What LSL Auctions does

LSL Auctions (formerly Livestock Live) is an Ireland-headquartered auction technology company founded in 2010 that builds and operates an in-house auction platform spanning live video streaming, online bidding, catalogue management, integrated payments, and back-office workflow software. Its core engineering focus is on zero-latency HD live broadcasting, parallel floor-and-online bidding with real-time bid increment adjustment, full photo/video/document catalogue storage (with terabytes of historical sales video retained for on-demand playback and audit), credit-card pre-authorization payment processing with a complete audit trail, and a back-office suite covering banking, invoicing, remittance, lot check-in, and CSV/Excel reporting. The platform is delivered across six consumer endpoints — iOS, Android, Samsung TV, Apple TV, Android TV, and LG TV — plus a 15-language web presence, and is supported by regional offices in the UK (Brentford), Australia (Ultimo), Canada (Ottawa), South Africa (Pretoria), and New Zealand (Christchurch), with claimed reach into 54+ countries.

The company serves a two-sided market: B2B enterprise customers — auctioneers, livestock marts, property auctioneers, and racing bodies — receive integrated white-label auction software and live broadcasting, while individual bidders access auctions through the consumer web platform and mobile apps. Named reference customers include Greyhound Racing Ireland (live broadcasting and online bidding since 2021), Carnew Mart, GVM Auctioneers, GVM Group, Quinn Property, and REA Eoin Dillon, spanning livestock, greyhound racing, and real estate. LSL monetizes through transaction-based fees on auction platform activity plus quote-based enterprise contracts; pricing is not publicly disclosed.

The platform covers seven primary verticals — livestock (the founding vertical), property & land, equine & bloodstock, plant & machinery, greyhound racing, motor vehicles, and antiques & art — with sub-brands LSL Property, LSL Racing, LSL TV, and LSL Art and Antiques operating dedicated experiences and an add-on HerdApp farm management module. The GTM motion is sales-led enterprise with self-serve consumer bidding, and distribution combines direct enterprise sales to auction houses with consumer app-store presence, YouTube/Facebook simulcasting, a news portal, and smart-TV apps. No public revenue, funding, headcount, or management team data is disclosed in the source material.

Name

LSL Auctions

Legal name

LSL Auctions

Website

https://lslauctions.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

LSL Auctions is an Ireland-based auction technology company providing zero-latency live video streaming, online bidding, and back-office management software to auction houses and bidders across 54+ countries, serving livestock, property, equine, plant & machinery, greyhound racing, motor, and antiques verticals.

Ownership category

akta.pro rank

Product category

Online Auction Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

akta.pro secondary industries

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Residential Real Estate Auctions (BPAJAEAA), Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Online auction software
• Live video streaming auctions
• Virtual auction platform
• Livestock auction bidding
• Timed auction solutions

Headquarters

HQ city

Tullamore

HQ country

Ireland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Auction Platform Services: Providing online auction platform services to auctioneers, marts, and individual sellers, including live streaming, online bidding, and catalogue management

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

LSL Auctions sells in-house developed online auction platform software that enables auction houses, livestock marts, and property auctioneers to run live and timed online auctions. The offering bundles zero-latency HD video streaming, parallel floor and online bidding, complete catalogues with photo/video/document storage, integrated credit-card pre-authorization payment processing, and a back-office management suite for banking, invoicing, remittance, and reporting. End users (buyers and individual sellers) access the platform via web, iOS/Android mobile apps, and smart TV apps.

Product overview

LSL Auctions operates as a multi-category auction platform offering both live and timed online auction solutions. The core product portfolio consists of the LSL Online Auctions platform for real-time video streaming and bidding, LSL Timed Auctions for scheduled silent auctions, and LSL Auction Software for back-office management. Supporting modules include the HerdApp for livestock herd management, LSL Mobile App for iOS/Android mobile bidding, and LSL TV App for cinema-mode TV viewing. The platform covers diverse auction categories including livestock, plant and machinery, land and property, motor vehicles, antiques, art, greyhound racing, horses/bloodstock, consumables, and crops. All auction types integrate with the company's payment processing system featuring credit card pre-authorization and online payment capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• LSL Property: Property-focused sub-brand operating under LSL Auctions network for land and property auctions.
• LSL Racing
• LSL TV
• LSL Art and Antiques

Products and services

• LSL Online Auctions Real-time live video streaming and online bidding platform for auction events, supporting parallel floor and online bidding with zero-latency HD video broadcasting and integrated online payment plus credit card pre-authorization.
• LSL Timed Auctions Silent or timed auctions conducted over hours, days, or weeks, with proxy or live bidding, image/video/document catalogues, online payment, and credit card pre-authorization and verification.
• LSL Auction Software In-house auction house software with back-office management, banking, invoicing, remittance, lot check-in, floor and online bidding, full CSV and Excel reporting, and auto email and text modules.
• HerdApp (Herd Management) Farm management software for livestock farmers covering herd records, livestock registration, herd management, inspection reporting, and document management.
• LSL Mobile App Mobile application for Android and iOS enabling users to bid from home or on the move, with live video streaming and bidding capabilities for auctions.
• LSL TV App Television application offering cinema broadcast mode for viewing live auctions and on-demand playback on smart TVs including Samsung TV, Apple TV, Android TV, and LG TV.

Quantifiable outcome

• Increased sales turnovers at Irish Greyhound Sales due to online auction facility
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Greyhound Racing IrelandcoreStrategic or Co-development Partner · 1 January 2021Greyhound Racing Ireland has been using LSL Auctions services since 2021 for live broadcasting and online bidding of all racing trials and auction sales across Ireland. The partnership has resulted in increased sales turnovers and international accessibility for Irish Greyhound Sales.
• Quinn PropertycoreTechnology or IntegrationEstate agency with 60 years in business partnered with LSL during Covid-19 to launch online auction system. LSL enabled swift and smooth expansion of their capabilities to include virtual online auctions.
• GVM AuctioneerscoreTechnology or IntegrationGVM Auctioneers Tullamore was one of the first in Ireland to move to online bidding during Covid-19 in 2020, using LSL's platform to reach international buyers (including Abu Dhabi).
• Carnew MartcoreTechnology or IntegrationCarnew Mart uses LSL software which blended seamlessly with their existing mart software, proving successful for buyers and sellers with impeccable aftersales service.
• REA Eoin DilloncoreTechnology or IntegrationReal estate auctioneers partnered with LSL since May 2021 for Covid land auctions, supporting all hybrid land auctions since. Essential part of their toolkit for selling land.
• YouTubeminorGTM or Marketing PartnerLSL streams auctions simultaneously to YouTube to increase social media presence and reach wider audiences during live auctions.
• FacebookminorGTM or Marketing PartnerLSL streams auctions simultaneously to Facebook to increase social media presence and reach wider audiences during live auctions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auction Technology Group: Operates the-saleroom.com, LiveAuctioneers, Proxibid, and BidSpotter — the leading online auction platform group for art, antiques, and generalist auctions. Directly comparable multi-vertical online auction marketplace model with live streaming and bidding.
• HiBid: Online auction software and marketplace platform that powers auction houses across multiple categories. Comparable to LSL as a SaaS provider to auctioneers with live bidding and back-office management features.
• Easy Live Auction: UK-based online live bidding platform serving UK and Irish auction houses with live streaming and real-time bidding. Direct competitor to LSL's core offering in the UK/Ireland auctioneer market.
• BidX1: Ireland-headquartered online property auction platform competing directly with LSL's property vertical. Both companies share an Irish footprint and similar online bidding model for land/property sales.
• Auction.com: Leading US online real estate auction marketplace. Comparable business model of online marketplace with live bidding for property, mapping to LSL's online real estate auction platform.
• LiveAuctioneers: Online auction marketplace primarily for art, antiques, and collectibles with global auctioneer network. Comparable marketplace model to LSL's multi-vertical platform, especially in the antiques/art vertical.
• BidSpotter: Online bidding platform for industrial and plant & machinery auctions, now part of Auction Technology Group. Directly comparable to LSL's plant & machinery vertical with live streaming and online bidding capabilities.

Broad incumbents

• Copart: Major publicly-traded online vehicle auction platform with global presence. Overlaps with LSL's motor vehicles vertical but operates at much greater scale and with broader geographic coverage.
• Sotheby's: Global auction house with significant online bidding capabilities for art, luxury goods, and collectibles. Overlaps with LSL's antiques & art vertical as a broader incumbent with online auction infrastructure.
• Manheim: Wholesale vehicle auction operator with digital platforms for dealer-to-dealer vehicle sales. Adjacent incumbent to LSL's motor vehicle vertical with broader dealer network and physical auction infrastructure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/lslauctions
• Facebookfacebook.com/LSLAuctions
• LinkedInlinkedin.com/company/lsl-auctions
• Instagraminstagram.com/lslauctions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LSL Auctions