Lake Homes Realty

Real Estate BrokerageLakeHomes.com

Lake Homes Realty is a private, multi-state, full-service real estate brokerage specializing in lake homes and waterfront land across 42 U.S. states, powered by LakeHomes.com and a distributed network of local lake-expert agents serving individual buyers and sellers.

Company typePrivate
Founded1996
HeadquartersHoover, United States
Headcount101–250
GTM typeB2C
OfferingServices

What Lake Homes Realty does

Lake Homes Realty is a private, multi-state, full-service real estate brokerage focused exclusively on lake homes, waterfront properties, and lakefront land across the United States. The company operates under a wholly-owned, non-franchised model across 42 states and is headquartered in Hoover, Alabama, with leadership comprising CEO Glenn Phillips and COO Doris Phillips. Its primary digital platform, LakeHomes.com, functions as a national repository of lake property listings, lake-level market information, and lifestyle content, complemented by sister vertical portals at beach-homes.com and mountainhomesrealty.com.

The core product surface consists of the LakeHomes.com listing and search platform, a distributed network of specialized lake real estate agents ("Lake Agents"), a listing and marketing service ("Sell a Lake Home"), a market intelligence module ("Lake Market Report"), and a recurring editorial property ("Lake Homes Lifestyles"). Technology components include MLS integrations for listing ingestion, state- and lake-specific SEO landing pages, an interactive map search, and a dedicated agent recruitment funnel at highperformingagents.com. The platform supports both self-serve property discovery and agent-assisted full-service transactions.

Lake Homes Realty monetizes through traditional real estate brokerage commissions on buyer and seller representation, with the Servisfirst Bank preferred-lender relationship layering in mortgage referral economics. Customer segments are consumer-oriented (individual lake-property buyers, sellers, and lifestyle content consumers), and customer acquisition is driven primarily through organic SEO on LakeHomes.com, content marketing via the lifestyle blog, and phone-based agent-assisted conversion at the bottom of the funnel.

Lake Homes Realty firmographics

Firmographics

Name: Lake Homes Realty
Legal name: Lake Homes Realty
Website: https://LakeHomes.com
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 101–250 employees
Short description: Lake Homes Realty is a private, multi-state, full-service real estate brokerage specializing in lake homes and waterfront land across 42 U.S. states, powered by LakeHomes.com and a distributed network of local lake-expert agents serving individual buyers and sellers.
Ownership category
akta.pro rank

Lake Homes Realty industry classification

Industry

Product category: Real Estate Brokerage
NAICS: Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
akta.pro secondary industry: Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

Lake real estate brokerage
Waterfront property listings
Lake home sales
Vacation property search
Residential lake properties

Where Lake Homes Realty is headquartered

Location

Headquarters

HQ city: Hoover
HQ country: United States
HQ region: North America

Markets served

Lake Homes Realty business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

Real Estate Commission: Traditional real estate brokerage model generating revenue through commissions on property sales and purchases. Agents represent buyers and sellers of lake properties across multiple states.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Lake Homes Realty product offering

Product offering

Core offering

Lake Homes Realty is a technology-enabled, full-service real estate brokerage that specializes exclusively in lake homes and waterfront properties across 42 U.S. states. The company operates the LakeHomes.com platform as a national repository of lake property listings and connects buyers and sellers with a network of local lake real estate agents who specialize in specific lakes.

Product overview

Lake Homes Realty operates as a technology-enabled, full-service real estate brokerage offering a unified platform of lake-focused property services. The core product is LakeHomes.com, a comprehensive listing website that powers property searches nationwide, supplemented by agent matching services (Lake Agents), selling assistance (Sell a Lake Home), market intelligence (Lake Market Report), and lifestyle content (Lake Homes Lifestyles blog). The company operates in 40+ states with wholly-owned offices, integrating these services into a cohesive lake real estate ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

LakeHomes.com
Lake Agents Directory
Sell a Lake Home

Companies that use Lake Homes Realty

Customer profile

Segments3 records

Ideal customer profiles2 records

Lake Homes Realty technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Lake Homes Realty partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Servisfirst BankminorOthersServisfirst Bank is listed as a Preferred Mortgage Lender on the Lake Homes Realty website, providing mortgage financing services to customers buying lake properties through the platform.

Scale indicators2 records

Expansion highlights5 records

Lake Homes Realty competitors and assessment

Company assessment

Direct peers

Lake.com: Lake.com is a dedicated lake property marketplace and listing platform operating across multiple U.S. states. It is the closest direct competitor to Lake Homes Realty, offering lake-focused search and connecting buyers with lake real estate agents.

Broad incumbents

Berkshire Hathaway HomeServices: National residential brokerage franchise network affiliated with Berkshire Hathaway. Competes with Lake Homes Realty for lakefront and luxury property listings while offering a much broader residential portfolio across all price tiers.
Coldwell Banker: Large national residential brokerage franchise with extensive waterfront and luxury property expertise. Competes for lake home listings through its affiliated agents and the coldwellbanker.com portal.
Sotheby's International Realty: Global luxury real estate brand with a strong affiliate network handling high-end waterfront and lakefront estates. Direct overlap in the upper end of the lake home market where Lake Homes Realty also transacts.
Redfin: Tech-enabled residential brokerage and portal that surfaces lakefront listings alongside general residential inventory. Competes for organic search traffic and lake property buyers seeking a digital-first experience.
Compass: Tech-forward residential brokerage competing for luxury and waterfront listings. Its proprietary platform and national marketing reach compete with Lake Homes Realty's technology-enabled model at the higher price points.
eXp Realty: Cloud-based residential brokerage with thousands of agents across the U.S. Competes for agent recruitment and lakefront listing inventory, leveraging low-overhead economics and a tech-enabled platform.
Howard Hanna Real Estate: Large privately held U.S. residential brokerage with strong presence in the Northeast and Midwest. Directly competes with Lake Homes Realty in lake-heavy states such as New York, Pennsylvania, Ohio, and Michigan.
Weichert Realtors: Established U.S. residential brokerage franchise with significant Northeast presence. Competes for lakefront inventory in New Jersey, New York, Pennsylvania, and other lake-dense states Lake Homes Realty serves.

Emerging players

Vacasa: Vacation rental management company that also operates a real estate brokerage for second-home transactions. Overlaps with Lake Homes Realty's buyer pool in the lake and waterfront vacation home segment, though operating under a different rental-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Lake Homes Realty financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lake Homes Realty leadership team

Management profile

Number of profiles

Profiles2 records

Lake Homes Realty funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lake Homes Realty M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Homes Realty

What does Lake Homes Realty do?

Is Lake Homes Realty a public or private company?

Lake Homes Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Lake Homes Realty founded?

Lake Homes Realty was founded in 1996. It employs 101 to 250 people.

Where is Lake Homes Realty based?

Lake Homes Realty is headquartered in Hoover, United States, in the North America region.

How does Lake Homes Realty make money?

One revenue line is on record: real Estate Commission.

Who are Lake Homes Realty's main competitors?

Lake.com is listed as a direct peer. Broad incumbents are Berkshire Hathaway HomeServices, Coldwell Banker, Sotheby's International Realty, Redfin, Compass, eXp Realty, Howard Hanna Real Estate and Weichert Realtors. Vacasa is listed as an emerging player.

Does Lake Homes Realty have an API?

No public API is recorded for Lake Homes Realty.

What industry is Lake Homes Realty in?

Lake Homes Realty's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 531210 and its SIC code is 6531.