor and service company operating since 1959. The company offers a unified offering centered on truck parts distribution, service, and sales for commercial trucks. The product portfolio consists of three core areas: truck parts (distribution of components), service (maintenance and repair), and sales operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Truck Parts Distribution of heavy-duty truck parts for commercial trucking customers, fleet operators, and independent truckers.
• Service Maintenance and repair service for heavy-duty trucks, supporting commercial trucking customers.
• Sales Sales of truck equipment and related heavy-duty products to commercial trucking customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FleetPridecoreChannel Partner/ Reseller/ DistributorFleetPride is a major distributor in the heavy duty aftermarket space. CEO Tom Greco outlined integration strategy following recent merger with TruckPro, aiming to leverage combined scale to better serve customers. Truck Equipment received Distributor of the Year honor at the HDAW product expo where thousands of pre-scheduled supplier-distributor meetings took place.

Recent moves2 records

Expansion highlights3 records

Direct peers

• FleetPride: North America's largest independent distributor of heavy duty truck parts and provider of related service, operating ~300+ locations. Directly comparable in business model (parts distribution + service for HD commercial trucks) and is also named as Truck Equipment's core channel/distribution partner.
• TruckPro: National HD aftermarket parts distributor and service provider that recently merged with FleetPride. Operates a similar parts-plus-service model serving the same heavy duty trucking fleet and independent operator segments as Truck Equipment.
• Rush Enterprises: Largest Peterbilt dealer network in North America and a major HD truck retailer with significant parts, service, and collision repair operations. Comparable to Truck Equipment across the bundled commercial truck parts + service + sales model.
• Velocity Vehicle Group: Commercial truck dealership group with parts and service operations across the western US. Overlaps with Truck Equipment in target customers (HD fleets) and offering (parts, service, and equipment sales for commercial trucks).
• Premier Truck Group: Multi-brand commercial truck dealer group with full-service parts and repair capabilities serving HD trucking fleets. Directly comparable in serving fleet and independent trucker segments via dealer/distributor-style operations.
• WheelTime Network: Network of independent HD truck service centers offering parts, repair, and maintenance across the US. Directly comparable to Truck Equipment's service-and-parts offering for commercial trucking customers.
• Empire Truck Sales: Regional commercial truck dealer and parts/service provider operating across multiple Midwest locations. Overlaps directly with Truck Equipment on the parts, service, and equipment sales model for HD trucking fleets in the Midwest US.

Broad incumbents

• Genuine Parts Company: Parent of NAPA Auto Parts with a significant heavy duty parts distribution business (including HD truck components). A broad incumbent operating across many vehicle and parts categories, with overlap on the HD truck parts distribution side of Truck Equipment's business.

Others

• Bendix Commercial Vehicle Systems: Major manufacturer of safety and braking systems and other HD truck components that flow through distributors like Truck Equipment. Adjacent ecosystem participant (supplier) rather than a direct distributor competitor.
• Dayton Parts: Manufacturer and supplier of heavy duty truck replacement parts (suspension, steering, electrical, and more) sold through independent distributors. Adjacent supplier to the same HD aftermarket channel where Truck Equipment operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TruckEquipmentInc
• LinkedInlinkedin.com/company/truck-equipment-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truck Equipment