Oren's Hummus

What Oren's Hummus does

Oren's Hummus is a privately held, founder-owned restaurant company founded in 2011 that operates authentic Israeli and Mediterranean cuisine concepts across the San Francisco Bay Area. The company runs six full-service restaurants (Cupertino, Palo Alto downtown, Los Gatos, Mountain View, San Francisco, and Lafayette), one Express counter-service sub-brand in Palo Alto's Town & Country Village, three weekly farmers' market stands, and three pre-order pop-up locations spanning Marin, East Bay, and Contra Costa. The menu centers on hummus bowls, pita sandwiches, grilled skewers, salads, and shareable bites, with imported ingredients and cultural specificity as positioning pillars; menu prices range from approximately $15-32 for mains and $9-13 for desserts.

The company makes money through a multi-modal restaurant revenue model: dine-in service, takeout and delivery (via its own online ordering platform integrated with ToastTab, plus third-party delivery via DoorDash and Local Kitchens in select locations), full-service catering with a $250 minimum delivery threshold, grab-and-go retail products, gift cards (in-person and phone redemption only), and recurring on-premise programs including Happy Hour and a monthly First Wednesday wine and beer tasting. Pricing varies between South Bay and San Francisco markets, with a 3-5% living wage surcharge applied at checkout. Distribution runs through company-owned storefronts, farmers' markets, and pop-ups, supported by a catering operations hub in San Jose. Marketing is primarily organic — Facebook, Instagram, Twitter/X, YouTube, Yelp, an email newsletter, and on-premise events — with no paid acquisition or digital advertising infrastructure disclosed.

The underlying business is operationally intensive, with no proprietary technology platform or AI/ML capabilities disclosed. The company differentiates through brand authenticity, late-night service availability at most locations, sustainable practices (composting, recycling), a living wage policy, and the Food for a Cause community partnership program (Lockheed Martin, Food Runners, Sandhill Properties). It serves three primary customer segments — Bay Area individual consumers (including Stanford-affiliated traffic), business/corporate catering clients, and nonprofit organizations for fundraising support — with no disclosed franchising, institutional investment, or outside ownership.

Name

Oren's Hummus

Legal name

Oren's Hummus

Website

https://orenshummus.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Oren's Hummus is a privately held Bay Area restaurant company founded in 2011 that operates six full-service Israeli/Mediterranean restaurants, one Express counter, farmers' markets, and pop-ups across the San Francisco Peninsula, South Bay, East Bay, and Marin, serving individual diners, corporate catering clients, and community organizations.

Ownership category

akta.pro rank

Product category

Mediterranean restaurant services

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industry

Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

Keywords

• Mediterranean restaurant
• Israeli cuisine
• Restaurant catering services
• Fast casual dining
• Grab and go food

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at restaurant locations across the Bay Area, including full-service lunch and dinner meals, beverages, and desserts. Living wage surcharges of 3-5% apply depending on location.
2. Takeout and Delivery Orders: Revenue from online ordering, phone orders, and walk-in takeout orders. Gift cards available for dine-in and takeout orders but not for online delivery orders.
3. Catering Services: Full-service catering for business events and personal celebrations with delivery available for orders of $250 or more in Peninsula and South Bay areas.
4. Farmers' Markets and Pop-up Locations: Revenue from weekly farmers' market locations in Mountain View, Los Altos, and Saratoga, plus pre-order pop-up locations in Marin, East Bay/Piedmont, and Walnut Creek/Lafayette areas.
5. Grab & Go Products: Pre-packaged dips, sides, and pita sold for takeout, with promotional pricing such as buy-3-get-1-free on 8oz dips.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Oren's Hummus operates a chain of full-service Israeli/Mediterranean restaurants in the San Francisco Bay Area, serving fresh hummus bowls, pita sandwiches, grilled skewers, salads, shareable plates, beverages, and desserts for dine-in, takeout, and delivery. The company layers its restaurant core with multiple distribution formats including online ordering, full-service catering (minimum $250 for delivery), grab-and-go packaged dips and sides, monthly wine and beer tastings, Happy Hour specials, farmers' market pop-ups, and a quick-service Express counter.

Product overview

Oren's Hummus is a restaurant chain offering authentic Israeli Mediterranean cuisine across the Bay Area. The core offering consists of full-service dine-in restaurants serving hummus bowls, pita sandwiches, grilled entrees, salads, and shareable bites. The product portfolio is built around a platform of restaurant locations with multiple service modalities including online ordering (via ToastTab, DoorDash, and Local Kitchens integrations), catering services, grab-and-go prepared foods, Happy Hour food and beverage specials, monthly wine tasting events, farmers' market pop-ups, and an express counter format. Gift cards serve as an ancillary product. The company positions itself around authentic ingredients (many imported from the Mediterranean), fresh preparation, and ethical sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Oren's Hummus Restaurants Full-service dine-in restaurants offering authentic Israeli/Mediterranean cuisine including hummus bowls, pita sandwiches, grilled entrees, salads, and shareable bites, with locations across the San Francisco Bay Area offering varying hours and late-night service.
• Oren's Hummus Catering Catering service for business events and personal celebrations offering delivery (minimum $250) and pick-up options in the Peninsula, South Bay, and San Francisco. Includes service staff and plate/buffet rental availability, with a 3% living wage surcharge in Peninsula/South Bay and 5% in San Francisco.
• Online Ordering Digital ordering platform enabling customers to place pickup and delivery orders from their nearest Oren's Hummus location via the company website, integrated with ToastTab, DoorDash, and Local Kitchens.
• Grab & Go Ready-to-go food items including dips (hummus varieties, babaganoush, labane, muhamarra, eggplant preparations), sides (beets, carrots, pickles, olives), fresh pita bread, and homemade sauces, available at South Bay and San Francisco locations for takeout.
• Happy Hour Discounted food and beverage service available Monday-Thursday 3-5pm at Cupertino, Los Gatos, Mountain View, Palo Alto, and San Francisco locations, featuring discounted beer, wine, and appetizers including schnitzel bites, falafel, fries, and bourekas.
• First Wednesday Wine Tasting Monthly complimentary wine and beer tasting event held every first Wednesday from 5-8pm at full-service locations. Food purchase required, dine-in only. Features Tyler Chardonnay, Mt. Hermon Red Blend, Louis M Martini Cabernet, and Anderson Valley Oatmeal Stout.
• Gift Cards Gift cards available for purchase and balance checking on the Oren's Hummus website; redeemable for dine-in and takeout orders placed in person or by phone but not for online delivery orders.
• Oren's Hummus Express Express/quick-service counter location at Town & Country Village in Palo Alto offering a streamlined menu with faster service compared to full-service restaurants; operated under the Oren's Hummus Express doing-business-as name.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered minor.

• Lockheed MartinminorOthersPartnership during COVID-19 pandemic to provide meals for first responders and healthcare workers. Oren's Hummus donated food to support frontline workers.
• Food RunnersminorOthersFood Runners picks up prepared food and excess perishables from Oren's Hummus and delivers it directly to neighborhood food programs. They relay food for over 20,000 meals in San Francisco each week.
• Sandhill PropertiesminorOthersSilicon Valley real estate company that has supported Oren's Hummus as a community partner. Specializes in value-add real estate projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chopt: East Coast-based salad/bowl chain with similar custom-bowl menu architecture. Direct comparable on bowl concept, ingredient-forward positioning, and corporate-catering channel.
• Naya: Mediterranean/Lebanese fast-casual bowl and wrap chain operating in NYC and other metros. Direct peer on Mediterranean cuisine, bowl format, and Levantine culinary tradition similar to Oren's Israeli positioning.
• Tossed: Salad/bowl fast-casual chain operating in urban markets. Comparable on custom-built bowl format, premium positioning, and quick-service dining experience for health-conscious consumers.
• Sweetgreen: Public fast-casual bowl/salad chain that pioneered the bowl-format premium pricing model. Comparable on bowl concept, healthy Mediterranean-leaning menu, and tech-enabled ordering, but focused on greens rather than hummus.
• Dig: New York-based bowl/salad fast-casual concept with strong catering business. Comparable on bowl-format menu, ingredient quality focus, and corporate catering channel that Oren's is developing.
• Souvla: Bay Area Greek/Mediterranean sandwich and salad concept with multiple SF locations. Closest geographic and format peer, also privately held and founder-led, competing directly for the same Mediterranean-leaning Bay Area consumer.
• CAVA Group: Public fast-casual Mediterranean bowl chain with overlapping hummus/bowl/grain concept and similar target customer seeking healthy Mediterranean meals. Closest direct comparable on format, menu architecture, and positioning, though at vastly greater scale.

Emerging players

• The Hummus Factory: Israeli/hummus-focused casual concept with multiple locations. Concept-level peer in authentic Israeli cuisine and hummus-centric menu, though typically with more limited geographic footprint than Oren's.

Others

• Local Kitchens: Virtual food hall platform that partners with restaurant brands for pickup/delivery-only locations. Relevant as Oren's Lafayette location already integrates with Local Kitchens, suggesting a potential ghost/host kitchen expansion channel.
• ezCater: Largest US corporate catering marketplace. Comparable as an indirect competitor and potential distribution channel for Oren's catering business to reach enterprise corporate buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/orenshummus
• Facebookfacebook.com/OrensHummus
• Instagraminstagram.com/orenshummus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oren's Hummus