Lake Homes Realty
Lake Homes Realty is a private, multi-state, full-service real estate brokerage specializing in lake homes and waterfront land across 42 U.S. states, powered by LakeHomes.com and a distributed network of local lake-expert agents serving individual buyers and sellers.
- Company typePrivate
- Founded1996
- HeadquartersHoover, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Lake Homes Realty does
Lake Homes Realty is a private, multi-state, full-service real estate brokerage focused exclusively on lake homes, waterfront properties, and lakefront land across the United States. The company operates under a wholly-owned, non-franchised model across 42 states and is headquartered in Hoover, Alabama, with leadership comprising CEO Glenn Phillips and COO Doris Phillips. Its primary digital platform, LakeHomes.com, functions as a national repository of lake property listings, lake-level market information, and lifestyle content, complemented by sister vertical portals at beach-homes.com and mountainhomesrealty.com.
The core product surface consists of the LakeHomes.com listing and search platform, a distributed network of specialized lake real estate agents ("Lake Agents"), a listing and marketing service ("Sell a Lake Home"), a market intelligence module ("Lake Market Report"), and a recurring editorial property ("Lake Homes Lifestyles"). Technology components include MLS integrations for listing ingestion, state- and lake-specific SEO landing pages, an interactive map search, and a dedicated agent recruitment funnel at highperformingagents.com. The platform supports both self-serve property discovery and agent-assisted full-service transactions.
Lake Homes Realty monetizes through traditional real estate brokerage commissions on buyer and seller representation, with the Servisfirst Bank preferred-lender relationship layering in mortgage referral economics. Customer segments are consumer-oriented (individual lake-property buyers, sellers, and lifestyle content consumers), and customer acquisition is driven primarily through organic SEO on LakeHomes.com, content marketing via the lifestyle blog, and phone-based agent-assisted conversion at the bottom of the funnel.
Lake Homes Realty firmographics
Firmographics- Name
- Lake Homes Realty
- Legal name
- Lake Homes Realty
- Website
- https://LakeHomes.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lake Homes Realty is a private, multi-state, full-service real estate brokerage specializing in lake homes and waterfront land across 42 U.S. states, powered by LakeHomes.com and a distributed network of local lake-expert agents serving individual buyers and sellers.
- Ownership category
- akta.pro rank
Lake Homes Realty industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Lake Homes Realty is headquartered
LocationHeadquarters
- HQ city
- Hoover
- HQ country
- United States
- HQ region
- North America
Markets served
Lake Homes Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commission: Traditional real estate brokerage model generating revenue through commissions on property sales and purchases. Agents represent buyers and sellers of lake properties across multiple states.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lake Homes Realty product offering
Product offeringCore offering
Lake Homes Realty is a technology-enabled, full-service real estate brokerage that specializes exclusively in lake homes and waterfront properties across 42 U.S. states. The company operates the LakeHomes.com platform as a national repository of lake property listings and connects buyers and sellers with a network of local lake real estate agents who specialize in specific lakes.
Product overview
Lake Homes Realty operates as a technology-enabled, full-service real estate brokerage offering a unified platform of lake-focused property services. The core product is LakeHomes.com, a comprehensive listing website that powers property searches nationwide, supplemented by agent matching services (Lake Agents), selling assistance (Sell a Lake Home), market intelligence (Lake Market Report), and lifestyle content (Lake Homes Lifestyles blog). The company operates in 40+ states with wholly-owned offices, integrating these services into a cohesive lake real estate ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- LakeHomes.com
- Lake Agents Directory
- Sell a Lake Home
Companies that use Lake Homes Realty
Customer profileSegments3 records
Ideal customer profiles2 records
Lake Homes Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lake Homes Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Servisfirst BankminorServisfirst Bank is listed as a Preferred Mortgage Lender on the Lake Homes Realty website, providing mortgage financing services to customers buying lake properties through the platform.
Scale indicators2 records
Expansion highlights5 records
Lake Homes Realty competitors and assessment
Company assessmentDirect peers
- Lake.com: Lake.com is a dedicated lake property marketplace and listing platform operating across multiple U.S. states. It is the closest direct competitor to Lake Homes Realty, offering lake-focused search and connecting buyers with lake real estate agents.
Broad incumbents
- Berkshire Hathaway HomeServices: National residential brokerage franchise network affiliated with Berkshire Hathaway. Competes with Lake Homes Realty for lakefront and luxury property listings while offering a much broader residential portfolio across all price tiers.
- Coldwell Banker: Large national residential brokerage franchise with extensive waterfront and luxury property expertise. Competes for lake home listings through its affiliated agents and the coldwellbanker.com portal.
- Sotheby's International Realty: Global luxury real estate brand with a strong affiliate network handling high-end waterfront and lakefront estates. Direct overlap in the upper end of the lake home market where Lake Homes Realty also transacts.
- Redfin: Tech-enabled residential brokerage and portal that surfaces lakefront listings alongside general residential inventory. Competes for organic search traffic and lake property buyers seeking a digital-first experience.
- Compass: Tech-forward residential brokerage competing for luxury and waterfront listings. Its proprietary platform and national marketing reach compete with Lake Homes Realty's technology-enabled model at the higher price points.
- eXp Realty: Cloud-based residential brokerage with thousands of agents across the U.S. Competes for agent recruitment and lakefront listing inventory, leveraging low-overhead economics and a tech-enabled platform.
- Howard Hanna Real Estate: Large privately held U.S. residential brokerage with strong presence in the Northeast and Midwest. Directly competes with Lake Homes Realty in lake-heavy states such as New York, Pennsylvania, Ohio, and Michigan.
- Weichert Realtors: Established U.S. residential brokerage franchise with significant Northeast presence. Competes for lakefront inventory in New Jersey, New York, Pennsylvania, and other lake-dense states Lake Homes Realty serves.
Emerging players
- Vacasa: Vacation rental management company that also operates a real estate brokerage for second-home transactions. Overlaps with Lake Homes Realty's buyer pool in the lake and waterfront vacation home segment, though operating under a different rental-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lake Homes Realty social profiles
Digital presenceLake Homes Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake Homes Realty leadership team
Management profileNumber of profiles
Profiles2 records
Lake Homes Realty funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake Homes Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake Homes Realty
What does Lake Homes Realty do?
Lake Homes Realty is a technology-enabled, full-service real estate brokerage that specializes exclusively in lake homes and waterfront properties across 42 U.S. states. The company operates the LakeHomes.com platform as a national repository of lake property listings and connects buyers and sellers with a network of local lake real estate agents who specialize in specific lakes.
Is Lake Homes Realty a public or private company?
Lake Homes Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lake Homes Realty founded?
Lake Homes Realty was founded in 1996. It employs 101 to 250 people.
Where is Lake Homes Realty based?
Lake Homes Realty is headquartered in Hoover, United States, in the North America region.
How does Lake Homes Realty make money?
One revenue line is on record: real Estate Commission.
Who are Lake Homes Realty's main competitors?
Lake.com is listed as a direct peer. Broad incumbents are Berkshire Hathaway HomeServices, Coldwell Banker, Sotheby's International Realty, Redfin, Compass, eXp Realty, Howard Hanna Real Estate and Weichert Realtors. Vacasa is listed as an emerging player.
Does Lake Homes Realty have an API?
No public API is recorded for Lake Homes Realty.
What industry is Lake Homes Realty in?
Lake Homes Realty's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 531210 and its SIC code is 6531.